Clarify and upgrade your messaging in 1 week

You know how valuable your services are but can’t fully articulate it. So, new clients struggle to see it from the outside (cue price objections, calls with undecided leads, and feeling under-recognised).

But after our 1:1 week, you’ll walk away with a new elevator pitch positioning you as the only option and with complete clarity on what to lead with in your marketing to sign more high-level clients with ease (no more guesswork or continuing to waste precious brainpower)

Recalibrate your messaging
Giada, your marketing message strategist, sitting on a chair and staring at the camera
  • rita

    “My relevant network is growing at quite a pace, with 32 new connections in just 7 days since I started using my new brand messaging, all from my ideal audience.

    I started getting my first organic enquiries on social media within the first month, and I got a client from my website for the first time less than a month after updating it with my new messaging.”

    Rita Dyke, founder of Cabomba Content

  • “She helped me refine my core message and more.

    Before the consultation, I was unsure how to talk about my business, but Giada found the right words, drawing not just from her copywriting experience but also doing keyword research.

    I can confidently say that working with Giada has been a game-changer for me.”

    Julie Rawding, holistic online interior designer

  • diana lotti

    “I started marketing my services using my new positioning and messaging on LinkedIn too, even though I hadn’t been active for months and had less than 800 followers.

    My ideal client booked a call with me after only one week”

    Diana Lotti, website copywriter

By the end of our 1:1 week together, you will:

  • Be clear on why your current marketing isn’t converting enough high-level clients (spoiler alert: it’s probably not what you think) and how to fix it

  • Receive a bespoke document with a polished elevator pitch (based on data, not vibes) and showing you exactly what to lead with in your marketing to keep positioning yourself as the only option 

  • Start owning your brilliance, embodying it with conviction, and communicating it clearly through messaging that’s impossible to ignore, connecting with more high-calibre clients who are ready to invest in your super-valuable services now

Upgrade your messaging in 1 week
Check if it's the right next step for you

Your existing clients rave about your services. But new potential ones? You’re not articulating that value in your marketing so they sign on the dotted line after a single message

RECALIBRATE is for you if you’re running a profitable service-based business and have an established client base, and yet:

  • You deliver valuable services, and there is something unique about your approach. Summarising your business and conveying that USP in a nutshell, though? That’s a different—and messy—story.

    But you know that a clear and succinct elevator pitch would have a huge ripple effect on how you put yourself and your business out there

  • You’ve got comfortable relying on word of mouth, but you know it’s uncertain and unscalable, and your income dips whenever referrals dry out.

    So, you want to get in control of your lead generation and future-proof your revenue—and for that, your marketing must start conveying the full value of your services, even to prospects who didn’t come through a mutual connection and who’ve never spoken with you before

  • Dealing with the same questions and price objections over and over again, spending hours on calls with prospects who eventually tell you “I’ll think about it” or ghost you, sending follow-ups and DM back-and-forths…

    No wonder you sometimes say yes to low-vibe clients who don’t do their part but expect the world, question everything, or are just not the kinds of projects you enjoy (and feel resentful whenever their messages pop up). Enough!

    You’re ready to fill your calendar with more committed and high-vibe clients who are serious about working with you ASAP, treat you like the expert you are, and make you tingle with purpose

  • Every week, you’re using a lot of brainpower figuring out what to say and wasting hours creating content that mostly brings you random likes and comments rather than what you really want: more “I’m ready to pay you” leads

  • Given the impact of your services, your ideal clients should immediately see you as an authority, but they often overlook you or pick your competitors instead.

    You know you deserve better, and you’re ready to go from “best-kept secret in your niche” to “the only option” 

So, what do you need to fix, first and foremost? Your messaging

Basically, your current messaging isn’t articulating the impact your paying clients are experiencing behind the scenes, not in a way that makes it click for those still lurking from the outside. And since your messaging influences your entire marketing, not fixing it is costing you time, energy, and cash in the bank, week after week.

It’s not like you haven’t tried, though…

Right now, you can’t see the wood for the trees (but you’re ready to change that, positioning your services as the obvious solution for your perfect-fit clients)

You’re confident about your expertise and the value of your services. Articulating it in a way that makes it click for your ideal clients, though? And creating the right marketing content around it? That’s a different story.

And by the way, it’s not just you: when we’re too close to our services, it's hard to read the label from inside the jar. So, that voice in your head telling you “But it's MY business: I should be able to fix and clarify my own messaging” is actually sabotaging you.

Which is why, even though:

  • You tweak your social media bios or website copy every other month (and yet they’re still not doing justice to your genius)

  • You’ve tried the free resources, AI, or traditional power hours that, after the initial high, left you just as confused or unmotivated

  • You’ve been experimenting with different types of content or trends, switching it up after discovering yet another ‘guru’ or a competitor who seems to have their ducks in a row

every week is the same: a vicious cycle of being busy with client delivery, discovery calls, and wasting hours you don’t have on messy marketing that isn’t helping you sign enough high-vibe, ready-to-start clients—and that nagging feeling that you are so damn brilliant but they just don’t seem to get it, at this stage

But when you bring in the right external perspective and RECALIBRATE your messaging once and for all?

All the pieces of the puzzle come together. Both for you and for your ideal clients, who start seeing and treating you as THE authority for them, before they’ve even spoken to you (while you finally feel like her, too)

Your 1:1 access to a messaging-first marketing strategist, to finally start doing justice to the value of your services

  1. RECALIBRATE starts with my kick-off questionnaire and our high-impact 1:1 session (90 min). As well as conducting additional research, I’ll ask you strategic and thought-provoking questions to fully understand how working with you benefits your clients in practice and what connects with them, and I’ll uncover the unique story and message tying everything together, setting you apart from all competitors 

  2. You’ll receive a done-for-you north star document with a polished, scroll-stopping elevator pitch and complete clarity on what to lead with in all your marketing to keep positioning yourself as the ONLY option (not “just another service provider in your niche”)

  3. Get the most of our week together by asking questions on Telegram, bouncing ideas, and receiving 1:1 guidance and support as you start using your new messaging, including personalised feedback on the marketing you create (and tackling any wobble that might come up once we elevate the way you talk about your services and own your brilliance)—so that it actually sticks, and you can always keep it up on your own  

So, unlike the business owners who keep telling themselves “I’ll wait until after my next holiday / summer / Christmas / [insert another excuse]”, YOU will stop relying on guesswork and, instead, put strong foundations in place and build momentum now, so you can start reaching and converting more high-level clients

Your one-off investment: £555

Recalibrate your messaging & start signing perfect-fit clients more easily

“I struggled to convey the value of my premium offer. I paid to get my sales pages written in the past but I didn't feel connected to the copy - it felt inauthentic and too full of jargon.

I was making successful sales but only after calls or webinars which take up a lot of energy. So, I was feeling a bit frustrated and flat. I could tell my messaging wasn’t doing justice to that offer but I was too close to it to figure out how to improve it.

So, I decided to invest in Recalibrate because I really enjoy Giada’s LinkedIn content.

We worked on my messaging and a plan of action, and I started using it to update my sales page, getting feedback from her afterwards. I now feel like it sounds more me and is far more compelling for my target audience, and I’ve already sold it again. This has also motivated me to raise my rates.

It was also great to brainstorm a new offer name with Giada over Telegram, and having the 7 days of 1:1 support allowed ideas to percolate naturally.

If you’re thinking of working with her, do it! She’ll help you simplify your messaging so you're speaking to the right people in a way which truly resonates.”

Jen Corcoran, LinkedIn trainer

What will clarifying and upgrading your messaging look like in practice, even after our time together?

In most cases, it involves:

  • Looking at your new positioning and elevator pitch and thinking “Yes! This final does justice to my expertise, the value I bring, and the magic that happens with my clients once we work together”

  • Always knowing exactly what to lead with in your marketing, which will inform your overall direction and content creation, freeing up precious time and headspace week after week (bye bye, staring at a blank screen)

  • Starting to go beyond unpredictable word of mouth and receive more enquiries and DMs along the lines of “When can we start?”

  • Feeling full of energy and purpose as you reconnect with your unique perspective, expertise, and story, setting yourself apart from everyone else in your niche

"All of this, please!"

If you’re new around here… Hi, I’m Giada

I’m the marketing strategist and mentor for talented but under-recognised women.

I value strategy, real-life data, and delivering a bespoke approach, not fluff, vanity metrics, impersonal solutions, and babe marketer gimmicks.

So, you’ll receive personalised, straight-talking sales and marketing strategy, with no sign of “just trusting the process” or “expecting your ideal clients to start seeing your full value during the next waxing moon”.

We’ll get to the root of the problem, fix it, and completely shake up not just the way you promote your services but how you present and think about yourself.

Because it’s time for more women to show up as an authority and own their brilliance unapologetically

Giada Nizzoli, with her arms crossed
  • jo copywriter

    “As a copywriter, I always create compelling content for various audiences and receive great feedback, but I was struggling to attract my ideal clients and position myself as someone they’d want to invest in.

    It’s always harder doing these things for your own business! For example, I could tell I was too focused on the deliverables rather than the outcome/transformation I could provide with my services, but I hadn’t managed to fix it yet.

    So, I needed someone to tell it to me straight, and Giada didn't hold back. She gave me a comprehensive action plan that felt achievable and offered a week of support, which helped me stay accountable.

    I really valued getting solid advice from someone who has been in my shoes and knows what she's talking about, and I appreciated the fact that she didn't sugar-coat anything. Some of it was tough to hear, but it helped me get a fresh perspective on my services.

    I now feel more confident about my positioning, business, where I'm going next with it, and who I’m trying to attract. I’m finally focusing on that transformation in my marketing and working on new packages to encompass all this.

    So, if you need some support with positioning yourself to your ideal clients and aren't afraid to be told the truth, definitely hire Giada.”

    Jo Martin, content writer & strategist

  • Louise

    “I recently had a session with Giada and she is an absolute whizz at what she does.

    She was very professional, and provided a fantastic consultation on my copywriting.

    Giada was efficient, organised and the session was well structured with no fluff.”

    Louise Fernando, business coach

  • kristina

    “Over time, it felt like our focus for services, solutions, offerings, how we help people (you name it) was getting broader and further away from our core self. I needed a fresh set of eyes and someone with a solid process to help me figure this out.

    I had been receiving Giada's newsletter for some time and was very impressed and intrigued with her approach to content and messaging. Once we had our initial call, it was clear she had excellent processes and a defined approach on helping businesses like mine align themselves.

    I'm just starting to implement some of the recommendations but I feel SO excited about how we are going to align ourselves from now on and that I have a blueprint to work from - something that feels right and keeps me focused on the main messages.

    I also loved Giada's energy and confidence in stating the direction I need to go. Exactly the tone I needed.”

    Kristina Witmer, founder of Witmer Groupnley

  • “I love working with Giada! She wrote the sales page for my recent launch of my new course and I was delighted to make over £11,000 on the first launch in 7 days!

    This was in huge part to her amazing way with words where she manages to bring out the value of your offer and convey it to your audience.”

    Rosie Parsons, personal brand photographer

FAQs & direction to help you make an informed decision

  • There are plenty of brilliant marketers out there, but if you invested in strategy and didn’t get the result you craved, I bet it’s because it was either:

    • Surface-level work (“Just be authentic and show up consistently, and clients will want to pay you”... as if!)

    • Focused on a specific tactic (like upping your Instagram or LinkedIn game)

    But here’s the thing: if your ideal clients don’t understand your value until after speaking to you or if they keep seeing your services as a “non-urgent nice-to-have”, no amount of visibility and marketing is going to change that.

    That’s why I have a messaging-first approach: so that you get complete clarity on how to convey the value of your services, what to lead with in your marketing, and how to show up as the ONLY choice for your ideal clients—and they finally get it, too

  • Most of us tend to think “But my business is different.”

    And don’t get me wrong: it is… in the sense that you have the potential to set yourself apart from all competitors. 

    But it’s not unique when it comes to psychology, communication, and strategy.

    If you’re already signing clients (so, you have a validated proposition) but it’s more inconsistent and time-consuming than you’d like despite marketing your services regularly, that’s exactly when upgrading your messaging becomes a game-changer

  • On average:

    • Around half an hour to complete my kick-off questionnaire before we get started

    • Up to 90min for our high-impact 1:1 session

    • After that, to get the most out of the rest of our week together, what I recommend prioritising is: familiarising yourself with your new messaging and using it to update your key online real estate, like your social media bios and the top of your home page (roughly 1h altogether). And then sending me some of the content you’d normally create anyway (but using your new messaging instead) and asking questions on Telegram whenever you need/wish

    For anyone who isn’t willing to do this and commit to it properly: this wouldn’t be the right next step for you.

    If, on the contrary, you are motivated but the voice in your head is already telling you “I’m too busy”:

    how much time are you actually wasting second-guessing yourself, trying to pull new marketing ideas from scratch, and overexplaining yourself to leads who don’t seem to understand your value, week after week?

    With RECALIBRATE, we can change this once and for all, and you’ll then start saving time and brainpower on an ongoing basis

  • I don’t make unrealistic promises as it depends on various factors, such as your niche, audience size, and most importantly, whether or not you commit to using your new messaging in your marketing and showing up consistently.

    To give you an idea, after working on their messaging with me:

    • Rita got her first organic client from her social media marketing in less than a month and then the first one from her website

    • Diana booked a call with her ideal client from LinkedIn only a week later, even though she hadn’t been active for months and had less than 800 followers

    What I can pretty much guarantee is that you’ll experience an immediate change in how you think about your business, realising you’ve been downplaying your genius and not doing justice to the value of your services.

    In fact, here are some of the things past clients said after a single session (but you’ll get me for a full week 😉):

    • “I've been relying on referrals and word of mouth for quite a few years now. I've known for a while that I want to attract clients in a more targeted way, but couldn't tell if I was on the right track. After just one consultation session with Giada, I came away with plenty of ideas and actionable advice. Now I know what I need to work on.” Rebecca Porwit, translator

    • “A big part of my mindset has changed. I feel much more motivated, have so many points to work from, new ideas are coming to me all the time, and I'm excited about it again! It feels realistic and do-able now.” Ainhoa Rohrbeck, digital and tattoo artist

    • “She is an absolute whizz at what she does” Louise Fernando, business coach

    • “She helped me refine my core message and more. What's great about working with Giada is her thorough preparation – our one-hour session was packed with useful information and her spot-on recommendations. […]  I can confidently say that working with Giada has been a game-changer for me.” Julie Rawding, online interior designer

  • My longer programmes are an exciting and valuable option for women who are ready to revolutionise every aspect of their marketing and beyond.

    But if you’re on the fence, RECALIBRATE is your best move: you’ll get a lower-commitment taste of what working with me feels like and the shifts we can create together (and if you mainly crave clarity and direction, especially on how to translate the value of your services in a way that makes it click for people who haven’t experienced them yet, RECALIBRATE will give you that).

    If you then decide to continue our partnership and sign up for one of my longer mentorship programmes within a month, to upgrade other aspects of your marketing and business, your full investment for RECALIBRATE will be deducted from your first invoice. So, you have nothing to lose.

    But let me be crystal-clear: this offer is NOT a gimmick to upsell to you by hiding my initial promise behind a bigger programme (I got burnt before, too). 

    It’s a standalone service, and my goal is always to give you everything we talked about here: 

    a polished elevator pitch that finally does justice to your value, clarity on what to lead with in your marketing to keep positioning yourself as the only option for your ideal clients, and a full week of high-touch 1:1 support as you start implementing all this 

  • My availability varies, but you can check it here and book the next slot (or the one that works best for you) directly

RECALIBRATE your messaging: start showing up (and feeling) like the only option for the high-level clients you love working with

No more relying on guesswork, wasting precious time and brainpower on your marketing week after week, and feeling under-recognised.

You’re ready to start conveying and owning your brilliance in a way that finally does it justice.

If you’re serious about positioning yourself as the only option, always knowing what to lead with in your marketing, and generating more perfect-fit prospects who are ready to pay you before they’ve even spoken to you…

… clarify and upgrade your messaging through this energising week of 1:1 strategy, momentum, and exceptional breakthroughs

Book your slot - £555