Marketing Workshops & Team Training
Is there’s something unique and extremely valuable about your brand and services?
Then, give your employees the tools to help you keep reaching and converting new ideal clients (while they feel even more motivated and connected to your company)
Benefits of investing in a marketing workshop
I bet you’re already familiar with the benefits of investing in workshops and employee training in general, like:
Boosting employee engagement and morale as well as individual and team performance
Retaining your employees, as 94% stay longer when you invest in their development
60-70% higher knowledge retention compared to lectures or e-learning
But with marketing workshops, specifically? Well, we’ll be turning your employees into your best brand advocates:
No longer relying that heavily on unpredictable and unscalable word of mouth
Cohesive messaging and marketing, regardless of which team member is in charge of a specific campaign, piece of content, or comms
Saving time (and money) with the right frameworks and a more structured approach
Standing out from your competitors, even in a saturated sector
Getting noticed in your industry and unlocking new opportunities
Increasing your brand awareness, reaching and connecting with more of your specific ideal clients
Shortening your sales cycle and signing new clients more easily (ka-ching!)
Finding the right marketing workshop & training for you
We can discuss an entirely bespoke workshop, or you can pick one of my key topics:
-
From LinkedIn feeds to websites, your audience is drowning in impersonal AI content, forgettable tips or company updates, and the same jargon and buzzwords.
Instead, stories grab your specific target clients’ attention, connect with them, and make your brand stand out. No wonder they can increase conversions by 30% and the perceived value of your offer by 2706% (not a typo).
But that doesn’t mean any narrative will do!
So, let’s equip your leaders and key team members with the right tools and mindset to tell the kinds of stories that’ll keep selling for you—beyond unpredictable and unscalable word of mouth
-
New potential clients must immediately understand how your offering solves their problem, changes their situation for the better, and why they should pick you over the thousands of competitors out there.
Even when they’re busy or distracted by all kinds of notifications and options. Otherwise, they won’t engage, let alone buy.
But when we’re experts or too close to it all, our message gets messy and muddled, filled with buzzwords that don’t really mean anything (like “we’ll supercharge your business”), especially when different employees are sharing it.
Instead, together, we’ll clarify and simplify it so that it always clicks for your specific ideal clients, no matter who’s talking or writing
-
The founder’s story and mission are your foundation. Your leaders’ and key players’ personal brands can build on it and amplify it.
Brand messages get 561% more reach when shared by employees versus your company page, and B2B buyers are 2x more likely to invest in services offered by companies that convey personal values.
Unfortunately, most businesses get sidetracked chasing random social media fame or ticking tasks.
Instead, we’ll empower your employees to show up (on LinkedIn, in particular, but also in their comms and in person) in ways that feel authentic to them, build familiarity and trust with your target audience, and feed into your offering, so you can reach and convert new clients more easily
My marketing workshops & training can be delivered as a:
Half-day workshop
(around 3h, either in the morning or afternoon)
Engaging topic presentation
Practical examples for inspiration and complete clarity
Stimulating active discussion
One real-time task or exercise to put it into practice
Relevant frameworks and/or templates so your employees can keep freeing up precious time and brainpower
Summary document (sent after the workshop) to highlight key learnings, ensure everyone is on the same page, and make it all stick
One-off investment: from £1500
Full-day workshop
(around 3h in the morning and 3 in the afternoon, before and after your usual lunch break)
Everything included in a half-day workshop, plus:
Pre-workshop assessment or diagnostic to start engaging your employees and give them an opportunity to understand their current knowledge or perspective regarding the workshop topic
Various real-time exercises (including relevant worksheets) with personalised feedback, perfect to boost team alignment and receive bespoke, actionable advice
Chance to explore and tackle any more specific challenges that come up
Planning an actionable roadmap to move forward and keep implementing this strategically
Post-workshop assessment, so they can see what changed for them and how they’ve already improved
One-off investment: from £2500
This pricing applies to any of those 3 workshops delivered online or in your premises in Cheshire, Liverpool, Manchester, or the Wrexham area, for max 20 participants. For entirely bespoke training, different locations, or additional participants, get in touch, and I’ll send you a custom quote
Meet your trainer
I’m Giada, marketing strategist and mentor specialising in magnetic messaging, strategy & structure, and implementation with conviction, especially for (but not limited to) women-founded brands.
I’ve been running my business since 2019 and have a background in an in-house marketing department.
So, I value strategy and data, not fluff, vanity metrics, impersonal solutions, and babe marketer gimmicks. You’ll receive personalised, straight-talking sales and marketing strategy, with no sign of “just trusting your ideal clients will find us during a waxing moon” (as if!)
Don’t just take my word for it
“She engaged the room beautifully, encouraged reflection and discussion, and left everyone feeling more confident about how they show up in their business. A brilliant speaker, warm, grounded, and genuinely insightful. Thank you so much Giada, it was great to have you speak at my event.” - Emma Boyle Photography, Manchester
“She had everyone captivated from beginning to end, with a story delivered and told utilising a variety of techniques to appeal to all. Giada speaks from the soul and draws everyone in with her sparkle and sincerity.” - Kate, books on the walls, Chester
“If you have a community or audience - you need to get Giada involved! She is an expert on magnetic marketing and guiding you through how to create content and stories that separate you from your competitors. Super professional and a pleasure to learn from. Highly recommend - thanks Giada!” - Laura Brunton, business coach, Oxford
Let’s plan your marketing workshop & training
Ready to engage your employees and turn them into your best marketers and brand ambassadors?
Let’s start with a quick chat about your main challenges and goals, to see if we’re a good fit and identify the best marketing workshop to bridge that gap