What Is SEO Copywriting? How It'll Boost Your Female-Founded Brand
“Ok, seriously: what is SEO copywriting, and why do I even need to worry about it?”
Well, in a nutshell?
If you don’t incorporate SEO copywriting when filling your website with words, nobody is going to find it when they look for the type of products or services you offer.
Intrigued?
Thought so.
Let’s make sure you no longer have to miss out on this ripe opportunity to generate organic leads.
Understanding SEO copywriting for your female-founded brand
To get a good grasp of what SEO copywriting is, let’s first check out the two terms individually.
What is copywriting?
Copywriting consists of writing words with the aim to advertise, sell, or convince an audience to follow through with a specific call to action (for example, it could even include signing up to your newsletter).
Some types of copywriting are:
Website pages
Online and print ads
Brochures
Leaflets
Billboards
Product descriptions
If you’d like to find out more about it, check out my overview of what a copywriter does.
What is SEO?
SEO (search engine optimisation) is the practice of increasing the quantity but also the quality of your website traffic, making it easier for your audience to find it and have the best experience when navigating it.
Search engine optimisation involves both on-page and off-page tactics, including:
Using keywords
Attracting backlinks
Mobile-friendliness
Fast website speed
Schema markup
…and much more. In fact, Google has over 200 ranking factors!
Is SEO important in copywriting?
Err, duh? It’s obviously not relevant for print ads, but SEO is super important in copywriting for the web.
From incorporating the right keywords to following the best practices to improve the experience of your website visitors (e.g. mobile-friendliness and speed), SEO allows your copy to help your website rank higher on Google and generate more organic traffic.
No more relying on paid ads alone to get leads!
So, what is SEO copywriting?
SEO copywriting is still the same as copywriting for the web but it also takes SEO strategies and best practices into consideration to help you attract your audience in the first place and then impress them with your website copy.
What SEO copywriting is not
Don’t get me wrong: even though SEO is involved, SEO copywriting is not about stuffing your web pages with robotic keywords or pushing your audience’s needs and UX into the background.
Your target customers must always be at the core of your website copy, and your copywriting should focus on converting these visits into leads or sales.
SEO is simply there to help you bring those people onto your website first.
Is SEO copywriting the same as SEO blogging?
Kinda, but not exactly.
Both SEO copywriting and SEO blogging rely on adding an element of search enchine optimisation to an existing strategy.
However, SEO copywriting is about conversions (selling or getting people to complete a CTA), whereas SEO blogging focuses on generating more traffic and smoothening the funnel by giving valuable content to your prospects.
All clear?
Now that you know what SEO copywriting is, you’ve probably already figured out why you need it, but let’s look at it properly.
How SEO copywriting will help your female-founded business grow
As an ambitious female entrepreneur, I’m sure you have an excellent offer for your target audience, but… not all of them have heard about you just yet, right?
Perhaps you’ve been relying on paid ads to drive traffic to your website and make yourself known.
Well, this is exactly where SEO copywriting comes into play!
By targeting the right SEO keywords, you’ll get to attract prospects who are looking for exactly the type of products or services that you offer but who don’t know your brand (yet).
Let me give you an example.
Imagine you’re a plumber in Liverpool, your business is named after yourself, and you’ve only recently started to trade.
Most people in your area don’t know your business name, but, once their sink starts to leak, they know one thing for sure: they need a plumber right now.
So, what they’ll do is head to Google and type stuff like ‘plumbers in Liverpool’, ‘plumbing services in Liverpool’, or ‘plumber near me’.
If your website is correctly optimised for search engines and relies on excellent SEO copywriting, you’ll pop up right in front of their eyes.
Now they’ve heard about your business, and… guess what? They’re on your website!
While the SEO side of things helped you get there, your audience-oriented copywriting will show them why you’re the best possible option for them.
Basically, SEO copywriting helps you drive more QUALIFIED traffic to your website and then convert it into leads and sales.
Why on earth have you been missing out on this juicy lead generation opportunity so far?!
Grab some SEO copywriting to turn your business website into a lead-generating machine 🔥
Since you’ve learned what SEO copywriting is, are you ready to start unlocking its benefits? Like getting more people to discover your website and brand without you having to waste hundreds of £ on ads every single month?
I can write the kind of audience-oriented and SEO-friendly website copy that will help your female-founded brand become THE go-to solution in your dream audience’s eyes.
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