#Crafty Blog

Let’s cut to the chase: do you get new leads and clients from your website—regularly? Err, awkward silence? Ok, here’s why you need new website copy.

Storytelling in marketing is proven to make you more memorable AND increase conversions. But no: it’s not about your story (sorry). Here’s what to do.

A website copy review MIGHT be the best investment for your business... or it might not! Here's what's included & when you should consider it.

Take it from someone who keeps reaching Google's 1st page: SEO copywriting is NOT about getting Yoast's green light!

No hard feelings, but if any of the following apply, let's save each other's time: we would NOT be a good for a copywriting project.

From free samples to random calls, here are the client red flags that activate our spider senses, told by 10 freelancers [+ a tip to avoid being THAT prospect]

Yes, I know more and more companies are using it. After all, AI is only expected to grow. Still, I’m sorry, robots: I don’t fear you. Here’s why.

As a copywriter for ambitious female entrepreneurs, my onboarding process is a bit different. Here's why (and how it works)

Hey, badass female entrepreneur: want the truth? If you want a copywriter who can write in your brand voice, there's something YOU must do, too.

The importance of the right web page length shouldn’t be just about SEO! Here’s how long your web pages should be and what to focus on, too.

You should always use images in blog posts, but where can you find them? How big should they be? And how do you optimise them for SEO? Let’s see.

Still thinking of your blog & social media separately? Nuh-uh. Here's all the magic that'll happen for your woman-founded biz once they complement each other.

Spoiler alert: if you’ve never taken search intent into consideration when writing content for your female-founded biz, you’ve been wasting time & money!

How much does a £50 website page ACTUALLY cost you? Tons of missed traffic and conversions: that’s the real cost of cheap copywriting! Let’s see why.

‘Blogging doesn’t work.’ ‘We must post company news.’ NOPE! Let’s debunk the content marketing myths that have been actively damaging your female-founded biz.

Just because you founded it or were good at English, it doesn’t mean you can write about your business. Here are some copywriting mistakes you might be making.

Sometimes calls to value are more effective than calls to action... and vice versa. Learn exactly when you should use each of them [+ examples]

Don’t tell us you ‘don’t like it’ or to ‘think outside the box’! Here’s how to give copywriting feedback that will actually allow us to edit the 1st draft.

“But it’s just a short website page!” Is it, though? “But I can just write it myself!” Would it bring results, though? Here’s why copywriting is so expensive.

A UX writer isn’t the same as a copywriter. However, if the latter forgets about user experience, your business is in a bit of a pickle. Here’s why.

Enough with answering 'oh, it's complicated' whenever you're asked 'so, what do you do?'. Here's how to talk about your business in a simple, effective way

Something for everyone, 24/7, and with unmissable roads and signs leading you there. Here’s why a blog on your business website will turn it into a NY or Las Vegas-style city.

I believe badass female-founded brands DESERVE to reach their dream audience. So, here are 10 actionable tips on how to make your business stand out. Go, you!

Whether that's because they're not attracting traffic or not converting it into sales (or another of these reasons), it might be time to change the words on your website.

Maximise UX and conversions by adding the Z-pattern layout to your landing pages. Here's how + some helpful Z-pattern design examples.

Wrong keywords? No sitemap? There are many reasons why your website isn’t showing on Google, but… the good news? They’re all fixable! Here’s how.

SEO content writing is a game-changing marketing strategy to grow your badass female-founded business. Discover how it works & how you can create one, too!

Enough with counterproductive words! If you can’t afford full copywriting services just yet, unlock the benefits of a website copy audit ASAP.

From a 67% higher lead generation to being able to rank higher than larger competitors, here's exactly why you need a small business blog on your website (like... right now)

Hint: this copywriting mistake is on the website home page of your badass female-founded business, pushing your dream prospects away. Here’s how to fix it.

Hint: this copywriting mistake is on the website home page of your badass female-founded business, pushing your dream prospects away. Here’s how to fix it.

Wanna finish the year stronger? Then you must start strong! These small business new year’s resolutions will give you a head start.

You can't get different results using the same old strategy! Steal my SEO tips on how to rank higher on Google (from a copywriter & fellow female entrepreneur)

Or, better: is it useful to your target audience? Learn to declutter your website with the Konmari method with my simple (and fun) guide.

An audience-oriented business focuses on the needs of its target customers… and that’s why they’ll love you! Ready to stand out? Here's why & how to embrace this mindset.

So, you have a badass female-founded brand but your website isn’t ranking on Google? I bet it’s because of some of these reasons. Let’s fix them!

Heard that blogging increases lead generation but... no idea HOW? Juicy news: it does so in several ways. If you have a strong content strategy, that is.

When excellent copy meets the right keywords, the magic (= lead generation) happens. So, what is SEO copywriting? Why does your business need it? Let's see.

Optimising each article for SEO isn't enough! Here's how to make your blog rank higher on Google before and after you've written each post.

The game-changing benefits of blogging for business range from growing your audience to standing out and getting an SEO boost. Why are you still missing out?!