Hi, I’m Giada! And I’ll tell you a secret…

Now, I take women entrepreneurs like you from “just another option in your niche” to “THE go-to solution for your ideal clients” but…

But I used to be “just another option” myself. And it sucked.

I used to be “just another option” myself—and it wasn’t enough:

For me

When I started out as a copywriter, my positioning and marketing were all over the place (like my 29 houseplants).

And even as I got clear on my target clients and grew my business, I was still showing up as “just another copywriter.” So, I often attracted clients who treated me as such. 

You know, the kinds who book a bunch of discovery calls with different people, look for the cheapest quote, and then ghost everyone else.

Or clients who’d enquire about services I had NEVER mentioned. 

And even though I used to get frustrated, I eventually had to admit… it was mostly my fault.

My old messaging failed to convey exactly what I did, who for, how it would benefit them, and what set me apart from everyone else (I also struggled to read the label from inside the jar).

So, why am I telling you this? Because I know how demotivating it feels when you’re still seen and treated as “just another option.” I know how it impacts the day to day running of your business

For my clients

Even after niching down as a website copywriter for female entrepreneurs, I’d start with a brief. Like copywriters do, of course.

So, I used to expect my clients to fill it in objectively and tell me all about their messaging and brand story.

Then, I’d use them as a foundation to inform my additional research and plan their copy.

The problem with that? Well, most business owners aren’t clear on that to begin with.

And that’s by no fault of their own!

After all, my clients were incredible at what they did… but they were too close to their business to talk about it objectively. 

So, they’d fill in the brief with what THEY thought mattered (rather than what their audience cared about or needed to hear).

But as you now know: you can’t read the label from inside the jar.

And that meant that my old method wasn’t as effective as it could have been

So, back to the drawing board!

That’s why I specialised in brand messaging and started helping my clients with their overall strategy, too

I realised that strong messaging and unique positioning should come first. Then, you can amplify them through the rest of your marketing..

But if you haven’t got those foundations in place? You’d be building everything else on pillars of sand.

So, over the years, I’ve planned, created, and perfected my proprietary method, which starts with my Magnetic Messaging and Storytell to Sell frameworks.

Full transparency? I’ve also invested thousands of pounds in mentors and strategists. 

And not just because it’d be hypocritical to expect my clients to invest in my business if I don’t do the same.

But also because… even though I find it easy to fine-tune other people’s messaging? I’m in your same situation when it comes to my own business: too close to it (*waves from inside her jar*).

 
Francesca testimonial
 

“Why did you niche down as a marketing message mentor & strategist for women, specifically?”

I spotted a pattern

As women entrepreneurs, we’re often made to feel that we shouldn’t take up space. 

We shouldn’t be ambitious (“She’s too greedy!”) and we shouldn’t promote our offers (“She’s too salesy!”).

As a result? My clients already had the perfect services for their audience… but they weren’t talking about them enough. And when they did, it wasn’t in a way that resonated with their audience.

But trust me: you can promote your business effectively in a way that feels good.

And I’m here to help you do that and actually enjoy your marketing

I want to see more women succeed

Only 1 in 3 UK entrepreneurs identifies as female.

Plus, studies have shown that the image of ‘the entrepreneur’ is still predominantly male.

Ask someone to picture a CEO or business owner, if you dare. The chances are, it’ll be a bloke.

Well, these stats don’t sit right with me.

So, I want to amplify the voices of more women entrepreneurs, helping them reach and impact more of their ideal clients

Meet your marketing message mentor & strategist

  • Previously worked in a dynamic marketing department

  • Digital Marketing, Content Marketing & SEO certified

  • Graduated in Creative & Media Writing from the University of Portsmouth

  • Published poet and author in my spare time

  • Obsessed with 80s fashion, blazers with shoulderpads, and denim

  • Featured in Authority’s Magazine Female Disruptors series and the Best Digital Marketing Agency Blogs by Fact Bites (amongst other cool publications)

 
 

“Ok, you’re legit. How can we work together?”

I have a feeling it’s YOUR time to go from “just another option” to “THE go-to solution for your dream clients,” isn’t it?