The One They Want

1:1 mentorship, strategy & momentum for brilliant but undervalued women

Giada Nizzoli, strategist and mentor for women looking to become the one for their ideal clients

So far, you’ve been relying too heavily on sporadic referrals, taking scattered action, and feeling like you’re not doing justice to your potential.

Now, you’re ready to commit to changing this for good with the right guidance, so you can reach more perfect-fit clients and new opportunities, moving and feeling like THE ONEwithout going around in circles or jumping from one short-term container to another

“I wanted to attract more of my ideal clients, sort of “clone” the ones that were fully committed to making the most out of my career coaching services (and repel those looking for free advice, unrealistic outcomes without any efforts, and influencer-style tips).

But I struggled to find my own, sustainable way to market my services, especially as a person who never loved social media. 

So, I chose to work with Giada as my marketing mentor and strategist because I loved her ethical approach to marketing and her confidence. I felt ready to get challenged and opt for a more structured, proper marketing strategy (and that’s what I got - and much more!). 

Our mentorship isn’t even over yet, but so far, I’ve already learned to look at my business from the perspective of my ideal clients, simplifying concepts and ditching all the coaching jargon I was using without even realising it. This brought me new leads and clients who fully understood the value of my career coaching plans and were enthusiastic to work with me. Fabulous!

I also understood how much I was taking for granted the level of personalisation and support I was offering to my clients. Working with Giada made me realise the true value of my services and clients’ achievements. This helped me set better boundaries to protect my energy for the right-fit clients, putting a better strategy in place to pre-screen potential customers after enquiries and only set up calls with leads who are truly motivated.

Our brand messaging guide and marketing plan are finally allowing me to spend less time on my marketing, with clear ideas, pillars, and a perfectly functioning system (which is also keeping me consistent, and that’s a first!). 

I’m also loving having a true partner in crime with my marketing, daily support with my questions (invaluable and fast!), guidance based on real experience, proven strategies and lots of smart tips no AI was able to provide. In our 1:1s and Telegram comms, Giada created a safe space for me to explore ideas and also get challenged when I needed it the most (ever got blocked by lovely video jitters, anyone?!).

It’s such a luxury in this time and age to get such a personalised experience and so much value working with a real professional. Giada’s strategy and mentorship programme is one of the smartest investments I made to make my business grow in the right direction. Totally recommended!”

Roberta Basili, career coach for expats

You’re brilliant at delivering your services, but reaching new clients and opportunities is still messier and more unpredictable than you’d like (and you’re ready to make it smoother and inevitable)

You’ve been running a profitable service-based business for years and have an established client base but:

  • You’re relying too heavily on unpredictable word-of-mouth to sign new clients – You got comfortable with referrals but you know full well they’re not scalable or predictable, and you’ve seen what happens when they go quiet. So, you now want to take control of your lead generation

  • Your ideal clients struggle to see your value from the outside – You’re wasting hours on calls and back-and-forths with “I’ll think about it” prospects and professional ghosters. Instead, you want the right people to see you as the obvious choice before they’ve even spoken to you

  • Your marketing doesn’t feel worth the time, energy, or money you’re spending on it – You are putting yourself out there, but it either brings you crickets or random engagement rather than what you actually want: more high-quality leads and opportunities

  • Things feel… messy – You tell yourself you do have a marketing strategy but it’s like lots of moving pieces tied together with sellotape. And even though you’re the kind of founder who takes action, you’re starting to think that a lot of it is just busywork. Instead, you’re ready to free up more time and headspace by focusing on high-impact action and doing less but more strategically so you can get more out of it

  • You feel like the best-kept secret in your niche – You have this nagging feeling that, given your expertise and how brilliant you are at delivering your services, you should be further ahead. So, you’re determined to start focusing on the right goals and showing up as THE ONE for your ideal clients

And you really want to change this and make the right moves but… it’s hard when you lack direction

Maybe you’ve already tried to:

  • Follow the contradictory advice of gurus and big accounts telling you “Just be yourself, share whatever comes to mind, and be visible, and your dream clients will magically want to work with you” (now, you realised it needs to be more strategic than that)

  • Make do with generic, surface-level solutions or outsource without a strategy, like tinkering with AI or paying someone to post for you on one platform

  • Jump from one masterclass, (unfinished) course, and standalone session to another, trying to piece it all together yourself

But you’re just as confused.

So, you’ve been going around in circles for a while, second-guessing yourself, wasting time on stuff that doesn’t move the needle, and getting distracted by competitors who are shining online, effortlessly signing your dream clients, and attracting all kinds of opportunities

Basically, you’re not moving as fast or confidently as you know you’re capable of

Why is this happening, even though you’re already a successful founder? (Spoiler alert: it’s even more common among us women)

The good news is that it’s NOT because you need to grow a huge audience, be everywhere all the time, or jump on every trend to try and go viral.

The “bad” news—only “bad” for now, though, because it can totally be fixed—is that…

you’ve been winging your marketing and overall strategy, jumping from one shiny new thing to the next and wasting your time on moves or tactics that don’t move the needle, instead of putting the right foundations in place and giving them time to stick.

And that’s a common challenge.

When we’re so close to our business, it’s hard to identify our blind spots or convey the value of our services in a way that makes it click for someone still lurking from the outside. It’s like trying to read the label from inside the jar.

Plus, as women, we were conditioned to shrink, be everything for everyone, and downplay our brilliance. And that makes things harder when you’re trying to be more visible and be seen as the authority you already are behind the scenes 

But with the right external perspective and guidance, you can go from “just another option in your niche” to…

Are you prepared to go against what others are doing to make your dream clients think “Woah, it’s like she’s reading my mind”?

Do you take action and ownership and fully believe that, with the right guidance and clarity, you’re capable of getting exceptional results?

If you had a streamlined and repeatable strategy—without trying to be everywhere 24/7—would you put in the work consistently (because your services won’t market themselves, and new opportunities don’t always magically fall onto our lap)?

If you’re nodding along, I’m confident The One They Want is the right 1:1 space for you:

6 months of strategic, intentional, and focused action—entirely based on you (not trends or other people’s “shoulds”) and with high-touch support.

The goal?

Having clarity, momentum, and a custom strategy to always show up as the ONLY choice (and finally move and feel like her, too) so you can get new opportunities and perfect-fit clients who are ready to pay you—without wasting even more time on marketing that doesn’t bring results, going around in circles, or overexplaining your value to “I’ll think about it” prospects.

You’ll also have everything you need to keep this up after our time together and grow your new marketing strategy along with your business.

Because we don’t do temporary patches or cookie cutter solutions around here. We really don’t

And what can you expect in practice?

It depends on your unique situation and goals, but overall, this is what we’ll be working towards together:

  • Getting more enquiries from perfect-fit, aligned clients who have already decided you’re THE ONE for them, before they’ve even spoken to you (the kinds who take responsibility, treat you like the expert you are, and remind you of why you started this business in the first place)

  • Showing up and marketing your business with complete clarity and confidence: you know exactly what to prioritise, you’ve streamlined your offers, you’re following a repeatable marketing approach and roadmap that play to your strengths, and you always know what to lead with to make your ideal clients think “I need her services right now”

  • Freeing up precious hours and headspace every week

  • Setting bolder goals, getting more visible, and unlocking the opportunities you deserve

  • Finally owning your brilliance unapologetically, always showing up as THE authority your ideal clients can feel confident investing in (and feeling like her, too)

Your investment: £1700 activation fee and 5 monthly £960 instalments (or save £500 with a £6000 one-off for the full 6-month programme)

“I know how valuable my services are to busy baby & parenting coaches, but my social media and online presence definitely didn't reflect that. Yes, they got me a lot of reactions, comments, followers and irrelevant DMs, but no clients.

So, as soon as I could, I decided it was time to stop struggling on my own and actually get an outside perspective. Yes, there were definitely cheaper options, but none of them GOT me like she did with her messaging. And it was SO. WORTH. THE. INVESTMENT!

The final results absolutely blew me away. She completely changed how I think about my business. My messaging is super clear now, my new guide is absolutely amazing, and creating content has been so much easier. My relevant network is growing at quite a pace as well, with 32 new connections in just 7 days since I started using my new brand messaging, all from my ideal audience. I started getting my first organic enquiries on social media within the first month, and I got a client from my website for the first time less than a month after updating it with my new messaging.

Also, Giada is a dream to work with. She asks the right questions, gets right down to the root of your business and takes the time to really research your audience.

When I read my brand messaging guide from Giada for the first time, I felt like I needed to buy my own services! So, if you’re thinking of working with her… 100% recommended”

Rita Dyke, founder of Cabomba Content

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Meet your mentor & strategist

I’m Giada Nizzoli, marketing message strategist & mentor for brilliant but undervalued women founders. If you value the following, we’re going to be an even better fit than my 80s blazer and jeans:

Giada Nizzoli
  • I practice what I preach. With my own marketing, I’ve been using the same proprietary framework on which I’ll base your bespoke brand messaging guide and strategy (but I’ve also invested thousands in external help because, like you, I’m too close to my own messaging, and I know I can move faster when I have someone who supports me and challenges me when needed) 

  • I have a background in an in-house marketing department, and I value strategy over fluff, vanity metrics, or babe marketer gimmicks (so, no: we won’t be just trusting that our ideal clients find us during a waxing moon or something)

  • I believe it’s time for more women to show up as an authority, market their services confidently, and own their brilliance unapologetically

 FAQs

Go from “just another overlooked option” to “THE ONE in your niche” (and start moving like her, too)

By now, you already know the consequences of sticking to what you're doing because… it’s what you’ve been experiencing week after week.

Realistically, that’s what most business owners will continue to do. They say they want change but aren’t prepared to change. But maybe YOU are not ‘most business owners’.

You don’t want to waste even more time on marketing that doesn’t bring results, put up with endless calls and back-and-forths with “I’ll think about it” prospects who don’t understand how valuable your services are, and feel like you’re not doing justice to your expertise and potential.

In fact, you already know you’re not moving as fast and steadily as you’d like (and you already got side-tracked and ended up going in the wrong direction a few times).

Now, you’re ready to commit to making the next few months all about strategic, intentional, and focused action so you can reach more perfect-fit clients and new opportunities.

You’re ready to become THE ONE (and be seen and treated like her, too)