Position your services as the only option, and sign high-level clients with ease.

You’re ready to create marketing that does the heavy-lifting for you to hit your income goals.

So, RECALIBRATE your messaging to show the value of your services to perfect-fit leads before they’ve even spoken to you

Recalibrate

Upgrade your messaging now
Giada, your marketing message strategist, sitting on a chair and staring at the camera
  • rita

    “My relevant network is growing at quite a pace, with 32 new connections in just 7 days since I started using my new brand messaging, all from my ideal audience.

    I started getting my first organic enquiries on social media within the first month, and I got a client from my website for the first time less than a month after updating it with my new messaging.”

    Rita Dyke, founder of Cabomba Content

  • “She helped me refine my core message and more.

    Before the consultation, I was unsure how to talk about my business, but Giada found the right words, drawing not just from her copywriting experience but also doing keyword research.

    I can confidently say that working with Giada has been a game-changer for me.”

    Julie Rawding, holistic online interior designer

  • diana lotti

    “I started marketing my services using my new positioning and messaging on LinkedIn too, even though I hadn’t been active for months and had less than 800 followers.

    My ideal client booked a call with me after only one week”

    Diana Lotti, website copywriter

RECALIBRATE is tailored to your situation and business (no cookie-cutter solutions here). You will:

  • Be clear on what’s working against you or making it harder for high-level clients to invest in your services right now (spoiler alert: it’s usually not what you think) and how to fix it

  • Have a polished elevator pitch (based on data, not vibes) and know exactly what to lead with in your marketing to position yourself as the only option

  • Start owning your brilliance, embodying it, and communicating it clearly through messaging that’s impossible to ignore, finally connecting with high-calibre clients who are ready to invest in your incredible services now 

Upgrade your messaging in 1 week
Check if it's the right next step for you

Your existing clients rave about your services. But the ones you haven’t worked with yet? You’re not articulating that value so they sign on the dotted line after a single message

RECALIBRATE is for you if you’re running a profitable service-based business and have an established client base, and yet:

  • Signing high-level clients is inconsistent – You’ve got comfortable relying on word of mouth, but you also know this lead generation method is unpredictable, unscalable, and sees your income dipping whenever referrals dry out. So, you want to get in control of your leads and future-proof your revenue

  • You’re wasting way too much time talking to leads who don’t become clients – Dealing with the same questions and price objections over and over again, spending hours on calls with prospects who eventually tell you “I’ll think about it” or ghost you, sending follow-ups and DM back-and-forths… Enough! Now, you’re ready to attract higher-quality leads who are serious about working with you ASAP

  • You sometimes settle for low-vibe clients or work that doesn’t excite you (and regret it every time) – Most of your clients are great, but then there’s that type: they don’t do their part but expect the world, question everything, or are just not the kinds of projects you enjoy. No wonder you feel resentful whenever their messages pop up. Instead, you want to fill your calendar with high-vibe clients who are actually committed, treat you like the expert you are, and make you tingle with purpose 

  • Your marketing doesn’t feel worth the time you’re spending on it – You’re wasting hours creating content and showing up online, week after week, but it’s mostly bringing you random likes and comments rather than what you really want: more “I’m ready to pay you” leads

  • You feel like the best-kept secret in your niche – Given the impact of your services, your ideal clients should immediately see you as the expert, but they often overlook you or pick your competitors instead. You know you deserve better, and you’re ready to stand out as the only option in your niche in your niche

So, what do you need to fix? Your messaging. Basically:

your current marketing isn’t translating the impact that happens with your existing clients behind the scenes to those who haven’t yet paid you. Your messaging influences your entire marketing, and not fixing it is costing you time, energy, and cash in the bank.

It’s not like you haven’t tried, though…

Right now, you can’t see the wood for the trees, but you’re ready to change that, and sign high-level clients more easily

You’re confident about your expertise and the value of your services. Communicating it in a way that makes it click for your ideal clients, though? And creating the right marketing content around it? That’s a different story.

And by the way, it’s not just you: as I always say, it's hard to read the label from inside the jar.

So, the voice in your head telling you "But it's MY business: I should be able to fix my own messaging" is stopping you from signing more high-level clients from your actual marketing.

So, even though:

  • You’ve tweaked your social media bios or website copy every other month (and yet they’re still not doing justice to your genius)

  • You’ve tried the free resources, AI, or traditional power hours that, after the initial high, left you just as confused or unmotivated

  • You’ve been experimenting with different types of content or trends, switching it up after discovering yet another ‘guru’ or a competitor who seems to have her ducks in a row (but her method feels like throwing spaghetti at the wall)

… every week is the same: a vicious cycle of being busy with client delivery, discovery calls, and wasting hours you don’t have on marketing that isn’t helping you sign enough high-vibe, ready-to-start clients

But when you RECALIBRATE your messaging, getting complete clarity on what to lead with in your marketing and how to show up as the only choice for your ideal clients? 

They start seeing and treating you as THE authority for them, before they’ve even spoken to you (and you finally feel like her, too)

Your 1:1 access to a marketing message strategist to end the year with your most profitable quarter

Let’s fix your messaging once and for all in this high-impact 90 min 1:1 session.

You get my expert eyes on your current positioning and marketing and come away with a polished, scroll-stopping elevator pitch and complete clarity on what to lead with to keep positioning yourself as the ONLY option.

You’ll then have a full week of 1:1 feedback and support to implement the changes to your messaging ASAP and start using it in your marketing.

So, unlike the business owners who keep telling themselves “I’ll wait until after Christmas / January / [insert another excuse]”, YOU will put strong foundations in place and build momentum now, reaching and converting more high-level clients during your most profitable quarter (and beyond)

Your one-off investment: £444

Recalibrate your marketing & sign better clients more easily in Q4

“I struggled to convey the value of my premium offer. I paid to get my sales pages written in the past but I didn't feel connected to the copy - it felt inauthentic and too full of jargon.

I was making successful sales but only after calls or webinars which take up a lot of energy. So, I was feeling a bit frustrated and flat. I could tell my messaging wasn’t doing justice to that offer but I was too close to it to figure out how to improve it.

So, I decided to invest in Recalibrate because I really enjoy Giada’s LinkedIn content.

We worked on my messaging and a plan of action, and I started using it to update my sales page, getting feedback from her afterwards. I now feel like it sounds more me and is far more compelling for my target audience.

It was also great to brainstorm a new offer name with Giada over Telegram, and having the 7 days of 1:1 support allowed ideas to percolate naturally.

If you’re thinking of working with her, do it! She’ll help you simplify your messaging so you're speaking to the right people in a way which truly resonates.”

Jen Corcoran, LinkedIn trainer

What will clarifying and upgrading your messaging look like in practice, even after our time together? Imagine:

  • Looking at your new positioning and elevator pitch and thinking “Yes! This final does justice to the value I bring and the magic that happens with my clients once we work together”

  • Knowing exactly what to lead with in your marketing, which will inform your direction and content creation, saving you time and brainpower week after week

  • Receiving more enquiries and DMs “When can we start?” 

  • Running discovery calls as a formality (if they’re even needed by then) because most leads now come to you when they’re ready to go

  • Feeling full of energy and purpose, reconnecting with what sets you apart from everyone else in your niche

"All of this, please!"

If you’re new around here… Hi, I’m Giada

I’m the marketing message strategist and mentor for women becoming THE ONE their ideal clients want to hire.

I love strategy and delivering a bespoke approach, not fluff, vanity metrics, impersonal solutions, and babe marketer gimmicks.

So, you’ll receive personalised, straight-talking sales and marketing strategy, with no sign of “just trusting your ideal clients will find us during a waxing moon”.

We’ll get to the root of the problem, fix it, and completely shake up not just the way you promote your services but how you present and think about yourself.

Because it’s time for more women to show up as an authority and own their brilliance unapologetically

Giada Nizzoli, with her arms crossed
  • jo copywriter

    “As a copywriter, I always create compelling content for various audiences and receive great feedback, but I was struggling to attract my ideal clients and position myself as someone they’d want to invest in.

    It’s always harder doing these things for your own business! For example, I could tell I was too focused on the deliverables rather than the outcome/transformation I could provide with my services, but I hadn’t managed to fix it yet.

    So, I needed someone to tell it to me straight, and Giada didn't hold back. She gave me a comprehensive action plan that felt achievable and offered a week of support, which helped me stay accountable.

    I really valued getting solid advice from someone who has been in my shoes and knows what she's talking about, and I appreciated the fact that she didn't sugar-coat anything. Some of it was tough to hear, but it helped me get a fresh perspective on my services.

    I now feel more confident about my positioning, business, where I'm going next with it, and who I’m trying to attract. I’m finally focusing on that transformation in my marketing and working on new packages to encompass all this.

    So, if you need some support with positioning yourself to your ideal clients and aren't afraid to be told the truth, definitely hire Giada.”

    Jo Martin, content writer & strategist

  • “I recently had a session with Giada and she is an absolute whizz at what she does.

    She was very professional, and provided a fantastic consultation on my copywriting.

    Giada was efficient, organised and the session was well structured with no fluff.”

    Louise Fernando, business coach

  • kristina

    “Over time, it felt like our focus for services, solutions, offerings, how we help people (you name it) was getting broader and further away from our core self. I needed a fresh set of eyes and someone with a solid process to help me figure this out.

    I had been receiving Giada's newsletter for some time and was very impressed and intrigued with her approach to content and messaging. Once we had our initial call, it was clear she had excellent processes and a defined approach on helping businesses like mine align themselves.

    I'm just starting to implement some of the recommendations but I feel SO excited about how we are going to align ourselves from now on and that I have a blueprint to work from - something that feels right and keeps me focused on the main messages.

    I also loved Giada's energy and confidence in stating the direction I need to go. Exactly the tone I needed.”

    Kristina Witmer, founder of Witmer Groupnley

  • “I love working with Giada! She wrote the sales page for my recent launch of my new course and I was delighted to make over £11,000 on the first launch in 7 days!

    This was in huge part to her amazing way with words where she manages to bring out the value of your offer and convey it to your audience.”

    Rosie Parsons, personal brand photographer

FAQs & direction to help you make an informed decision

  • There are plenty of brilliant marketers out there, but if you invested in strategy and didn’t get the result you craved, I bet it’s because it was either:

    • Surface-level work (“Just be authentic and show up consistently, and clients will want to pay you”... as if!)

    • Focused on a specific tactic (like upping your Instagram or LinkedIn game)

    But here’s the thing: if your ideal clients don’t understand your value until after speaking to you or if they keep seeing your services as a “non-urgent nice-to-have”, no amount of visibility and marketing is going to change that.

    That’s why I have a messaging-first approach: so that you get complete clarity on how to convey the value of your services, what to lead with in your marketing, and how to show up as the ONLY choice for your ideal clients—and they finally get it, too

  • Most of us tend to think “But my business is different.”

    And don’t get me wrong: it is… in the sense that you have the potential to set yourself apart from all competitors. 

    But it’s not unique when it comes to psychology, communication, and strategy.

    If you’re already signing clients (so, you have a validated proposition) but it’s more inconsistent and time-consuming than you’d like despite marketing your services regularly, that’s exactly when upgrading your messaging becomes a game-changer

  • The main shifts will happen during our 90-min session, and in most cases, we’ll optimise your messaging and positioning together once you receive your action plan.

    After that, you’ll just need to update your key online real estate (like your social media profiles and the top of your home page). This usually takes an hour or so.

    You’re also encouraged to start using your messaging when creating new content, and you can bounce ideas and get feedback from me during our week together

  • I don’t make unrealistic promises as it depends on various factors, such as your niche, audience size, and most importantly, whether or not you commit to using your new messaging in your marketing and showing up consistently.

    To give you an idea, after working on their messaging with me:

    • Rita got her first organic client from her social media marketing in less than a month and then the first one from her website

    • Diana booked a call with her ideal client from LinkedIn only a week later, even though she hadn’t been active for months and had less than 800 followers

    What I can pretty much guarantee is that you’ll experience an immediate change in how you think about your business, realising you’ve been (subconsciously) downplaying your genius. 

    In fact, here are some of the things past clients said after a single session (but you’ll get me for a full week 😉):

    • “I've been relying on referrals and word of mouth for quite a few years now. I've known for a while that I want to attract clients in a more targeted way, but couldn't tell if I was on the right track. After just one consultation session with Giada, I came away with plenty of ideas and actionable advice. Now I know what I need to work on.” Rebecca Porwit, translator

    • “A big part of my mindset has changed. I feel much more motivated, have so many points to work from, new ideas are coming to me all the time, and I'm excited about it again! It feels realistic and do-able now.” Ainhoa Rohrbeck, digital and tattoo artist

    • “She is an absolute whizz at what she does” Louise Fernando, business coach

    • “She helped me refine my core message and more. What's great about working with Giada is her thorough preparation – our one-hour session was packed with useful information and her spot-on recommendations. […]  I can confidently say that working with Giada has been a game-changer for me.” Julie Rawding, online interior designer

  • My 6-month programme revolutionises the way you market your services and show up for your business while giving you time and space to grow.

    It’s for women who fully believe that, with the right guidance, they’re capable of achieving exceptional results.

    If you’re on the fence (or if you mainly crave clarity and direction, especially on how to translate the value of your services in a way that makes it click for people who haven’t experienced them yet), RECALIBRATE is your best move.

    If you then decide to continue our work together and sign up for my mentorship programme within a month, the price of RECALIBRATE will be deducted from your payment plan. So, you have nothing to lose.

    But let me be crystal-clear: this offer is NOT a gimmick to upsell to you.

    It’s a standalone service, and my goal is always to give you everything we talked about here: clarity on your marketing message and focus, an action plan to make the right changes intentionally, and a full week of high-touch 1:1 support as you start implementing it

    • You’ll receive a kick-off planner to complete before our starting date. This will give you clarity on your biggest challenges and priorities and allow me to prepare for our time together

    • We’ll have a high-impact 1:1 session (90 minutes) on your most pressing problem but also being open to any other challenge or opportunity we might identify. So, get ready for some BIG shifts

    • After the 1:1, I will then send you your custom action plan so you can immediately upgrade your message and implement the steps to position yourself as the ONLY option for your client clients

    • You’ll have direct access to me for a full week in Telegram (to ask questions, bounce ideas, get feedback, and feel both motivated and supported as you start making changes)

  • Smart!

    It’s great to hear that you’re already busy and, most importantly, that you’re thinking ahead.

    When those projects, client work, or offers end, you clearly don’t want to risk word of mouth drying out, experience an income dip, or have to keep chasing uncommitted leads and wasting hours on calls with more “I’ll think about it” prospects.

    So, upgrading your messaging and starting to market your services accordingly now will make all the difference when you have availability to take on more clients in 2026

RECALIBRATE your messaging, and celebrate your most profitable quarter of 2025

You're ready to upgrade your messaging to attract more perfect-fit clients, the kind who drop you "When can we start" DMs as the norm and make you feel re-energised once you’re working together.

So, if you want to halve the time you're spending on your marketing and client acquisition, because you know exactly what to lead with, how to position our services as the only option, and how to radiate your value so bright it's impossible to ignore (before someone has even spoken to you)…

… RECALIBRATE your messaging with me in this powerful 1:1 intensive.

Let’s get your magnetic marketing to do the heavy-lifting so you can sign more high-level clients with ease

Book your slot - £444