The One They Want - 1:1 mentorship, strategy & momentum

Giada Nizzoli, strategist and mentor for women looking to become the one for their ideal clients

for women looking to impact more clients more easily (& finally own their brilliance unapologetically)

You’re incredible at what you do but getting the right clients is still unpredictable and way more time-consuming than you’d like?

Not for long. You can start attracting more perfect-fit clients who are ready to pay you. How?

By getting clarity, momentum, and a custom strategy to always show up as the ONLY choice (and finally move and feel like her, too)—without wasting even more time on marketing that doesn’t bring results, calls with “I’ll think about it” prospects, or going around in circles

You deliver the best services, run a profitable business, and are showing up, but…. getting the right clients? It’s still unpredictable and draining

  • You’re mostly relying on word of mouth (even though you know it’s outside your control and isn’t scalable) or doing all the chasing—networking, entertaining directionless DM chats, reaching out to people who need convincing…

  • Every week, you find yourself on endless calls and back-and-forths with “I’ll think about it” prospects (we all know what that means) who are still shopping around, and some dare to ghost you after taking up hours of your day. And it’s even worse when you know you could really impact this person but they don’t see it

  • You’re doing well financially (although you know you could do even better), but it’s often through work that doesn’t excite you, especially when you end up settling for misaligned clients

  • The marketing you’re spending so much time, energy, or money on? It doesn’t feel worth it. It either brings you crickets or random engagement: your audience keeps praising you and supporting you but rarely gets their wallets out

  • So, you’re feeling frustrated and, frankly, quite resentful because you literally have the perfect services for your dream clients but most of them don’t understand that and are reluctant to take action

And you really want to change this. After all, you’re the kind of woman who takes action and keeps moving. But… it’s hard when you lack direction!

Maybe you’ve already tried to:

  • Follow the contradictory advice of gurus and big accounts telling you “Just be yourself, share whatever comes to mind, and be visible, and your dream clients will magically want to work with you” (as if!)

  • Make do with generic, surface-level solutions or outsource without a strategy, like tinkering with AI or paying someone to post for you on one platform

  • Jump from one masterclass, (unfinished) course, and standalone session to another, trying to piece it all together yourself

But you’re just as confused.

So, you’ve been going around in circles for a while, second-guessing yourself, getting distracted by competitors who are shining online and effortlessly signing your dream clients, and wasting time on stuff that doesn’t move the needle.

You’re not moving as fast or confidently as you know you’re capable of

Why is this happening, even though you’re such a brilliant powerhouse? (Spoiler alert: it’s even more common among us women)

The good news is that it’s NOT because you need to grow a huge audience, share your entire life on social media (in fact, that’s probably working against you), be everywhere all the time and jump on every trend or shiny new thing to try and go viral, or book even more calls with every Tom, Vik, and Harry and continue to “give value” hoping they’ll see your genius.

The “bad” news—only “bad” for now, though, because it can totally be fixed—is that…

… so far, your ideal clients have only been treating your services as a “non-urgent nice-to-have” (if they even understand and remember what you do) and seeing you as “just another option in your niche”.

In other words, your messaging, positioning, and marketing aren’t doing your business justice.

Unfortunately, this affects EVERYTHING you do because… no matter where, how, and how often you market your services, your ideal clients aren’t seeing you as THE authority they’d be crazy not to invest in (which is why “posting more” isn’t going to fix it)

And that’s a common challenge—when we’re so close to our business, it’s like trying to read the label from inside the jar—but even more so for founders and solopreneurs like us:

Client confused by someone's messaging

as women, we were conditioned to shrink, be everything for everyone, and downplay our brilliance.

Owning our expertise? “Who does she think she is!”

Self-promotion? “That’s icky” (psst: only when done wrong)

So, I bet you are showing up but not in a way that truly connects with your ideal clients, makes them think “OMG, it’s like she’s reading my mind!” and activates them, compelling them to reach out to you today. 

They probably see you as more of a free resource, online friend, or influencer they like but aren’t even thinking of investing in.

And if you don’t change that, nobody wins (except for your competitors):

  • Your ideal clients—the very people you say you love to impact—will keep missing out on your wonderful services, staying stuck with the problem you could solve

  • You will continue to put in all the effort when talking to potential clients on a 1:1 basis and feeling unseen and underappreciated (when, really, they should come to you already sold) 

Well, good thing YOU are not the kind of business owner who keeps doing more of the same and somehow expecting different results.

Nah. I get a feeling you’re ready to go from “just another option in your niche” to…

Are you prepared to go against what others are doing to make your dream clients think “Woah, it’s like she’s reading my mind”?

Do you take action and ownership and fully believe that, with the right guidance and clarity, you’re capable of getting exceptional results?

If you had a streamlined and repeatable strategy—without trying to be everywhere 24/7—would you put in the work consistently (because your services won’t market themselves)?

If you’re nodding along, I’m confident The One They Want is the right 1:1 space for you:

6 months of strategic, intentional, and focused action—entirely based on you (not trends or other people’s “shoulds”) and with high-touch support.

The goal?

Getting clarity, momentum, and a custom strategy to always show up as the ONLY choice (and finally move and feel like her, too) so you can attract more perfect-fit clients who are ready to pay you—without wasting even more time on marketing that doesn’t bring results, calls with “I’ll think about it” prospects, or going around in circles.

You’ll also have everything you need to keep this up after our time together and grow your messaging and marketing strategy along with your business (even if, so far, you kept getting distracted by every shiny new thing or jumping from one tactic to another).

Because we don’t do temporary patches or cookie cutter solutions around here. We really don’t

And what can you expect in practice?

This is the reality we’ll be working towards together:

  • You’re getting more enquiries from perfect-fit, aligned clients who are ready to pay you before you get on a call (if that call is even needed), without hesitation

  • You’re gaining back hours every week because you’ve ditched unnecessary tasks and you’re no longer getting on fruitless calls with every Tom, Vik, and Harry who still need convincing

  • You’re moving with complete clarity and confidence, and it all feels much smoother: you know exactly what to prioritise, you’re following a repeatable process that plays to your strengths, and you’re always clear on know what to say in your marketing to make your ideal clients think “She’s the one”

  • You’re working with more aligned clients, the kinds who take responsibility, treat you like the expert you are, and remind you of why you started this business in the first place

  • You’re finally owning your brilliance unapologetically, always showing up as THE authority your ideal clients can feel confident investing in (and you feel like it, too)

Your investment: £1500 activation fee and 5 monthly installments of £750 (or £5000 for the full 6-month programme, if you’d rather settle it in one go and save £250)

“I know how valuable my services are to busy baby & parenting coaches, but my social media and online presence definitely didn't reflect that. Yes, they got me a lot of reactions, comments, followers and irrelevant DMs, but no clients.

So, as soon as I could, I decided it was time to stop struggling on my own and actually get an outside perspective. Yes, there were definitely cheaper options, but none of them GOT me like she did with her messaging. And it was SO. WORTH. THE. INVESTMENT!

The final results absolutely blew me away. She completely changed how I think about my business. My messaging is super clear now, my new guide is absolutely amazing, and creating content has been so much easier. My relevant network is growing at quite a pace as well, with 32 new connections in just 7 days since I started using my new brand messaging, all from my ideal audience. I started getting my first organic enquiries on social media within the first month, and I got a client from my website for the first time less than a month after updating it with my new messaging.

Also, Giada is a dream to work with. She asks the right questions, gets right down to the root of your business and takes the time to really research your audience.

When I read my brand messaging guide from Giada for the first time, I felt like I needed to buy my own services! So, if you’re thinking of working with her… 100% recommended”

Rita Dyke, founder of Cabomba Content

As seen on

  • she owns it
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  • freelancer magazine
  • marketer interview
  • ceo blog nation

Meet your mentor & strategist

I’m Giada Nizzoli, the marketing message strategist & mentor for women itching to become THE ONE for their ideal clients. If you value the following, we’re going to be an even better fit than my 80s blazer and jeans:

Giada Nizzoli

  • I practice what I preach. With my own marketing, I’ve been using the same proprietary framework on which I’ll base your bespoke brand messaging guide and strategy (but I’ve also invested thousands in external help because, like you, I’m too close to my own messaging, and I know I can move faster when I have someone who supports me and challenges me when needed) 

  • I used to work in a marketing department, and I value strategy over fluff, vanity metrics, or babe marketer gimmicks (we won’t be just trusting that our ideal clients find us during a waxing moon or something)

  • I believe it’s time for more women to show up as an authority, market their services confidently, and own their brilliance unapologetically

 FAQs

  •  This is only for you IF:

    • You’ve run a service-based business (on your own or with a small team) for a few years and have already sold your current services. So, you know the problem isn’t your offers or who you’re targeting. It’s about getting more dream clients to discover your services and see them as a MUST-have. Consistently

    • You’re not trying to be everything for everyone. You have a small offer suite and one main target client, whether they’re a specific group of people (like women solopreneurs or SaaS businesses) or they come to you for a specific problem or goal (like not knowing how to use LinkedIn for business or failing to stick to a healthy morning routine) 

    • You haven’t only just pivoted and aren’t planning on doing that anytime soon

    • You’re doing okay or even pretty well financially but can’t justify having a full-time marketer on the payroll or outsourcing EVERYTHING (or maybe you simply don’t want to). So, you’re doing your own marketing, or if you’d rather outsource something or let an employee take care of some tasks, you’re still planning on getting involved with at least one tactic 

    • You take responsibility, are committed, and keep moving. You understand that, to get different results, you will need to look at things from a different perspective, get involved, and do the work

    IF all that applies, the best time to get started is… 

    when you decide you’re DONE wasting your precious time and energy on endless calls and back-and-forths with price-shoppers who need convincing, on marketing that doesn’t move the needle while your dream clients keep seeing your services as a non-urgent nice-to-have, and going around in circles because you lack direction.

    Let me ask you a question:

    are you the woman who decides now that she’s THE ONE for her ideal clients and that, even though they are not seeing you that way and you’re not clear on what needs changing (yet), will get there with the right support?

    Or are you the kind who keeps saying “Maybe one day” and then complains because nothing has improved?

  • The One They Want is a high-touch 1:1 programme tailored to you. So, some aspects will be different for everyone.

    Overall, you get:

    • 6-month of 1:1 mentorship and support to get complete clarity, a strategy, and a repeatable process to consistently market your services as the ONLY logical choice

    • A done-for-you brand messaging guide to give you that clarity and strong foundations ASAP

    • A new or updated strategy tailored to your business, target audience, and situation

    • A structured curriculum to cover and implement everything in the most effective order 

    • 1 x in-depth 1:1 strategy session (90 min) every 4 weeks to dive deeper, get the support you need, and plan your next steps

    • Optional, after you receive your brand messaging guide: weekly reviews of your marketing materials (or those produced by your VA, employee, or external contractor) to make them as effective as they can be while sharpening your new skills

    • Virtually unlimited 1:1 access via email and Voxer (Monday to Friday, excluding holidays) for any question you might have in-between sessions, to bounce ideas, or for whenever you need extra motivation and support

    • Resources, videos, and templates to change the way you look at your marketing and make it both easier and more effective

  • Great! While I only deal with one point of contact (you), the goal is to give you complete clarity, a strategy, and a repeatable process to consistently market your services as the ONLY logical choice.

    Depending on your situation and preferences, this can either mean:

    • Finding the best way for you to keep it up sustainably, focusing on your strengths and maximising your limited time

    • Giving you resources you can share with your VA, employees, or any other contractors you work with now or in the future (while ensuring you are crystal clear on this strategy)

  • I seriously doubt it.

    Don’t get me wrong: this isn’t a silver-bullet or temporary patch. It’s a sustainable long-term strategy, and we’ll forever change the way you look at and do your marketing (honestly, it’s going to be an eye-opener).

    But keeping that in mind (together with the fact that nobody can “guarantee” results, and it’s vital you commit to doing the work), my goal is to help you make your investment back ASAP. So:

    • You’ll receive your done-for-you brand messaging guide during the first month. This alone will give you complete clarity. Natasha told me “My new guide is a treasure trove of information to use for marketing and staying on message” and “The clarity you get is priceless!”, and Rita said “When I read my brand messaging guide from Giada for the first time, I felt like I needed to buy my own services!” and “She completely changed how I think about my business”

    • You’ll then get the tools to start using it in the best way possible, so you can shift from “showing up with a scattered approach or as an influencer, free resource, or nice-to-have” to “consistently marketing your services as the ONLY logical choice for your ideal clients”

    Then, we’ll start building on those foundations.

    I never promise results within a specific timeline because too many factors come into play, but to give you an idea:

    • Diana booked a call with an ideal client after a week of showing up with her new strategy and messaging, despite having less than 800 LinkedIn followers

    • Rita got her first client from her marketing within a month of updating her website with her new messaging

  • This really depends because we all absorb and implement things in different ways, but overall, I’d say:

    • Up to 90 min for our monthly calls

    • 2-3h a week to make the most of my resources, implement your new strategy, and get used to changing the way you market your services

    If you just can’t (or won’t) commit to that, this wouldn’t be the right investment for you.

    If you’re trying to put it into perspective: how much time are you wasting chasing leads, getting on fruitless calls with uncommitted prospects, or creating content that only brings you crickets or random engagement?

    Until you fix that once and for all, you’ll always feel too busy to work ON your business as well as IN it.

    But if you’re like the women in my world, you already know this. You don’t wait for the perfect time (which, let’s face it, never comes): you start moving

  • While it’s important that you’re committed to getting involved consistently during these 6 months, life happens.

    So, if you’re planning on taking some time off or going on holiday, you don’t need to wait until after you come back to get the ball rolling.

    Simply let me know as soon as you do (either when you apply or if you book your break when we’re already working together), and I’m sure we can plan around it.

    After all, the women in my world don’t wait for the perfect time, procrastinate, or find excuses: THEY. START. MOVING.

  • It depends. 

    The One They Want is an evergreen programme, but because it’s 1:1 (and you get premium support), I can only run it with a small number of clients every time.

    When you apply for it, I’ll let you know my earliest spot

  • This programme wouldn’t be the right fit for anyone who:

    • Doesn’t want to get involved with their marketing at all because they’d rather hire a full-time marketer in-house or have the budget to pay for entirely done-for-you marketing “forever”

    • Is desperate because they haven’t got any clients at all, is struggling financially, or expects me to fix their entire business 

    • Runs an eCommerce or a product-based business 

    • Doesn’t know who their ideal client is: they’re either targeting EVERYONE or completely different segments (this programme is about becoming THE ONE for a specific type of client)

    • Has only just pivoted, is about to (so, they haven’t validated their product-market fit), or wants to keep changing direction without giving things time to stick 

    • Doesn’t walk the talk: they expect others to invest in their business but are always reluctant to do the same or expect me to ‘convince them’

    • Doesn’t take full responsibility and, instead, wants to continue to do more of what they’re already doing (like creating content based on whatever they feel like sharing instead of following a proven strategy) and somehow expect different results

  • “I knew my website copy was generic and forgettable, my messaging was unclear, and I felt overwhelmed by the competition, but I didn't know how to convey the value of my services. So, I struggled to convert people to become paid clients.

    I was primarily sharing educational content, and I struggled to motivate myself to do my marketing because I didn't have clarity about what I was saying and who I was saying it to. It felt like it was going to be a waste of time because I was repeating the same cycles over and over and I didn't know how to break it. So, I was feeling deflated, paralysed, confused, and lost.

    I found Giada on Google and decided to invest in her offer because it covered everything I was looking for. From reading her website, I felt like all my questions were answered, and it was smooth sailing from there.

    Giada was extremely reliable and did what she said she was going to do. I was never left wondering about anything. She's very knowledgeable, efficient, and understanding, and her systems are exceptional. My new website copy? It's excellent: I've already had lots of positive feedback about it!

    After working with Giada, I also have clarity about what my brand messaging is. My new guide is a treasure trove of information to use for marketing and staying on message.

    My brand messaging is backed by research so I no longer doubt if it's "right", like I did so many times before. I trust in my messaging which helps me feel confident sharing it, and I feel fully motivated to put myself out there and share my services. So, I have been promoting myself and my business clearly and confidently.

    I feel more confident that my ideal clients will want to work with me once they find me (and that my messaging will help them find me in the first place), and I'm excited about the new year and what's possible for me.

    Working with Giada is an investment but it is so worth it for the quality of work she produces and the changes it can make for your business. She's provided the best professional input I have had since starting my business, and the clarity you get is priceless!”

    Natasha Scullane, online therapist

  • “I was struggling to attract enough business, or the business that I was attracting wasn’t ready to invest in my high ticket offers. This made me question my journey, design skills and business offerings (despite always receiving an abundance of positive feedback after clients did work with me).

    [When working with Giada] I experienced an immediate change in how I feel about my business. I feel confident knowing that my website copy reflects who I am, my mission, and how I serve dream clients perfectly. Everything that my dream clients could possibly ask, need, or feel is there.

    Before investing in Giada, I would get ghosted more frequently. I now know that this was happening because my copy didn't pre-qualify people - leading everyone to get in touch. As you can imagine, this has saved me a lot of time as I now no longer have as many people to get back to. And when people do get in touch, they are more likely to say yes to working with me.

    And honestly it doesn’t stop there: I know that now I don’t need to overthink my socials. I can sit down and plan my feeds using my brand messaging document and website copy to tell my story everywhere.

    It’s scary to invest in someone else but teamwork really is key to getting where you long to be. Giada was my first business investment, and I wouldn’t have it any other way. If you’re thinking of working with her, do it!”

    Shannon Kate Murray, High Flying Design

  • “Before working with Giada, I had no direction for my marketing. I was sharing things as they came up without a plan or clear messaging, and I didn't know what would work – “hope marketing”, basically. 

    Even the few things I knew would help because they got me some success in the past (like showing up on LinkedIn)… they had happened by chance, and I didn’t know how to get in the habit of being consistent or create a structure to achieve them.

    I worked with Giada years ago and I’ve been following her content ever since. I was impressed by the consistency of her message and the confidence in her tone: I wanted the same for myself. So, when the time was right, investing in her 1:1 programme was an easy yes.

    Our work together isn’t over yet, but I’m already feeling much more confident in my marketing. The brand messaging guide she created for me is a godsent, and I now have a structure.

    Anytime I feel a wobble or a dip in confidence, I know I can message Giada and I also have a framework I can always go back to, even after our time together.

    I can trust the process and get on with it. It's a massive relief already! Both the messaging guide and the plan are almost literally propping me up and keeping me going.”

    Francesca Romano, visual identity designer

  • “Over time, it felt like our focus for services, solutions, offerings, how we help people (you name it) was getting broader and further away from our core self. I needed a fresh set of eyes and someone with a solid process to help me figure this out.

    I had been receiving Giada's newsletter for some time and was very impressed and intrigued with her approach to content and messaging. Once we had our initial call, it was clear she had excellent processes and a defined approach on helping businesses like mine align themselves. I'm just starting to implement some of the recommendations but I feel SO excited about how we are going to align ourselves from now on and that I have a blueprint to work from - something that feels right and keeps me focused on the main messages.

    I also loved Giada's energy and confidence in stating the direction I need to go. Exactly the tone I needed.”

    Kristina Witmer, founder of Witmer Group

  • Diana's testimonial

    “I've been following Giada on LinkedIn for the past year and loved her approach to marketing. I soon noticed that many of my business struggles aligned with her services, so I contacted her and she proposed a consultation to get me unstuck. It didn't disappoint! So, I followed her action plan to develop my services and get clear on my target audience.

    After months of work, I realized I could use her help once again with my messaging. I struggled with my marketing because, once I started promoting my services on social media, I could tell there was a disconnect between my offering and the content I was putting out. I got a few likes and comments, but no real leads.

    When I received the brand messaging guide, I knew I had made the right investment for my business.

    It included my core message, messaging pillars, and everything I needed to promote my services. I also used the guide to update my email welcome sequence, website copy, and social media bios and posts - all while receiving additional support from Giada. It was a great experience to receive and implement the guide, and she was very professional and knowledgeable yet approachable. 

    I started marketing my services using my new positioning and messaging on LinkedIn too, even though I hadn’t been active for months and had less than 800 followers. My ideal client booked a call with me after only one week.

    So, if you feel like any of Giada’s social media posts are speaking to you directly, it's a sign to invest in her services.”

    Diana Lotti, website copywriter for photographers

Go from “just another overlooked option in your niche” to “the ONLY choice for your ideal clients”

By now, you already know the consequences of sticking to what you're doing because… it’s what you’ve been experiencing week after week.

Realistically, that’s what most business owners will continue to do. They say they want change but aren’t prepared to change.

But YOU are not ‘most business owners’. You don’t want to waste even more time on marketing that doesn’t bring results or put up with endless calls and back-and-forths with “I’ll think about it” prospects who don’t understand how valuable your services are.

You know you’re not moving as fast as you’d like. You already got side-tracked and ended up going in the wrong direction a few times. So, take the first step now to ensure the next months are only going to be about strategic, intentional, and focused action.

After all, you’ve spent way too long hiding your brilliance and letting your fabulous services be treated as a non-urgent nice-to-have. 

Now, it’s time to attract more perfect-fit and aligned clients who already see you as THE ONE (and to feel like her, too)