Brand messaging & website copywriting to attract clients who ALREADY want to work with YOU (& you only)
🧲Magnetic Message & Web Copy Makeover✨
Tired of relying on unpredictable referrals and SO much effort to get clients, from time-consuming cold outreach to messy social media content and endless DMs or calls?
I bet! But with my brand messaging and website copywriting services, you can change that in 3 weeks.
Let’s make your website copy and the rest of your marketing aligned, crystal clear, and strategic, so that they start doing all the heavy-lifting when selling your offers
❌ You are selling your services but it’s mainly through unpredictable referrals and A LOT more effort than you’d like
❌ Every week, you’re reaching out to people, creating random social media posts that get lost in the algorithm, answering the same questions over and over again, and wasting HOURS on calls with uncommitted or wrong-fit prospects (you know, the ones who are still shopping around, expecting you to convince them, and POOF! maybe even ghosting you)
❌ Your website copy? Maybe you wrote it yourself or used the cheapest website copywriting services on Upwork. Either way, it’s just “there”, collecting virtual cobwebs instead of paying clients
❌ When you search your type of services, you only see your competitors’ websites on Google. No wonder your target audience hasn’t been finding you!
❌ You KNOW you’re incredible at what you do, but you struggle to sum up your business and articulate the value of your services in a way that sets you apart from all competitors and connects with your ideal clients
❌ So, your website copy and the rest of your marketing are telling completely different stories (consistent messaging across every channel? What even is that?!)
❌ Most of your content gets you engagement rather than direct enquiries, and it all feels messy and all over the place
❌ Overall, you’re frustrated, fed up, and perhaps even resentful: even though you have the perfect services for your ideal clients, you’re always wasting your limited time and energy with uncommitted prospects who treat you as “just another option in your niche” (and maybe, because you’re not clear on what sets you apart, you’re starting to feel like it too?)
Investing in your services should be a no-brainer for your clients… but they don’t get it. So, attracting them is HARD work
Just between the two of us, do any of these sound a liiiiittle too familiar?
I promise, I haven’t been spying on you. I just hear these problems A LOT when talking to fellow women service providers.
And no, using AI or looking for the cheapest website copywriting services on Upwork ain’t gonna fix them. Neither is tweaking your messaging and website copy on your own… again. Why?
You’re too close to your business (and let’s face it: it’s HARD to read the label from inside the jar, let alone write it)
To attract clients who ALREADY want to work with you, you need more than just “some words” or temporary patches
That’s why I created a long-term solution that goes BEYOND standalone website copywriting services: the… (cue the confetti)
You DESERVE magnetic brand messaging and strategic website copywriting services that attract your ideal clients and sell for you. Consistently.
Once we team up through my brand messaging and website copywriting services, you’ll get:
🧲 A fine-tuned brand message and sales narrative positioning you as the ONLY logical option for your ideal clients, not just “a” business coach, photographer, graphic designer, and so on (sorry, competitors)
🧲 Strategic and SEO-friendly website copy that actually sells for you 24/7 (no breaks allowed!), NOT the kind of generic website copywriting services that just describe your business and feel like a placeholder
🧲 A bespoke brand messaging guide to keep your new messaging consistent everywhere and amplify it through your marketing with complete clarity
… in 3 weeks!
That way, you can start attracting clients who already want to work with YOU—instead of continuing to waste HOURS in the DMs, on random calls, or creating directionless marketing content every week
And what will that look and feel like in practice? Picture this:
(for now, because we can totally turn it into your new reality)
✅ You’re attracting right-fit clients who already want to work with YOU (& you only)
✅ You get breaks, your website copy doesn’t. Whether you’re focusing on other aspects of your business or enjoying a spontaneous holiday, your website copy is selling for you, working in the background 24/7
✅ Your website copy and the rest of your marketing are finally aligned, crystal clear, and strategic, doing all the heavy-lifting when selling your services (including answering questions and pre-qualifying your leads, so that you no longer have to waste HOURS doing that on a 1:1 basis and during calls. Pheeew)
✅ You have the best chances of helping your dream clients find your services on Google
✅ You can easily sum up your business in a way that sets you apart from ALL competitors and conveys the value of your services, making premium clients think “Where do I sign up?”
✅ Your content creation has become oh-so-much easier and effective: you open your brand messaging guide, know exactly WHAT to focus on in your marketing, and keep coming up with an ENDLESS supply of strategic ideas. Now, you only share content that amplifies your key messaging and compels your ideal clients to take action
✅ You’re showing up for your business with complete clarity and confidence. You finally feel re-energised, unstoppable, and like THE go-to solution for your ideal clients (because you are)
Strategic & SEO-friendly website copywriting services, a bespoke brand messaging guide, 1:1 support (& more!)
In a nutshell, you’ll receive website copy that actually sells for you, a brand messaging guide to inform all your marketing, and the clarity and confidence to show up for your business in a way that connects with your ideal clients.
You’ll go from wasting time talking to uncommitted prospects who treat you as “just another option in your niche” to attracting clients who see you as “THE go-to solution” and who already want to work with YOU.
But as for all the deets… (the 🧲Magnetic Message & Web Copy Makeover✨ is packed full of value. So, get ready: it’s a LONG list)
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Before writing a single word, I’ll put the right foundations in place:
✅ Initial consultation to identify your current challenges and goals (and how to bridge them together)
✅ Briefing document for you to fill in so that I can start learning all about your fabulous business and ideal clients
✅ Ready-to-send audience research form to get valuable input from your current and past clients, too (we’re leaving nothing to chance!)
✅ Full review and additional research from my end (review mining, voice-of-customer research, and competitor copy analysis) to find the best way to make you POP
✅ 1:1 session to go more in-depth and shape your new messaging
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You can relax. I’ll do all the hard work (which I LOVE):
✅ SEO keyword research to identify the strongest opportunities to attract your audience organically on Google*
✅ Keyword list creation to inform your website copy and provided to you for reference and future use
*keep in mind that nobody can guarantee a first-page ranking, and SEO takes time to kick in. Still, I’ve reached that first page countless times for my clients (and myself). And of course, the sooner you start, the sooner you can set yourself up for success
✅ Personalising my proprietary frameworks to inform your new website copy and brand messaging guide:
Magnetic Messaging – Always knowing exactly how to sum up your business and your 3 core services, finally articulating their value and keeping it consistent everywhere
Storytell to Sell – Strategic brand story spun around how your clients will go from their current problem to their happy ending through your help, selling that powerful transformation
✅ Crafting up to 5 pages of new, strategic website copy that positions you as THE go-to solution for your ideal clients, attracts them, and sells for you
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You’ll receive:
✅ Your new website copy, delivered as Google Docs with simple visual wireframes to help you get the most out of it when it makes its way onto your website (nobody wants to read a huge block of text!)
✅ Your new brand messaging guide, which you’ll get to use to inform all communications and to come up with an endless supply of effective content ideas, from social media posts to newsletters (no more muddled messaging, guesswork, or wasting HOURS pulling directionless marketing ideas out of thin air!)
BONUSES
✅ Condensed and strategic social media bios to complement your new website copy and reflect your magnetic messaging, optimising a limited character count to convey the value of your services and attract your ideal clients
(Instagram, Facebook, Pinterest, Twitter, TikTok bios, and/or LinkedIn headline)✅ Recorded training on exactly how to use your new brand messaging guide moving forward
✅ Boost Your Business by Blogging - eBook - To really get the most out of your SEO-friendly copy, you can’t just upload it and forget about your website! You must feed it with fresh content regularly to help it grow and gain traction on Google. The best way? Blogging! So, I’ll share my beginner-friendly guide to help you do that without getting overwhelmed
✅ Bank of content prompts (based on the framework used in your brand messaging guide) to give you the first ideas, making it eeeeeven easier to get started
✅ Checklist to make ALL your marketing content super targeted and effective from now on
And don’t worry: I won’t disappear after delivering my website copywriting services and brand messaging guide.
You’ll also have premium 1:1 access to me on Voxer and via email, and you can use those additional 14 days to:
✅ Request up to 2 rounds of edits to make sure you’re super happy
✅ Get direct feedback on the first content you create using your new brand messaging guide
✅ Ask any questions you might have (I really want you to be crystal clear on how to get the very most out of your investment)
Investment: £2997
(payment plans available)
Which let’s be honest: it’s a no-brainer! I’m confident you’ll make it back in no time once your website copy starts selling for you and you are finally clear on WHAT to focus on in your marketing and HOW to articulate the value of your services
Let me clarify something: the 🧲Magnetic Message & Web Copy Makeover✨...
… is NOT for you if:
❌You don’t know who your target client is—or are tempted to say “everyone”
❌ You expect me to fix your entire business model (I’m here to help you sell the services/offers you already have)
❌ You need help with technical SEO (as a copywriter, I only deal with keyword research and on-page SEO) or with uploading the actual copy (I deliver it as Google Docs with wireframes, so that you or your web designer can easily copy and paste it)
❌ You run an eCommerce
❌ You’re only after “a bunch of words” churned out without a plan rather than strategic website copywriting services informed by powerful brand messaging, storytelling, and SEO foundations (and that actually drive sales)
❌ You’re not able to invest time in following my briefing method (which is designed to obtain the very best results for you) or answering my quick questions when I’m working on my website copywriting services for you
❌ You're looking for “the hired help” rather than a consultative partner with real expertise (to create messaging and website copy that work and sell for you for years to come, we’ll need to follow my proven process!)
… is for you if:
✅You’re a woman founder of a service-based business
✅ You’re already clear on who your target client is and exactly what services/offers you’re delivering
✅ You can’t wait to attract clients who see you as THE go-to solution and want to work with YOU (& you only)
✅ You practise what you preach! Just like you expect your clients to invest in your services, you’re excited and beyond ready to partner with an expert (and invest in strategic brand messaging and website copywriting services that actually attract your audience and turn them into clients)
Sounds like you?
Keep reading to discover exactly what our collaboration will look like!
By the way, have you met your new website copywriter?
If you’re new around here, HI! I’m Giada, the brand messaging strategist and website copywriter for service-based women entrepreneurs.
Why on earth should you listen to me?
I actually walk the talk
Confession: I only have a humble Squarespace website.
But the copy on it? That’s what’s been helping me attract my audience organically and turn them into clients (yes, I used my own website copywriting services).
And when I create content for my business—from my newsletter to blogs and social media posts—guess what I start from?
Yep, the same brand messaging and storytelling frameworks that I’ll personalise when creating your bespoke guide
I specialise in helping women founders in your same situation
You know, those who already deliver the BEST services but struggle to convey it through their marketing. So, with my brand messaging and website copywriting services, I have:
Identified exactly what was working against them
Clarified their core messaging to position them as THE go-to solution for their ideal clients, attracting prospects who already want to work with THEM and them only
Reached Google’s 1st page countless times
Helped these women get clarity and feel CONFIDENT when marketing their badass business
Your transformation: from showing up as “just another option" to “THE go-to solution for your ideal clients" in 3 weeks
So, how can you get started with my brand messaging and website copywriting services? Simple:
STEP 1 - Apply for your 🧲Magnetic Message & Web Copy Makeover✨ through my Discovery Form
Tell me more about your business and ideal clients as well as your current challenges and future goals (don’t worry: it’ll all be treated as confidential).
If I think I can bridge that gap with my brand messaging and website copywriting services and that you’re a right fit for this programme, I’ll send you a link to book an initial 1:1 strategy session with action plan (£99 - compulsory).
STEP 2 - Our initial session and action plan (£99)
Mind you: this is NOT a traditional discovery call or virtual cuppa!
After reviewing your form answers, I’ll ask you all the right questions to understand exactly what’s been holding you back from a messaging and website copy perspective.
I’ll then create a bespoke action plan to show you what needs changing (and how) to solve those problems. If we discussed extra pages or add-ons beyond what’s included in my standard offer, it’ll also outline the scope and a quote for the right package for you.
This action plan is yours to use however you please. If you then choose to use it to work with me, I’ll remove the initial £99 from your Magnetic Message & Web Copy Makeover. Easy!
My promise and your money-back guarantee:
Usually, the Discovery Form is enough for me to tell whether or not this would be the right investment for you at this stage.
However, if during our strategy session I realise you’re not the right fit for my brand messaging and website copywriting services, I’ll ALWAYS let you know and send you a refund. Basically, you’ll get all your consultation money back if:
I can’t help you
We end up working together
So, what have you got to lose? (Nothing. The answer is nothing 😉)
STEP 3 - Our fab collab (exciting!)
Once you’ve reserved your spot and paid the deposit, I’ll send you the briefing document and audience-research form to complete before the start of our programme. That way, we’ll waste no time during our 3 main weeks together!
Week 1:
Briefing document review and additional research from my end
Our 1:1 session and brand messaging discussion
Week 2 and 3:
I’ll do all the hard work, writing your new website copy and brand messaging guide (just please be available to answer my questions via email or Voxer).
You’ll receive them by the end of that 3rd week, together with all your bonuses.
CAN’T. WAIT.
2 additional weeks of support:
Use them to:
Request up to 2 complimentary rounds of revisions (if needed)
Get feedback on the first content you create using your new guide
Ask ANY questions you might have
FAQs on my brand messaging and website copywriting services
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How does “everywhere” sound?
It’ll guide your marketing like a compass, prevent you from feeling lost, and make it a breeze to stay on track when articulating a message that connects and sells.
Just to name a few, you can use your brand messaging guide to:
Come up with effective content ideas (for your social media, blog, newsletter, videos, podcast episodes, and more) that always amplify your core messages and maintain a consistent narrative
Inform the way you talk about your business at networking events
Know what to lead with if you also choose to reach out to some dream clients via DM or email
Create new resources and offers (like lead magnets, masterclasses, webinars, and so on) that actually feed into your core messages and focus
Use repeatable descriptions and elevator pitches to sell each of your core services
Always answer questions like “What do you do?” or “Why should your clients choose you?” clearly and confidently
Set yourself apart from EVERY. SINGLE. COMPETITOR out there
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That’s absolutely fine!
The standard investment covers everything mentioned on this page and up to 5 pages of website copy, but we can discuss extra ones or other add-ons (like an email sequence, some blog posts, a new lead magnet, and so on) during our initial strategy session.
You’re also welcome to share your budget with me through the Discovery Form: I’ll keep it in mind when we talk about additional website copywriting services and add-ons
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It depends.
The 🧲Magnetic Message & Web Copy Makeover✨ might still work just as well if you sell:
digital products or online courses
a main type of physical product
However, we wouldn’t be the best fit if:
you sell SaaS
you run an eCommerce with lots of different products
If in doubt, tell me all about your business when you fill in my Discovery Form
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Then you’ll get to launch it with strategic copy and a guide to keep your messaging consistent elsewhere, too. Exciting!
And because I deliver all my copy with simple wireframes, it’ll be a breeze to upload it in a way that works with your website layout, whether you do it yourself or by working with a web designer
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Because my initial consultations are nothing like traditional chats to understand if wE’rE tHe RiGhT fIt. In fact, that’s the job of my Discovery Form!
It’s what allows me to understand your unique situation and figure out if the Magnetic 🧲Message & Web Copy Makeover✨ is indeed the right option for you (and you can use it to ask me questions too, if you want).
I invest time in analysing your answers, positioning, and current website copy to prepare for our session.
So, I only offer my initial consultations to service providers I’m CONFIDENT would benefit from the 🧲Mangetic Message & Web Copy Makeover✨—and who are action-takers, serious about investing in their business.
After that, you’ll receive a custom action plan packed full of value, showing you exactly what’s been working against you from a brand messaging and website copy point of view (and how to fix it).
You can obviously use it however you please. But if you choose to use it to invest in the 🧲Magnetic Message & Web Copy Makeover✨? I’ll remove the initial £99 from your first invoice. Simples
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Of course!
Women service providers are my main clients, but I’m happy to work with people of all genders (as long as they’re the right fit for this programme)
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Yes!
You can either pay everything upfront or:
Split it in 2 at no extra cost (50% upfront to reserve your spot, and 50% due 2 weeks after the project’s starting date)
3 x £1050 instalments (one upfront to reserve your spot, one due on the first day, and the last one due 2 weeks after the project’s starting date)
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The 🧲Magnetic Message & Web Copy Makeover✨ is a VIP 1:1 offer.
I don’t outsource any parts of the process. That’s why, to give you the best results during our collaboration, I only offer it to one client at a time.
So, I recommend booking your spot ASAP if you don’t want to wait too long.
Don’t worry, though: we’ll still use that time to get the briefing document and everything else ready. That way, you won’t have to rush, and I will then be able to get cracking straightaway
This can be your reality in 3 weeks:
You can choose to STOP relying on unpredictable referrals and having to put SO much effort into getting clients, from time-consuming cold outreach to messy social media content and endless DMs or calls.
Your 🧲Magnetic Message & Web Copy Makeover✨will be more than strategic website copywriting services, a brand messaging guide, and 1:1 support.
Once they’re aligned and strategic, your website copy and marketing will start doing the heavy-lifting when selling your offers.
And you’ll finally get the clarity and confidence to show up for your business in a way that connects with your target audience, attracting clients who already want to work with YOU (& you only).
PS. Let’s face it: those 3 weeks will pass either way. So, the real question is: will you let your current situation stay the same, or are you gonna take action NOW to kickstart this game-changing transformation?