Benefits of a Copy Audit for Your Female-Founded Biz Website

So, you’ve written your own website copy, but you’re not a copywriter. You’ve skim-read articles like ‘10 best website copy samples’ and sneakily checked what your competitors did on their homepage.

Is it working though?

Tumbleweed.

You should definitely consider making the most of the benefits of a website copy audit, then.

After all, you’ve already invested in a website, and you pay for it on a monthly or yearly basis: what’s the point if the words on it don’t help you attract more visitors and convert them into paying customers?!

But, before diving into the benefits of a copy review, let’s look at exactly what it is.

What is a copy audit?

A copy audit or review is a service offered by some professional copywriters (like yours truly) and that involves reviewing your existing website copy, providing you with feedback and actionable suggestions as to how you can improve it.

For example, some of the points I analyse when conducting a website copy review are:

• Is your message simple and immediate?

• Is your above-the-fold website copy (what visitors can see before scrolling down) clear and powerful enough to convey exactly what you do and how this benefits your target audience?

• Have you used your SEO keywords correctly?

• Is your tone of voice consistent?

• Is your website copy easy to read, or does it compromise UX?

• Is there a clear call to action, or are your visitors left wandering around without really knowing what to do next?

Do I need a website copy review?

Probably. More specifically:

You need a website copy review if you’ve realised that your website isn’t helping you attract visitors and, most importantly, isn’t converting those visits into sales (and you can’t afford full copywriting services just yet).

Usually, this happens when you’ve written your own website copy despite not being a copywriter (hey, we’ve all gotta start somewhere!) or outsourced it when you still weren’t clear on your USP and core message.

Your current website copy might have been enough to help you get started with your business, but it’s time to take it to the next level.

With a website copy review, you can take your website from being just a monthly expense to a useful marketing tool with an outstanding ROI.

6 game-changing benefits of a website copy audit for your female-founded brand

Here’s how it’ll benefit you in practice.

1. It’s an objective review

Here’s the thing: writing about your own business is… what’s the technical word? FREAKIN’ HARD.

I’m serious. You might be thinking that you’re the best person to write about it since you know it like the back of your hand, but that’s exactly the problem:

• You know your business so well that you take too many things for granted: you run the risk of confusing your visitors with complicated jargon or by failing to give them the information they actually need to understand how your offer benefits them

• You’re too emotionally invested to write about it objectively: your copy is full of ‘we’ rather than ‘you’, focuses too much on your achievements and company history, and forgets to put your target audience at the core of your offer

One of the main benefits of a website copy audit is that a copywriter will help you fix this.

Think about it!

When I work on a copy review, I see your website for the very first time… unlike you but very much like your target audience.

It’s hard to figure out what’s wrong with it when you look at it almost every day and know your current copy by heart.

Because I’m not as emotionally invested in it as you are nor do I know your business as well as you do (yet), I can give you an objective opinion and show you how you can make it work.

2. A website copy review is a handy compromise if you can’t afford new copy 

I’m not gonna lie: receiving new website copy from scratch is still the best investment.

However, I get it. It’s a bigger investment, too.

You might not be financially ready for it just yet.

If that’s the case, a website copy audit is the next best thing.

Just because you can’t afford to invest in full copywriting services, it doesn’t mean that you should keep the wrong copy on your business website.

If anything, those words are already making you lose even more money by getting you to miss out on sales!

3. It allows you to simplify your message for your target audience

As I briefly touched upon in the first point, one of the benefits of a website copy audit is that it’ll be reviewed by someone who doesn’t know your business as well as you do.

Don’t worry: I’ll obviously get you to fill up a project planner to learn a lot more about it.

However, I still prefer reading your website copy at least once before looking at your answers.

Why?

Because, that way, I get to see what information is missing for me to understand exactly what you sell and how this can benefit your audience.

Most companies think that their offer is too varied to be summarised in a single sentence, but it’s not true.

Sure, you’ll still need to provide your customers with more information, but that doesn’t exonerate you from learning to sum it up in a few words.

Imagine you’re at a party and someone asks you what you do.

‘Oh, it’s too complicated to explain. Basically, we offer business solutions to all kinds of companies, and we’ve been doing this for over 15 years. Our brand values are…’

There you go. You’ve lost them.

Instead, you should be able to impress them with something more specific. 

Something like, ‘We’ve created an abandoned-cart software that helps B2C companies generate more sales even when someone doesn’t complete the checkout process.’

BOOM!

When I conduct a website copy audit, I always focus on whether your core message is immediate or whether it should be simplified.

4. It helps you increase conversions

Too many businesses mistake their website for a place to ramble on about their company. It isn’t. It’s a marketing tool!

As such, it should help you SELL your products or services.

That’s why you need to:

• Put your customers first

• Focus on how you can benefit them

• Give them clear and unmissable call to actions

You’d be surprised at home many business websites bore their visitors with an overview of their company and ethos and leave them without a call to action.

Like… if I were your potential customer, what should I do now? Book a consultation? Subscribe to your newsletter? Purchase a specific product?

You’ve gotta tell them!

One of the benefits of a website copy audit is that I also look at your current copy with conversions in mind, helping you facilitate them.

5. … and, consequently, it boosts your website ROI

Your website is a monthly or yearly cost, and you might even have spent more money upfront to get it developed.

However, it doesn’t have to be a costly one!

If it helps you attract more customers and convert more visits into sales, it’ll not only pay for itself, but it’ll be such a small expense compared to all the money it allows you to make.

By helping you boost conversions, a website copy audit helps you increase its ROI, too.

6. You’ll feel proud and confident when directing leads to your business website

If you already know that your website hasn’t been helping you generate more sales, you’re probably not too keen on directing more visitors to it.

Why keep on missing out, though?

Your website can be a useful tool to help your business grow and even stand out against larger competitors.

Once you’ve followed all the suggestions included in a website copy audit, you’ll no longer need to feel ashamed when linking to it.

It’ll become your faithful sidekick, helping you seal the deal.

Book my website copy review today 🔥

So, how does this all work?

Simple.

My website copy audit is a one-time investment, and you get to choose up to 5 pages for me to review. You’ll receive:

• An in-depth document with feedback and actionable tips, telling you exactly what you need to fix and how

• A practical checklist showing you the best order to put all of that into practice without feeling overwhelmed

• A screenshare video recording as I go over them and show you how to put these suggestions into action

• Optional: complimentary consultation to answer your questions should you have any (after you’ve had enough time to go over my website copy audit, of course)

Enough with company-centric copy that confuses your visitors!

Get one step closer to unlocking the benefits of a website copy audit by booking yours today.

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