The One They Want – 1:1 mentorship, strategy & support

for women who’ve had enough of clients treating them as “just another option” and seeing their services as a “non-urgent nice-to-have”

You’ve been running a profitable business for years but, to get clients, you’re still relying on unpredictable word of mouth, a lot more effort than you’d like, and endless calls and back-and-forths with “I’ll think about it” prospects?

Then, you don’t have to waste even more time trying to figure it all out on your own or throwing spaghetti at the wall.

Get complete clarity, a strategy & a system to consistently market your services as the ONLY logical choice, attracting more perfect-fit, ready-to-start clients who want to work with you—and finally feeling and being seen as the authority you already are

Past and current clients love working with you. Getting new ones, though? It’s still unpredictable or requires a lot more effort than you’d like

You’re the founder of a profitable service-based company or a one-woman band, you’ve been in business for a while, and you deliver high-quality services. But if some of these feel familiar, something’s working against you:

❌ Your marketing isn’t attracting many perfect-fit, ready-to-pay clients. You either struggle to keep up with it consistently or you’re wasting time or money on it without seeing results (like screaming into the void or only getting fruitless engagement)

❌ So, most of your clients come from unreliable word of mouth or by “chasing them” through draining outreach and networking that are starting to feel unsustainable

❌ You’re blending in with your competitors

❌ Every week, you waste hours on calls and endless back-and-forths with prospects who are still shopping around, tell you “I’ll think about it” / “We haven’t got the budget” / “It’s not the right time”, or even ghost you

❌ You see competitors with less experience or lower-quality services easily attract more clients and opportunities

So, I get it if you often feel overwhelmed, stuck, or even downright resentful: investing in your services should be a no-brainer but your ideal clients JUST. DON’T. UNDERSTAND. THAT.

And the worst part? It’s not like you haven’t tried to do something about it

Click on the ones that feel most relevant to find out why they didn’t (and won’t) work

  • It’s scattered because you’re yet to find a manageable and efficient system to keep up with it, especially when you get busier.

    Or maybe you have been consistent, but because you lack an overall strategy and your messaging isn’t connecting with your ideal clients, it’s not bringing you results.

    Unfortunately, you can’t expect a different outcome by continuing to do more of the same

  • Without unique positioning, strong messaging foundations, and an overall strategy, all those tactics will continue to be disjointed and fruitless.

    Yes, you might reach more people, but if they don’t connect with your message and see your services as a must-have?

    Continuing to invest in those tactics or paying your VA to “post content” won’t attract the perfect-fit, ready-to-pay clients you’re after

  • This usually leads to inaction or scattered action, jumping from one framework or tactic to the next without seeing results (especially because many gurus or self-proclaimed marketing experts are secretly selling you engagement for the sake of engagement)

  • Masterclasses, training on a specific tactic, group sessions, templates… When you already have a strong strategy and foundations, you can use those one-off solutions to build on them.

    But on their own, they didn’t work for you so far because they were either generic or surface-level (not based on your situation) and you didn’t have the right support and accountability to keep taking strategic action

None of these could fix the underlying problem (which—spoiler alert—is worse for us women):

unfortunately, your marketing isn’t consistently connecting with your ideal clients, showing them you can serve them better than anyone else in your niche, and compelling them to take action (in other words, you have a positioning and messaging problem).

And it’s super common because, when we’re so close to our brand and always working in our business, it’s hard to read the label from inside the jar.

But your messaging affects everything you do: no matter where and how often you show up, your ideal clients keep seeing your services as a non-urgent nice-to-have and treating you as one-of-many.

Client confused by someone's messaging

And this is even more common among women. I’ve worked with female founders who had years or decades of experience but weren’t showing up or being seen as the authorities they were, while louder competitors kept stealing the scene and their ideal clients. Why?

Because, as women, we were often conditioned to feel like we must accept the bare minimum, be everything for everyone, shrink, and be humble. Not only is it unfair: in business and marketing, it’s a recipe for disaster.

So, the longer you leave it, the longer you’re going to keep…

  • Struggling to stand out in a competitive market

  • Missing out on easier sales and more collaborations with dream clients who’d really benefit from your help

  • Staying stuck repeating the same cycles, with the business you started out of passion feeling stagnant or unsustainable

If, instead, you’d rather be part of the change, ditch that counterproductive conditioning, and start owning your brilliance and worth, stop showing up as “just another option in your niche”. Take action now to become…

During our six months together, you’ll get complete clarity, a strategy & a system to consistently market your services as the ONLY logical choice, attracting more perfect-fit, ready-to-pay clients who want to work with YOU—even if, so far, you struggled to keep up with it or you feel icky about “self-promotion”.

Depending on your situation, this could either mean:

  • Doing it yourself or in-house, in a way that finally feels manageable

  • Figuring out what to outsource—now or in the future—without wasting more money on scattered, irrelevant, or fruitless tactics

Why six months? Because this isn’t another temporary patch, silver bullet, or one-size-fits-all solution.

My 1:1 mentorship and strategy programme gives us the time and space to implement a sustainable, evergreen strategy and system that can evolve and grow with your business (one step at a time, in the most effective order, and without it feeling overwhelming on top of your busy schedule) and for you to master them with the right support and accountability.

Because, no matter how much we enjoy working together, my goal isn’t to make myself indispensable: it’s the opposite. It’s for you to actually keep this up afterwards, without regressing to your old ways, getting distracted by more contradictory advice, or burning money on stuff that doesn’t move the needle (like it always tends to happen after quick fixes and surface-level solutions)

  • This is a high-touch 1:1 programme tailored to you. So, some aspects will be different for everyone. Overall, you get:

    • 6-month of 1:1 mentorship and support to get complete clarity, a strategy & a system to consistently market your services as the ONLY logical choice

    • A done-for-you brand messaging guide to give you that clarity and strong foundations ASAP

    • A new or updated strategy tailored to your business, target audience, and situation

    • A structured curriculum to cover and implement everything in the most effective order 

    • 1 x in-depth 1:1 strategy session (90 min) every 4 weeks to dive deeper, get the support you need, and plan your next steps

    • Optional, after you receive your brand messaging guide: weekly reviews of your marketing materials (or those produced by your VA, employee, or external contractor) to make them as effective as they can be while sharpening your new skills

    • Virtually unlimited 1:1 access via email and Voxer (Monday to Friday, excluding holidays) for any question you might have in-between sessions, to bounce ideas, or for whenever you need extra motivation, support, and encouragement

    • Resources, videos, and templates to change the way you look at your marketing and make it both easier and more effective

Your investment: £875/month for 6 months
(or £5000 if you’d rather settle it in one go and save £250)

And what can you expect in practice?

This is the reality we’ll be working towards together:

  • You’re attracting more perfect-fit, ready-to-pay clients who want to work with you

  • Your marketing has become easier, more effective, and consistent, always connecting with your ideal clients and compelling more to reach out

  • Most enquiries and calls convert fast because, by the time they get in touch, your prospects are already pretty much sold

  • Word of mouth has become a nice bonus, and you’re no longer chasing uncommitted leads

  • You’re saving time and money while running or growing your business more sustainably 

  • You’re standing out from all competitors, being seen and treated as the authority you already are (and feeling like it, too)

Hear it from fellow women founders and service providers:

As seen on

  • she owns it
  • Authority magazine
  • freelancer magazine
  • marketer interview
  • ceo blog nation

Meet your mentor & strategist

I’m Giada, the marketing message mentor for women service providers. If you value the following, we’re probably going to be an even better fit than my 80s blazer and jeans:

  • I practice what I preach. With my own marketing, I’ve been using the same proprietary framework on which I’ll base your bespoke brand messaging guide and strategy (but I’ve also invested thousands of £££ in external help because, like you, I’m too close to my marketing) 

  • I used to work in a marketing department (strategy over fluff or vanity metrics) and have a background as a copywriter. I moved away from standalone writing services and deliverables when I realised my clients were getting better results with an overall strategy, support, and accountability

  • I believe it’s time for more women to show up as an authority, market their services confidently, and own their brilliance and worth in business, attracting clients who are ready to pay them (not who only see them as an influencer, online friend, free resource, or just another option)

FAQs

  • This is only for you IF:

    • You’ve run a service-based business (on your own or with a small team) for a few years and have already sold your current services. So, you know the problem isn’t your offers or who you’re targeting. It’s about getting more dream clients to discover your services and see them as a MUST-have. Consistently

    • You’re not trying to be everything for everyone. You have a small offer suite and one main target client, whether they’re a specific group of people (like women solopreneurs or SaaS businesses) or they come to you for a specific problem or goal (like not knowing how to use LinkedIn for business or failing to stick to a healthy morning routine) 

    • You haven’t only just pivoted and aren’t planning on doing that anytime soon

    • You’re doing okay or even pretty well financially but can’t justify having a full-time marketer on the payroll or outsourcing EVERYTHING (psst: you don’t need to, either). So, you’re doing your own marketing, or if you’d rather outsource something or let an employee take care of some tasks, you’re still planning on getting involved with at least one tactic 

    • You understand that, to get different results, you will need to look at things from a different perspective, get involved, and do the work (with my help, support, and accountability, of course)

    IF all that applies, the best time to get started is… 

    when you decide you’re DONE wasting your precious time and energy on fruitless calls or endless back-and-forths with price-shoppers or on marketing that doesn’t move the needle while your dream clients keep seeing your services as a non-urgent nice-to-have.

    In a nutshell, when you’re ready to start owning your brilliance and worth

  • I seriously doubt it.

    Don’t get me wrong: this isn’t a silver-bullet or temporary patch. It’s a sustainable long-term strategy.

    But keeping that in mind (together with the fact that nobody can “guarantee” results, and it’s vital you commit to doing the work, too), my goal is to help you make your investment back ASAP. So:

    • You’ll receive your done-for-you brand messaging guide during the first month. This alone will give you complete clarity. Natasha told me “My new guide is a treasure trove of information to use for marketing and staying on message” and “The clarity you get is priceless!”, and Rita said “When I read my brand messaging guide from Giada for the first time, I felt like I needed to buy my own services!” and “She completely changed how I think about my business”

    • You’ll then get the tools to start using it in the best way possible, so you can shift from “showing up with a scattered approach or as an influencer, free resource, or nice-to-have” to “consistently marketing your services as the ONLY logical choice for your ideal clients”

    Then, we’ll start building on those foundations.

    I never promise results within a specific timeline because too many factors come into play, but to give you an idea:

    • Diana booked a call with an ideal client after a week of showing up with her new strategy and messaging, despite having less than 800 LinkedIn followers

    • Rita got her first client from her marketing within a month of updating her website with her new messaging

  • Great! While I only deal with one point of contact (you), the goal is to give you complete clarity, a strategy & a system to consistently market your services as the ONLY logical choice.

    Depending on your situation and preferences, this can either mean:

    • Finding the best way for you to keep it up sustainably, focusing on your strengths and maximising your limited time

    • Giving you resources you can share with your VA, employees, or any other contractors you work with now or in the future (while ensuring you are crystal clear on this strategy)

  • This really depends because we all absorb and implement things in different ways, but overall, I’d say:

    • Up to 90 min for our monthly calls

    • 2-3h a week to make the most of my resources, implement your new strategy, and get used to changing the way you market your services

    If you just can’t commit to that, this wouldn’t be the right investment for you.

    If you’re trying to put it into perspective: how much time are you wasting chasing leads, getting on fruitless calls with uncommitted prospects, or creating content that only brings you crickets or random engagement?


  • While it’s important that you’re committed to getting involved during these 6 months, life happens.

    So, if you’re planning on taking some time off or going on holiday, don’t worry: you don’t need to wait until after you come back to get the ball rolling.

    Just let me know as soon as you do (either when you apply or if you book your break when we’re already working together), and I’m sure we can plan around it

  • It depends. 

    The One They Want is an evergreen programme, but because it’s 1:1 (and you get premium support), I can only run it with a small number of clients every time.

    When you apply for it, I’ll let you know my earliest spot

    • You don’t want to get involved with your marketing at all because you’d rather hire a full-time marketer in-house or you have the budget to pay for entirely done-for-you marketing “forever”

    • You’re desperate because you haven’t got any clients at all, are struggling financially, or expect me to fix your ENTIRE business 

    • You run an eCommerce or a product-based business 

    • You don’t know who your ideal client is. So, you’re either targeting EVERYONE or completely different segments (this programme is about becoming THE ONE for a specific type of client)

    • You’ve only just pivoted or are about to (so, you haven’t validated your product-market fit), and you want to keep changing direction in your business without giving things time to stick 

    • You don’t walk the talk: you expect others to invest in your business but are always reluctant to do the same or expect me to ‘convince you’

    • You want to continue to do more of what you’re already doing (like creating content based on whatever you feel like sharing instead of following a proven strategy) and somehow expect different results

Reach more leads who treat you as the authority you are and who see your services as a MUST-HAVE, not a “non-urgent nice-to-have”

By now, you already know the consequences of sticking to what you're doing because… it’s what you’ve been experiencing week after week: relying on unpredictable word of mouth, wasting time or money on fruitless marketing, or keeping up with endless calls and back-and-forths with “I’ll think about it” prospects.

Realistically, that’s what most business owners will continue to do. They say they want change but aren’t prepared to change.

But you really don’t have to waste even more months or years trying to figure it all out on your own, throwing marketing spaghetti at the wall, or second-guessing every other move.

So, if you’re not “most business owners”, this is your chance to:

  • Get complete clarity, strategy, and a system to consistently market your services as the ONLY logical choice (and the 1:1 support, space, and accountability to make it work)

  • Attract more perfect-fit, ready-to-start clients who want to work with YOU

  • Own your brilliance and worth