You know your website copy is NOT bringing you new traffic and clients. You know it’s outdated and all over the place (and that’s why you’re secretly embarrassed to direct new prospects to your service pages).
What you don’t know is how to fix it and where to even start.
Then, let a professional copywriter look at it and give you a bespoke plan of action.
If you’re not quite ready to invest in done-for-you copywriting services, my website copy audit is the right solution for you.
Website copy audit: take it from ‘meh’ to ‘heck yeah!’
“Do I need your website copy audit?”
Perhaps you gave a go at writing your own website copy even if you’re not a copywriter. Maybe you looked for the cheapest gig on Fiverr or used AI… and received a few clunky words written without a strategy.
The result? Your website copy just isn’t bringing you traffic, enquiries and clients. Plus, it’s leaving your audience confused as to:
❌ how working with you would benefit them
❌ why they should choose you over all your competitors
❌ how to get started and what they can actually expect
Here’s the thing:
every single day your website copy isn’t doing its job, you’re missing out on the juicy opportunity to attract your ideal audience and turn them into clients (= it’s costing you money)
“Giada's website audit for Growing Communities gave us the expert outsider’s eye that we needed.
Her initial questions ensured that she understood what we want to do, and she came back with valuable insights and helpful tips ranging from small immediate tweaks to advice on how we could approach a more ambitious overhaul. Highly recommended.”
Richenda Wilson
My website copy audit is for you if:
You’re a fellow woman founder of a service-based business and…
You’re incredible at what you do and have the perfect offers for your ideal clients but your website copy doesn’t convey their value
You’re not getting (m)any visitors and clients through your website
You haven’t got the budget for done-for-you website copywriting services just yet but you don’t know HOW to improve your current copy on your own
If that’s the case, don’t worry: we can fix it together!
For a one-off investment of £500, choose up to 5 website pages for me to review so that I can give you bespoke feedback, guidance, and a plan to follow. Easy!
To make sure we’re on the same (website) page, what is a copy audit?
A copy audit is an unbiased review of your existing website copy (in relation to your business model, target audience, and specific goals) to see what’s working well and what isn’t—and show you how to improve it.
For example, some of the points I analyse when conducting my website copy audits are:
✅ Is your core messaging immediate and simple to understand?
✅ Does your above-the-fold website copy (everything your visitors can read before scrolling) communicate exactly what you do, who for, and how this will benefit them?
✅Does your copy include all the elements needed to take your audience from prospects to paying clients, from pain points to addressing their most common concerns (and much, much more)?
✅ Have you used your SEO keywords correctly?
✅ Is your brand’s tone of voice consistent?
✅ Is your website copy easy to read, or are you making things harder for your audience?
✅ Does it offer a clear path and unmissable calls to action, or does it confuse your visitors and push them to leave empty-handed?
Most importantly, I’ll show you exactly WHAT you can do to improve everything that’s been secretly working against you.
“The audit Giada did for High Flying Design provided me with so much guidance, and honestly, way more confidence to be playful with my writing.”
Shannon Kate Murray, founder of High Flying Design
So, what’s included in our website copy audit?
For a one-time investment of £500, you’ll receive:
✅ An in-depth document with comments, feedback, and actionable suggestions (so that you know exactly what needs changing and how)
✅ A screenshare video recording of yours truly going over these pages whilst explaining my suggestions
✅ A checklist to help you put everything into practice without getting confused or overwhelmed
✅ Optional: should you have any questions after reviewing my website copy report, we can book a complimentary 30-minute consultation to answer them
“I’m ready! How does this website copy review work?”
Simple: fill in and submit my booking form to apply for it. Your answers will help me make sure that a website copy audit would indeed be the right investment for you at this stage. If your application is successful, I’ll send you the invoice and contract to reserve your spot. Then, that’s when the magic will happen✨
1. I’ll ask you to complete my simple project planner to learn all about your business, current challenges, and goals (e.g. target audience, competitors, SEO keywords, etc.)
2. I’ll then put my thinking cap on and get my copywriting juices flowing to review your website copy (up to 5 pages)
3. Within three working days, I’ll send you the document with bespoke feedback, your checklist, and the screenshare video recording. That way, you can start diving into them and put my actionable tips into practice! Should you have any questions, we can book a complimentary 30-minute consultation to go through them
Oh, and just to make sure that we’re still on the same page:
What is NOT included in a website copy audit?
❌ Full copywriting services: should I include specific suggestions, they’re yours to keep, of course. However, a website copy review does NOT involve rewriting your pages from scratch. It’s about helping you optimise what you already have. I’ll identify what’s been working against you and spot any missed opportunities so that you can put my advice into practice and edit your copy accordingly (knowing exactly what needs changing and how)
❌ A proofreading service: I’ll definitely point out any obvious typos or grammatical errors, but a website copy review is about the strategy behind your words. We’re talking about marketing and storytelling tactics to get your ideal clients to click on your “Book now” button whilst performing a celebratory dance!
❌ A full SEO audit/plan: I only deal with the ‘words’ side of things, NOT technical SEO aspects like website speed or Schema markup. Also, once again, a website copy audit is about reviewing and improving what’s already there. If you haven’t used any keywords at all, I can’t research them from scratch like I would through my website copywriting services. But if you did include keywords in your website copy, do let me know when you complete my project planner! I’ll check if you used them correctly and recommend ways to optimise them so that you can start ranking higher.
“I attended one of Giada's live training on how to write the copy for your website homepage and your service page, and it was excellent.
The content was very valuable (no fluffy stuff), and I was able to implement her recommendations immediately to improve the copy on my site.
I particularly appreciated how she gave examples to illustrate her teaching.”
Sophie Van Tiggelen, online course strategist
Improve your website copy confidently—without feeling lost or overwhelmed
You don’t have to keep wasting HOURS trying to figure it all out on your own (or leaving your website copy at the bottom of your to-do list).
With my website copy audit, you’ll get strategic advice from a professional copywriter and a step-by-step plan that’s a breeze to follow and implement.
Time for your website copy to start WORKING for you, don’t you think?