Do You Need New Website Copy? 9 Signs You Do (ASAP!)

Your business website already has a sleek design that looks all profesh, but… what about the words that fill it? Are they effective and strategic, or do you need new website copy?

Here’s the thing:

your website copy should ACTIVELY bring you clients, make you money, and help your business grow.

Has it been doing all that for you? 

Mmh. If you’re not sure, let’s look at the most common reasons why you might need new website copy.

9 unignorable signs that you need new website copy for your business

From boring self-centred pages to strong SEO-deficiency, we’re about to find out exactly what’s been secretly conspiring against you.

1. A new client wouldn’t get a clear and compelling overview of your business before scrolling down

First impressions do matter.

In fact, only 2 out of 10 people will read beyond your headline.

That’s why the top copy on your home page is the most important section on your ENTIRE website!

Your above-the-fold website copy (=everything your visitors can see before scrolling down) must be clear, compelling, and strategic.

If it doesn’t grab your audience’s attention and give them a reason to scroll down? It’ll be all they’ll ever see!

They’ll leave your website—poof—and head to your competitors instead.

Your above-the-fold copy should consist of an attention-grabbing headline, some explainer text, and a call to action (or two).

Together, these elements must clarify:

1. Exactly what you do/what type of business you are

2. Who for 

3. How this benefits them

4. What they should do next

Unfortunately, many service providers rely on above-the-fold copy that’s incredibly vague, all about themselves, and full of buzzwords (e.g. “I’m passionate about being a coach” or “I provide cutting-edge business solutions”).

Feeling brave? Ask a friend (who doesn’t know much about your business and industry) to go to your homepage, look at it for less than ten seconds WITHOUT SCROLLING DOWN, and identify those 4 points.

If they can’t, you need new website copy, my friend.

For example, this homepage would clearly fail that test. I mean, what do they actually specialise in? And WHY should we scroll down and keep reading?!

Instead, here’s an example of some clear and compelling above-the-fold copy that I wrote for a lovely client:

See? As soon as you land on her website, you can tell:

1. Exactly what they do/what type of business it is – “Boutique web design agency, digital consultancy, and learning platform”

2. Who for – “Female high-flyers”—like them

3. How this benefits them – “Take off by starting your own business”, “propel it forward and higher up” and, overall, “fly their business to their dream destination”

4. What they should do next – “Find the right flight for you” (services page) or, if they’re not ready, subscribe to their newsletter to “learn from our free tips & in-flight magazines”

THAT’S the kind of vibe you should aim for on your website!

2. You say ‘I’ more often than you say ‘you’

This is one of the mistakes I see the most on service providers websites: extremely self-centred copy (often peppered with the same cliches and buzzwords their competitors are also using).

• “I’m delighted to announce that…”

• “I pride myself on…”

• “I’d love to hear from you…”

• “I’m passionate about providing…”

• “I live and breathe coaching…”

These kinds of sentences have become so common that… they no longer mean anything to your bored readers! They’re white noise.

Not only that but (truth bomb incoming) that’s just NOT what your audience actually cares about (#soz).

Don’t get me wrong: I KNOW this can be hard to accept as a service provider. After all, I’m sure you are passionate about what you do, and you could talk about it for hours.

But if you want to get actual clients through your website? Your copy must:

• Speak to them directly (using ‘you’… a lot!)

• Focus on what matters to them  

Which takes us to the next reason why you need website copy…

3. You’ve positioned yourself as the hero of your brand story

“But Giada! It’s MY business. Shouldn’t I be the hero?!”

Unfortunately, no.

Not if you want your copy to connect with your dream clients and sell, at least.

To grab their attention and keep them interested, you need to make THEM (=your target clients) the hero of your story. You? You’re the helpful guide who will help them reach their happy ending.

So, that’s the brand story that your website copy should spin:

• Connecting with (and stirring) the pain point that your target audience is experiencing right now

• Showing them you’re there to help (and why)

• Positioning YOU as the best possible solution

• Teasing how you’ll change their current situation

• Painting a picture of how this will make them feel

And the rest of your content should always keep this brand story consistent too, from your social media posts to your newsletters and so on.

So, if you are still the hero of your brand story, you need new website copy.

4. Nobody can find you on Google

The biggest portion of your target audience does NOT know you exist.

So, when they look for a solution to their current problem, they don’t type your brand name. They google relevant keywords. 

For example, some of my clients find me because they’re looking for ‘a website copywriter’ or ‘website copywriting services’.

Be brave, and let’s check if that’s the case for you.

• Go to your website analytics – Do most of your website visitors come from socials and direct links? And when it comes to Google… tumbleweed?

• Google the keywords that best describe your type of business – Can you see your website or… just your competitors?

Unfortunately, this means that the biggest portion of your target audience will never find YOU when they’re actively looking for your type of business. They’ll go straight to your competitors instead. 

This is usually because of one of the following problems:

• You never optimised your website copy for SEO keywords

• You did, but your old copywriter aimed for very competitive keywords – So, you never stood a chance against the biggest players in your industry

• You did, but those keywords didn’t match the actual search intent of your target audience – For example, most of the users googling ‘knitted clothes’ are interested in buying them. So, if you teach them how to knit these clothes themselves via workshops or online courses? Relying on that keyword would be extremely counterproductive

• Your website copy is way too short to get traction – Google doesn’t really like pages below 300 words. It classifies them as ‘thin content’ and makes it even harder for them to climb towards page 1

Now, let me be very clear: nobody can guarantee that your website will show up on Google’s first page.

But when you invest in SEO-friendly website copy (written with an actual strategy and all the right keywords)? 

You’re giving yourself the very BEST chances of attracting your audience through Google.

Seriously: imagine how many more clients you’d get if you started showing up right in front of them!

5. Your website copy is a huuuuuuuuuuuuge block of text

Does your homepage look like the opening of a Dickens’ novel? Have you been waffling about all the services you offer… without a single heading or section break in sight?

Then I’m afraid nobody (other than your most supportive friend) is going to read it.

Don't take it personally: people just haven’t got time! And they have a short attention span.

Your website copy must be easy to BOTH read and skim

No, NOT like this:

Think headings, shorter paragraphs, white space, bold text, bullet points, and so on. It should also work together with your web design—actively and strategically.

That’s why I always deliver my website copy with simple wireframes: to help you get the most out of it and pair it up with the right visual elements. 

Here’s an effective example of some easy-to-read copy that I wrote for a client:

Much easier to follow, right?

6. Your business has simply evolved, and your current website copy no longer reflects it

Let’s face it: if it was written when you started your business 3 years ago, you probably need new website copy.

Simply because… it’s no longer relevant! (Maybe that’s why you’re so reluctant to send people that way?)

Think of someone who’s only just found about you, whether that’s through social media, Google, or a different channel altogether. 

Your website copy should offer them a clear overview of your ENTIRE business: each of the services you offer (and which one is right for them at this stage), all the deets, how to get started, what they can expect from your lead magnet and newsletter, and so on.

So, if your website copy doesn’t do that (or if it mentions different services and details compared to what you share on social media)... it’s basically been sabotaging your sales.

7. Your competitors are standing out (and you’re NOT)

Ouch. It sucks to see your competitors get better results.

But that’s exactly why you need new website copy: to show your target audience that YOU are the one they should trust with their hard-earned money!

It doesn’t matter if you all work within the same industry or sell fairly similar products/services. The right messaging and website copy CAN position you as THE go-to solution in your dream clients’ eyes.

For example, here’s some website copy that I wrote for a client.

There are all kinds of business strategists out there, but I’ve positioned them as THE obvious choice for service-based founders looking for in-person strategy days:

Psst. When you show up as THE solution, you start attracting better clients, too.

Those who want to work with you and you only (NOT the prospects who book a bunch of discovery calls with 5 or 6 competitors—and then ghost you forever).

8. You’ve written your own website copy (or outsourced it to the cheapest writer)

Definitely one of the BIGGEST signs that you need new website copy for your business.

Unfortunately, many service providers seem to think they can write it all themselves (even if they’re too close to their business and… not copywriters). 

Or that it’s ok to outsource website copy to the cheapest writer on Fiverr. 

Or the friend of their neighbour’s cousin’s daughter because she’s good at English Literature.

But “crafting effective marketing copy” is NOT the same as “writing about your business” or “putting some pretty words together.”

Strategic website copy is about: 

• Clarifying your overall messaging

• Researching your audience and their language/voice

• Setting you apart from competitors

• Adding all the right SEO keywords

• Writing copy with readability and UX in mind

• Spinning your brand story strategically

• Including all the conversion elements needed to actually take someone from prospect to paying clients

And that’s why you need to invest in a professional copywriter.

Now, don’t get me wrong: we’ve all gotta start somewhere! Maybe that DIYed or cheap copy was all you could afford when you started out.

But if it’s been holding you back, that’s when you need new website copy.

9. Your current website copy hasn’t been bringing you clients

I guess this entire list boils down to this: has your website copy been attracting your audience and turning them into paying clients?

As in, do you get enough leads in your inbox that come directly from your website?

If you don’t, it means it’s not doing its job properly.

Your website copy should be working for you 24/7. And if it hasn’t been doing that, you’ve been playing a dangerous game.

It usually means you’ve been relying on:

• Referrals – Not only are they unpredictable: your clients might refer you to business owners who just aren’t the right fit for you (what a waste of time)

• Social media – These platforms are certainly useful, but YOU. DON’T. OWN. THEM. You could get banned (and trust me: I’ve seen it happen to so many people, both on LinkedIn and Instagram), lose your account, get hacked, or get restricted. And let’s not forget about their ever-changing algorithms: how many times have you already complained or felt frustrated because your reach has gone down and nobody is seeing your content?

You can’t control referrals, and you don’t own your social media profiles. Instead, your website is actually YOURS.

When it’s filled with strategic website copy, you can rely on it to:

• Direct more people to the other channel you own – Your newsletter

• Actively sell your services for you – Bringing you leads even when you’re taking some well-deserved time off

• Make you money – Not just “be there”

So, if your current words haven’t been doing all that for you, you need new website copy for your business.

SET YOURSELF UP FOR SUCCESS WITH new and strategic website copy

Enough with words that don’t help you attract new prospects and don’t convert them into clients!

Your brand DESERVES copy that works for you and turns your website into a lead-generating machine.

As a website copywriter and messaging consultant, I can fix this for you in two ways:

🧲Magnetic Message & Web Copy Makeover✨

This is actually oh-so-much more than ‘new copy!’

With my signature brand messaging and website copywriting offer, you’ll get my 5 Pillars of Magnetic Marketing:

🧲A clear and fine-tuned brand message – Let’s position you as THE go-to solution in your dream clients’ eyes

🧲A strategic brand story – Following a proven framework

🧲Powerful website copy that cuts through the noise, connects, and converts – Yes, even when you’re sleeping or on holiday

🧲All the right SEO keywords – Get the very best chances of attracting your audience when they’re looking for your type of business

🧲Bespoke guidelines and frameworks to keep your brand story and messaging consistent – Start amplifying them through the rest of your content, and always know what to focus on

Ready to become THE go-to solution in your dream clients’ eyes in 3 weeks?

Website copy audit

Still haven’t got the budget for strategic, done-for-you website copy?

In that case, the second best option is booking a website copy audit.

For a one-off investment, I’ll review up to 5 website pages and send you a checklist and actionable tips on exactly how you can take them from ‘meh’ to ‘heck yeah!’

If you recognised one (or more) of those signs and realised you need new website copy, don’t delay it. 

The sooner you get it fixed, the sooner you’ll start seeing the first results—showing up as THE go-to solution in your niche and finding new enquiries waiting for you in your inbox.

More #crafty blog posts on this topic:

Your Current Website Copy Is Costing You Money: Here’s Why

If you’re wondering ‘how much do website copywriting services cost’, you’re focusing on the wrong question. The real one is: how much does poor copywriting cost in the long run?

Or the even more brutally honest question: how much is your current website copy already costing you?

And, if you haven’t invested in professional website copywriting services, the answer is… probably a freakin’ lot of money.

6 reasons why your current website copy is costing you business

The following reasons are based on the copywriting mistakes that I’ve bumped into the most when visiting new websites.

1. Your website copy confuses your visitors

One of the most common website copywriting mistakes? 

Being vague AF.

Either by using meaningless buzzwords or by trying too hard to sound cute and clever.

As Donald Miller from Building a Storybrand always says:

What do we mean by that? (I’m just gonna try using ‘we’ as if Donald and I were best buddies or something)

Here’s an example:

If you were to see this, would you understand what they’re actually selling? 

I wouldn’t.

And here’s the thing: their leads haven’t got time to figure it out.

Why should they waste it trying to decipher it like an Agatha Christie murder when they can easily jump onto their competitors’ websites that immediately clarify it?

If you’ve mainly relied on overused buzzwords (e.g. cutting-edge, synergy, etc.) or tried to sound cute and clever (e.g. ‘Your journey starts today’ when you’re actually selling toner), then your website copy is definitely costing you business.

2. It doesn’t show the benefits of what you offer

Another popular mistake is describing every single feature of your product as if trying to win a game of Taboo and failing to convey what this will mean for your audience.

For example, if you say ‘Our cutting-edge lamp relies on multi-colour and wireless technology’, your audience will probably go: so what?

How about something like this, instead?

‘Every day, a different colour to match your mood and create the perfect ambience… without annoying wires getting in your way.’

And I know what you’re thinking: ‘But this is obvious when you say multi-colour and wireless!’

But here’s the thing. Or better, two:

1. It might not be as obvious as you think for someone who’s seeing your products or services for the very first time

2. It might be obvious if they stop to think about it, but they’re probably not going to do it. And, even if they do, they might draw a different conclusion altogether.

You’ve gotta TELL them. Even better: show them

3. It’s too corporate-sounding & all about yourself

I get it.

You love what you do and are so excited to tell your entire company history to your leads or get them to go through your values as if they were watching an internal PowerPoint presentation.

Unfortunately, they don’t care about all that.

They want to know what you can do for them.

Of course, you still need to tell them something about yourself (both to set yourself apart from competitors and to build trust), but the focus should be on your audience.

Here’s an example of bad website copy that is probably costing business to this company:

Why should I care about what they’re passionate about? And why should I want to ‘get to know them’?

The CTAs that your leads are actually interested in are those that will lead them to some kind of transformation by solving their pain points: for example, ‘Let’s fix it!’, ‘Book your first session today!’, and so on.

Sorry, but I haven’t got time to get to know your entire team.

4. It fails to connect with your audience

When your target customers arrive on your website and read the first paragraphs, they should have an ‘OMG, they’re talking about me’ epiphany.

This can’t happen if you’re trying to appeal to everyone.

To really connect with your audience, you must know their pain points, language, and how exactly your offer can solve their problems.

Your copy should also show some degree of empathy (‘hey, this company really gets me!’) and almost mind-reading-style knowledge (‘woah, that’s exactly what I think about this!’).

They won’t come across if you’re shouting to the masses.

5. It’s preventing new customers from finding you on Google

Some people already know you from socials or other sources, and that’s great.

However, the rest of the planet doesn’t. 

They don’t know your name. They don’t know what your logo looks like. They don’t even know you exist! What they do know, however, is that they need the type of products or services that you offer.

So, they won’t type your company name, but, if they’re looking to go out for a pizza and they’ve just moved to Manchester, they’ll type something like ‘best pizza in Manchester’ or ‘Manchester pizzeria’.

If your website doesn’t include the right keywords, your target customers won’t find you! 

Basically, your current website copy is costing you business because it’s not helping you attract people who’re literally already interested in what you do.

6. It’s not designed with the sales funnel in mind

Your website copy should help move your visitors down the funnel:

• Starting from the top (tap into their pain points)

• Letting them slide down to the middle (showing them how you can solve them and why you’re the best person/company to do so)

• Helping them reach the bottom (painting a picture of how good life will feel once they’ve invested in you and offering them an unmissable call to action)

If this wasn’t taken into consideration when creating or outsourcing your current copy, then the words on your website haven’t been actively moving your leads down this path.

For example, this is a company’s entire home page:

All about the company, nothing about the benefits they can bring, no call to action whatsoever. What should their visitors do once they get to the bottom of that page?

Investing in new website copy for your badass female-founded business 🔥

Of course, like office equipment or brand new software, website copy is an investment, but it’ll still cost you less than your current words are costing you right now!

This is because it will actively help you generate more business.

As a website copywriter & brand messaging consultant, when I write new copy for my clients (=ambitious female entrepreneurs), I mainly focus on:

• Clarifying their core message

• Crafting above-the-fold copy that immediately conveys what they do, who for, and what this means for their target audience

• Showing empathy and showcasing expertise

• Setting them apart from their competitors

• Building trust without it sounding like they’re bragging

• Focusing on why their leads can’t afford to miss out on their products or services

• Offering a clear, compelling call to action

• Researching the right keywords and including them strategically to help their websites rank higher

Your website copy shouldn’t be costing you money.

It should actively help you attract more visitors and converting them into sales.

Are you a female-founded brand ready to become THE go-to solution in your dream audience’s eyes?

Let’s replace your current copy with some words that will do all that!

More #crafty blog posts on this topic:

Why You NEED a Blog on Your Female-Founded Biz Website

Why you need a blog for your badass female-founded business? In a nutshell, because it’s a game-changing strategy to position yourself as THE go-to solution in your dream audience’s eyes, standing out against competitors.

Yes, even much bigger household names! 

And no, I’m not exaggerating. I also have a business blog on my website, and I update it regularly for all these reasons. 

How can blogging help solopreneurs and small businesses? 8 reasons why you need a blog

There are lots of benefits of blogging on your website, but let’s focus on the advantages that a business blog can bring to you as a woman solopreneur or female-founded small business.

An important premise, though: blogging helps a business only when done right. 

You can’t expect to post your company news and generate tangible results. Sorry, nobody cares.

A business blog should be a collection of articles on relevant industry-related topics that your target audience is interested in. 

1. A business blog helps you rank higher on Google

You might be used to thinking of blog posts as articles on your website, but don’t forget that every new post is also a new web page.

Not only does this make your entire business website meatier (and search engines love websites with tons of content!): it also gives you the fantastic opportunity to target a new long-tail keyword.

Here’s the thing: there are only so many keywords that you can target on your main website pages without turning it into a robotic text. 

Plus, that’s what most of your competitors are already targeting, so it’ll be pretty hard to rank for them.

For example, if you sell products like seitan chicken and fake beef, they’ll probably be something like ‘vegan meat’, ‘meat alternatives’, and ‘mock meat’.

Still, there are hundreds if not thousands of longer, more specific keywords that you’re leaving out, such as ‘how to cook seitan’, ‘what is the healthiest fake meat?’, ‘vegan chorizo recipes’, and so on.

By creating a business blog and updating it regularly, you’ll get to target more and more of them, unlocking new opportunities to rank higher than your competitors.

There are lots of other reasons why you need a blog to help your business website rank higher. From resulting in up to 97% more links than websites without a blog to showing Google that yours is up to date and relevant, a business blog is basically SEO on steroids. That’s also why SEO and content marketing must work together.

2. You’ll reach more customers through socials

Blogging on your business website doesn’t also help you reach new people through Google and other search engines: blog posts are magnets on social media platforms, too!

There are two main ways in which you can harness their power:

• Integrate them with your social media strategy: share your blog posts and add a compelling, unmissable call to action (not a pathetic ‘Be sure to read our new blog post’. Rather something like ‘Tired of [insert problem here]? Same here. That’s why we’ve found 5 different solutions for you. Check them out!’)

• Encourage your readers to share them themselves

3. You can generate around 67% more leads

Now that you know why you need a blog to attract new website visitors through both search engines and social media, it’s unlikely to come as a surprise that you’ll generate more leads. 

67% more than websites without a blog, on average.

So, basically, unlike chucking lots of money towards random advertising efforts, blogging complements your inbound marketing strategy, too.

4. … and facilitate sales

Here’s a bitter pill to swallow: 96% of your website visitors are not ready to buy.

So, what can you do to help them make up their mind? You offer them high-quality and valuable content.

In fact, your average customers will consume 11.4 pieces of content before committing to a purchase. 

A business blog is perfect to show them your audience-oriented approach and how you’re writing about important topics to help them solve their pain-points.

Who do you think they’re going to choose when they’re finally ready to buy: you (with your up-to-date blog packed full of value) or that competitor that has never bothered putting out any content for your target audience?

5. By blogging on your business website, you’ll position yourself as an expert in your field 

Here’s the thing: anyone can write that they’re the, say, ‘best pizzeria in London’ on their homepage. 

Why should you believe them? 

After all, there are probably a few dozen pizza joints bragging about the exact same thing.

What you can do is use your business blog to show and prove your expertise. 

Show how much you know when it comes to your sector, how passionate you are about it, and how you use your knowledge to make your target audience a part of your world.

That way you’ll also build trust, which is always a critical factor for your dream customers when it comes to deciding where to spend their hard-earned money.

6. It shows your customers that you want to build a relationship with them

Having a blog on your business website is the difference between an impersonal self-checkout and a lovely chat with the shop owner who remembers your name and preferences.

Between a ‘gimme-your-money-and-f*ck-off’ and a genuine audience-oriented approach.

A business blog shows your dream customers that you’ve taken the time to write about the topics they were looking for and give them valuable advice about them.

So, here’s another reason why you need a blog: from the actual articles to the fact that you’ll share them on your socials to start a conversation, it’s proof that you do care about them.

7. You’ll have a ton of content for your socials & newsletter

As I mentioned before, you should always share your blog posts on socials. 

This will allow you to reach more people and promote them by helping them gain traction, but… psst! A business blog is also a lifesaver when you’re low on content for your socials.

Plus, you can include them in your newsletter, either as a round-up of the best recent blog posts or by creating a specific campaign for one of them.

8. Finally, another reason why you need a blog is that it’ll help you stand out against your competitors

At the end of the day, the moral of all the previous points is this:

From more leads to increased conversions and building trust, you need a blog on your business website to set yourself apart from your competitors, even bigger ones.

So, how do I start a blog for my female-founded business?

Now that you know exactly why you need a blog, what happens next?

Easy! I can help you create (and maintain) a successful company blog for your badass brand.

Put your business blog on autopilot with my blog writing services. After learning more about your business, I’ll create the right blogging strategy and write the actual blog posts while targeting the best keywords.

And you? Other than answering a few questions and sharing your expertise with me, you just worry about enjoying the juicy results that this strategy will bring.

Ready to start a blog for your female-founded business?

More #crafty blog posts on this topic:

What Is SEO Copywriting? How It'll Boost Your Female-Founded Brand

“Ok, seriously: what is SEO copywriting, and why do I even need to worry about it?”

Well, in a nutshell?

If you don’t incorporate SEO copywriting when filling your website with words, nobody is going to find it when they look for the type of products or services you offer.

Intrigued?

Thought so.

Let’s make sure you no longer have to miss out on this ripe opportunity to generate organic leads.

Understanding SEO copywriting for your female-founded brand

To get a good grasp of what SEO copywriting is, let’s first check out the two terms individually.

What is copywriting?

Copywriting consists of writing words with the aim to advertise, sell, or convince an audience to follow through with a specific call to action (for example, it could even include signing up to your newsletter).

Some types of copywriting are:

• Website pages

• Online and print ads

• Brochures

• Leaflets

• Billboards

• Product descriptions

What is SEO?

SEO (search engine optimisation) is the practice of increasing the quantity⁠ but also the quality of your website traffic, making it easier for your audience to find it and have the best experience when navigating it.

Search engine optimisation involves both on-page and off-page tactics, including:

• Using keywords

• Attracting backlinks

• Mobile-friendliness

• Fast website speed

• Schema markup

…and much more. In fact, Google has over 200 ranking factors!

Is SEO important in copywriting?

Err, duh? It’s obviously not relevant for print ads, but SEO is super important in copywriting for the web.

From incorporating the right keywords to following the best practices to improve the experience of your website visitors (e.g. mobile-friendliness and speed), SEO allows your copy to help your website rank higher on Google and generate more organic traffic.

No more relying on paid ads alone to get leads!

So, what is SEO copywriting?

SEO copywriting is still the same as copywriting for the web but it also takes SEO strategies and best practices into consideration to help you attract your audience in the first place and then impress them with your website copy.

What SEO copywriting is not

Don’t get me wrong: even though SEO is involved, SEO copywriting is not about stuffing your web pages with robotic keywords or pushing your audience’s needs and UX into the background.

Your target customers must always be at the core of your website copy, and your copywriting should focus on converting these visits into leads or sales.

SEO is simply there to help you bring those people onto your website first.

Is SEO copywriting the same as SEO blogging?

Kinda, but not exactly.

Both SEO copywriting and SEO blogging rely on adding an element of search enchine optimisation to an existing strategy.

However, SEO copywriting is about conversions (selling or getting people to complete a CTA), whereas SEO blogging focuses on generating more traffic and smoothening the funnel by giving valuable content to your prospects.

All clear?

Now that you know what SEO copywriting is, you’ve probably already figured out why you need it, but let’s look at it properly.

How SEO copywriting will help your female-founded business grow

As an ambitious female entrepreneur, I’m sure you have an excellent offer for your target audience, but… not all of them have heard about you just yet, right?

Perhaps you’ve been relying on paid ads to drive traffic to your website and make yourself known.

Well, this is exactly where SEO copywriting comes into play!

By targeting the right SEO keywords, you’ll get to attract prospects who are looking for exactly the type of products or services that you offer but who don’t know your brand (yet).

Let me give you an example.

Imagine you’re a plumber in Liverpool, your business is named after yourself, and you’ve only recently started to trade.

Most people in your area don’t know your business name, but, once their sink starts to leak, they know one thing for sure: they need a plumber right now. 

So, what they’ll do is head to Google and type stuff like ‘plumbers in Liverpool’, ‘plumbing services in Liverpool’, or ‘plumber near me’.

If your website is correctly optimised for search engines and relies on excellent SEO copywriting, you’ll pop up right in front of their eyes. 

Now they’ve heard about your business, and… guess what? They’re on your website!

While the SEO side of things helped you get there, your audience-oriented copywriting will show them why you’re the best possible option for them.

Basically, SEO copywriting helps you drive more QUALIFIED traffic to your website and then convert it into leads and sales.

Why on earth have you been missing out on this juicy lead generation opportunity so far?!

Grab some SEO copywriting to turn your business website into a lead-generating machine 🔥

Since you’ve learned what SEO copywriting is, are you ready to start unlocking its benefits? Like getting more people to discover your website and brand without you having to waste hundreds of £ on ads every single month?

I can write the kind of audience-oriented and SEO-friendly website copy that will help your female-founded brand become THE go-to solution in your dream audience’s eyes.

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