Why You NEED a Blog on Your Female-Founded Biz Website

Why you need a blog for your badass female-founded business? In a nutshell, because it’s a game-changing strategy to position yourself as THE go-to solution in your dream audience’s eyes, standing out against competitors.

Yes, even much bigger household names! 

And no, I’m not exaggerating. I also have a business blog on my website, and I update it regularly for all these reasons. 

How can blogging help solopreneurs and small businesses? 8 reasons why you need a blog

There are lots of benefits of blogging on your website, but let’s focus on the advantages that a business blog can bring to you as a woman solopreneur or female-founded small business.

An important premise, though: blogging helps a business only when done right. 

You can’t expect to post your company news and generate tangible results. Sorry, nobody cares.

A business blog should be a collection of articles on relevant industry-related topics that your target audience is interested in. 

1. A business blog helps you rank higher on Google

You might be used to thinking of blog posts as articles on your website, but don’t forget that every new post is also a new web page.

Not only does this make your entire business website meatier (and search engines love websites with tons of content!): it also gives you the fantastic opportunity to target a new long-tail keyword.

Here’s the thing: there are only so many keywords that you can target on your main website pages without turning it into a robotic text. 

Plus, that’s what most of your competitors are already targeting, so it’ll be pretty hard to rank for them.

For example, if you sell products like seitan chicken and fake beef, they’ll probably be something like ‘vegan meat’, ‘meat alternatives’, and ‘mock meat’.

Still, there are hundreds if not thousands of longer, more specific keywords that you’re leaving out, such as ‘how to cook seitan’, ‘what is the healthiest fake meat?’, ‘vegan chorizo recipes’, and so on.

By creating a business blog and updating it regularly, you’ll get to target more and more of them, unlocking new opportunities to rank higher than your competitors.

There are lots of other reasons why you need a blog to help your business website rank higher. From resulting in up to 97% more links than websites without a blog to showing Google that yours is up to date and relevant, a business blog is basically SEO on steroids.

That’s also why SEO and content marketing must work together.

2. You’ll reach more customers through socials

Blogging on your business website doesn’t also help you reach new people through Google and other search engines: blog posts are magnets on social media platforms, too!

There are two main ways in which you can harness their power:

• Integrate them with your social media strategy: share your blog posts and add a compelling, unmissable call to action (not a pathetic ‘Be sure to read our new blog post’. Rather something like ‘Tired of [insert problem here]? Same here. That’s why we’ve found 5 different solutions for you. Check them out!’)

• Encourage your readers to share them themselves and add social share buttons to your business blog

3. You can generate around 67% more leads

Now that you know why you need a blog to attract new website visitors through both search engines and social media, it’s unlikely to come as a surprise that you’ll generate more leads. 

67% more than websites without a blog, on average.

So, basically, unlike chucking lots of money towards random advertising efforts, blogging complements your inbound marketing strategy, too.

4. … and facilitate sales

Here’s a bitter pill to swallow: 96% of your website visitors are not ready to buy.

So, what can you do to help them make up their mind? You offer them high-quality and valuable content.

In fact, your average customers will consume 11.4 pieces of content before committing to a purchase. 

A business blog is perfect to show them your audience-oriented approach and how you’re writing about important topics to help them solve their pain-points.

Who do you think they’re going to choose when they’re finally ready to buy: you (with your up-to-date blog packed full of value) or that competitor that has never bothered putting out any content for your target audience?

5. By blogging on your business website, you’ll position yourself as an expert in your field 

Here’s the thing: anyone can write that they’re the, say, ‘best pizzeria in London’ on their homepage. 

Why should you believe them? 

After all, there are probably a few dozen pizza joints bragging about the exact same thing.

What you can do is use your business blog to show and prove your expertise. 

Show how much you know when it comes to your sector, how passionate you are about it, and how you use your knowledge to make your target audience a part of your world.

That way you’ll also build trust, which is always a critical factor for your dream customers when it comes to deciding where to spend their hard-earned money.

6. It shows your customers that you want to build a relationship with them

Having a blog on your business website is the difference between an impersonal self-checkout and a lovely chat with the shop owner who remembers your name and preferences.

Between a ‘gimme-your-money-and-f*ck-off’ and a genuine audience-oriented approach.

A business blog shows your dream customers that you’ve taken the time to write about the topics they were looking for and give them valuable advice about them.

So, here’s another reason why you need a blog: from the actual articles to the fact that you’ll share them on your socials to start a conversation, it’s proof that you do care about them.

7. You’ll have a ton of content for your socials & newsletter

As I mentioned before, you should always share your blog posts on socials. 

This will allow you to reach more people and promote them by helping them gain traction, but… psst! A business blog is also a lifesaver when you’re low on content for your socials.

Plus, you can include them in your newsletter, either as a round-up of the best recent blog posts or by creating a specific campaign for one of them.

8. Finally, another reason why you need a blog is that it’ll help you stand out against your competitors

At the end of the day, the moral of all the previous points is this:

From more leads to increased conversions and building trust, you need a blog on your business website to set yourself apart from your competitors, even bigger ones.

So, how do I start a blog for my female-founded business?

Now that you know exactly why you need a blog, what happens next?

Easy! I can help you create (and maintain) a successful company blog for your badass brand.

Put your business blog on autopilot with my blog writing services. After learning more about your business, I’ll create the right blogging strategy and write the actual blog posts while targeting the best keywords.

And you? Other than answering a few questions and sharing your expertise with me, you just worry about enjoying the juicy results that this strategy will bring.

Ready to start a blog for your female-founded business?

More #crafty blog posts on this topic: