You’re brilliant, but new clients need endless nurturing, calls, and back-and-forths to get that? Still attracting lots of “I’ll think about it” leads?

Don’t waste even more months marketing your business in the same way and magically expecting different results.

Let’s fix it together during a full week of 1:1 support and momentum.

RECALIBRATE your message and start taking intentional action, making your marketing work harder and signing high-level clients more easily

Recalibrate

Giada pointing at you

You’re the kind of woman who shows up and moves. But lately, you’ve been going around in circles and spinning too many plates

You’ve been running your service-based business for a while and are doing well on paper. But do one or more of the following feel a liiiittle too familiar?

  • Signing high-level clients is inconsistent or time-consuming – You’re mostly relying on unpredictable word of mouth or wasting hours on calls and back-and-forths with people who seem keen, start giving you the same excuses, tell you “I’ll think about it” and disappear, or you attract too many low-vibe and wrong-fit clients (the kinds who don’t do the work but still expect the world)

  • Your marketing feels all over the place, draining, and… not worth it – Creating social media content, trying to add structure to your impossible to-do list, burning money when outsourcing… You’re spending hours on your marketing every week but it’s just not helping you attract enough “I’m ready to pay you” clients (only random engagement)

  • You’re brilliant and offer the most valuable services, but it’s not coming across, and you feel like the best-kept secret in your niche – You should impact more people more easily, but your ideal clients keep treating your game-changing offers as a “non-urgent nice-to-have” and you’re blending in with competitors. You know your positioning and messaging aren’t doing you justice but you just can’t find a way of making it click for your audience

In other words, your marketing keeps costing you time, energy, and ideal clients 

… and you’ve already wasted weeks (or months) repeating the same patterns or trying to fix it. It still feels ‘off’ and messy, though

Maybe there’s still a voice telling you “But it’s my business. I should figure all this out on my own.”

First of all, true leaders—those who value their time and the impact they can make—know when it’s wiser to invest in an external perspective.

And also, the fact that you’re so close to your services, marketing, and challenges is exactly what’s keeping you going around in circles. As I always say, it’s hard to read the label from inside the jar.

So, even though:

  • You keep telling yourself you’re going to make time to fix it

  • You’ve tried all kinds of free resources, AI, or traditional power hours that left you just as confused or unmotivated

  • You’ve been experimenting with different options and ideas (or—let’s face it—throwing spaghetti at the wall)

… every week is the same: you’re still trapped in the same vicious cycle, wasting hours on content or tasks that aren’t really moving the needle.

So, let’s be real: is this the best use of your time and genius? No? 

Thought so. Then it sounds like the next step should be to…

Get complete clarity, start taking intentional action, and end the year with your most profitable quarter

Let’s fix this together once and for all with a high-impact 90 min session, a custom action plan, and a full week of 1:1 support to make the most of that momentum.

RECALIBRATE is different for everyone because it’s based on your most pressing challenge and juiciest goal (no cookie-cutter solutions here) but here’s what you’ll definitely walk away with:

  • You’ll know exactly what’s working against you or making it harder for high-level clients to invest in your services right now (and how to fix it)

  • You’ll start taking intentional and strategic action, ditching fruitless tasks, focusing on what truly moves the needle, and following a custom plan entirely based on your strengths and goals (not trends or other people’s “shoulds”)

  • You’ll own your brilliance, embody it, and communicate it clearly in your marketing through messaging that’s impossible to ignore, finally connecting with high-calibre clients and compelling more of them to invest in your fabulous services

And overall, you won’t get to the “golden quarter” all sluggish and directionless (again). You’ll put strong foundations in place and build momentum, feeling re-energised and all set to reach and convert more clients during the profitable “post-summer / before Christmas” window

(instead of continuing to second-guess yourself, repeat the same cycles, or waste even more time on marketing that doesn’t activate your dream clients)

Your one-off investment: £375 (going up to £444 in September)

And if you’re new around here… Hi, I’m Giada

I’m known as the marketing message strategist & mentor for women itching to become THE ONE for their ideal clients.

I value strategy and a bespoke approach over fluff, vanity metrics, impersonal solutions, and babe marketer gimmicks. 

So, if you got burnt before, let me clarify this now: we won’t be just trusting that our ideal clients find us during a waxing moon or something.

We’ll get to the root of the problem, fix it, and start taking intentional action together.

Because I believe it’s time for more women to show up as an authority, own their brilliance unapologetically, and impact more people with their services.

Is that going to be you too during the “golden quarter” (and beyond)?

But hear it from other powerhouse women

  • “Giada's consultation was just what I needed. She helped me refine my core message and more.

    What's great about working with Giada is her thorough preparation – our one-hour session was packed with useful information and her spot-on recommendations.

    Before the consultation, I was unsure how to talk about my business, but Giada found the right words, drawing not just from her copywriting experience but also doing keyword research.

    If you're looking for a friendly and well-prepared professional experience, Giada is the way to go.

    I can confidently say that working with Giada has been a game-changer for me, and I highly recommend her services to anyone in need of expert guidance and strategic insights.”

    Julie Rawding, holistic online interior designer

  • “I love working with Giada! She wrote the sales page for my recent launch of my new course and I was delighted to make over £11,000 on the first launch in 7 days!

    This was in huge part to her amazing way with words where she manages to bring out the value of your offer and convey it to your audience.”

    Rosie Parsons, personal brand photographer

  • “I recently had a session with Giada and she is an absolute whizz at what she does.

    She was very professional, and provided a fantastic consultation on my copywriting.

    Giada was efficient, organised and the session was well structured with no fluff.”

    Louise Fernando, business coach

  • rita

    “A soon as I could, I decided it was time to stop struggling on my own and actually get an outside perspective. Yes, there were definitely cheaper options, but none of them GOT me like she did with her messaging.

    And it was SO. WORTH. THE. INVESTMENT! The final results absolutely blew me away. She completely changed how I think about my business.

    My messaging is super clear now, my new guide is absolutely amazing, and creating content has been so much easier.

    if you’re thinking of working with her… 100% recommended.”

    Rita Dyke, founder of Cabomba Content

  • kristina

    “Over time, it felt like our focus for services, solutions, offerings, how we help people (you name it) was getting broader and further away from our core self. I needed a fresh set of eyes and someone with a solid process to help me figure this out.

    I had been receiving Giada's newsletter for some time and was very impressed and intrigued with her approach to content and messaging. Once we had our initial call, it was clear she had excellent processes and a defined approach on helping businesses like mine align themselves.

    I'm just starting to implement some of the recommendations but I feel SO excited about how we are going to align ourselves from now on and that I have a blueprint to work from - something that feels right and keeps me focused on the main messages.

    I also loved Giada's energy and confidence in stating the direction I need to go. Exactly the tone I needed.”

    Kristina Witmer, founder of Witmer Groupnley

FAQs & direction to help you make an informed decision

    • You’ll receive a kick-off planner to complete before our starting date. This will give you clarity on your biggest challenges and priorities and allow me to prepare for our time together

    • We’ll have a high-impact 1:1 session (around 90 minutes), starting from your answers in the planner but being open to any other challenge or opportunity that might come up. So, get ready for some BIG shifts

    • I’ll then send you a custom action plan so that you can start moving intentionally and implement everything in the best possible order

    • You’ll have direct access to me for a full week (to ask questions, bounce idea, get feedback, and feel both motivated and supported as you start making changes). While you’re always welcome to email me, you’re highly encouraged to make the most of Telegram for quicker back-and-forths, texts, and voice notes

  • My 6-month programme revolutionises the way you market your services and show up for your business while giving you time and space to grow. It’s for women who fully believe that, with the right guidance, they’re capable of achieving exceptional results.

    If you’re on the fence (or if you mainly crave clarity and direction), RECALIBRATE is your best move.

    If you then decide to continue our work together and sign up for my mentorship programme within 3 months, the price of RECALIBRATE will be deducted from your payment plan. So, you have nothing to lose.

    But let me be crystal-clear: this offer is NOT a gimmick to upsell to you. It’s intended to work as a standalone service.

    My goal is to give you everything I talked about here: clarity on your message and/or focus, an action plan to move intentionally, and a full week of high-touch 1:1 support as you start implementing it.

    Some of the things past clients said after a single session (but you’ll get me for a full week 😉):

    • “I've been relying on referrals and word of mouth for quite a few years now. I've known for a while that I want to attract clients in a more targeted way, but couldn't tell if I was on the right track. After just one consultation session with Giada, I came away with plenty of ideas and actionable advice. Now I know what I need to work on.” Rebecca Porwit, translator

    • “A big part of my mindset has changed. I feel much more motivated, have so many points to work from, new ideas are coming to me all the time, and I'm excited about it again! It feels realistic and do-able now.” Ainhoa Rohrbeck, digital and tattoo artist

    • “She is an absolute whizz at what she does” Louise Fernando, business coach

    • “She helped me refine my core message and more. What's great about working with Giada is her thorough preparation – our one-hour session was packed with useful information and her spot-on recommendations. […] I can confidently say that working with Giada has been a game-changer for me” Julie Rawding, online interior designer

Get clarity, feel the momentum, and RECALIBRATE now to enjoy your most profitable golden quarter

Picture this: it’s a Monday morning in Autumn, and you’re opening your laptop. Are you…?

a) scrambling to get more of the same content out (even though you it only brings you random engagement), avoiding your unrealistic marketing plan, and feeling resentful because word of mouth has dried out and you now feel forced to sign that low-vibe client

b) feeling energised, following a clear plan that plays to your strengths, and activating more high-level clients who already see you as THE ONE and come to you with one question: “When can we start?”

Most business owners will give up and say “I’ll wait”, even though they know full well it’d then be too late to make the most of the profitable “post-summer / before Christmas” window. But I bet you are not “most business owners”. 

So, if you want to turn option B into your day-to-day reality before the end of the year (and beyond), the path there is simple: recalibrate now