90 days of marketing recalibration and high-impact action
Ready to stop relying on unpredictable referrals, disjointed spray-and-pray marketing, and endless touchpoints with “I’ll think about it” leads who can’t see the value of your services?
Together, we’ll replace them with a systemised marketing approach that actually helps you sign new perfect-fit clients more easily while giving you back control, headspace, and hours every week
“The quality of my leads have significantly improved. Before investing in Giada, I was struggling to attract enough business, or the business that I was attracting wasn’t ready to invest in my high ticket offers.
I would get ghosted more frequently. I now know that this was happening because my copy didn't pre-qualify people - leading everyone to get in touch. As you can imagine, this has saved me a lot of time as I now no longer have as many people to get back to. And when people do get in touch, they are more likely to say yes to working with me.
If you’re thinking of working with her, do it!"
Shannon Kate Murray, High Flying Design
Crystal-clear & magnetic messaging
always know exactly what to say and repeat in your marketing to make your ideal clients think “It’s like she wrote this about ME” and “I can trust her with my money”
The Intentional Authority method
Strategy & structure
to keep marketing your services in a way that maximises your output and feeds into your business goals, not just ticking tasks or spreading yourself too thin
Implementation with conviction
so that, even after our time together, you’ll keep staying on track and showing up as THE authority your ideal clients can feel confident investing in today
You’re already running a profitable, established business, but your marketing and lead generation are still messy (and you’re ready to make them smoother and more predictable)
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They’re comfortable, sure, but also unscalable and outside your control, with your income dipping whenever word of mouth goes quiet.
So, you want to get in control of your lead generation and sign the right clients more consistently
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You’ve been wasting hours creating new content from scratch or getting your VA to polish and schedule it, week after week.
But it’s mostly brought you random likes, comments, and undecided leads. And Sarah who kept supporting your content and saying “Super helpful” or “Love your vibe”? She’s only gone and invested in your competitor.
So, now you want your marketing to start feeding into what your business depends on: more qualified, “I’m ready to pay you” prospects
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You tell yourself you do have a strategy, and yet it all feels like lots of random, moving pieces tied together with sellotape (including trends, other people’s “shoulds”, and tactics you’ve forced yourself to stick to, even though they never felt aligned).
And when something doesn’t bring you the results you hoped for or you can no longer keep up with it? You drop it and jump onto the “next shiny marketing thing”... again.
Now, you’re prepared to be more intentional, so you can do less but more strategically, getting more out of it
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Your paying clients get incredible results and praise you, but your online audience? They don’t seem to understand just how valuable working with you would be.
Cue wasting hours on endless calls and DM back-and-forths with leads who eventually tell you “It’s not the right time”, “We haven’t got the budget”, or ghost you. Or settling for low-vibe clients and regretting it.
You know you deserve better. So, you’re ready to position yourself as the authority for your specific high-calibre clients, before they’ve even spoken to you
By the time business owners reach this stage, I find they’ve already tried to:
Clarify their own messaging, but it’s hard to convey the value of your services when you’re so close to them. It’s like trying to read the label from inside the jar (which is why, with my own business and marketing, I also invest in external perspectives regularly)
Follow the contradictory advice of gurus telling them “Just be yourself, share whatever comes to mind, and stay visible”. Now, you realised that, to sign the right clients, your marketing needs to be way more strategic
Use shortcuts or temporary patches, like tinkering with AI or outsourcing one tactic. But when you lack clarity and the right overall strategy, it’s too scattered to bring you satisfying results
Jump from investing in one standalone session or large 1:many space to another, feeling all fired up… only to revert back to their old ways after a month or two, without the right support to implement everything and truly make it stick
The actual problem?
Your current messaging isn’t articulating the value and transformation experienced by your paying clients, not in a way that makes it click for those still lurking from the outside (and they need to understand it and trust you, especially when budgets are tighter or they got burnt before).
And you haven’t got the right systemised process to keep marketing your services in a way that maximises your output, compounds, and works as part of the same eco-system
And the thing is… you have goals. Maybe it’s scaling your business, working with more high-ticket or retainer clients, or “simply” freeing up your Friday afternoons to slow down, spend time with your loved ones, or treat yourself more often.
In theory, you know you’re not going to reach those goals by doing more of the same. But lately, you’ve been so busy working in your business that every week looks like this: a vicious cycle of being busy with client delivery, discovery calls, and wasting hours you don’t have on marketing that isn’t helping you sign enough of the right clients.
This is your chance to break that cycle once and for all, instead of continuing to let it run your show
“I wanted to attract more of my ideal clients, sort of “clone” the ones that were fully committed to making the most out of my career coaching services (and repel those looking for free advice, unrealistic outcomes without any efforts, and influencer-style tips).
But I struggled to find my own, sustainable way to market my services, especially as a person who never loved social media.
So, I chose to work with Giada as my marketing mentor and strategist because I loved her ethical approach to marketing and her confidence. I felt ready to get challenged and opt for a more structured, proper marketing strategy (and that’s what I got - and much more!).
Our mentorship isn’t even over yet, but so far, I’ve already learned to look at my business from the perspective of my ideal clients, simplifying concepts and ditching all the coaching jargon I was using without even realising it. This brought me new leads and clients who fully understood the value of my career coaching plans and were enthusiastic to work with me. Fabulous!
I also understood how much I was taking for granted the level of personalisation and support I was offering to my clients. Working with Giada made me realise the true value of my services and clients’ achievements. This helped me set better boundaries to protect my energy for the right-fit clients, putting a better strategy in place to pre-screen potential customers after enquiries and only set up calls with leads who are truly motivated.
Our brand messaging guide and marketing plan are finally allowing me to spend less time on my marketing, with clear ideas, pillars, and a perfectly functioning system (which is also keeping me consistent, and that’s a first!).
I’m also loving having a true partner in crime with my marketing, daily support with my questions (invaluable and fast!), guidance based on real experience, proven strategies and lots of smart tips no AI was able to provide. In our 1:1s and Telegram comms, Giada created a safe space for me to explore ideas and also get challenged when I needed it the most (ever got blocked by lovely video jitters, anyone?!).
It’s such a luxury in this time and age to get such a personalised experience and so much value working with a real professional. Giada’s strategy and mentorship programme is one of the smartest investments I made to make my business grow in the right direction. Totally recommended!”
Roberta Basili, career coach for expats
Start acting and being seen as the authority you already are behind the scenes
During this 1:1 programme, you’ll make high-impact moves and implement a systemised marketing approach that actually helps you sign perfect-fit clients more easily while giving you back control, headspace, and hours every week.
We’ll follow my proprietary Intentional Authority method, built around crystal-clear and magnetic messaging, strategy and structure, and implementation with conviction.
But the actual details and 90-day roadmap will be based on your unique situation, challenges, and goals, from identifying your current bottlenecks to uncovering where you’re missing out on easier conversions and other opportunities you’re overlooking simply because you’re too close to it all.
So, you must be prepared to be challenged, let go of familiar but counterproductive habits, and look at your entire marketing from a different perspective, because this is not yet another temporary patch.
And that’s exactly why you’ll have everything you need to keep it up after our 90 days together, too
What can this look and feel like in practice, for you?
While the final results will depend on lots of factors, this is what we’ll be working towards:
You’re generating high-quality leads more consistently and predictably and spending less time talking to them, because they already see your services as the obvious solution (referrals have become a nice-to-have)
You’re freeing up hours and headspace every week: you finally have structure for doing your marketing, and you always know where to focus your efforts and what to say to connect with the right audience. No more waiting for fleeting inspiration or making decisions one piece of content at a time
You’re following an efficient client-attracting marketing strategy, content system, and authority-boosting plan that compounds over time and works for you—something you can finally stick to with unwavering conviction and consistency—instead of getting side-tracked by busywork or letting your marketing reset itself every Monday
You feel re-energised, aligned, and excited to keep showing up as THE authority your ideal clients can confidently choose, because you’ve reconnected with what makes you truly unique and realised your old marketing was keeping you small
Investment for the full 90-day programme: £3500 (or 2 x £1,825 instalments)
“Before working with Giada, I had no direction for my marketing. I was sharing things as they came up without a plan or clear messaging, and I didn't know what would work – “hope marketing”, basically.
Even the few things I knew would help because they got me some success in the past (like showing up on LinkedIn)… they had happened by chance, and I didn’t know how to get in the habit of being consistent or create a structure to achieve them.
I worked with Giada years ago and I’ve been following her content ever since. I was impressed by the consistency of her message and the confidence in her tone: I wanted the same for myself. So, when the time was right, investing in her 1:1 programme was an easy yes.
The brand messaging guide she created for me is a godsent, and I now have a structure for my marketing. I feel like I have a guiding light I can follow, a plan, a path, and the confidence to make it happen. I can trust the process and get on with it. It's a massive relief!
After I changed my messaging and the way I showed up on LinkedIn, there was a burst of activity from people reaching out via DM that were very serious about working together, and one has already become a client.
Anytime I felt a wobble or a dip in confidence, I knew I could message Giada, and I particularly appreciated her openness (especially to talk about my mind challenges), directness, transparency, and bright tone and attitude.
And even now that our work together is over, I have a framework I can always go back to, and I’m super happy with the way the content creation system works. The more I've been using it, the more I’ve found how helpful it can be because of how flexible I’ve been able to make it.
I feel much more convinced that I’m on the right track, and I’m wasting less time worrying about whether what I’m doing is right, which means I can use that energy to work on the business more effectively.
I feel like I can trust myself and step up as a leader of this company, and I’ve now got this confidence that’s going to be invaluable.
If you’re thinking of working with Giada, do it: it will literally feel like stepping up to a higher level of business.”
Francesca Romano, founder of Beyond the Surface Design
Meet your marketing strategist and mentor
(and 80s fashion enthusiast)
I’m Giada, I’ve been running my business since 2019, and have a background in an in-house marketing department.
That also means I value strategy and delivering a bespoke approach, not fluff, vanity metrics, impersonal solutions, and babe marketer gimmicks.
So, you’ll receive personalised, straight-talking sales and marketing strategy, with no sign of “just trusting your ideal clients will find us during a waxing moon”.
We’ll get to the root of your challenges, fix them, and completely shake up not just the way you promote your services but how you present and think about yourself.
Because it’s time for more women to show up as an authority and own their brilliance unapologetically (let’s flip the finger at the conditioning telling us to downplay it, shrink, and be everything for everyone)
How our 90 days together will work
This is a high-touch 1:1 programme based on your situation. So, while it always follows my Intentional Authority method, the logistics, details, and recommended actions are different for everyone. But overall:
Kick-off planner so I can start understanding your unique situation
Initial deep-dive and audit of your marketing (90 min Zoom session), especially to uncover your biggest challenges and bottlenecks (for example, why are your ideal clients struggling to see your value from the outside? What parts of your marketing are draining your time and resources without translating into revenue?) and untapped opportunities (like how can you get more out of what you already have? What’s something that can make you stand out against all competitors, but that you’re not leveraging?). This will allow me to plan the right roadmap to bridge the gap between your current situation and your goals and true potential
90 days of strategy and implementation inside a safe and stimulating 1:1 mentorship space
Bi-weekly 1:1 sessions (45 min on Zoom) to strategise together, tackle any new challenges that come up, and break down your bigger goals into actionable steps, so you can keep moving intentionally
Daily Telegram support (Mon-Fri) for additional questions, accountability, and ideas in-between sessions, always confidential. This is a true, high-touch partnership
Key parts of my Intentional Authority method:
Crystal-clear & magnetic messaging
After gathering real-life data—because your messaging shouldn’t be based on guesswork, vibes, or what ChatGPT has spewed out—we’ll dive a lot deeper into your ideal clients (even if you think you already know them), clearly articulate the value of your services, and position them as the obvious next step. We’ll bring it together in a brand messaging guide that’ll become your marketing north star and evolve with your business.
No more wasting precious brainpower and confusing your audience by coming up with new ideas from scratch: you’ll always know what to say or repeat in your marketing to make them think “OMG, it’s like she wrote that about ME” and take them from ‘strangers’ to ‘in your calendar’ (and cash in the bank)
Strategy & structure
I’ll create or fine-tune a marketing strategy that actually works for you (no one-size-fits-all solutions like “You HAVE to be on TikTok”) and fits with your calendar and the day-to-day running of your business (not a static 42-page document that would gather dust in your Downloads).
Instead of continuing to tick tasks, try to be everywhere, keep everything in your head, or jump from one idea to the next to follow other people’s “shoulds”, we’ll implement a sustainable and repeatable systemised marketing approach that allows you to use your time and resources efficiently while helping you sign the right clients more easily
Implementation with conviction
Even the best messaging and marketing strategy in the world won’t work if you’re not putting them in action consistently, without getting side-tracked. So, I’ll be your sounding board, uncover your blind spots, support you through your wobbles, and bring you back on track whenever needed.
And also, no more toning yourself down: you’ll step it up (without trying to be someone you’re not) and own your genius and expertise, showing up as THE authority for the kinds of clients who make you think “THIS is why I started my business”, no matter how saturated your niche is
Relevant resources, videos, and templates to optimise your marketing and simplify your workflows even further (I’ll only send you what you actually need)
Weekly reviews of your new content or marketing materials (once we have the guide and strategy in place) with personalised feedback to master your new messaging and direction even more smoothly, so that it all becomes second-nature and you can keep it up after our time together, too
“As a very experienced marketer, the one thing I'm good at is telling a business's story. And yet when I looked at my own, I felt completely lost and overwhelmed. I was just too close to my own business and services to see how my offering fitted together.
My head was a bit like a box of jigsaw pieces that someone had been shaking around. All the pieces I needed were there, but in the wrong place. That made it impossible to see the bigger picture and tell my story in a way that would make my ideal client recognise the value of working with me.
So, I decided to work with Giada because her messaging for her own business was bang on (I felt so seen!), so I figured that if she could do it for herself so successfully, she could do the same for me.
She very quickly worked through my jigsaw puzzle of thoughts, pulled out the right pieces, and then put them together in a way that finally made sense.
Once we got it all down on paper and into a brand messaging guide, it became SO much easier to tell my story consistently and clearly. It's now my business north star. No more staring at a blank page, wondering what to say or how to say it!
My new guide is an absolute goldmine that can be repurposed into any marketing asset, from content ideas to LinkedIn bios and website copy.
And in just 3 months, Giada has helped me achieve an enormous amount. My website copy is now aligned with my target audience, my social media presence reflects the work I do, and I have an ongoing roadmap to keep me on my path. I feel confident in my messaging and am excited for this next step up in my business journey.
I’ve also put myself out there more, implemented stronger boundaries, and become more proactive, like by starting or reopening strategic conversations, and this led to new opportunities and clientwork.
I really valued the 1:1 element and Telegram channel, too. Building your own business can be lonely, especially coming from such a huge global team where I always had a colleague to bounce ideas off. But this programme gave me space to explore ideas and share wobbles with someone who can see my business from the outside and is invested in my success. That's a complete luxury.
Giada has also been a great support during the inevitable wobbles that come with making a big change in your business: she created a safe space to share my mind gremlins, bringing perspective and balance to the whole process.
If you’re thinking of working with Giada, it’s well worth the investment.”
Fiona Norbury, Your Social Side
FAQs & useful info to help you make an informed decision
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No, I’m a marketing strategist and mentor.
Coaches ask you questions to help you find the answers inside you.
I’m a lot more hands on and consultative.
I do ask you lots of questions too, of course, but to fully understand your situation, challenges, and goals.
Then, I create a custom strategy and roadmap to bridge those gaps, make specific recommendations (the right next steps, tactics, priorities…), and support you during the implementation phase
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Mmmh, you sure?
Because I’ve heard that from so many business owners, and then it turned out that their “marketing strategy” was something along the lines of:
Posting on LinkedIn three times a week, sharing two reels on Instagram, and emailing a dusty list when (or if) they remember
Content pillars that scream 2021
Jumping from one platform or tactic to the next as soon as it stops bringing them instant gratification
No wonder that, despite running a profitable business, most of their clients come from sporadic word-of-mouth referrals and a lot more time, touchpoints, and effort than they’d like, while the marketing they're spending so much time or money on doesn’t feel worth it.
If that's you too, no judging.
It’s tricky to get this right when we’re so close to our services or when our business starts pulling us in a million directions.
But unfortunately, if it sounds familiar, you either haven’t got a proper marketing strategy or your current one isn’t working, and things won’t magically change on their own by doing more of the same.
Instead, during The Intentional Authority, you’ll master efficient, high-impact marketing to gain back hours and headspace every week while attracting more of the high-ticket, perfect-fit clients who energise you
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There are plenty of brilliant marketers out there, but if you’ve didn’t get the result you craved despite giving it your 100%, I bet it’s because it was:
Surface-level work (“Just be authentic and show up consistently, and clients will want to pay you”)
Only focused on one specific tactic (like upping your Instagram or LinkedIn game) without an overall marketing strategy trying everything together
A standalone strategy document or session without enough personalised guidance to actually make it work (and stick)
There’s a reason why I follow my proven Intentional Authority method in that specific order:
Crystal-clear & magnetic messaging: if most of your ideal clients don’t understand your value until after speaking to you and you don’t know how to set yourself apart from all competitors, no amount of visibility and marketing is going to make up for it
Strategy & structure: your marketing shouldn’t feel like lots of moving pieces tied together with sellotape, and you shouldn’t waste time ticking tasks that don’t even move the needle. It must be something you can actually commit to consistently, that allows you to get the most out of your output, and that all works together smoothly
Implementation with conviction: this programme lasts 90 days because ‘implementation’ is where things tend to go wrong. Instead, I’ll support you 1:1 and keep giving you feedback so you can actually keep it all up after our time together, too
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Let me save everyone’s time. The Intentional Authority is NOT for anyone who:
Isn’t selling their services at all (the best marketing won’t sell the wrong-fit offers)
Insists on doing more of the same—even when it isn’t working well—and magically expecting different results
Can’t commit to taking consistent, high-impact action (your services won’t market themselves!)
Insists on churning out lots of generic AI-generated content
But it is for you if:
You’re a brilliant woman solopreneur or founder of a service-based business
You’re not desperate, and you’re not new to this: you’re already running a profitable business and have the right services for your target clients. Now, you want to attract more high-level ones and sign them more smoothly
You’re prepared to look at your current strategy (or lack thereof) from a different perspective and do the work to go beyond sporadic word-of-mouth referrals, stop wasting hours on marketing that keeps you busy but doesn't attract enough dream clients into your DMs, and no longer feel overlooked
You do care about freeing up time and headspace but understand that outsourcing EVERYTHING to AI isn’t the right way forward. On the contrary, you’re excited to leverage your unique perspective, personality, stories, and client results in your marketing
IF this describes you, the best time to start is not “maybe one day”.
It’s when you decide you’re DONE wasting your precious time and energy, repeating the same week over and over again, and feeling like your ideal clients don’t understand your value.
In other words, when you decide to start acting like The Intentional Authority, so you can be seen and treated as such, too
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Most of us tend to think “But my business is different.”
And don’t get me wrong: it is… in the sense that you have the potential to set yourself apart from all competitors.
But it’s not unique when it comes to psychology, communication, and strategy.
If you’re already signing clients (so, you have a validated proposition) but it’s more inconsistent and time-consuming than you’d like despite marketing your services regularly, that’s exactly when upgrading your messaging and creating the right strategy and systems becomes a game-changer
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One of my aims is always to help my clients make back their investment as soon as possible, but I don’t make unrealistic promises because it depends on various factors, such as your niche, audience size, how engaged they are, how committed you are to using your new messaging and strategy and showing up consistently, and more.
To give you an idea, after working with me 1:1:
Rita, who used to rely on word of mouth and external platforms, got her first organic client from her social media marketing in less than a month and then the first one from her website
Diana booked a call with her ideal client from LinkedIn only a week later, even though she hadn’t been active for months and had less than 800 followers
One thing I consistently see after working on the messaging side of things, though, is that most clients experience an immediate change in how they think about themselves and their business, realising their marketing just wasn’t doing justice to their genius
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Great (but most definitely not a requirement).
While I only deal with one point of contact (you), the goal is to give you crystal-clear messaging, structure, and conviction to keep marketing your services as the ONLY logical choice.
Depending on your situation, this can either mean:
Finding the best way for you to keep it up sustainably, focusing on your strengths and maximising your limited time
Giving you resources you can share with your VA, employees, or any other contractors you work with now or in the future (while ensuring you are crystal clear on this strategy)
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This really depends because we all absorb and implement things in different ways, and some of our weeks together will be more or less intensive than others based on your challenges, goals, and schedule.
Overall, I’d say:
Up to 90 min for our first session and 45 for our biweekly ones
An average of 3h a week to make the most of my resources, implement your new strategy, and get used to changing the way you market your services
If you just can’t (or won’t) commit to that, this wouldn’t be the right investment for you.
If you’re trying to put it into perspective: how much time are you wasting chasing leads, getting on fruitless calls with uncommitted or wrong-fit prospects, thinking about what to focus on in your marketing, jumping from one tactic to another without knowing what high-impact tasks you should prioritise, and creating content that only brings you crickets or random engagement?
Until you fix that once and for all, you’ll always feel too busy to work ON your business as well as IN it.
But if you’re like the women in my world, you don’t wait for the perfect time (which, let’s face it, never comes): you start moving
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It depends on my availability.
Since it’s 1:1 work and I always strive to deliver a premium experience, I only take on a small handful of clients every month.
When you get in touch, I’ll let you know when my next available spot is
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“I know how valuable my services are to busy baby & parenting coaches, but my social media and online presence definitely didn't reflect that. Yes, they got me a lot of reactions, comments, followers and irrelevant DMs, but no clients.
So, as soon as I could, I decided it was time to stop struggling on my own and actually get an outside perspective. Yes, there were definitely cheaper options, but none of them GOT me like she did with her messaging. And it was SO. WORTH. THE. INVESTMENT!
The final results absolutely blew me away. She completely changed how I think about my business. My messaging is super clear now, my new guide is absolutely amazing, and creating content has been so much easier. My relevant network is growing at quite a pace as well, with 32 new connections in just 7 days since I started using my new brand messaging, all from my ideal audience. I started getting my first organic enquiries on social media within the first month, and I got a client from my website for the first time less than a month after updating it with my new messaging.
Also, Giada is a dream to work with. She asks the right questions, gets right down to the root of your business and takes the time to really research your audience.
When I read my brand messaging guide from Giada for the first time, I felt like I needed to buy my own services! So, if you’re thinking of working with her… 100% recommended”
Rita Dyke, founder of Cabomba Content
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“Over time, it felt like our focus for services, solutions, offerings, how we help people (you name it) was getting broader and further away from our core self. I needed a fresh set of eyes and someone with a solid process to help me figure this out.
I had been receiving Giada's newsletter for some time and was very impressed and intrigued with her approach to content and messaging. Once we had our initial call, it was clear she had excellent processes and a defined approach on helping businesses like mine align themselves.
I'm just starting to implement some of the recommendations but I feel SO excited about how we are going to align ourselves from now on and that I have a blueprint to work from - something that feels right and keeps me focused on the main messages.
I also loved Giada's energy and confidence in stating the direction I need to go. Exactly the tone I needed.”
Kristina Witmer, founder of Witmer Groupnley
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“I struggled to convey the value of my premium offer. I paid to get my sales pages written in the past but I didn't feel connected to the copy - it felt inauthentic and too full of jargon.
I was making successful sales but only after calls or webinars which take up a lot of energy. So, I was feeling a bit frustrated and flat. I could tell my messaging wasn’t doing justice to that offer but I was too close to it to figure out how to improve it.
So, I decided to invest in Giada because I really enjoy her LinkedIn content.
We worked on my messaging and a plan of action, and I started using it to update my sales page, getting feedback from her afterwards. I now feel like it sounds more me and is far more compelling for my target audience, and I’ve already sold it again. This has also motivated me to raise my rates.
If you’re thinking of working with her, do it! She’ll help you simplify your messaging so you're speaking to the right people in a way which truly resonates.”
Jen Corcoran, LinkedIn trainer
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“I struggled with my marketing because, once I started promoting my services on social media, I could tell there was a disconnect between my offering and the content I was putting out. I got a few likes and comments, but no real leads.
When I received the brand messaging guide, I knew I had made the right investment for my business.
It included my core message, messaging pillars, and everything I needed to promote my services. I also used the guide to update my email welcome sequence, website copy, and social media bios and posts - all while receiving additional support from Giada. It was a great experience to receive and implement the guide, and she was very professional and knowledgeable yet approachable.
I started marketing my services using my new positioning and messaging on LinkedIn too, even though I hadn’t been active for months and had less than 800 followers. My ideal client booked a call with me after only one week.
So, if you feel like any of Giada’s social media posts are speaking to you directly, it's a sign to invest in her services.”
Diana Lotti, website copywriter for photographers
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“As a copywriter, I always create compelling content for various audiences and receive great feedback, but I was struggling to attract my ideal clients and position myself as someone they’d want to invest in.
It’s always harder doing these things for your own business! For example, I could tell I was too focused on the deliverables rather than the outcome/transformation I could provide with my services, but I hadn’t managed to fix it yet.
So, I needed someone to tell it to me straight, and Giada didn't hold back. She gave me a comprehensive action plan that felt achievable and offered a week of support, which helped me stay accountable.
I really valued getting solid advice from someone who has been in my shoes and knows what she's talking about, and I appreciated the fact that she didn't sugar-coat anything. Some of it was tough to hear, but it helped me get a fresh perspective on my services.
I now feel more confident about my positioning, business, where I'm going next with it, and who I’m trying to attract. I’m finally focusing on that transformation in my marketing and working on new packages to encompass all this.
So, if you need some support with positioning yourself to your ideal clients and aren't afraid to be told the truth, definitely hire Giada.”
Jo Martin, content writer & strategist
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“I love working with Giada! She wrote the sales page for my recent launch of my new course and I was delighted to make over £11,000 on the first launch in 7 days!
This was in huge part to her amazing way with words where she manages to bring out the value of your offer and convey it to your audience.”
Rosie Parsons, personal brand photographer
Say goodbye to scattered action and disjointed spray-and-pray marketing. Step into your Intentional Authority era
Most business owners insist on doing more of what isn’t working well for them and magically expecting different results, blaming external factors (like the algorithm), or jumping from one temporary patch to the next.
Are you prepared to look at your entire marketing from a fresh perspective, change the way you do things, and commit to it long enough to make it stick?
If the answer is yes and you’re serious about signing new perfect-fit clients more easily while getting back control, headspace, and hours every week… you’re already starting to sound like an Intentional Authority
or start with a complimentary right-fit check (20 min call)