The One They Want
1:1 mentorship, strategy & momentum for brilliant but undervalued women
So far, you’ve been relying too heavily on sporadic referrals, taking scattered action, and feeling like you’re not doing justice to your potential.
Now, you’re ready to commit to changing this for good with the right guidance, so you can reach more perfect-fit clients and new opportunities, moving and feeling like THE ONE—without going around in circles or jumping from one short-term container to another
“I wanted to attract more of my ideal clients, sort of “clone” the ones that were fully committed to making the most out of my career coaching services (and repel those looking for free advice, unrealistic outcomes without any efforts, and influencer-style tips).
But I struggled to find my own, sustainable way to market my services, especially as a person who never loved social media.
So, I chose to work with Giada as my marketing mentor and strategist because I loved her ethical approach to marketing and her confidence. I felt ready to get challenged and opt for a more structured, proper marketing strategy (and that’s what I got - and much more!).
Our mentorship isn’t even over yet, but so far, I’ve already learned to look at my business from the perspective of my ideal clients, simplifying concepts and ditching all the coaching jargon I was using without even realising it. This brought me new leads and clients who fully understood the value of my career coaching plans and were enthusiastic to work with me. Fabulous!
I also understood how much I was taking for granted the level of personalisation and support I was offering to my clients. Working with Giada made me realise the true value of my services and clients’ achievements. This helped me set better boundaries to protect my energy for the right-fit clients, putting a better strategy in place to pre-screen potential customers after enquiries and only set up calls with leads who are truly motivated.
Our brand messaging guide and marketing plan are finally allowing me to spend less time on my marketing, with clear ideas, pillars, and a perfectly functioning system (which is also keeping me consistent, and that’s a first!).
I’m also loving having a true partner in crime with my marketing, daily support with my questions (invaluable and fast!), guidance based on real experience, proven strategies and lots of smart tips no AI was able to provide. In our 1:1s and Telegram comms, Giada created a safe space for me to explore ideas and also get challenged when I needed it the most (ever got blocked by lovely video jitters, anyone?!).
It’s such a luxury in this time and age to get such a personalised experience and so much value working with a real professional. Giada’s strategy and mentorship programme is one of the smartest investments I made to make my business grow in the right direction. Totally recommended!”
Roberta Basili, career coach for expats
You’re brilliant at delivering your services, but reaching new clients and opportunities is still messier and more unpredictable than you’d like (and you’re ready to make it smoother and inevitable)
You’ve been running a profitable service-based business for years and have an established client base but:
You’re relying too heavily on unpredictable word-of-mouth to sign new clients – You got comfortable with referrals but you know full well they’re not scalable or predictable, and you’ve seen what happens when they go quiet. So, you now want to take control of your lead generation
Your ideal clients struggle to see your value from the outside – You’re wasting hours on calls and back-and-forths with “I’ll think about it” prospects and professional ghosters. Instead, you want the right people to see you as the obvious choice before they’ve even spoken to you
Your marketing doesn’t feel worth the time, energy, or money you’re spending on it – You are putting yourself out there, but it either brings you crickets or random engagement rather than what you actually want: more high-quality leads and opportunities
Things feel… messy – You tell yourself you do have a marketing strategy but it’s like lots of moving pieces tied together with sellotape. And even though you’re the kind of founder who takes action, you’re starting to think that a lot of it is just busywork. Instead, you’re ready to free up more time and headspace by focusing on high-impact action and doing less but more strategically so you can get more out of it
You feel like the best-kept secret in your niche – You have this nagging feeling that, given your expertise and how brilliant you are at delivering your services, you should be further ahead. So, you’re determined to start focusing on the right goals and showing up as THE ONE for your ideal clients
And you really want to change this and make the right moves but… it’s hard when you lack direction
Maybe you’ve already tried to:
Follow the contradictory advice of gurus and big accounts telling you “Just be yourself, share whatever comes to mind, and be visible, and your dream clients will magically want to work with you” (now, you realised it needs to be more strategic than that)
Make do with generic, surface-level solutions or outsource without a strategy, like tinkering with AI or paying someone to post for you on one platform
Jump from one masterclass, (unfinished) course, and standalone session to another, trying to piece it all together yourself
But you’re just as confused.
So, you’ve been going around in circles for a while, second-guessing yourself, wasting time on stuff that doesn’t move the needle, and getting distracted by competitors who are shining online, effortlessly signing your dream clients, and attracting all kinds of opportunities
Basically, you’re not moving as fast or confidently as you know you’re capable of
Why is this happening, even though you’re already a successful founder? (Spoiler alert: it’s even more common among us women)
The good news is that it’s NOT because you need to grow a huge audience, be everywhere all the time, or jump on every trend to try and go viral.
The “bad” news—only “bad” for now, though, because it can totally be fixed—is that…
… you’ve been winging your marketing and overall strategy, jumping from one shiny new thing to the next and wasting your time on moves or tactics that don’t move the needle, instead of putting the right foundations in place and giving them time to stick.
And that’s a common challenge.
When we’re so close to our business, it’s hard to identify our blind spots or convey the value of our services in a way that makes it click for someone still lurking from the outside. It’s like trying to read the label from inside the jar.
Plus, as women, we were conditioned to shrink, be everything for everyone, and downplay our brilliance. And that makes things harder when you’re trying to be more visible and be seen as the authority you already are behind the scenes
But with the right external perspective and guidance, you can go from “just another option in your niche” to…
Are you prepared to go against what others are doing to make your dream clients think “Woah, it’s like she’s reading my mind”?
Do you take action and ownership and fully believe that, with the right guidance and clarity, you’re capable of getting exceptional results?
If you had a streamlined and repeatable strategy—without trying to be everywhere 24/7—would you put in the work consistently (because your services won’t market themselves, and new opportunities don’t always magically fall onto our lap)?
If you’re nodding along, I’m confident The One They Want is the right 1:1 space for you:
6 months of strategic, intentional, and focused action—entirely based on you (not trends or other people’s “shoulds”) and with high-touch support.
The goal?
Having clarity, momentum, and a custom strategy to always show up as the ONLY choice (and finally move and feel like her, too) so you can get new opportunities and perfect-fit clients who are ready to pay you—without wasting even more time on marketing that doesn’t bring results, going around in circles, or overexplaining your value to “I’ll think about it” prospects.
You’ll also have everything you need to keep this up after our time together and grow your new marketing strategy along with your business.
Because we don’t do temporary patches or cookie cutter solutions around here. We really don’t
And what can you expect in practice?
It depends on your unique situation and goals, but overall, this is what we’ll be working towards together:
Getting more enquiries from perfect-fit, aligned clients who have already decided you’re THE ONE for them, before they’ve even spoken to you (the kinds who take responsibility, treat you like the expert you are, and remind you of why you started this business in the first place)
Showing up and marketing your business with complete clarity and confidence: you know exactly what to prioritise, you’ve streamlined your offers, you’re following a repeatable marketing approach and roadmap that play to your strengths, and you always know what to lead with to make your ideal clients think “I need her services right now”
Freeing up precious hours and headspace every week
Setting bolder goals, getting more visible, and unlocking the opportunities you deserve
Finally owning your brilliance unapologetically, always showing up as THE authority your ideal clients can feel confident investing in (and feeling like her, too)
Your investment: £1500 activation fee and 5 monthly instalments of £750 (or £5000 for the full 6-month programme, if you’d rather settle it in one go and save £250)
[Heads-up: going up to £6500 on 17/04]
“I know how valuable my services are to busy baby & parenting coaches, but my social media and online presence definitely didn't reflect that. Yes, they got me a lot of reactions, comments, followers and irrelevant DMs, but no clients.
So, as soon as I could, I decided it was time to stop struggling on my own and actually get an outside perspective. Yes, there were definitely cheaper options, but none of them GOT me like she did with her messaging. And it was SO. WORTH. THE. INVESTMENT!
The final results absolutely blew me away. She completely changed how I think about my business. My messaging is super clear now, my new guide is absolutely amazing, and creating content has been so much easier. My relevant network is growing at quite a pace as well, with 32 new connections in just 7 days since I started using my new brand messaging, all from my ideal audience. I started getting my first organic enquiries on social media within the first month, and I got a client from my website for the first time less than a month after updating it with my new messaging.
Also, Giada is a dream to work with. She asks the right questions, gets right down to the root of your business and takes the time to really research your audience.
When I read my brand messaging guide from Giada for the first time, I felt like I needed to buy my own services! So, if you’re thinking of working with her… 100% recommended”
Rita Dyke, founder of Cabomba Content
As seen on
Meet your mentor & strategist
I’m Giada Nizzoli, marketing message strategist & mentor for brilliant but undervalued women founders. If you value the following, we’re going to be an even better fit than my 80s blazer and jeans:
I practice what I preach. With my own marketing, I’ve been using the same proprietary framework on which I’ll base your bespoke brand messaging guide and strategy (but I’ve also invested thousands in external help because, like you, I’m too close to my own messaging, and I know I can move faster when I have someone who supports me and challenges me when needed)
I have a background in an in-house marketing department, and I value strategy over fluff, vanity metrics, or babe marketer gimmicks (so, no: we won’t be just trusting that our ideal clients find us during a waxing moon or something)
I believe it’s time for more women to show up as an authority, market their services confidently, and own their brilliance unapologetically
FAQs
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This is only for you IF:
You’ve run a service-based business (on your own or with a small team) for a few years and have already sold your current services. So, you know the problem isn’t your offers or who you’re targeting. It’s about getting more dream clients to discover your services and see them as a MUST-have. Consistently
You’re not trying to be everything for everyone. You have a small offer suite and one main target client, whether they’re a specific group of people (like women solopreneurs or SaaS businesses) or they come to you for a specific problem or goal (like not knowing how to use LinkedIn for business or failing to stick to a healthy morning routine)
You haven’t only just pivoted and aren’t planning on doing that anytime soon
You’re doing okay or even pretty well financially but can’t justify having a full-time marketer on the payroll or outsourcing EVERYTHING (or maybe you simply don’t want to). So, you’re doing your own marketing, or if you’d rather outsource something or let an employee take care of some tasks, you’re still planning on getting involved with at least one tactic
You take responsibility, are committed, and keep moving. You understand that, to get different results, you will need to look at things from a different perspective, get involved, and do the work
IF all that applies, the best time to get started is…
when you decide you’re DONE wasting your precious time and energy on endless calls and back-and-forths with price-shoppers who need convincing, on marketing that doesn’t move the needle while your dream clients keep seeing your services as a non-urgent nice-to-have, and going around in circles because you lack direction.
Let me ask you a question:
are you the woman who decides now that she’s THE ONE for her ideal clients and that, even though they are not seeing you that way and you’re not clear on what needs changing (yet), will get there with the right support?
Or are you the kind who keeps saying “Maybe one day” and then complains because nothing has improved?
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The One They Want is a high-touch 1:1 programme tailored to you. So, some aspects will be different for everyone.
Overall, you get:
6-month of 1:1 mentorship and support to get complete clarity, a strategy, and a repeatable process to consistently market your services as the ONLY logical choice
A done-for-you brand messaging guide to give you that clarity and strong foundations ASAP
A new or updated strategy tailored to your business, target audience, and situation
A structured curriculum to cover and implement everything in the most effective order
1 x intensive 1:1 strategy session (90 min) every 4 weeks to dive deeper, get the support you need, and plan your next steps
Optional, after you receive your brand messaging guide: weekly reviews of your marketing materials (or those produced by your VA, employee, or external contractor) to make them as effective as they can be while sharpening your new skills
Virtually unlimited 1:1 access via email and Voxer or Telegram (Monday to Friday, excluding holidays) for any question you might have in-between sessions, to bounce ideas, or for whenever you need extra motivation and support
Resources, videos, and templates to change the way you look at your marketing and make it both easier and more effective
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No, I’m a marketing strategist and mentor.
Coaches ask you questions to help you find the answers inside you.
I do ask you lots of questions too, but to fully understand your situation, challenges, and goals. Then, I create a custom strategy and plan of action or recommend the right next steps, tactics, and priorities to bridge that gap
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Great! While I only deal with one point of contact (you), the goal is to give you complete clarity, a strategy, and a repeatable process to consistently market your services as the ONLY logical choice.
Depending on your situation and preferences, this can either mean:
Finding the best way for you to keep it up sustainably, focusing on your strengths and maximising your limited time
Giving you resources you can share with your VA, employees, or any other contractors you work with now or in the future (while ensuring you are crystal clear on this strategy)
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I seriously doubt it.
Don’t get me wrong: this isn’t a silver-bullet or temporary patch. It’s a sustainable long-term strategy, and we’ll forever change the way you look at and do your marketing (honestly, it’s going to be an eye-opener).
But keeping that in mind (together with the fact that nobody can “guarantee” results, and it’s vital you commit to doing the work), my goal is to help you make your investment back ASAP. So:
You’ll receive your done-for-you brand messaging guide during the first month. This alone will give you complete clarity. Natasha told me “My new guide is a treasure trove of information to use for marketing and staying on message” and “The clarity you get is priceless!”, and Rita said “When I read my brand messaging guide from Giada for the first time, I felt like I needed to buy my own services!” and “She completely changed how I think about my business”
You’ll then get the tools to start using it in the best way possible, so you can shift from “showing up with a scattered approach or as an influencer, free resource, or nice-to-have” to “consistently marketing your services as the ONLY logical choice for your ideal clients”
Then, we’ll start building on those foundations.
I never promise results within a specific timeline because too many factors come into play, but to give you an idea:
Diana booked a call with an ideal client after a week of showing up with her new strategy and messaging, despite having less than 800 LinkedIn followers
Rita got her first client from her marketing within a month of updating her website with her new messaging
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This really depends because we all absorb and implement things in different ways, but overall, I’d say:
Up to 90 min for our monthly calls
2-3h a week to make the most of my resources, implement your new strategy, and get used to changing the way you market your services
If you just can’t (or won’t) commit to that, this wouldn’t be the right investment for you.
If you’re trying to put it into perspective: how much time are you wasting chasing leads, getting on fruitless calls with uncommitted prospects, or creating content that only brings you crickets or random engagement?
Until you fix that once and for all, you’ll always feel too busy to work ON your business as well as IN it.
But if you’re like the women in my world, you already know this. You don’t wait for the perfect time (which, let’s face it, never comes): you start moving
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While it’s important that you’re committed to getting involved consistently during these 6 months, life happens.
So, if you’re planning on taking some time off or going on holiday, you don’t need to wait until after you come back to get the ball rolling.
Simply let me know as soon as you do (either when you apply or if you book your break when we’re already working together), and I’m sure we can plan around it.
After all, the women in my world don’t wait for the perfect time, procrastinate, or find excuses: THEY. START. MOVING.
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It depends.
The One They Want is an evergreen programme, but because it’s 1:1 (and you get premium support), I can only run it with a small number of clients every time.
When you apply for it, I’ll let you know my earliest spot
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This programme wouldn’t be the right fit for anyone who:
Doesn’t want to get involved with their marketing at all because they’d rather hire a full-time marketer in-house or have the budget to pay for entirely done-for-you marketing “forever”
Is desperate because they haven’t got any clients at all, is struggling financially, or expects me to fix their entire business
Runs an eCommerce or a product-based business
Doesn’t know who their ideal client is: they’re either targeting EVERYONE or completely different segments (this programme is about becoming THE ONE for a specific type of client)
Has only just pivoted, is about to (so, they haven’t validated their product-market fit), or wants to keep changing direction without giving things time to stick
Doesn’t walk the talk: they expect others to invest in their business but are always reluctant to do the same or expect me to ‘convince them’
Doesn’t take full responsibility and, instead, wants to continue to do more of what they’re already doing (like creating content based on whatever they feel like sharing instead of following a proven strategy) and somehow expect different results
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“I knew my website copy was generic and forgettable, my messaging was unclear, and I felt overwhelmed by the competition, but I didn't know how to convey the value of my services. So, I struggled to convert people to become paid clients.
I was primarily sharing educational content, and I struggled to motivate myself to do my marketing because I didn't have clarity about what I was saying and who I was saying it to. It felt like it was going to be a waste of time because I was repeating the same cycles over and over and I didn't know how to break it. So, I was feeling deflated, paralysed, confused, and lost.
I found Giada on Google and decided to invest in her offer because it covered everything I was looking for. From reading her website, I felt like all my questions were answered, and it was smooth sailing from there.
Giada was extremely reliable and did what she said she was going to do. I was never left wondering about anything. She's very knowledgeable, efficient, and understanding, and her systems are exceptional. My new website copy? It's excellent: I've already had lots of positive feedback about it!
After working with Giada, I also have clarity about what my brand messaging is. My new guide is a treasure trove of information to use for marketing and staying on message.
My brand messaging is backed by research so I no longer doubt if it's "right", like I did so many times before. I trust in my messaging which helps me feel confident sharing it, and I feel fully motivated to put myself out there and share my services. So, I have been promoting myself and my business clearly and confidently.
I feel more confident that my ideal clients will want to work with me once they find me (and that my messaging will help them find me in the first place), and I'm excited about the new year and what's possible for me.
Working with Giada is an investment but it is so worth it for the quality of work she produces and the changes it can make for your business. She's provided the best professional input I have had since starting my business, and the clarity you get is priceless!”
Natasha Scullane, online therapist
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“I was struggling to attract enough business, or the business that I was attracting wasn’t ready to invest in my high ticket offers. This made me question my journey, design skills and business offerings (despite always receiving an abundance of positive feedback after clients did work with me).
[When working with Giada] I experienced an immediate change in how I feel about my business. I feel confident knowing that my website copy reflects who I am, my mission, and how I serve dream clients perfectly. Everything that my dream clients could possibly ask, need, or feel is there.
Before investing in Giada, I would get ghosted more frequently. I now know that this was happening because my copy didn't pre-qualify people - leading everyone to get in touch. As you can imagine, this has saved me a lot of time as I now no longer have as many people to get back to. And when people do get in touch, they are more likely to say yes to working with me.
And honestly it doesn’t stop there: I know that now I don’t need to overthink my socials. I can sit down and plan my feeds using my brand messaging document and website copy to tell my story everywhere.
It’s scary to invest in someone else but teamwork really is key to getting where you long to be. Giada was my first business investment, and I wouldn’t have it any other way. If you’re thinking of working with her, do it!”
Shannon Kate Murray, High Flying Design
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“Before working with Giada, I had no direction for my marketing. I was sharing things as they came up without a plan or clear messaging, and I didn't know what would work – “hope marketing”, basically.
Even the few things I knew would help because they got me some success in the past (like showing up on LinkedIn)… they had happened by chance, and I didn’t know how to get in the habit of being consistent or create a structure to achieve them.
I worked with Giada years ago and I’ve been following her content ever since. I was impressed by the consistency of her message and the confidence in her tone: I wanted the same for myself. So, when the time was right, investing in her 1:1 programme was an easy yes.
The brand messaging guide she created for me is a godsent, and I now have a structure for my marketing. I feel like I have a guiding light I can follow, a plan, a path, and the confidence to make it happen. I can trust the process and get on with it. It's a massive relief!
Anytime I felt a wobble or a dip in confidence, I knew I could message Giada, and I particularly appreciated her openness (especially to talk about my mind challenges), directness, transparency, and bright tone and attitude.
And even now that our work together is over, I have a framework I can always go back to. I feel much more convinced that I’m on the right track, and I’m wasting less time worrying about whether what I’m doing is right, which means I can use that energy to work on the business more effectively. If I feel doubt, I remember that the messaging guide was based on data and direct input from my clients, which reminds me I’m actually helping people through my services and marketing and I can help even more of them.
After I changed my messaging and the way I showed up on LinkedIn, there was a burst of activity from people reaching out via DM that were very serious about working together, and one has already become a client.
If you’re thinking of working with Giada, do it: it will literally feel like stepping up to a higher level of business.”
Francesca Romano, visual identity designer
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“Over time, it felt like our focus for services, solutions, offerings, how we help people (you name it) was getting broader and further away from our core self. I needed a fresh set of eyes and someone with a solid process to help me figure this out.
I had been receiving Giada's newsletter for some time and was very impressed and intrigued with her approach to content and messaging. Once we had our initial call, it was clear she had excellent processes and a defined approach on helping businesses like mine align themselves. I'm just starting to implement some of the recommendations but I feel SO excited about how we are going to align ourselves from now on and that I have a blueprint to work from - something that feels right and keeps me focused on the main messages.
I also loved Giada's energy and confidence in stating the direction I need to go. Exactly the tone I needed.”
Kristina Witmer, founder of Witmer Group
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“I've been following Giada on LinkedIn for the past year and loved her approach to marketing. I soon noticed that many of my business struggles aligned with her services, so I contacted her and she proposed a consultation to get me unstuck. It didn't disappoint! So, I followed her action plan to develop my services and get clear on my target audience.
After months of work, I realized I could use her help once again with my messaging. I struggled with my marketing because, once I started promoting my services on social media, I could tell there was a disconnect between my offering and the content I was putting out. I got a few likes and comments, but no real leads.
When I received the brand messaging guide, I knew I had made the right investment for my business.
It included my core message, messaging pillars, and everything I needed to promote my services. I also used the guide to update my email welcome sequence, website copy, and social media bios and posts - all while receiving additional support from Giada. It was a great experience to receive and implement the guide, and she was very professional and knowledgeable yet approachable.
I started marketing my services using my new positioning and messaging on LinkedIn too, even though I hadn’t been active for months and had less than 800 followers. My ideal client booked a call with me after only one week.
So, if you feel like any of Giada’s social media posts are speaking to you directly, it's a sign to invest in her services.”
Diana Lotti, website copywriter for photographers
Go from “just another overlooked option” to “THE ONE in your niche” (and start moving like her, too)
By now, you already know the consequences of sticking to what you're doing because… it’s what you’ve been experiencing week after week.
Realistically, that’s what most business owners will continue to do. They say they want change but aren’t prepared to change. But maybe YOU are not ‘most business owners’.
You don’t want to waste even more time on marketing that doesn’t bring results, put up with endless calls and back-and-forths with “I’ll think about it” prospects who don’t understand how valuable your services are, and feel like you’re not doing justice to your expertise and potential.
In fact, you already know you’re not moving as fast and steadily as you’d like (and you already got side-tracked and ended up going in the wrong direction a few times).
Now, you’re ready to commit to making the next few months all about strategic, intentional, and focused action so you can reach more perfect-fit clients and new opportunities.
You’re ready to become THE ONE (and be seen and treated like her, too)