Copywriters. You’ve heard about these mythological creatures on LinkedIn and online articles, so now—whether or not you fully understand what it means—you’re obviously asking yourself: “Do I need a copywriter?”

Like… you personally. Your badass female-founded business.

Why do you need a copywriter to grow it and be successful?

Before answering this totally legitimate question, I thought I’d make things easier with a quick reply to the opposite one:

Who does NOT need a copywriter?

Other copywriters. 

That’s it.

(Although I’ve actually worked for other copywriters before, but that was mainly to save them time or help them look at their project with fresh eyes).

Just like, if you were a plumber, you probably wouldn’t need to call another plumber to fix your broken sink. But, if you’re not a plumber, then you totally would. 

Instead of leaking pipes, though, we’re talking about potentially vital damage to your sales funnel (from lead generation to conversions) and your overall brand.

Who needs a copywriter?

Anyone who’s got a business or an online presence but isn’t a copywriter themselves.

Whether you’re a solopreneur, a small business owner, or the head of the largest corporation on earth, you need a copywriter.

When you’re a large company with a huge budget, it probably makes more sense to have an in-house copywriter or even a team.

However, as a solopreneur or small business owner, it’s waaaaaay more cost-effective to collaborate with a freelance copywriter only when you actually need some new copy.

After all, why would you want to pay for our equipment, holidays, and pension, too? (I mean, it’d be very generous of you, don’t get me wrong… but probably not the smartest move from a budget and business point of view?).

What does a copywriter do?

It’s easy to mistake us for traditional writers or the people in charge of adding that little © to copyrighted materials.

No offence taken. Still, that’s not what we do.

A simple copywriter definition

A copywriter is the person who creates the written text and marketing materials (also known as copy) to promote the products or services of a specific business, helping them generate more leads and converting them into sales.

And let’s debunk a dangerous copywriting myth: being good with words is NOT synonymous with being a good copywriter.

You might be the new Stephen King when it comes to prose and fiction (jealous!), but that doesn’t mean that you can write a sales page that will convert.

Unlike poetic literary passages, excellent copywriting doesn’t draw attention to the words themselves.

I’d love to remember where I read it, but someone said that marketing copy should be like a window: you don’t actually see the glass but it allows you to look at what’s outside (=a company’s unmissable offer) without getting distracted.

Copywriting is not about writing pretty words. It’s about combining the right ones with marketing and SEO strategies to attract a specific audience and convert those visits into leads or sales while helping a brand stand out against its competitors.

Types of freelance copywriters

While you definitely need a copywriter, you might decide to work with a specific category depending on what type of words you’re after:

• Some copywriters are jacks-of-all-trades and will write any type of copy, such as PPC ads, social media posts, email marketing campaigns, printed materials, etc.

• Some others have specialised by type of industry and will write all kinds of copy for their niche, which might be something like SaaS or medical

• Some other copywriters (like me!) work with businesses across different industries but have specialised in certain types of copy or content. In my case? Website copywriting services and blog posts

Either way, here’s what to expect when working with a freelance copywriter.

So, why do I need a copywriter for my female-founded business? 7 reasons

If your initial question still stands, here are some of the main reasons why you need a copywriter to sell your products or services as a business owner or solopreneur.

1. You’re not a copywriter yourself

As we’ve already established, this is the biggest clue and the main answer to the “do I need a copywriter?” question. 

If you’re not one, then you need one.

Easy.

2. Writing about your own business is tricky

Are you so excited about your products that you can’t wait to list all their features? So proud of what you’ve achieved that you’ve written two full pages of company history? 

I totally get it. That’s usually what happens when you’ve poured your heart and soul into your business and just want to scream it to the whole world.

However, trust me: that’s not what your audience wants to hear.

• When they land on your website, they want to know how your products or services will benefit them and change their life/workday/whatever-it-is-you-focus-on for the better

• When they read blog posts, they couldn’t care less about company news, awards, and achievements. They want to find answers to industry-related questions or read compelling articles about topics they’re already interested in

That’s why you need a copywriter: because we write about YOUR business but with the needs of your TARGET AUDIENCE in mind (not your ego).

 We focus on benefits, not features. 

We talk to your readers directly rather than starting every page with an impersonal “we’re a company that” or “we’re delighted to announce”.

Basically, we find the BEST way to make your products sound like the perfect match for your customers. 

Which they already are, I’m sure. 

It just needs to be conveyed and repackaged in a way they’ll immediately understand.

3. A copywriter will avoid potential pitfalls and grammatical mistakes...

Did you know that 74% of online customers notice the quality of spelling or grammar on a company’s website? 

• ‘Could of’ instead of ‘could have’

• ‘Your important to us’ instead of ‘you’re’

• Misplaced commas

• Repetitions

• Spelling inconsistencies

These are just some of the potential pitfalls that you’ll never have to worry about again when you hire a copywriter.

We know what rules can be broken and what grammatical points should never be touched.

4. … and make your brand sound human and unique rather than another robotic corporate website

How many times have you seen company websites using these sentences?

• “As a company with over fifteen years of experience in…”

• “We offer business solutions”

• “We’re excited to announce that…”

We’ve all seen them soooooooo many times that… now? They’ve become white noise. They don’t really mean anything anymore.

Instead, a copywriter is just as fed up with these meaningless buzzwords as your audience is, so we’ll create unique voices and ways to get your point across.

Here are some examples of my own copywriting:

“No matter what you need us to cut down or how many branches we must trim, your garden will not be compromised. We always tidy up before leaving, just like Mum taught us.” - Knutsford Tree Services

“We bet you know the feeling. You open your kitchen cupboards, stand in front of a few piles of plastic-wrapped products, and think… I have nothing to eat!” - Mindful Morsel

“We were in your exact same situation three years ago: filled with a tingling desire to improve our habits but with no idea as to how to practically do it. That’s why we rolled up our sleeves and created Project Cece!” - Project Cece (… duh)

Instead of copying and pasting the same old corporate sentences, as a professional copywriter, I’ll make your visitors feel like you are having a direct conversation with them over a coffee.

5. Oh, and we sell without sounding salesy

Let’s be honest: nobody likes being sold to!

I genuinely get anxious if I spot a sales rep lurking on the street a few feet away (yes, I’m one of those who pretend to be on their phone to avoid that conversation).

“Wait, so you’re not going to help me sell my products or services?!”

Of course, I am! 

But, when your prospects read what I wrote, it won’t really sound like they’re being sold to. 

Why? ’Cause I’ll be showing them what problem or pain point of theirs you can solve with your products or services. 

Think about it! Would you rather be met with a salesy page that says:

“Buy our new ergonomic pillows TODAY!”

or one with something like:

“Sore neck after what should have been a good night’s sleep… again? Let’s help you wake up with a dreamy start of the day”?

Thought so.

6. A copywriter will optimise online copy and content for SEO

Having a professional website with targeted audience-oriented copy is key… but it also needs to be found by your dream customers.

Unless you’re super SEO-savvy, there are three main risks that you’re likely to bump into when you write your own copy and blog posts:

• They’re not optimised for SEO

• They are, but they target keywords that your dream audience isn’t actually googling

•  They’re so stuffed with the same keywords that they’ll get penalised by search engines (and they’ll sound so robotic that they’ll be painful to read)

Nowadays, unless they only work with printed materials, any professional copywriter should also be an SEO expert.

My superpower? Writing for both humans and search engines… without the other one realising it.

7. You’ll save a ton of time

Whether that’s writing your entire website copy from scratch or keeping your blog updated with high-quality content, doing it yourself takes time. 

And the worst thing?

All this time will be WASTED if you don’t know how to write for a specific audience or optimise your web pages for SEO. 

Ouch.

But, just you’re like the best person to do whatever you love the most about your business, a copywriter is the one when it comes to writing online copy for your business website.

This means that you can either focus on what you normally do for your business or enjoy a few well-deserved hours for yourself. Cheers!

How I can help your female-founded business as a copywriter 🔥

So, the moral of the story: “do I need a copywriter?”

Yes, but be sure to find the right one for the type of copy that you actually need.

Me? I specialise in turning ambitious female-founded brands into THE go-to solution in their dream audience’s eyes. I can help in three main scenarios:

• You’re about to launch your business website (exciting!) and want to kickstart it on the right foot: you need new copy from scratch

• You’ve realised that your website isn’t attracting many visitors nor converting those fleeting visits into actual sales: you need website copywriting services to replace the existing words on your web pages

• You’re ready to turn your business blog into an SEO- and lead-generating machine with compelling industry-related articles being published regularly: you need blog writing services

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