The Intentional Authority

You’re ready to go beyond sporadic word-of-mouth referrals and stop spending so much time and energy on scattered action and calls or touchpoints with “I’ll think about it” prospects. 

During this 12-week 1:1 programme, you’ll master more efficient, high-impact marketing to gain back hours and headspace every week while attracting more of the high-ticket, perfect-fit clients who energise you

Become The Intentional Authority
Giada messaging strategist

Your business has been profitable in 2025, but you want your marketing and client attraction to be smoother and more predictable in 2026 (and beyond)

You’re a brilliant woman solopreneur or founder of a service-based business, and you’ve hit your revenue targets in 2025. It was harder than you would have liked, though, wasn’t it?

Most of your clients still come through sporadic and unpredictable referrals

You know full well you can’t rely on word-of-mouth as it’s not scalable, and your income dips whenever referrals go quiet. Instead, in 2026, you want to get in control of your lead generation and sign the right clients more consistently 

Your marketing doesn’t feel worth the time or money you’re spending on it

What used to work well or come easily is now… harder. You feel like you’ve been wasting hours showing up online, creating content, or getting your VA to polish and schedule it, week after week, but it’s mostly brought you random likes, comments, and undecided leads (rather than what you really want: more perfect-fit, “I’m ready to pay you” prospects)

You often second-guess yourself and change direction in your marketing

You tell yourself you do have a strategy… and yet it all feels like lots of random, moving pieces tied together with sellotape (including trends, other people’s “shoulds”, and tactics you’ve forced yourself to try even though they never felt aligned). And when something doesn’t bring you the results you hoped for? You jump on the “next shiny marketing thing”… again.

Instead, you know you could save so much time and energy while getting more out of it if you were crystal clear on what to prioritise, with a systemised approach that works for you  

You often feel like the best-kept secret in your niche, and your ideal clients don’t see the value of your services from the outside (yet)

Your paying clients get incredible results and rave about you, but your marketing isn’t articulating that value to those who’re still lurking and haven’t yet invested in you. So, this year, you’ve wasted way too much time on calls with prospects who eventually told you “I’ll think about it”, “We haven’t got the budget”, or ghosted you, sending follow-ups and DM back-and-forths or even settling for low-vibe clients and regretting it.

You know you deserve better! So, you’re ready to stand out as the only option in your niche and attract more leads who already see your value, before they’ve even spoken to you

You’ve already tried to improve this, but it didn’t work or stick. Now, you’re ready to change it for good

Perhaps you’ve already tried to:

  • Follow the contradictory advice of gurus and big accounts telling you “Just be yourself, share whatever comes to mind, and be visible, and your dream clients will magically want to work with you”. Now, you realised it needs to be way more strategic than that

  • Make do with generic solutions or outsource without an overall strategy, like tinkering with AI or paying someone to post for you on one platform, but it was too shallow and scattered to bring you satisfying results

  • Jump from investing in one standalone session or large 1:many space to another, trying to piece together all that surface-level marketing advice on your own and turn it into a strategy that works for you and generates enough leads and sales but reverting back to your old ways after a month or two because you didn’t have the right support to implement all this and make it stick

Because… the actual problem?

Your current messaging isn’t articulating the impact your paying clients are experiencing to those who are still lurking and haven’t invested in you yet (and they need to understand this value and trust you, especially when budgets are getting tighter or they got burnt before!), and you haven’t got an efficient system to keep up with your marketing intentionally and consistently, in a way that maximises your efforts and attracts enough high-level, ready-to-buy leads

And the thing is… you have BIG goals for 2026! Maybe it’s scaling your business, working with better-paying clients, or “simply” gaining a few hours back every week to slow down, spend time with your loved ones, or treat yourself more often.

You already know you’re not going to reach those 2026 goals by repeating 2025 all over again. 

But lately, you’ve been so busy working on your business that you haven’t fully prepared for it, and every week is the same: a vicious cycle of being busy with client delivery, discovery calls, and wasting hours you don’t have on marketing tasks that aren’t helping you sign enough of the right clients.

This is your chance to break that cycle instead of letting it run the show in the new year, too

Frustrated businesswoman

During this 12-week 1:1 programme, you’ll master more efficient, high-impact marketing to gain back hours and headspace every week while attracting more of the high-ticket, perfect-fit clients who energise you.

It’s not yet another quick fix or generic solution—which is exactly why you will have everything you need to keep it up after our time together, too

Start acting like The Intentional Authority (and finally be seen and treated as such, too)

What can this look and feel like in practice, for you? Picture this:

  • You’re attracting perfect-fit, quality leads more consistently and predictably and spending less time talking to them, because they already see your services as the obvious solution. Discovery calls have become a formality (if they’re even needed by then)

  • You have structure and complete clarity on your high-impact marketing tasks, so that you’re only taking intentional action and getting more out of it, saving hours of time and headspace every week

  • You’re relying on an efficient client-attracting marketing strategy, content system, and authority-boosting plan that works for you—something you can finally stick to with unwavering confidence and conviction

  • You reconnected with what makes you unique and with the value you bring to your clients, feeling re-energised and excited to show up as THE authority they’d be crazy not to invest in right now

Investment: 3 x monthly £950 instalments (or save £150 with a £2700 one-off)

Earliest start-date: January

BONUS: if you book your slot before 7th December, you’ll get an additional 1:1 strategy session (worth £400) before we kick-off, so you can start prioritising high-impact marketing and fully switch off during the holidays, knowing you have the right plan in place

I’m ready to become The Intentional Authority (& snatch my pre-Christmas strategy session)

“Before working with Giada, I had no direction for my marketing. I was sharing things as they came up without a plan or clear messaging, and I didn't know what would work – “hope marketing”, basically. 

Even the few things I knew would help because they got me some success in the past (like showing up on LinkedIn)… they had happened by chance, and I didn’t know how to get in the habit of being consistent or create a structure to achieve them.

I worked with Giada years ago and I’ve been following her content ever since. I was impressed by the consistency of her message and the confidence in her tone: I wanted the same for myself. So, when the time was right, investing in her 1:1 programme was an easy yes.

The brand messaging guide she created for me is a godsent, and I now have a structure for my marketing. I feel like I have a guiding light I can follow, a plan, a path, and the confidence to make it happen. I can trust the process and get on with it. It's a massive relief!

After I changed my messaging and the way I showed up on LinkedIn, there was a burst of activity from people reaching out via DM that were very serious about working together, and one has already become a client.

Anytime I felt a wobble or a dip in confidence, I knew I could message Giada, and I particularly appreciated her openness (especially to talk about my mind challenges), directness, transparency, and bright tone and attitude.

And even now that our work together is over, I have a framework I can always go back to, and I’m super happy with the way the content creation system works. The more I've been been using it, the more I’ve found how helpful it can be because of how flexible I’ve been able to make it.

I feel much more convinced that I’m on the right track, and I’m wasting less time worrying about whether what I’m doing is right, which means I can use that energy to work on the business more effectively.

I feel like I can trust myself and step up as a leader of this company, and I’ve now got this confidence that’s going to be invaluable.

If you’re thinking of working with Giada, do it: it will literally feel like stepping up to a higher level of business.”

Francesca Romano, founder of Beyond the Surface Design

And if you’re new around here… Hi, I’m Giada

I’m the marketing message strategist and mentor for women becoming THE ONE their ideal clients want to hire.

With a background in an in-house marketing department, I value strategy and delivering a bespoke approach, not fluff, vanity metrics, impersonal solutions, and babe marketer gimmicks.

So, you’ll receive personalised, straight-talking sales and marketing strategy, with no sign of “just trusting your ideal clients will find us during a waxing moon”.

We’ll get to the root of your challenges, fix them, and completely shake up not just the way you promote your services but how you present and think about yourself.

Because it’s time for more women to show up as an authority and own their brilliance unapologetically (let’s flip the finger at the conditioning telling us to downplay it, shrink, and be everything for everyone)

Giada Nizzoli, with her arms crossed

How our 12 weeks together will work

The Intentional Authority is a high-touch 1:1 programme based on your situation. So, no one-size-fits-all solutions (like “You have to be on TikTok”). But overall, you can expect:

  • 12 weeks of 1:1 strategy and mentorship

  • Bi-weekly 45 min 1:1 sessions

  • Daily Telegram support (Mon-Fri, 9 to 5) for additional support, accountability, questions, and ideas in-between sessions

  • Developing a brand messaging guide to always know what to say or repeat in your marketing 

  • Creating or fine-tuning a marketing strategy that allows you to use your time more efficiently while attracting more high-ticket, perfect-fit leads 

  • Optional, once we have the guide and strategy in place: weekly reviews of your new marketing materials, with personalised feedback

  • Relevant resources, videos, and templates to optimise your marketing and simplify your workflows

  • BONUS (if booked before 7th December): additional 1:1 strategy session (worth £400) before we kick-off, so you can start prioritising high-impact marketing and fully switch off during the holidays, knowing you have the right plan in place

And we’ll work on:

    • We’ll dive deeper into your ideal clients and what they need to hear (even if you think you already know them) so that your marketing can always make them think “OMG, it’s like she’s reading my mind!”

    • We’ll position your services as the only logical next step for them (not “just another option in your niche” or a “non-urgent nice-to-have”) and clearly articulate the value that your existing clients experience behind the scenes to those who are still lurking and haven’t invested or even spoken to you yet   

    • We’ll compile this into a brand messaging guide that’ll keep you on track and free up precious headspace: you’ll always know exactly what to focus on and repeat in your marketing (going beyond traditional content pillars or spray-and-pray ideas) to truly connect with your ideal clients and take them from “strangers” to “in your calendar” (and cash in the bank)

    • We’ll create or fine-tune your marketing strategy so that you’re no longer ticking tasks, trying to do everything, and jumping from one idea to the next to follow trends and other people’s ‘shoulds’: you’ll only using your time and energy for high-impact marketing that feeds into your business goals and actually helps you sign high-level clients (not “posting more on social media and complaining because the algorithm is hiding your content”)

    • You’ll have a manageable and repeatable systemised approach that works for you, saving you hours and brainpower every week

    • You’ll own your brilliance and expertise (no more downplaying it or toning yourself down) and stand out in your niche, no matter how saturated it is 

    • You’ll step it up without trying to be someone you’re not, showing up as the authority your ideal clients would be crazy not to invest in right now

    • We’ll focus on generating more high-quality leads who see you and treat you as the authority you are (less “I’ll think about it” during calls, more “When can we start?”) and become magnetic to more of the high-ticket, perfect-fit clients who energise you and make you think “THIS is why I started my business”

FAQs & useful info to help you make an informed decision

  • Mmmh, you sure? 

    Because I’ve heard that from so many business owners, and then it turned out that their “marketing strategy” was something along the lines of:

    • Posting on LinkedIn three times a week, sharing two reels on Instagram, and emailing a dusty list when (or if) they remember 

    • Content pillars that scream 2021

    • Jumping from one platform or tactic to the next as soon as it stops bringing them instant gratification

    No wonder that, despite running a profitable business, most of their clients come from sporadic word-of-mouth referrals and a lot more time, touchpoints, and effort than they’d like, while the marketing they're spending so much time or money on doesn’t feel worth it.

    If that's you too, no judging.

    It’s tricky to get this right when we’re so close to our services or when our business starts pulling us in a million directions.

    But unfortunately, if it sounds familiar, you either haven’t got a proper marketing strategy or your current one isn’t working, and things won’t magically change on their own in 2026.

    Instead, during The Intentional Authority, you’ll master efficient, high-impact marketing to gain back hours and headspace every week while attracting more of the high-ticket, perfect-fit clients who energise you

  • There are plenty of brilliant marketers out there, but if you’ve already invested in strategy and didn’t get the result you craved, I bet it’s because it was:

    • Surface-level work (“Just be authentic and show up consistently, and clients will want to pay you”)

    • Focused on a specific tactic (like upping your Instagram or LinkedIn game) without an overall strategy or clarity on how to prioritise high-impact action

    • A standalone strategy document or session without enough personalised guidance or implementation support to actually make it work (and stick)

    But here’s the thing: if most of your ideal clients don’t understand your value until after speaking to you or if they keep seeing your services as a “non-urgent nice-to-have”, no amount of visibility and marketing is going to change that.

    That’s why I start with a messaging-first approach: so that you get complete clarity on how to convey the value of your services, what to lead with in your marketing, and how to show up as the ONLY choice for your ideal clients—and they finally get it, too.

    And we plan a manageable and repeatable systemised strategy that works for you (not based on trends or someone else’s “shoulds”), saving you hours and brainpower every week—something you’ll actually keep up with after our time together, too

  • Let me save everyone’s time. The Intentional Authority is NOT for anyone who:

    • Isn’t selling their services at all (the best marketing won’t sell the wrong-fit offers)

    • Insists on doing more of the same—even when it isn’t working well—and magically expecting different results

    • Can’t commit to taking consistent, high-impact action (your services won’t market themselves!)

    But it is for you if:

    • You’re a brilliant woman solopreneur or founder of a service-based business 

    • You’re not desperate, and you’re not new to this: you’re already running a profitable business and have the right services for your target clients. Now, you want to attract more high-level ones and sign them more smoothly in 2026

    • You’re prepared to look at your current strategy (or lack thereof) from a different perspective and do the work to go beyond sporadic word-of-mouth referrals, stop wasting hours on marketing that keeps you busy but doesn't attract enough dream clients into your DMs, and no longer feel like the best-kept secret in your niche

    IF this describes you, the best time to start is not “maybe one day”.

    It’s when you decide you’re DONE wasting your precious time and energy, repeating the same week over and over again, and feeling like your ideal clients don’t understand your value.

    In other words, when you decide to become and feel like The Intentional Authority, so you can be seen and treated as such, too

  • Most of us tend to think “But my business is different.”

    And don’t get me wrong: it is… in the sense that you have the potential to set yourself apart from all competitors. 

    But it’s not unique when it comes to psychology, communication, and strategy.

    If you’re already signing clients (so, you have a validated proposition) but it’s more inconsistent and time-consuming than you’d like despite marketing your services regularly, that’s exactly when upgrading your messaging and creating the right strategy and systems becomes a game-changer

  • I don’t make unrealistic promises as it depends on various factors, such as your niche, audience size, and most importantly, whether or not you commit to using your new messaging and strategy, showing up consistently.

    To give you an idea, after working with me 1:1:

    • Rita, who used to rely on word of mouth and external platforms, got her first organic client from her social media marketing in less than a month and then the first one from her website

    • Diana booked a call with her ideal client from LinkedIn only a week later, even though she hadn’t been active for months and had less than 800 followers

    What I can pretty much guarantee is that you’ll experience an immediate change in how you think about yourself and your business, realising you’ve been (subconsciously) downplaying your genius. 

    In fact, here are some of the things past clients said after a single session (but you’ll get me for a 12 whole weeks):

    • “I've been relying on referrals and word of mouth for quite a few years now. I've known for a while that I want to attract clients in a more targeted way, but couldn't tell if I was on the right track. After just one consultation session with Giada, I came away with plenty of ideas and actionable advice. Now I know what I need to work on.” Rebecca Porwit, translator

    • “A big part of my mindset has changed. I feel much more motivated, have so many points to work from, new ideas are coming to me all the time, and I'm excited about it again! It feels realistic and do-able now.” Ainhoa Rohrbeck, digital and tattoo artist

    • “She is an absolute whizz at what she does” Louise Fernando, business coach

    • “She helped me refine my core message and more. What's great about working with Giada is her thorough preparation – our one-hour session was packed with useful information and her spot-on recommendations. […]  I can confidently say that working with Giada has been a game-changer for me.” Julie Rawding, online interior designer

  • Great (but most definitely not a requirement).

    While I only deal with one point of contact (you), the goal is to give you crystal-clear messaging, structure, and conviction to keep marketing your services as the ONLY logical choice.

    Depending on your situation, this can either mean:

    • Finding the best way for you to keep it up sustainably, focusing on your strengths and maximising your limited time

    • Giving you resources you can share with your VA, employees, or any other contractors you work with now or in the future (while ensuring you are crystal clear on this strategy)

  • This really depends because we all absorb and implement things in different ways, and some of our 12 weeks together will be more or less intensive than others based on your challenges, goals, and schedule.

    Overall, I’d say:

    • 45 min for our biweekly sessions

    • An average of 3h a week to make the most of my resources, implement your new strategy, and get used to changing the way you market your services

    If you just can’t (or won’t) commit to that, this wouldn’t be the right investment for you.

    If you’re trying to put it into perspective: how much time are you wasting chasing leads, getting on fruitless calls with uncommitted or wrong-fit prospects, thinking about what to focus on in your marketing, jumping from one tactic to another without knowing what high-impact tasks you should prioritise, and creating content that only brings you crickets or random engagement?

    Until you fix that once and for all, you’ll always feel too busy to work ON your business as well as IN it.

    But if you’re like the women in my world, you don’t wait for the perfect time (which, let’s face it, never comes): you start moving

  • That’s ideal since my first slot isn’t until January.

    However, if you reserve it by the end of the day on 7th December, you’ll get an additional 1:1 strategy session (worth £400) before we kick-off, so you can start prioritising high-impact marketing and fully switch off during the holidays, knowing you have the right plan in place

  • “I know how valuable my services are to busy baby & parenting coaches, but my social media and online presence definitely didn't reflect that. Yes, they got me a lot of reactions, comments, followers and irrelevant DMs, but no clients.

    So, as soon as I could, I decided it was time to stop struggling on my own and actually get an outside perspective. Yes, there were definitely cheaper options, but none of them GOT me like she did with her messaging. And it was SO. WORTH. THE. INVESTMENT!

    The final results absolutely blew me away. She completely changed how I think about my business. My messaging is super clear now, my new guide is absolutely amazing, and creating content has been so much easier. My relevant network is growing at quite a pace as well, with 32 new connections in just 7 days since I started using my new brand messaging, all from my ideal audience. I started getting my first organic enquiries on social media within the first month, and I got a client from my website for the first time less than a month after updating it with my new messaging.

    Also, Giada is a dream to work with. She asks the right questions, gets right down to the root of your business and takes the time to really research your audience.

    When I read my brand messaging guide from Giada for the first time, I felt like I needed to buy my own services! So, if you’re thinking of working with her… 100% recommended”

    Rita Dyke, founder of Cabomba Content

  • “I struggled to convey the value of my premium offer. I paid to get my sales pages written in the past but I didn't feel connected to the copy - it felt inauthentic and too full of jargon.

    I was making successful sales but only after calls or webinars which take up a lot of energy. So, I was feeling a bit frustrated and flat. I could tell my messaging wasn’t doing justice to that offer but I was too close to it to figure out how to improve it.

    So, I decided to invest in Giada because I really enjoy her LinkedIn content.

    We worked on my messaging and a plan of action, and I started using it to update my sales page, getting feedback from her afterwards. I now feel like it sounds more me and is far more compelling for my target audience, and I’ve already sold it again. This has also motivated me to raise my rates.

    If you’re thinking of working with her, do it! She’ll help you simplify your messaging so you're speaking to the right people in a way which truly resonates.”

    Jen Corcoran, LinkedIn trainer

  • “I was struggling to attract enough business, or the business that I was attracting wasn’t ready to invest in my high ticket offers. This made me question my journey, design skills and business offerings (despite always receiving an abundance of positive feedback after clients did work with me).

    [When working with Giada] I experienced an immediate change in how I feel about my business. I feel confident knowing that my website copy reflects who I am, my mission, and how I serve dream clients perfectly. Everything that my dream clients could possibly ask, need, or feel is there.

    Before investing in Giada, I would get ghosted more frequently. I now know that this was happening because my copy didn't pre-qualify people - leading everyone to get in touch. As you can imagine, this has saved me a lot of time as I now no longer have as many people to get back to. And when people do get in touch, they are more likely to say yes to working with me.

    And honestly it doesn’t stop there: I know that now I don’t need to overthink my socials. I can sit down and plan my feeds using my brand messaging document and website copy to tell my story everywhere.

    It’s scary to invest in someone else but teamwork really is key to getting where you long to be. Giada was my first business investment, and I wouldn’t have it any other way. If you’re thinking of working with her, do it!”

    Shannon Kate Murray, High Flying Design

  • “As a copywriter, I always create compelling content for various audiences and receive great feedback, but I was struggling to attract my ideal clients and position myself as someone they’d want to invest in.

    It’s always harder doing these things for your own business! For example, I could tell I was too focused on the deliverables rather than the outcome/transformation I could provide with my services, but I hadn’t managed to fix it yet.

    So, I needed someone to tell it to me straight, and Giada didn't hold back. She gave me a comprehensive action plan that felt achievable and offered a week of support, which helped me stay accountable.

    I really valued getting solid advice from someone who has been in my shoes and knows what she's talking about, and I appreciated the fact that she didn't sugar-coat anything. Some of it was tough to hear, but it helped me get a fresh perspective on my services.

    I now feel more confident about my positioning, business, where I'm going next with it, and who I’m trying to attract. I’m finally focusing on that transformation in my marketing and working on new packages to encompass all this.

    So, if you need some support with positioning yourself to your ideal clients and aren't afraid to be told the truth, definitely hire Giada.”

    Jo Martin, content writer & strategist

  • “Over time, it felt like our focus for services, solutions, offerings, how we help people (you name it) was getting broader and further away from our core self. I needed a fresh set of eyes and someone with a solid process to help me figure this out.

    I had been receiving Giada's newsletter for some time and was very impressed and intrigued with her approach to content and messaging. Once we had our initial call, it was clear she had excellent processes and a defined approach on helping businesses like mine align themselves.

    I'm just starting to implement some of the recommendations but I feel SO excited about how we are going to align ourselves from now on and that I have a blueprint to work from - something that feels right and keeps me focused on the main messages.

    I also loved Giada's energy and confidence in stating the direction I need to go. Exactly the tone I needed.”

    Kristina Witmer, founder of Witmer Groupnley

  • “I love working with Giada! She wrote the sales page for my recent launch of my new course and I was delighted to make over £11,000 on the first launch in 7 days!

    This was in huge part to her amazing way with words where she manages to bring out the value of your offer and convey it to your audience.”

    Rosie Parsons, personal brand photographer

Say goodbye to relying on unpredictable word-of-mouth referrals and scattered action. Step into your Intentional Authority era

You’re done wasting so much time and energy on messy marketing and calls or touchpoints with “I’ll think about it” prospects. You’re done with people treating you like “just another option in your niche”.

You’re ready to master more efficient, high-impact marketing to gain back hours and headspace every week while attracting more of the high-ticket, perfect-fit clients who energise you.

Because it’s your time to start acting, feeling, and being treated as The Intentional Authority

I want to reserve a January slot & get the bonus pre-Christmas 1:1 session