The One They Want

The 1:1 programme for women who’ve had enough of clients treating them as “just another option” and seeing their services as a “non-urgent nice-to-have”

Are you doing well on paper but still relying on unpredictable word-of-mouth, wasting hours on fruitless marketing and calls with tyre-kickers, and resenting the low-vibe clients you take on?

Unfortunately, most service providers stay stuck in that cycle. But there is a way to get complete clarity, a strategy & a system to consistently market your services as the ONLY logical choice, finally owning your brilliance & worth. 

So, the choice is yours: are you “most service providers” (and prepared to continue suffering those consequences), or are you serious about attracting more perfect-fit, ready-to-start clients who want to work with YOU (& you only)?

Your services are THE thing missing from your ideal clients’ life or business. But they don’t understand that

You’re a fabulous solopreneur or have been running a service-based business for a few years. You’re not desperate: you are doing okay or even pretty darn well financially, and your past and current clients love working with you. 

And yet, IF some of these feel familiar, something’s sabotaging you:

❌ You’re still struggling to attract perfect-fit, ready-to-start clients. Most of your sales come from unpredictable word-of-mouth, God-knows-where, and… a lot more effort than you’d like

❌ Every week, you find yourself on calls and back-and-forths with tyre-kickers and wrong-fit prospects. They open with “How much?”, are secretly after free advice, are booking discovery calls with your competitors too, and need a lot of convincing (so, you give as much value as you can). Then, they tell you “I’ll think about it”, and after your “I’m just checking in” messages, they say “It’s not the right time” or “We haven’t got the budget” or even ghost you… only to invest in your competitors a few weeks later

❌ You try to keep up with endless DMs and outreach but it mostly leads to random conversations, freebie-seekers, or… crickets

❌ Your marketing (which you’re lowkey winging) feels like an expensive hobby: despite wasting hours creating content every week, it mostly brings you tumbleweed, questions from brain-pickers, and comments along the lines of “You’re so helpful / inspiring / relatable”… from people with ZERO intention of investing in your services. So, of course, it feels harder to motivate yourself to do it, especially when you’re already short on time

❌ Every once in a while, you put together yet another random lead magnet or resource or try a new tactic, but you only end up making yourself even more confused and overwhelmed 

❌ So, you can’t afford to be picky. You often say yes to the wrong clients and always end up regretting it, whether that’s because it took way too long to get there (from multiple calls to endless questions and follow-ups) or they turn out to be nightmare clients who DRAIN your time and energy: messy, trying to get discounts, thinking they know better, expecting the world without doing their part, and blaming you when something doesn’t work 

❌ Because you're wasting so much time on fruitless marketing and endless sales calls and back-and-forths, your business is starting to seep into your evenings, weekends, and time off

So, I can’t blame you for feeling frustrated, disillusioned, and even resentful, especially because your ideal clients don’t seem to understand how valuable your services are (even though you know they need them!)

And the worst part? It’s not like you haven’t tried to do something about it

Stressed small business owner before working on her messaging

❌ You’re constantly tweaking your social media bios or website copy and the way you describe your services, and you did try to mix things up with your marketing, but… 

when you’re always working IN your business and so CLOSE to your brand, it’s hard to read the label from INSIDE the jar (I know you know the way you talk about your services isn’t doing them justice).

So, even though you’re so committed to serving your clients, you end up focusing on what matters to you (or what you believe you should say) rather than what they NEED to hear to think “I want to work with HER and her only” and to take action 

❌ You’ve been implementing (often contradictory) advice from big creators, online resources, and gurus but… 

they have a different business model! They promised you “You just need to build your personal brand, keep showing up, and be authentic, and people will MAGICALLY want to pay premium money for your services.”

But this only works for those offering cheap digital products to the masses or literally teaching you how to get engagement.

Instead, for your service-based business to thrive (without you having to do all the heavy-lifting on a 1:1 basis), your marketing must attract and SELL to the right clients          

❌ You’ve already played with AI or invested in courses, masterclasses, and disjointed tactics, from LinkedIn webinars to Instagram cheat-sheets, but… 

they didn’t work because they were either generic or surface-level solutions, and you didn’t have the support to keep taking the right action. So, they didn’t fix the underlying problem 


So, what’s the actual problem? (Spoiler alert: it’s usually worse for us women)

It’s not your skills. It’s not a specific channel or tactic. And it’s most definitely not “you”.

Unfortunately, you haven’t been connecting with your ideal clients, showing them you can serve them better than anyone else in your niche, and compelling them to take action (in other words, you’re not clear on your marketing messaging). 

And this impacts EVERYTHING you do, because whether you show up on LinkedIn, with email marketing, at networking events… the problem is the same: your ideal clients keep seeing your services as a “non-urgent nice-to-have” or “maybe one day” and treating you as “one of many”.

This is a common problem, especially for women running a service-based business… but not many do anything about it. Sadly, most of us were conditioned to settle for the bare minimum, always be everything for everyone, shrink, and be humble. In marketing and business, that’s a recipe for disaster. 

Most business owners somehow expect to get different results by doing more of the same stuff. In reality, they just make their current situation worse. When they should be enjoying a day out for themselves or with their children, they’re checking their emails, doing more client work to catch up, putting random content together, or thinking about their business… and when their partner or loved ones point out it’s taking over their life? They snap at them because it’s easier than admitting they’re right.

Client confused by someone's messaging

If you’re already recognising some of these symptoms (and you’re NOT “most business owners”), this is your chance to say ENOUGH and finally own your brilliance and worth. And it starts with how you position yourself, show up for your business, and market your services, because that’s what impacts the clients you attract and allow into your world.

So, you can continue to act, feel, and be treated as a “non-urgent nice-to-have and just another option in your niche”, or you can become…

No temporary patches. No surface-level work. No promising you a silver bullet and leaving you on a high.

You’ll get complete clarity, a strategy & a system to consistently market your services as the ONLY logical choice, attracting more perfect-fit, ready-to-start clients who want to work with YOU (without feeling icky, wasting time on stuff that doesn’t move the needle, or needing to book more sales calls with every Tom, Vik, and Harry).

The One They Want—my 1:1 mentorship programme with one key done-for-you element—runs for 6 months so we can put the right foundations in place, build on them strategically, and ensure you have premium support, motivation, and accountability whenever you need it. 

You’ll also know exactly how to keep all that up after our time together, because The One They Want will change the way you look at your marketing, and you will then have those skills FOR LIFE.

Your investment: £5000 (payment plans available)

And what can you expect in practice? Picture this:

🔸You sip your morning brew, turn on your laptop, and find messages from perfect-fit clients who ALREADY want to work with you (& you only). Their main question? “When can we start?”

🔸 Most enquiries and calls turn into new clients fast because, by the time they get in touch, they’re pretty much sold

🔸Referrals have become the cherry on top, and you can finally afford to turn away uncommitted and red-flag clients, only working with those who light you up and make your business feel worth it

🔸Whether you’re doing everything yourself (in a way that finally feels manageable) or outsourcing certain parts, you’re only showing up with marketing that connects with your ideal clients and activates them, consistently planting and watering the seed that your services are a MUST-HAVE, from every single piece of content to new offers or resources

🔸You’re getting hours of your time back every week. Your evening and weekends are finally yours, and you’re more present with your loved ones because you’re not always burdened by fruitless discovery calls, stress from working with wrong-fit clients, or thinking about work

🔸 Whenever you show up for your business, you feel clear, confident, and like you’re finally owning your brilliance and worth

This can become your reality too, but only when you decide to break your current vicious cycle and commit to doing things differently.

But hear it from fellow women founders and service providers:

As seen on

  • she owns it
  • Authority magazine
  • freelancer magazine
  • marketer interview
  • ceo blog nation

Meet your mentor

I’m Giada, the marketing message mentor for women service providers, and if you value the following, we’re probably going to be an even better fit than my 80s blazer and jeans:

  • I practice what I preach. With my own marketing, I’ve been using the same proprietary framework on which I’ll base your bespoke brand messaging guide and strategy (but I’ve also invested thousands of £££ in external help because, like you, I’m too close to my business) 

  • I used to work in a marketing department (strategy over fluff or vanity metrics) and have a background as a copywriter. But I moved away from standalone writing services and deliverables when I realised my clients were getting better results with an overall strategy, support, and accountability

  • I believe it’s time for more women to own their brilliance & worth in business, from ditching that counterproductive conditioning, to marketing their services confidently, and attracting clients who are ready to PAY THEM (not who see them as an influencer, online friend, or free resource)

All the deets & FAQs

  • This is only for you IF:

    • You’ve been running a service-based business (solopreneur or with a small team) for a few years, you’re doing okay or even pretty well financially, and you’ve already sold your current services (so, you know the problem isn’t with your offers or who you’re targeting. It’s about getting more dream clients to discover your services and see them as a MUST-have. Consistently)

    • Your business is based on a small offer suite of services and/or online courses (having at least one signature offer is ideal but not necessary), you’re not planning on pivoting any time soon, and you target one main audience

    • You have a good idea of who this ideal client is, whether it’s because they’re a specific group of people (like women solopreneurs or SaaS businesses) or because they come to you to solve a specific problem or achieve a specific goal (like not knowing how to use LinkedIn for business or failing to stick to a healthy morning routine). If you’re not crystal clear on what makes them tick, don’t worry: that’s what I’m here for! But you do need to know who you’re targeting  

    • You understand that, to get different results, you will need to look at things from a different perspective, get involved, and do the work (with my help, support, and accountability, of course)

    • IF all that applies, the best time to get started is… when you decide you’re DONE wasting your precious time and energy on fruitless calls or endless back-and-forths with tyre-kickers, marketing that doesn’t move the needle, and letting your dream clients see your services as a “maybe one day”. In a nutshell, when you’re ready to own your brilliance and worth

    • 6-month of 1:1 mentorship to give you complete clarity, a strategy & a system to consistently market your services as the ONLY logical choice (so you can keep it up after our work together, too)

    • A done-for-you brand messaging guide (based on your answers, direct input from your target audience, and my additional research) to give you that clarity and strong foundations ASAP

    • A structured curriculum to implement everything in the best possible order while taking your unique situation into account

    • 1 x in-depth 1:1 strategy session (90 min) every 4 weeks to dive deeper, get the support you need, and plan your next steps

    • Optional (after you receive your brand messaging guide): weekly reviews of your marketing materials to help you make them as effective as they can be and sharpen your new skills

    • Virtually unlimited 1:1 access via email and Voxer (Monday to Friday, excluding holidays) for any question you might have in-between sessions

    • Bonuses, videos, and resources, making it a breeze to implement everything along the way 

  • No. This is a mentorship programme. So, I won’t be writing your content because… the goal is literally to give you complete clarity, a strategy & a system to consistently market your services as the ONLY logical choice (after our 6 months together, too)!

    The only done-for-you element is the brand messaging guide. Website copy is also available as an add-on towards the end of the programme and only if requested (let’s first focus on getting your message in front of the right people ASAP).

    Other than that, I can help you figure out what you can continue to do yourself and what you can outsource, if/when needed (I promise: you don’t need to be EVERYWHERE or invest in every shiny new thing and platform). If I know someone who’d be the right fit for your needs, I’ll be happy to recommend them

  • Not at all! While nobody can “guarantee” results (and it’s vital you commit to doing the work, too), my goal is to help you make your investment back ASAP. So:

    • You’ll receive your done-for-you brand messaging guide during the first month. This alone will give you complete clarity. Natasha told me “My new guide is a treasure trove of information to use for marketing and staying on message” and “The clarity you get is priceless!”, and Rita said “When I read my brand messaging guide from Giada for the first time, I felt like I needed to buy my own services!” and “She completely changed how I think about my business”

    • You’ll then get the tools to start using it in the best way possible, so you can shift from “showing up as an influencer, free resource, or nice-to-have” to “marketing your services as the ONLY logical choice for your ideal clients”

    Then, we’ll focus on improving it and building on those foundations. And if needed, we’ll reassess our strategy

  • This really depends because we all absorb and implement things in different ways, but overall, I’d say:

    • 90 min for our monthly calls

    • Around 3h a week to watch my videos, start using your new resources, and get used to changing the way you market your services

    If you just can’t commit to that, this wouldn’t be the right investment for you. If you’re trying to put it into perspective, think of how much time you’re currently wasting on fruitless calls or creating content that mostly brings you crickets and engagement rather than perfect-fit clients who are READY to pay you


  • Great!

    While I only deal with one point of contact (you), the goal is to give you complete clarity, a strategy & a system to consistently market your services as the ONLY logical choice, and this can mean:

    • Finding the best way for you to keep it up

    • Giving you resources you can share with your VA, employees, and any other contractors you work with (while ensuring you are crystal clear on this strategy)

  • 3 women will get to start in March. After that, it depends. 

    Since it’s a 1:1 programme, I’ll only run The One They Want with a small number of clients every time. When you apply for it, I’ll let you know my earliest spot

    • You’re desperate because you haven’t got any clients at all, are struggling financially, or expect me to fix your ENTIRE business 

    • You run an eCommerce or a product-based business 

    • You don’t know who your ideal client is. So, you’re either targeting EVERYONE or completely different segments (this programme is about becoming THE ONE for a specific type of client)

    • You’re only just pivoted or are about to (so, you haven’t validated your product-market fit)

    • You want to keep changing direction in your business without giving things time to stick 

    • You don’t walk the talk: you expect others to invest in your business but are always reluctant to do the same (or expect me to ‘convince you’)

    • You can’t commit to getting involved to get the very most out of this mentorship 

    • You want to continue to do more of what you’re already doing (like creating content based on whatever you feel like sharing) and somehow expect different results

Make your ideal clients see your services as the MUST-HAVE they are, not a “maybe one day” or a “non-urgent nice-to-have” 

By now, you already know the consequences of sticking to what you're doing because… it’s what you’ve been experiencing week after week: relying on unpredictable word-of-mouth, wasting hours on fruitless marketing and calls with tyre-kickers, and resenting the low-vibe clients you end up taking on.

Realistically, that’s what most business owners will continue to do. They say they want change but aren’t prepared TO change.

If you’re not “most business owners”, this is your chance to 

  • Get the clarity, strategy & a system to consistently market your services as the ONLY logical choice

  • Attract more perfect-fit, ready-to-start clients who want to work with YOU

  • Own your brilliance and worth