10-day challenge for women who are no longer ‘for everyone’
Some clients don’t feel aligned, expect the world from your cheapest offer, or downright drain you. Instead, you want more of the ones who truly energise you and make you think “THIS is why I started my business” but signing them still feels like a fluke rather than your standard, especially when it comes to your marketing.
So, we’ll clarify and elevate your ideal high-calibre clients so you can start showing up as the authority for them in 10 days, without settling for so many uncommitted leads, projects that don’t excite you, or low-vibe people.
Because you’re not ‘for everyone’, and it’s time to act like it
You’ve already worked with some high-calibre clients. Now, you’re ready to make it your standard
You’re a brilliant woman running a profitable business but:
You’re still attracting lots of uncommitted leads or random online fans who tell you they love your vibe but don’t become clients (even though you know they’d benefit from your services)
You often settle for clients who expect the moon on a stick, need baby-sitting, question your guidance, revert to their old ways after your time together, or for work that simply doesn’t light you up anymore. Maybe it’s because you’re mostly relying on sporadic word-of-mouth referrals or you feel like you have to say ‘yes’ to everyone. Either way: it brought you where you are, but you’re ready to raise that standard
You’ve definitely worked with a few clients who made you think “I wish I could clone them” but it felt sporadic. Now, you want to focus on them
Why is this happening, even though you’re an expert at delivering your services?
Because how you show up and what you lead with in your marketing determines who you attract into your world, but when we’re too close to it all, it’s hard to nail this and go past our blind spots.
If you are not crystal-clear on who you truly want to attract, though (beyond demographics and surface-level descriptors like “purpose-led businesses” or “mid-life professionals”), it makes sense that those high-calibre clients felt like a fluke: most of them are not seeing themselves in your marketing! So, they’re not seeing you as the authority they can confidently invest in to go from their current problem to their main goal.
That’s why, if you just keep doing more of the same, nothing will change. Clone High-Calibre Clients is your opportunity to shift it in only 10 days
Why it really matters that you get this clarity and raise your standards (for yourself, your business, and a bigger mission)
You’re past the initial business phase of ‘just needing more clients and working with anyone’.
When you spend most of your week delivering your services, who you work with can literally make or break your day.
And it’s not like you worked with bad people (except for maybe Shelley who ghosted your invoice three years ago).
It’s that some clients just weren’t in the right position or mindset to get the most out of your time together (maybe you even had to resist the urge to scream “Why the heck did you invest in me if you’re not listening to what I say?”), or it just wasn’t the kind of offers and work that lights you up right now.
Your high-calibre clients, on the other hand? They always made you think “THIS is why I started my business. THIS is who I’m here for 🤩”
As women, we were conditioned to settle, ‘give give give’, downplay our brilliance, and be everything for everyone. By committing to this 10-day challenge, you’re flipping the finger at that.
Because it’s okay to want more of what energises us, allows us to make money more easily, or is truly aligned with our preferences and goals—and it’s okay to make it happen
That’s one of the best things about them: you get to decide that! For example, it could be someone…
Who’s truly committed to doing the work consistently, both during and after your time together (aaaahh, those perfect case study clients who send you referrals and fill you with pride whenever you check in again after a few months—unlike the ones who somehow undo everything you worked on)
With a positive attitude and growth mindset, as opposed to low-vibe clients stuck in victim mentality and who always see problems instead of opportunities
Who invests in your higher-ticket offers, bigger projects, or ongoing retainers, boosting your income or giving you extra stability for longer, instead of the ones who settle for your smallest offers despite clearly needing more help
With shared values and that you genuinely enjoy working with, rather than clients operating in industries that don’t excite you or with a philosophy you downright disagree with
or a combination of those
Who’s a high-calibre client, exactly?
I’m not here to tell you who you must focus on (although I will challenge you to go beyond your current blind spots and comfort zone).
During this 10-day challenge, you’ll uncover exactly who is the kind of high-calibre client who fills you with energy and purpose, and you’ll start showing up for them, not “everyone in that demographic” (or worse: everyone in general)
Daily voice notes and actionable prompts on Telegram
Every day, you’ll receive a voice note that moves you past your current blind spots or comfort zone, guides you, and makes you question everything you thought you knew about your ideal clients (in a good way), followed by a clear, practical prompt or task that you can action immediately
Forget about the fluffy voice notes or unrealistic advice you got in spaces that were all about vibes rather than substance, like “You just need to raise your prices and vibe and trust that those high-calibre clients will find you”. We’ll be doing strategic and mindset work and taking intentional action for 10 days
You’ll also discover why those high-calibre clients are still not your standard, the most common pitfalls to avoid (including mistakes I made), some eye-opening real-life examples and stories, and the most dangerous person to watch out for: your high-calibre client’s Low-Vibe Twin, who you miiiiiiiiiiiiiight accidentally be targeting with your current marketing
What you get with Clone High-Calibre Clients (starting on Monday 2nd March and running for 10 days)
BONUS: live call with Q&A
Together, we’ll reflect on what’s come up, go more in-depth, and answer your most pressing questions
(Date and time TBC, but if you can’t make it live, you can still submit your question and watch the recording. Easy!)
Accountability and momentum (without guilt or pressure)
You’ll get to do this at the same time as other like-minded women who are also ready to clarify and elevate their ideal clients and stop being for everyone, perfect to really feel the momentum and finally prioritise all this (instead of getting distracted by your to-do list… again)
You’ll create consistency and lay the foundations to then keep all this up on your own even after these 10 days
At the same time, you can be flexible. You’ll get the most out of this challenge if you truly commit to it and implement my guidance in the right order, but we all know that some days just don’t go to plan and life can get in the way. So, you can choose to follow your own pace or do this independently, and you won’t be pressured to engage (that’s just not my vibe)
Clarity and conviction
You’ll get crystal-clear on who these high-calibre clients are for you (forget about surface-level avatars like “high-achieving female coaches”)
You’ll ditch the conditioning that you must be everything for everyone. Instead, you’ll start focusing on these high-calibre clients—unapologetically
If you’re ready to raise your standard and start filling your calendar with the kinds of clients who energise you and make you think “THIS is why I started my business”, it’s time to Clone High-Calibre Clients together
“The quality of my leads have significantly improved. Before investing in Giada, I was struggling to attract enough business, or the business that I was attracting wasn’t ready to invest in my high ticket offers.
I would get ghosted more frequently. I now know that this was happening because my copy didn't pre-qualify people - leading everyone to get in touch. As you can imagine, this has saved me a lot of time as I now no longer have as many people to get back to. And when people do get in touch, they are more likely to say yes to working with me.”
Shannon Kate Murray, founder of High Flying Design
Meet your host
I’m Giada, marketing strategist for talented but under-recognised women founders.
With a background in an in-house marketing department, I value strategy and intentional action, not fluff, vanity metrics, one-size-fits-all solutions, and babe marketer gimmicks.
So, you’ll receive straight-talking marketing strategy, direction, and actionable prompts and tasks, with no sign of “just trusting that high-calibre clients will find us during a waxing moon”.
And together, we’ll elevate not just who you target but how you promote your services and think of yourself, too.
Because it’s time for more women to show up as the authority for their ideal high-calibre clients and to own their brilliance unapologetically
FAQs & info to make sure you get the most out of these 10 days
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It’s NOT for anyone who:
Is desperate or expects this to fix her entire business because she’s not selling her services at all
Isn’t prepared to be challenged and look at her ideal clients (and more) from a fresh perspective
Isn’t planning on taking action after receiving my voice notes and clear prompts, because she’s the kind of person who always sticks to doing more of the same—even when it isn’t working well—and magically expecting different results
But it is for you if you saw yourself in everything else I shared so far.
Maybe you’re already excited about not being for everyone. Maybe you still feel some resistance in your body (that’s okay too).
Either way, you’re already running a profitable business, and you now want to fill your calendar with more of your ideal high-calibre clients, so you can earn more easily or enjoy your client delivery even more (or both!)
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Are you suuuuuure? Because most people say they know their ideal clients but:
It’s surface-level (like “purpose-led businesses” or “empowered women in their 40s”)
Their marketing isn’t actually speaking to these high-calibre clients (in fact, it’s usually attracting their dangerous Low-Vibe Twin)
They’re not working with enough of them
During Clone High-Calibre Clients, we’re going to go more in-depth so that you’re crystal clear on who you want to fill your calendar with, and you’ll take the first steps to start working with them more frequently, not as a fluke
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£33 (and 15-30 min a day to do some strategic thinking and take intentional action)
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No. You can get that with my 1:1 offers, if you prefer.
Clone High-Level Clients is a group challenge where you can choose to make the most of its community element or follow it independently at your own pace.
You will however get a chance to ask questions (or submit them in advance if you can’t make it live) during the bonus session
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Interesting.
What if one of the reasons why you feel like you haven’t got time is because your calendar is filled with so many calls with uncommitted leads or wrong-fit clients who are draining you? 👀
If you can’t even commit 15-30 min a day for 10 days to get that clarity, raise your standard, and start taking intentional action at your own pace… how and when do you expect things to change?
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“She completely changed how I think about my business. […] I started getting my first organic enquiries on social media within the first month, and I got a client from my website for the first time less than a month after updating it with my new messaging.”
Rita Dyke, founder of Cabomba Content
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“We worked on my messaging and a plan of action, and I started using it to update my sales page, getting feedback from her afterwards. I now feel like it sounds more me and is far more compelling for my target audience, and I’ve already sold it again. This has also motivated me to raise my rates.”
Jen Corcoran, LinkedIn strategist
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“She wrote the sales page for my recent launch of my new course and I was delighted to make over £11,000 on the first launch in 7 days!
This was in huge part to her amazing way with words where she manages to bring out the value of your offer and convey it to your audience.”
Rosie Parsons, personal brand photographer
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“I now have a structure for my marketing. I feel like I have a guiding light I can follow, a plan, a path, and the confidence to make it happen. I’m wasting less time worrying about whether what I’m doing is right, which means I can use that energy to work on the business more effectively.
I feel like I can trust myself and step up as a leader of this company, and I’ve now got this confidence that’s going to be invaluable.”
Francesca Romano, founder of Beyond the Surface
Stop being ‘for everyone’. Start cloning your high-calibre clients
You deserve to work with more of the clients who truly energise you and make you think “THIS is why I started my business” 🤩
You can either keep winging it, saying “one day”, or treating it as a fluke… or make it your standard.
With this structured and high-impact challenge, you’ll get complete clarity on who these ideal high-calibre clients are for you, start showing up as the authority for them, and take the first intentional steps in only 10 days