#Crafty Blog

Let’s cut to the chase: do you get new leads and clients from your website—regularly? Err, awkward silence? Ok, here’s why you need new website copy.

Storytelling in marketing is proven to make you more memorable AND increase conversions. But no: it’s not about your story (sorry). Here’s what to do.

A website copy review MIGHT be the best investment for your business... or it might not! Here's what's included & when you should consider it.

Take it from someone who keeps reaching Google's 1st page: SEO copywriting is NOT about getting Yoast's green light!

No hard feelings, but if any of the following apply, let's save each other's time: we would NOT be a good for a copywriting project.

From free samples to random calls, here are the client red flags that activate our spider senses, told by 10 freelancers [+ a tip to avoid being THAT prospect]

Yes, I know more and more companies are using it. After all, AI is only expected to grow. Still, I’m sorry, robots: I don’t fear you. Here’s why.

As a copywriter for ambitious female entrepreneurs, my onboarding process is a bit different. Here's why (and how it works)

Hey, badass female entrepreneur: want the truth? If you want a copywriter who can write in your brand voice, there's something YOU must do, too.

The importance of the right web page length shouldn’t be just about SEO! Here’s how long your web pages should be and what to focus on, too.

You should always use images in blog posts, but where can you find them? How big should they be? And how do you optimise them for SEO? Let’s see.

“But I’ll lose readers and leads!’ Mmh, you sure? Here’s a jargon-free overview of external links & SEO to see whether you should include them in blog posts.

Still thinking of your blog & social media separately? Nuh-uh. Here's all the magic that'll happen for your woman-founded biz once they complement each other.

Spoiler alert: if you’ve never taken search intent into consideration when writing content for your female-founded biz, you’ve been wasting time & money!

How much does a £50 website page ACTUALLY cost you? Tons of missed traffic and conversions: that’s the real cost of cheap copywriting! Let’s see why.

‘Blogging doesn’t work.’ ‘We must post company news.’ NOPE! Let’s debunk the content marketing myths that have been actively damaging your female-founded biz.

Just because you founded it or were good at English, it doesn’t mean you can write about your business. Here are some copywriting mistakes you might be making.

Sometimes calls to value are more effective than calls to action... and vice versa. Learn exactly when you should use each of them [+ examples]

Don’t tell us you ‘don’t like it’ or to ‘think outside the box’! Here’s how to give copywriting feedback that will actually allow us to edit the 1st draft.

“But it’s just a short website page!” Is it, though? “But I can just write it myself!” Would it bring results, though? Here’s why copywriting is so expensive.

No, you can’t just tell us ‘write a blog post on this keyword’. Here’s how to write a copywriting brief that will actually provide a writer with all they need.

Wondering what the process is like when working with a copywriter? Here are the steps to take to receive some spanking new words from me.

A UX writer isn’t the same as a copywriter. However, if the latter forgets about user experience, your business is in a bit of a pickle. Here’s why.

A minimalist vibe, a small urban jungle, and a meaningful selection of books. Looking for some home office inspiration? Well, come in!

Enough with answering 'oh, it's complicated' whenever you're asked 'so, what do you do?'. Here's how to talk about your business in a simple, effective way

Something for everyone, 24/7, and with unmissable roads and signs leading you there. Here’s why a blog on your business website will turn it into a NY or Las Vegas-style city.

I believe badass female-founded brands DESERVE to reach their dream audience. So, here are 10 actionable tips on how to make your business stand out. Go, you!

Whether that's because they're not attracting traffic or not converting it into sales (or another of these reasons), it might be time to change the words on your website.

Maximise UX and conversions by adding the Z-pattern layout to your landing pages. Here's how + some helpful Z-pattern design examples.

Unless you’re happy to keep wasting time on articles that don’t drive results, YES: you should outsource blog posts! Here’s why.

Wrong keywords? No sitemap? There are many reasons why your website isn’t showing on Google, but… the good news? They’re all fixable! Here’s how.

SEO content writing is a game-changing marketing strategy to grow your badass female-founded business. Discover how it works & how you can create one, too!

Unrealistic prices. Ridiculous fees. A system that’s NOT built to help freelancers. Here are the reasons why I stopped copywriting on content mills like Fiverr

Enough with counterproductive words! If you can’t afford full copywriting services just yet, unlock the benefits of a website copy audit ASAP.

Briefs? Deadlines? Payment terms? Set the right expectations by understanding how to work with a copywriter (written by a copywriter. Duh)

From a 67% higher lead generation to being able to rank higher than larger competitors, here's exactly why you need a small business blog on your website (like... right now)

Once it meets marketing and SEO, 'writing' is more than just words. Here’s how the benefits of copywriting will help your female-founded business THRIVE.

‘Your’ or ‘you’re’. ‘Realize’ or ‘realise’. The best proofreading tools will correct the mistakes that could damage your female-founded business’s credibility.

Just another creative writer? Nope. So, what is a copywriter? Here’s a simple explanation (written by a copywriter) for your badass female-founded business.

From common pitfalls to sentence structure and punctuation tricks, these are the best grammar books to avoid going viral for all the wrong reasons.

Short answer? If you’re NOT one yourself, then you do need a copywriter. Here's how they'll benefit your female-founded business.

Just another creative writer? Nope. So, what is a copywriter? Here’s a simple explanation (written by a copywriter) for your badass female-founded business.

Fancy an SEO boost? Topic clusters are a blogging strategy on steroids. Here's why your small business website needs them (and how to create them)

Words on a page? Sales? What DOES a copywriter do? Well, since I am one, I thought I'd explain it to you in a simple way. Most importantly, what a copywriter can do for your business.

Hint: this copywriting mistake is on the website home page of your badass female-founded business, pushing your dream prospects away. Here’s how to fix it.

We do more than just ‘writing articles’. From SEO to lead generation, here are 11 benefits of hiring a blog writer as an ambitious female entrepreneur.

From free samples to 'my cousin who studied English can do it cheaper,' beware of the worst copywriting myths! Let's save you time and money by debunking them.

Wanna finish the year stronger? Then you must start strong! These small business new year’s resolutions will give you a head start.

You can't get different results using the same old strategy! Steal my SEO tips on how to rank higher on Google (from a copywriter & fellow female entrepreneur)

Oh, and a BONUS reason to start a business blog this year? If you don’t, future-you will wish they could travel back in time just to kick you in the shins.

Or, better: is it useful to your target audience? Learn to declutter your website with the Konmari method with my simple (and fun) guide.

An audience-oriented business focuses on the needs of its target customers… and that’s why they’ll love you! Ready to stand out? Here's why & how to embrace this mindset.

No, finding long-tail keywords shouldn’t cost you hundreds of pounds a month! Here are some of the best keyword research tools I use all the time.

From task-batching to imposter syndrome and boundaries, here’s what I’ve learnt in my first year as a freelance copywriter & being my own boss. Be prepared!

So, you have a badass female-founded brand but your website isn’t ranking on Google? I bet it’s because of some of these reasons. Let’s fix them!

Nope, they are NOT the same thing! Once you understand the difference between copywriting and content writing, you’ll know who can actually help you with your projects.

Heard that blogging increases lead generation but... no idea HOW? Juicy news: it does so in several ways. If you have a strong content strategy, that is.

When excellent copy meets the right keywords, the magic (= lead generation) happens. So, what is SEO copywriting? Why does your business need it? Let's see.

Why the FAQ haven’t you added one? Not only is it incredibly helpful to your prospects: FAQ page SEO will make it easier for them to find you in the first place.

Optimising each article for SEO isn't enough! Here's how to make your blog rank higher on Google before and after you've written each post.

Basically, do you still want to have an audience once this is over? Find out why you can't afford to stop your content marketing during coronavirus and what mistakes to avoid.

‘Is it just about keywords? What is SEO blogging, and why are marketers recommending it?’ Find out exactly how this strategy can help you grow (no jargon!).

Should you even bother writing them since they're not a ranking factor? Yes, you bloody should! Find out how meta descriptions and SEO are connected.

SEO and content marketing need the other to bring actual results. Find out why & what you need to take into account for your SEO content marketing strategy.

From more leads to an SEO boost, you'd be crazy not to blog for your business! Here's how to create a company blog that your audience will actually read.

You've probably heard that blogging is good for SEO (true), but... how? Well, I'm going to show you exactly that, through data and practical jargon-free examples.

For human readers to find your blog post, you must make it enjoyable for search engines, too. Find out how in my beginner’s guide to SEO blogging (step-by-step).

Not giving your readers the option to share your content? Oh boy! Stop missing out on free leads: find out why you should add social share buttons to your business blog.

The game-changing benefits of blogging for business range from growing your audience to standing out and getting an SEO boost. Why are you still missing out?!