How Your Company Blog & Social Media Can Team Up

Hey, fellow female entrepreneur: do NOT think of your company blog and social media marketing as two completely separate channels that never meet! They’re not parallel lines.

Social media and blogging should actively complement each other.

So, if you’ve been posting occasional articles on the blog on your business website and working on your social media plan separately… think again!

First things first: not that kind of company blog!

The strategy that I’m about to explain to you is only relevant if your blog has a content marketing strategy behind it.

You know, if it consists of audience-oriented articles that entertain and/or educate your dream customers by tackling topics that are relevant to your industry.

Is your blog filled with company news instead? Articles like “Check out our new office” or “We’re delighted to announce that”?

Then don’t bother.

Because nobody is reading them anyway.

Ouch.

Sorry, but there’s no point in you wasting even more time by using these social media and blog posts together if these are the kind of articles you publish.

So, if that’s the case, start by rethinking your blog altogether and focusing on articles that bring value to your customers rather than stroking your ego.

Here’s how to create a successful company blog.

Once you’ve done that (or if you were already blogging with that strategy), keep reading.

How can blogging complement social media marketing?

Blogging can complement your social media marketing by giving you more long-form content to post and share with your audience, providing your followers with more variety and in-depth topics.

But that’s not all!

Let’s look into how social media and blogging can work together.

1. Blogging provides you with more in-depth content

Social media is about playing to the platform, so I’m sure you’re already posting snappy tweets, showstopping Instagram images and videos, or even some funny TikToks.

However, some of your followers are the exact same people googling the topics around which you’ve built those blog posts!

Sure, some of them will still find them on Google if you’ve optimised them for SEO correctly, but sharing them on social media will allow you to reach more people.

And you’ll keep your followers interested by giving them even more valuable content.

Just be sure to keep an audience-oriented approach when sharing links to your blog posts, though.

None of those “Be sure to check out our new article.”

What’s in it for them? 

For example, if you wrote an article on rayon fabric, you could write something like this when you share it on your social media: “Smooth as silk… but a lot more ethical! Discover how switching to rayon can make a difference for both your wardrobe and the planet.”

2. You can repurpose it, too

As well as sharing and linking to your blog post on social media, you can use snippets of it for future posts and pictures.

From quotes to data and pieces of information, an article will provide much more in-depth knowledge on a specific topic: use it for different bite-sized posts, too!

3. You can also post some images and videos that you created for that blog post

If you’ve created an infographic or a video to go with your article, don’t you dare waste it by using it only once!

Just like you’d post pull quotes from it or turn them into shareable pictures, you can add visual content from your blog to your social media, too.

4. Start a conversation on a specific subject

Here’s the thing with company blogs: people read them, bookmark them, fall in love with the brand behind them, subscribe to the newsletter that’s linked at the bottom… but they rarely comment.

I still recommend having a comment section at the bottom of your posts. After all, you don’t want them to feel like a one-way lecture.

But yeah, people don’t comment on them as much as they do on social media.

By sharing the same article on socials, though, you’ll get to start a conversation on that subject!

And you probably already know this but the more comments you receive on socials, the more your engagement levels will grow, and the more you’ll reach new users (the algorithm is fussy like that). 

5. Encourage people to share your blog on social media themselves

If you’re blogging the right way and offering actual value, it won’t just be you sharing your own articles on socials: some of your readers will want to do the same!

And that’s basically free marketing for you, as they’ll help you reach people who had probably never heard about you in the first place.

That’s why you should always have some social sharing buttons on your blog.

6. If your blog and social media are consistent, you can reinforce your brand

It goes without saying but I’ll say it anyway because waaaaay too many things are (erroneously) taken for granted when talking about blogs and social media: they should always be on brand.

From fonts to voice and visuals, someone who has been following you on socials should immediately be able to tell that a blog post is yours as soon as they land on it, and vice versa.

So, if you keep blogging and using social media in a consistent way, cohesively, and with a strategy behind them, you’ll appear as even more of a thought-leading expert in your industry.

Your brand will look legit and trustworthy, unlike those companies that are clearly winging both strategies.

And a strong, cohesive brand is much easier to remember, of course.

7. Social media marketing will help your blog, too

It’s not just blogs that can complement social media: it’s the other way around as well.

“In fact, when you share your new blog post on social media, you’re helping it gain traction.”

—

The more clicks it receives, the more Google will think that it’s worth showing it to more people.

So, even though they’re not a direct ranking factor themselves, social media shares and engagement will help you with SEO, too.

Need a hand with the blog posts for your female-founded business? 🙌

As we’ve already established, none of this matters if you haven’t got a blogging strategy and aren’t covering topics that are relevant to your target audience.

• Struggling to stick to a consistent schedule? 

• Not generating any organic traffic from Google because you don’t know how to optimise your articles for SEO?

I can help! I specialise in turning ambitious female entrepreneurs into THE go-to solution in their audience’s eyes.

Put your blog on auto-pilot, and start receiving words that’ll work wonders on your blog and social media platforms alike. 

More #crafty blog posts on this topic:

Content Marketing Myths Hurting Your Business (Ouch!)

A networking conversation or even a quick scroll down your LinkedIn feed are probably enough to bring out some of these harmful content marketing myths.

Oh, we’ve tried blogging, but it didn’t work. 

Content? That’s a waste of time. 

Well, for anyone who actually thinks so, let me cut to the chase: if content marketing didn’t work for you, you were simply doing it wrong.

In fact, did you know that a whopping 70% of marketers (including yours truly) are investing in content strategies? We can’t all be wrong, now, can we?

Before tackling these content marketing myths, let’s start by making sure that we’re on the same page.

What is content marketing?

Content marketing is a marketing strategy consisting of the creation of online pieces (like blog posts, videos, or social media posts) that bring value to a brand’s target customers. 

While they’re not directly promoting the company, they actively help it generate more leads, grow its audience, and establish itself as an expert in its field.

We’ll be looking at the main content marketing myths that are probably costing you money, but let me get another misconception out of the way first: content marketing is NOT the same as copywriting!

• Copy is a marketing or advertising text written to sell or compel someone to follow through with a specific action (e.g. ads, your website copy, a landing page to get newsletter subscribers, etc.)

• Content is a long-term strategy involving educational or entertaining texts and media created to grow and retain a specific audience

11 harmful content marketing myths debunked

Get ready to look at this strategy with fresh eyes.

CONTENT MARKETING MYTH 1. It’s the same as company news

Oh, we do have a blog. We use it to post our company news.

Yes, we do our own socials. It’s not hard: it’s just about posting offers and updates, innit?

This is all a big NO.

As I said before, content marketing should bring value to your specific audience.

“So, first of all, it’s not about you: it’s about them.”

You must create content that entertains or educates them on relevant industry-related topics.

For example, if you sell coffee, your content marketing strategy shouldn’t be all about ‘our roastery has a new look’ or ‘buy our coffee NOW’.

Your blog should look more like ‘5 different brewing methods: find the right one for you’ or ‘What’s the difference between light, medium & dark roasts?’

CONTENT MARKETING MYTH 2. This strategy is only about SEO

One of the biggest perks about blogging is that it does allow you to rank for a ton more keywords.

Think about it! You won’t only reach customers through the main keywords on your other website pages (like ‘sustainable linen dresses’): you have the potential to pop up in informational searches like ‘how to take care of linen’ or ‘how to style a linen dress’.

So, don’t get me wrong: SEO plays a huge role in blogging and content marketing. After all, for the best results, every single post should be optimised for a different long-tail keyword.

“However, thinking that it ends here is a massive content marketing myth: blogging and creating content as a strategy is ultimately for humans, not bots. ”

So, go on and look for the keywords that your audience is already searching… but your goal should be to create a piece that brings value to your customers, informs them, and gets them to stick around (for example, by having a newsletter form at the bottom).

Not just to rank higher than your competitors for the sake of outranking them.

CONTENT MARKETING MYTH 3. Its main goal is to sell

We touched upon this briefly before, but let’s get into the nitty-gritty.

• Copywriting = sales and conversions

• Content marketing = smoothening the funnel (and lots of other perks)

Marketers have contrasting opinions on this subject, but I personally think it’s quite hard to measure your content marketing’s ROI and metrics as it’s simply… not about sales.

With content marketing, you’re boosting your brand awareness, growing your audience, attracting backlinks, improving your website’s SEO, and helping more aware leads make up their mind.

“Basically, content marketing is about making sure that, when your leads are ready to buy, you’re the first one they’ll head to.”

MYTH 4. It can’t work for my industry

“Oh, we can’t do content marketing. Our industry is pretty boring.”

Well, it sure is, if you talk about it that way!

The thing is, if someone buys your products or services, they can do with blog posts and social media posts that relate to them. Simple.

Which is why that was a massive content marketing myth: because it can work for any industry.

Here’s some actual feedback that I got on a blog post:

Of course, I didn’t write an entire article describing all the features of mezzanine floors. 

I wrote about how these bad boys can optimise the layout of small premises, helping businesses with limited warehouses increase their storage space.

Once you understand this shift, you’ll realise that there’s room for content marketing in your industry, too.

If you’re still not sure, look at your highest-ranking competitors to get some inspiration. They probably rank so high thanks to a blog on their website. Just saying.

CONTENT MARKETING MYTH 5. Quantity over quality

I’ve seen this happen with so many businesses. They go on a blogging spree, churn out an article a day, and then… forget about their blog for months.

No. In content marketing, consistency and quality will always trump quantity.

It’s much better to commit to, say, a high-quality article a week or one every two than to write cheap and directionless content for the sake of writing.

For example, here’s what goes behind my blog posts:

• Before carrying out some research, I brainstorm what I already know about this topic

• I find the best long-tail keyword for it and some variations

• I then look at the top-ranking articles to fill in their gaps: what’s missing? What could they’ve done better? 

• I also look at what people are actually asking about that subject (for example, on Google’s ‘People Also Ask’ section)

• I carry out my research

• Write the article

• Optimise it for SEO

• Edit it

Yes, this strategy takes time, but it’s also what allowed several of my own posts and those written for my clients to reach Google’s first page. 

CONTENT MARKETING MYTH 6. It’s all about the length of your blog posts

Marketers arguing about the optimal length of blog posts are getting as passionate as 2000s teenagers about team Edward or Jacob.

My opinion? It doesn’t matter that much. 

Now, don’t get me wrong: a 200-word blog post isn’t going to rank. It’s not meaty enough for Google to think you’ve got the answer to what your prospects were typing.

But this isn’t to say that you must necessarily write a 1500-word article. Or a 3000-word article.

“The optimal blog post length is… as long as it needs to be.”

I realise that this answer is even more anticlimactic than 42 in The Hitchhiker’s Guide to the Galaxy, but why get obsessed with a number when there are other factors influencing the final result?

If you find obvious gaps in your competitors' articles and think it’s wise to expand on them, then go long.

If you’ve already given the actual answer within 500-600 words, stop there. 

Be honest: you hate it too when you’re looking for a recipe and are forced to scroll down through the blogger’s entire life story to get one simple answer, don’t you? Then forget about this content marketing myth, and don’t do that to your leads!

CONTENT MARKETING MYTH 7. I can just get AI to do it for me

Of course, you can. It’ll be real cheap, too.

But will it bring you results?

Not really.

As I always say, pretty words don’t sell. Or, in the case of content marketing, don’t bring results.

AI copywriting software and tools can certainly churn out thousands of words, but that’s not what you need.

You need words that are built around what your target audience is actually googling. That show empathy (try getting a robot to do that!), bring value, say something new or from a different angle, and that work together with the rest of your marketing strategies (more on that later). 

You can’t expect software to do all that. At least, not until the robot revolution is actually here.

CONTENT MARKETING MYTH 8. Once you post it, your job is done

For the highest chances of reaching Google’s first page and get your article seen by more and more of your target audience, you need to help it gain traction.

Posting it, forgetting about it, and hoping for the best is such a counterproductive content marketing myth!

For example, I recommend sharing it in your newsletter and your socials, with a caption that actually makes your audience want to open it (not ‘check out our new article’. That’s boring AF. More like: ‘We know you love dungarees as much as we do, but are you actually making the most of them? Here are 7 different outfits you can create with the same pair.’)

CONTENT MARKETING MYTH 9. I should only focus on one type of content 

You’ve probably heard it before, but no: you should never put all your eggs in one basket, and content marketing is no exception.

Not only is it safer to diversify your efforts (for example, whenever the Instagram algorithm changes, many brands struggle to reach as many followers as they did before): it allows you to complement each tactic.

• Have a blog

• Be active on socials… and share your blog posts there

• Create videos… and add them to some of your articles and social media posts

• Have a newsletter… and share the best blog posts, too

You get the gist.

CONTENT MARKETING MYTH 10. I haven’t seen any results in two weeks: this strategy doesn’t work

Content marketing isn’t a game of UNO: it’s a D&D marathon.

In other words, it’s a long-term game.

You’re basically growing an audience, and especially one consisting of cold leads. You’re slowly helping them move down the funnel. And don’t forget that most of the results on Google’s first page are +2 years old. *

Got it?

Then OF COURSE you can’t expect such quick results!

Give yourself time, but don’t get discouraged. You shouldn’t just post an article and spend a year waiting for it to rank. Keep being consistent for months by publishing more blog posts regularly in the meantime, and you’ll definitely start seeing results if you’re doing it right (no more company news!)

*Full disclosure: I’ve actually had blog posts rank after a month and even… a week! But that’s most certainly not a given and can never be guaranteed since there are over 200 ranking factors that come into play, so be patient.

CONTENT MARKETING MYTH 11. It’s a waste of money/time

If this content marketing myth crossed your mind even for a split second, it’s probably because you used to believe some of the previous ones, too.

If you made your ‘content marketing’ all about yourself, then of course it isn’t working.

You haven’t shared your articles on socials? Haven’t used keywords? Didn’t write with your audience in mind?

Then you just can’t expect the juicy results I talked about earlier.

When done right, content marketing can result in:

• 67% higher lead generation

• 97% more inbound links

• 434% more indexed pages

• An SEO boost to your entire website

• Growing your audience

• Helping it move down the funnel

• Building trust

• Increased brand recognition (70% of consumers prefer learning about a brand through blog posts rather than ads!)

• More content to complement your social media and newsletter

Let’s create the right content marketing strategy for your badass female-founded business 🔥

Now that we’ve debunked all these content marketing myths and you understand the importance of this strategy, are you ready to get it right? 

Don’t waste time going in the wrong direction with your blog… nor writing the blog posts that no one will find or read.

When you invest in my content marketing and blog writing services for female entrepreneurs, I’ll create a strategy to attract your target audience, retain it, and move it down the funnel.

That way, you’ll build trust and stand out against your competitors. Not only that: you’ll become the FIRST one your audience thinks about when they’re actually ready to buy. Nice one!

More #crafty blog posts on this topic:

A Blog on Your Business Website = A City that NEVER Sleeps

You’ve set up your business. Created a website for it. Perhaps you’ve even been trading for a while (yay!). But have you got a blog on your business website?

If you haven’t, your website is like a small village in the middle of nowhere: while those who manage to find it might end up having a great time, it’s freakin’ hard to find in the first place.

But when you add a blog? I can already see the neon signs and hear some irresistible music from here.

Why a website without a blog is like a remote village (and a missed opportunity)

Regardless of whether you personally prefer smaller and quieter places (I actually do) or big cities for your holidays or day-to-day life, remember: we’re talking about business opportunities here!

So, why am I saying that a website without a frequently updated blog is like a remote village?

Only a bunch of roads

Your website is not easy to find as only an extremely limited number of roads can take your target audience there.

And by roads I mean your possibilities to show up on Google for what they’re actively looking for.

Without a blog, you can only rely on your main website pages (e.g. home, about, services, etc.).

However, there’s only so many keywords you can optimise them for!

What about all the other things your target audience is going to type regarding your services, products, and industry?

Remember: only 4% of your website visitors are actually ready to buy. By not having any content for the other stages of the funnel you’re actively missing out on the remaining 96%.

Not many signs

Sometimes, tourists or adventurous friends on a road trip might not be specifically looking for a town or attraction. 

However, if they see a glamorous sign telling them that they’ll find this unmissable stop in a few miles, they might very well decide to check it out.

We’re talking about backlinks here.

Realistically, who’s going to link to your about page? Or your contact page?

Yep, I can almost hear some crickets chirping in the distance.

Shops close early

The summer season at that little village is short lived, and there isn’t much to do for long.

Here’s the thing: you might have collaborated with the best website copywriter (cheeky mention) who has used the perfect SEO keywords and tricks to help you rank.

However, if you’re never ever going to add anything new to your website, competitors with a freshly updated blog will still do better than you.

This is because fresh content is one of Google’s ranking factors.

If the search engine sees that your website was last updated when Facebook was still the coolest social media platform (sorry, Zuck), it won’t prioritise it.

How a blog on your business website will turn it into a city that never sleeps

All kinds of street food after your night out, open diners with a light that makes you feel as if you were in an Edward Hopper painting, music, dancing fountains… whether to you the city that never sleeps is New York, Las Vegas, or a different one, you get the gist.

So many roads take you there

It doesn’t matter whether you’re travelling south, north, east, or west: you ARE going to get to this city! 

No easy-to-miss roads, no muddy terrain… it’s easy-peasy to get there. That’s what a frequently updated blog does to your business!

To begin with, you have the same opportunities to attract customers via Google as most websites without a blog: five or six main pages.

Things start to change when you decide to blog once a week. Assuming that you’re going to optimise every single one of those articles for SEO, by the end of the year you have 52 more keywords. Aka… 52 extra chances to rank. 

52 additional roads that can lead your customers to you instead of your competitors.

IT. NEVER. SLEEPS.

The best thing about all these extra chances to rank? They don’t expire!

They’re always there working for you in the background, 24/7. 

Much like that all-night diner whose flashing neon signs attract customers when all other doors are closed.

And, by blogging on your business website on a regular basis, you’ll also show Google that you have plenty of fresh content.

It’s impossible to miss all those signs

Regardless of whether they already were on one of those roads or not, there are so many signs in that area that your customers are bound to find themselves in that big city anyway.

And yes, we’re still talking about backlinks.

Did you know that when you blog on your business website you get an average of 97% more links?

Don’t sound that surprised!

After all, we’ve already established that it’s rare for someone to want to link to your standard website pages.

When you share insightful content on industry-related topics that your target audience is interested in, they’ll be much more likely to link to it. 

Not only them, but other people writing about those same topics and deciding to use your blog post as a reference.

Plus, collecting backlinks will boost the SEO of your entire website, too.

Your tourists will take and share more holiday pictures

In our city that never sleeps, there’s an extremely Instagrammable cafe: it gets most of its customers after their friends post pictures of their flower-covered swing underneath a neon sign. Oh, and a flower shop whose compositions are so dreamy that everyone will always tag them in their photos.

When you blog on your business website, you also get to make the most of social media.

Just like they wouldn’t really link to them, who other than your most supportive family member would want to share your standard website pages on their social media?

If you’ve written an insightful, interesting, or entertaining article, on the other hand, some of your target customers will want to share it with their friends or colleagues. 

Basically, more people will find out about your business beyond your own social media and search engine opportunities.

There’s something for everyone

Sure, a few people might find the village’s only shopping centre interesting, but what about those who were hoping for a night out? And those who wanted to discover something new in a museum? 

When you blog on your business website, your virtual city that never sleeps truly has something for everyone. And by everyone I mean every stage of the funnel, not just the 4% of your visitors who are ready to buy.

After all, over 80% of Google searches are informational, which means your target audience is way more likely to start their journey by typing ‘should I switch to slow fashion’ than ‘sustainable dresses for sale’.

By blogging on your business website regularly, you get to target EVERY. SINGLE. STAGE. of the sales funnel.

What does this mean in the long run? 

Keep reading.

It’s the first holiday destination people will think of next time they have time off

I’ll say it one last time (for today, at least): 

96% of your website visitors aren’t ready to buy. But, if you give them valuable content and establish yourself as an expert in your field, guess who they’ll buy from when they’re finally ready? 

Not that competitor whose website is all about themselves. Not the one with a blog on their business website that only involves boring company news.

YOU.

The one who’s been sharing high-quality content for them on a regular basis, of course. 

How my blogging services will turn your female-founded business website into a city that never sleeps

You don’t have to continue being that tiny village that’s impossible to find! Still, don’t waste time and money going in the wrong direction.

My blogging services for ambitious female entrepreneurs will put your offer right in front of your dream customers’ eyes.

By creating customised and SEO-friendly content for them, I’ll smoothen your funnel, build trust, and turn you into THE go-to solution for your audience.

Basically, as long as you’re happy to answer my questions so that I can position you as a thought-leading expert in your field, you can put your blog on autopilot and enjoy the results.

Ready to have a blog on your business website that helps you attract leads 24/7? A city that never sleeps.

‘Start spreading the neeeeeeews,

I’m blogging todaaaaaaay.’

More #crafty blog posts on this topic:

Should I Outsource Blog Posts as a Female Entrepreneur?

Was Oasis still together the last time you published an article on your website?

Then it might very well be time to outsource blog posts for your woman-founded business.

After addressing the two most popular concerns I’ve heard about this smart investment, I’ll cover the other main signs that show whether you need to outsource content writing and, most importantly, what benefits this will generate.

Can I outsource my blog?

Err… duh? Yes, of course, you can outsource your blog!

Unless you already have an in-house content writer or you’re a copywriter yourself, the answer is always: yes, you can AND SHOULD.

Outsourcing your blog will result in a strong content marketing strategy that will allow you to:

• reach a higher percentage of your target customers

• grow your audience

• boost your website’s SEO

• stand out against your competitors.

As I mentioned before, there are a couple of popular misconceptions around this investment, which is why I can almost hear you say: 

But, Giada!

#1 FEAR: “A freelance blog writer won’t be able to write about my industry.”

It’s literally our job to write about different topics, fields, and industries!

For example, I’ve written about digital marketing, home decor, slush machines, e-commerce, SaaS, meal kits… and this is IN THE PAST WEEK ONLY.

If anything, it’s riskier to write about your own industry when you’re part of it, as you’ll be more likely to use complicated jargon that will put off your readers.

At the same time, don’t think you can just leave your blog to a writer and forget about it altogether. Research skills aside, the reason why I can write about so many different industries is because I ask my fantastic clients for input.

This allows me to go beyond what can already be found on Google and position them as thought-leading expert in their field.

#2 FEAR: “It’ll sound different from my brand voice.”

NOPE.

As long as you give us a clear brief and show us relevant samples of your brand tone, blog writers like me can match it like chameleons.

4 tell-tale signs you need to outsource your blog posts

How can you tell if you should actually outsource your blog?

Simple: one (or more) of the following statements will ring true for you.

1. Your blog hasn’t been generating tangible results

When done correctly, content marketing is a game-changing strategy that will bring you more organic traffic via search engines, help you grow your audience, and facilitate the sales funnel.

If you can almost hear crickets when you click on yours, it’s time to outsource your blog posts.

2. You’re not a content writer yourself

Just because you used to be pretty good at English in school, it doesn’t mean you can write blog posts that drive results.

For this to happen, they need to be:

• Written specifically for your target audience

• Written from a marketing rather than literary or artistic perspective

• Optimised for SEO using the right keywords

• Part of a wider content marketing strategy

That’s why ‘content writer’ is an actual job title!

3. You haven’t got an in-house content writer

If you’re not a copywriter but you do have an in-house content writer, then you probably don’t need to outsource blog posts. 

However, if you don’t, how else do you expect to get results and an ROI?

Unless you’re happy to hire an in-house content writer and pay them a full wage every single month, outsourcing your blog to a freelance blog writer is your best option… and waaaaay more cost-effective (more on that later).

4. Your business blog hasn’t been a priority in… a while

Well, if you only blog whenever you remember about it and you simply churn out a quick article on the first topic you can think of, then it’s normal that you haven’t been getting tangible results.

However, I get it: planning and writing high-quality content takes a ton of time!

Outsourcing content creation will mean that you won’t have to worry about it anymore: someone else will make it their priority for you.

Now that we’ve covered the most common reasons why you might need to outsource your blog (guilty?), let’s get to the exciting part.

8 benefits you unlock when you outsource blog posts 

1. You won’t run the risk of ‘forgetting’ about your blog

When it comes to blogging (and preparing Bloody Marys for me, but that’s a different story), consistency is key.

The more you blog, the more opportunities you have to reach new members of your target audience, but… honestly?

Committing to one article a week is much better than going on a daily blogging spree for two weeks and then forgetting about it for three months.

When you outsource your blog, someone else will take care of it, and you can bet anything that they will stick to the number of articles that you’ve agreed upon.

2. You’ll get a content strategy rather than lots of standalone articles

Writing blog posts without a strategy is like attempting a few chords without knowing what song you’re playing: you might make a nice sound, but that’s about it. It won’t lead to much. Just like buying a couple of blog posts for £10 on Fiverr. 

You’ll get words on a page. 

Even worse, you’ll probably end up blogging about internal news like “We’re delighted to announce that we’ve just been nominated for…” 

Yeah, nobody cares.

When you outsource your blog to a professional blog writer, you’ll get an actual content strategy based on your USP, industry, and the interests of your target audience.

For example, when I write blog posts for my clients I focus on:

• Creating content for all the stages of the funnel (especially the top)

• Interlinking them to help leads move across its different stages

• Researching both popular and untapped topics for their audience

• Using the right keywords to help them show up on Google

• Retaining readers by turning them into followers or subscribers

• Bringing value with EVERY. SINGLE. BLOG POST.

3. Outsourcing your blog posts is more cost-effective than hiring an in-house content writer 

The average salary of a content writer in the UK is currently £22,510 (1). And don’t forget that you’ll need to pay for their holidays, time off sick, and equipment.

When you outsource your blog, you only pay for what you actually get.

As a freelance blog writer myself, I promise I pay for my own time off, laptop, and coffee (the latter would especially cost you a ton of money by the end of the year!).

On top of that, don’t forget that content marketing costs 62% less than traditional techniques and generates 3 times as many leads (2).

4. You’ll show your audience that you care about them

By having a blog that’s updated regularly with informational and educational content (no more boring company news!), you’ll show your dream customers that you want to start a conversation with them.

Your brand is NOT all about blowing its own trumpet! 🎺

It’s about bringing value to its audience and welcoming them into its world.

5. You’ll attract more people via search engines

Wanna know a secret? Well, it’s not a secret for content marketers, but it is for companies that insist on blogging about internal news or ‘February updates’.

Every single blog post is a new website page and, as such, a chance to rank for a different long-tail keyword.

For example, my main website pages are optimised for SEO keywords like ‘website copywriter’ and ‘blog writing services.

 However, thanks to my blog posts, I’ve managed to attract leads who were googling specific topics or questions like “why is my website not ranking” or “what does a copywriter do”.

And the best thing is... once those articles have been published and promoted, they will always be out there!

They’ll bring you leads even when you’re sleeping (without waking you up, of course).

To give you an idea, check out the case study for the blogging strategy I’ve created for a sustainable fashion website.

6. Your overall website SEO will be boosted, too

When you outsource content writing, you won’t only get lots of new chances to rank for new keywords: the SEO of your entire website will also benefit from it!

There are several ways in which blogging helps SEO, but, to give you an idea:

• An average of 97% more inbound links (3)

• More opportunities to add internal links

• Fresh content that shows Google that your website is still relevant

• An average of 434% more indexed pages

7. A blog writer will position you as an expert in your field

If you’ve finally decided to part with your hard-earned money to, say, get some coffee sent to your home every week, who are you more likely to buy from?

• Company A whose website is all about how much they love their industry

• Company B whose website includes a blog full of articles like “What’s the ACTUAL difference between light, medium, and dark roasts?” or “How to make the best coffee with your French press?”

Company B, right? 

That’s because their blog immediately shows that they actually know a freakin’ lot about their sector.

They’re not just saying “we’re passionate about the coffee industry” (boring and corporate): they’ve created a blog that welcomes you into their world and helps you make the most of it.

By doing the same, you can build trust and position yourself as a thought-leading expert in your field.

8. You’ll save a ton of time

Yes, coming up with the right strategy, researching keywords, and writing high-quality blog posts takes time. 

But guess what? That’s my job! 

You’re already badass at what you do, so why would you want to waste a few hours writing when you can outsource your blog posts?

Once you do, you’ll basically put your blog on autopilot.

All you have to worry about is sending me some quick bullet points and… enjoying the results.

How much does it cost to outsource blogging?

The cost of outsourcing blogging varies depending on several factors.

For example, your industry, how many blog posts you would benefit from every month, how long they should be, whether or not the writer would also be in charge of coming up with the actual strategy and content calendar, etc.

That’s why most content writers and blogging strategists quote per project.

Personally, I have a standard package for the Blog Business Booster🚀, my signature blogging retainer. Its highlights:

• blogging strategy and content calendar

• quarterly planning & strategy sessions

• collaborative topic idea generation

• 2 x monthly blog posts (up to 1,000 words each) based on your input as an expert and my additional, in-depth research

• Keyword research and SEO whenever possible

• More perks and bonuses to help you get the very best out of your investment and blog

  Currently £400 per month - Additional and longer blog posts will be quoted per project, if requested

Unlike on content mills like UpWork, you’re not just paying for “words on a page”: you’re investing in a strategy and consultancy to get some actual results out of your blog.

Outsource your blog to a writer & strategist for female entrepreneurs (moi!)

Realised it is indeed time to outsrouce your blog posts? Don’t waste your time and budget on crappy content written without a strategy.

Through the Blog Business Booster🚀, I’ll turn the website of your female-founded brand into a lead-generating machine. And position you as a thought-leading expert in your field.

That way, you’ll be THE name that immediately pops up in your dream audience’s minds when they’re ready to buy.

More #crafty blog posts on this topic:

References

1. (n.d.). Average Content Writer Salary in United Kingdom. Retrieved from https://www.payscale.com/research/UK/Job=Content_Writer/Salary 

2. (n.d.). Content Marketing Infographic. Retrieved from https://www.demandmetric.com/content/content-marketing-infographic 

3. Burnes, R. (2017, September 5). Study Shows Business Blogging Leads to 55% More Website Visitors. Retrieved from https://blog.hubspot.com/blog/tabid/6307/bid/5014/study-shows-business-blogging-leads-to-55-more-website-visitors.aspx 

What Is SEO Content Writing? Definition, Examples & Guide

Seriously, what is SEO content writing? Is it a complicated technique? A buzzword? A bird? A plane?

Actually, once you learn more about it, SEO content writing isn’t as hard as you might think, as a concept. In fact, it’s a marketing strategy that you can’t afford to miss out on as an ambitious entrepreneur.

The confusing bit is that you might have already heard about it but through other terms such as SEO blogging, content marketing, or blogging on your business website.

But, before answering your question ‘what is SEO content writing’, have you noticed how that term consists of two parts?

Let’s start by defining them separately to better understand the magic that happens when you put them together.

What is SEO?

SEO means search engine optimisation and consists of the practice of increasing both the quantity and quality of your organic website traffic through Google and other search engines.

This involves several factors. For example, whether your website is mobile-friendly, how fast it takes to load, if your contact details and information are consistent across the internet, etc.

However, the most famous and central one is keywords. Why?

Because that’s what your target audience types on Google, and that’s how they can (or can’t) find you.

For example, some of the keywords that are relevant to my business are ‘website copywriter’, ‘blog writer’, ‘freelance copywriter for hire’, and ‘copywriter UK’.

My main website pages are optimised for those!

What is content writing?

Content writing is an audience-oriented marketing strategy that has revolutionised the business world by replacing the old, corporate, blowing-your-own-trumpet mentality with a ‘let’s create valuable content for our dream customers’ approach.

Yes, it involves words, but content writing is slightly different from copywriting: while the aim of the latter is to generate sales, content writing is about attracting your target audience, retaining it, and building trust.

Sure, that will also lead to more sales eventually (duh!), but the writing itself isn’t usually built around the call-to-action to buy.

In fact, content writing mainly involves informational blog posts on relevant industry-related topics that your target audience cares about.

For example, if you sell a natural deodorant, the content writing strategy on your company blog could include articles on ‘the benefits of switching to a natural deodorant’, ‘all the harmful chemicals inside your store-bought deodorant,’ and ‘how to sweat less’.

Not company-focused articles on ‘our latest award’ and ‘what’s new at Natural Deodorant Ltd’.

Ok, then what is SEO content writing?

SEO content writing is a marketing strategy that uses keyword research to create insightful blog posts to attract and retain a company’s target audience.

Just like the definition of content writing, SEO content writing is about attracting your dream customers onto your website through these informational articles, turning them into a loyal audience, and, ultimately, generating more sales.

However, similarly to SEO copywriting, there’s a strong focus on keywords.

In fact, for your articles to be found by your audience, every single blog post must target a different long-tail keyword (consisting of three words or more).

Technically, ‘content writing’ and ‘SEO content writing’ should be synonyms: you can’t create a successful content marketing strategy without taking SEO and keywords into account.

Harnessing SEO content marketing on your female-founded biz website: 3 steps

So, what is SEO content writing in practice? It involves three main phases.

1. Creating an SEO content writing strategy for your target audience

As we’ve already established, a strong SEO content writing strategy involves a company blog on which you publish articles that your target audience will find interesting, useful, or entertaining (or all three at once).

It’s important to conduct some market and competitor research to find out what type of content they actually engage with.

While the blog posts will be related to your industry and products, it’s also helpful to brainstorm a few more specific areas and niches that you will cover. 

For example, if you sell coffee, you could write brewing guides for different types of coffee makers, recipes for different coffee drinks, and educational articles (e.g. differences between roasts, why coffee is called joe, etc.).

2. Performing keyword research

When coming up with a new topic, you must also find the keyword that best describes it. Or, sometimes, you can even look for keywords first and use them to generate topic ideas!

There are two main reasons why keyword research is… key, when it comes to SEO content marketing:

• In order to be found, every article must be optimised for a main one

• You’ll find out what your target audience actually types, which might not be what you would

In fact, you might be used to referring to your second-hand garments as ‘retro clothing’.

However, that term gets searched 1K – 10K per month, whereas people are clearly more familiar with ‘vintage clothing’ since they search it ten times more often (10K – 100K).

3. Writing SEO-friendly content

Once you have a topic and a good keyword, SEO content writing is about writing the actual blog posts for your human readers and optimising them for search engines.

A good SEO-friendly blog post has a clear heading structure to facilitate readability, sticks to that specific topic rather than trying to squeeze a much broader subject into a single article, and… doesn’t actually feel like it involves SEO, when your target audience reads it.

How SEO content writing benefits your business

If you have a business website, you need an SEO content writing strategy! 

(No blog page? Create it right now. You have one but it’s all about your company’s achievements? Turn it into an audience-oriented blog.)

The benefits of blogging for business with a strong SEO content writing strategy include:

• More chances to rank with every new blog post (which is also an indexed page)

• Higher SEO ranking for your overall website

• Higher conversion rates

• 67% more leads than websites without a blog

• Building trust

• Positioning your company as an expert in your field

• More content for your socials and newsletter

• Cheaper than PPC and higher ROI

• 70% of consumers learn about a brand through its blog posts rather than paid ads  

How I can help you with SEO content writing for your female-founded business 🙌

• No time to write?

• Not sure about how to optimise your blog posts to actually attract your dream customers from Google?

  With my blog writing services, I can create a strong SEO content writing strategy and write the actual blog posts on a regular basis.

  You just worry about enjoying the results.

More #crafty blog posts on this topic:

Why You NEED a Blog on Your Female-Founded Biz Website

Why you need a blog for your badass female-founded business? In a nutshell, because it’s a game-changing strategy to position yourself as THE go-to solution in your dream audience’s eyes, standing out against competitors.

Yes, even much bigger household names! 

And no, I’m not exaggerating. I also have a business blog on my website, and I update it regularly for all these reasons. 

How can blogging help solopreneurs and small businesses? 8 reasons why you need a blog

There are lots of benefits of blogging on your website, but let’s focus on the advantages that a business blog can bring to you as a woman solopreneur or female-founded small business.

An important premise, though: blogging helps a business only when done right. 

You can’t expect to post your company news and generate tangible results. Sorry, nobody cares.

A business blog should be a collection of articles on relevant industry-related topics that your target audience is interested in. 

1. A business blog helps you rank higher on Google

You might be used to thinking of blog posts as articles on your website, but don’t forget that every new post is also a new web page.

Not only does this make your entire business website meatier (and search engines love websites with tons of content!): it also gives you the fantastic opportunity to target a new long-tail keyword.

Here’s the thing: there are only so many keywords that you can target on your main website pages without turning it into a robotic text. 

Plus, that’s what most of your competitors are already targeting, so it’ll be pretty hard to rank for them.

For example, if you sell products like seitan chicken and fake beef, they’ll probably be something like ‘vegan meat’, ‘meat alternatives’, and ‘mock meat’.

Still, there are hundreds if not thousands of longer, more specific keywords that you’re leaving out, such as ‘how to cook seitan’, ‘what is the healthiest fake meat?’, ‘vegan chorizo recipes’, and so on.

By creating a business blog and updating it regularly, you’ll get to target more and more of them, unlocking new opportunities to rank higher than your competitors.

There are lots of other reasons why you need a blog to help your business website rank higher. From resulting in up to 97% more links than websites without a blog to showing Google that yours is up to date and relevant, a business blog is basically SEO on steroids.

That’s also why SEO and content marketing must work together.

2. You’ll reach more customers through socials

Blogging on your business website doesn’t also help you reach new people through Google and other search engines: blog posts are magnets on social media platforms, too!

There are two main ways in which you can harness their power:

• Integrate them with your social media strategy: share your blog posts and add a compelling, unmissable call to action (not a pathetic ‘Be sure to read our new blog post’. Rather something like ‘Tired of [insert problem here]? Same here. That’s why we’ve found 5 different solutions for you. Check them out!’)

• Encourage your readers to share them themselves and add social share buttons to your business blog

3. You can generate around 67% more leads

Now that you know why you need a blog to attract new website visitors through both search engines and social media, it’s unlikely to come as a surprise that you’ll generate more leads. 

67% more than websites without a blog, on average.

So, basically, unlike chucking lots of money towards random advertising efforts, blogging complements your inbound marketing strategy, too.

4. … and facilitate sales

Here’s a bitter pill to swallow: 96% of your website visitors are not ready to buy.

So, what can you do to help them make up their mind? You offer them high-quality and valuable content.

In fact, your average customers will consume 11.4 pieces of content before committing to a purchase. 

A business blog is perfect to show them your audience-oriented approach and how you’re writing about important topics to help them solve their pain-points.

Who do you think they’re going to choose when they’re finally ready to buy: you (with your up-to-date blog packed full of value) or that competitor that has never bothered putting out any content for your target audience?

5. By blogging on your business website, you’ll position yourself as an expert in your field 

Here’s the thing: anyone can write that they’re the, say, ‘best pizzeria in London’ on their homepage. 

Why should you believe them? 

After all, there are probably a few dozen pizza joints bragging about the exact same thing.

What you can do is use your business blog to show and prove your expertise. 

Show how much you know when it comes to your sector, how passionate you are about it, and how you use your knowledge to make your target audience a part of your world.

That way you’ll also build trust, which is always a critical factor for your dream customers when it comes to deciding where to spend their hard-earned money.

6. It shows your customers that you want to build a relationship with them

Having a blog on your business website is the difference between an impersonal self-checkout and a lovely chat with the shop owner who remembers your name and preferences.

Between a ‘gimme-your-money-and-f*ck-off’ and a genuine audience-oriented approach.

A business blog shows your dream customers that you’ve taken the time to write about the topics they were looking for and give them valuable advice about them.

So, here’s another reason why you need a blog: from the actual articles to the fact that you’ll share them on your socials to start a conversation, it’s proof that you do care about them.

7. You’ll have a ton of content for your socials & newsletter

As I mentioned before, you should always share your blog posts on socials. 

This will allow you to reach more people and promote them by helping them gain traction, but… psst! A business blog is also a lifesaver when you’re low on content for your socials.

Plus, you can include them in your newsletter, either as a round-up of the best recent blog posts or by creating a specific campaign for one of them.

8. Finally, another reason why you need a blog is that it’ll help you stand out against your competitors

At the end of the day, the moral of all the previous points is this:

From more leads to increased conversions and building trust, you need a blog on your business website to set yourself apart from your competitors, even bigger ones.

So, how do I start a blog for my female-founded business?

Now that you know exactly why you need a blog, what happens next?

Easy! I can help you create (and maintain) a successful company blog for your badass brand.

Put your business blog on autopilot with my blog writing services. After learning more about your business, I’ll create the right blogging strategy and write the actual blog posts while targeting the best keywords.

And you? Other than answering a few questions and sharing your expertise with me, you just worry about enjoying the juicy results that this strategy will bring.

Ready to start a blog for your female-founded business?

More #crafty blog posts on this topic:

11 Benefits of Copywriting Services for Your Female-Founded Biz

Before you write your own website copy or commission it to that friend of a friend who’s good with words, do your badass female-founded business a favour, and check out the benefits of copywriting (as in ‘professional copywriting services’).

When crafted and used correctly, these words have the power to attract your audience, generate leads and sales, and set you apart from the competition.

When they’re bland and written without a strategy?

They could actually work against you.

First things first: what exactly is copywriting?

Copywriting is a marketing strategy consisting of writing the right words to promote a business, convincing readers to buy a specific product/service or follow through with a call to action.

For example, copywriting involves:

• website copy

• landing and sales pages

• PPC ads

• promotional social media posts

• brochures

• leaflets

11 game-changing benefits of copywriting for your female-founded business

Now that you know what copywriting actually means, let’s see why you need it for your business and how it’ll benefit you in practice.

1. You won’t sound like yet another corporate website

How many times have you bumped into the same copy-and-paste sentences when checking out other brands online?

• “We are a company with over twenty years of experience in…”

• “We’re delighted to announce that…”

• “At [xxx], we pride ourselves on delivering…”

I mean, I get it: writing about your own business is WAY harder than it sounds. 

Since you clearly love what you do, you have a strong emotional connection to it, so you’ll probably want to tell your customers your entire company history and all the brand values that you’ve put together.

Sadly, that’s not what they want to hear.

And they most definitely don’t want to hear it in the same old ways they’ve seen thousands of times before.

When you write your own copy, that happens quite often since you might need to look at what other competitors are doing.

However, one of the advantages of copywriting services is that you won’t run the risk of sounding like them.

Copywriters don’t use repetitive cliches or typical business sentences that have been overdone.

We showcase your brand’s personality through compelling, audience-oriented writing.

2. A copywriter will make your offer clear and immediate

One of the most common copywriting mistakes to occur when someone who isn’t a copywriter writes some copy? 

A vague homepage. 

Or vague copy in general.

Copy that doesn’t immediately tell your audience exactly what you do and how this can benefit them. 

“We offer business solutions.”

What does that actually mean, though?!

I know what you’re thinking: “My business is too complex to be boiled down into a single sentence that summarises it.”

I promise you that no business is. 

Sure, you’ll still need to tell your customers a bit more about your different offers (and you can do so on your product pages, for example), but.... 

if you can’t tell your prospects exactly what you do and how it will benefit them AS SOON as they interact with you? You’ve lost them.

For example, a client of mine offers coaching services to identify his clients’ MBTI personality type, exploring its cognitive functions, and use his findings to help them use their MBTI type to their advantage in their life and career.

Too complicated to be summarised in a nutshell?

Not at all:

And that’s way more specific than “I offer coaching solutions”, right?

3. We use the power of storytelling

From the oldest tales to modern films, there’s no denying that humans love to tell and listen to stories.

That’s what we’re familiar with. They’re simple to understand. They’re compelling.

Even better? We remember them more easily.

Now, this isn’t to say that a copywriter will use the power of storytelling to write your entire company history on your homepage. Not at all.

I use it to make your dream customers a part of your story, except that… THEY are the hero.

Why is that?

1. There’s something that doesn’t feel right in their lives (if you’re a B2C company) or business (B2B) because they’ve encountered a pain point

2. You have the product or service that can solve it and was created just for them

3. Their life will feel much better once they make the most of it

A story with a happy ending.

That’s one of the most rewarding benefits of copywriting: it’ll allow you to generate more sales while welcoming your target audience into your brand story.

4. We make even the most boring things sound fun

I once received this feedback:

Not to brag, but I’m pretty freakin’ proud of it.

That’s one of the most reassuring benefits of copywriting: no matter how ordinary or not-at-all-glamorous a product is, we make it sound interesting and fun.

Once again, this is because I would never dream of wasting your website copy by listing meaningless features to describe your products.

On the contrary, I’d focus on how it can benefit your target audience. 

Rambling for dozens of paragraphs about all the specific features of a mezzanine floor would bore to death even someone who builds them.

But drawing your customers’ attention to how they’ll be able to make the most of all the wasted space right above their heads in the office?

That’s waaaaay more exciting!

5. You’ll sell without coming across as salesy

All the copywriting benefits that I’ve mentioned before (showcasing your brand’s personality, simplifying your offer, and telling a story) mean another thing, too: 

your readers will be entertained and interested, being compelled to buy without feeling like they’re being sold to.

’Cause let’s be honest: whether that’s a pushy sales rep on the street or a ‘BUY NOW!!!’ website section, nobody likes being sold to.

But you know what they like?

Having their pain points solved. 

And knowing how much better life will feel after that’s sorted.

6. Excellent copy will help your brand perception

After investing in professional copywriting services, the words you share online will sound like a friendly chat with your dream audience.

They’ll listen to you. They’ll want to know more. Most importantly? They’ll remember you.

You won’t disappear like the rest of the 5,000 marketing messages to which they’re exposed on a daily basis (yes, you’ve read that correctly).

For example, I’ve been fangirling over Innocent for years:

From their actual bottles to traditionally boring bits (like this cookie notice), they always stand out.

7. Avoid the consequences of bad writing

Did you know that, in the UK, 59% of customers wouldn’t use a company that has grammatical or spelling mistakes on their website and marketing materials?

You’d be surprised at how easy it is to drop a ‘could of’ instead of a ‘could have’, ‘your’ instead of ‘you’re’, or a wrong comma when you don’t do this for a living.

As much as they say that we shouldn’t judge a book by its cover, your customers will make their first opinion on your business within seconds of engaging with your website or marketing materials.

AVOID. GRAMMATICAL. DISASTERS.

One of the benefits of copywriting services is that you won’t have to worry about them anymore.

8. You’ll rank higher on Google and other search engines 

Nowadays, just like you’d expect any cafe to have at least one type of non-dairy milk, you should expect a digital copywriter to be SEO-savvy, too.

Search engine optimisation drives over 1000% more organic traffic than socials: why would you want to miss out on that?

If you’ve never heard of SEO before or you’ve only read a free article on where to place keywords, your website copy and blog posts are NOT going to rank, my friend.

Another key benefit of working with a copywriter? We can do all the keyword research and optimisation for you whenever we write for your website or blog.

That way, you will also get to reach more people through search engines without keeping on chucking hundreds of pounds towards paid ads.

9. Copywriting and UX go hand in hand

It’s not just your web developer and graphic designer who deal with UX.

Copy plays a massive role, too.

Be honest: would you have made it this far down this very same article if, instead of clear sections and heading, you had been met with something like this?

Probably not, right?

Let’s face it: you would have clicked away immediately.

That’s the same with your readers and website visitors.

When you hire a professional copywriter, we’ll write your copy in a way that’s easy to read, adding clear call-to-actions, headings, and direct links whenever needed.

10. When you outsource the copywriting side of things, you save a ton of time

Whether that’s spending weeks rewriting your entire website copy or hours on a well-researched blog post every week, you no longer have to worry about it.

Not even a little bit.

Nada.

You can just sit back and enjoy the results that your new copy or blog posts will bring (or take up a hobby or something).

11. You only pay for what you actually need

Unlike hiring a new employee, outsourcing your copywriting means that you don’t have to pay for my equipment, software, holidays, and pension (I mean, I wouldn’t say no if you randomly felt super-generous, but I normally cover all those costs myself).

All jokes aside, I know that, as a solopreneur or small business, budget can be tricky.

One of the benefits of copywriting services that are entirely outsourced is that you only pay for what you actually need… and when you need it.

Much more practical and cost-effective, isn’t it?

Here’s what the process is like when working with a copywriter

Another benefit of my copywriting services? Female-founded businesses becoming THE go-to solution in their dream audience’s eyes 🔥

Now that you know more about the benefits of copywriting, here’s how I can help you make the most of them:

• Website copywriting services: whether you’re creating a new website from scratch or realised that the words on your existing ones aren’t working, I’ll write new copy that’s both SEO-friendly and audience-oriented. That way, you’ll generate more relevant traffic and convert more visits into leads and sales. Ka-ching!

• Blog writing services: I’ll write industry-related and SEO-friendly articles on a regular bassis to help you grow your audience organically, smoothen the sales funnel, and position yourself as a thought-leading expert in your field

Ready to unlock all the juicy benefits of copywriting services?

More #crafty blog posts on this topic:

Benefits of Hiring a Blog Writer for Your Female-Founded Brand

Suffering from blank page syndrome? Has your company blog been gathering cobwebs? Then hiring a blog writer is definitely the right game-changing solution for your female-founded business!

Yes, not just your company blog itself: your entire business. 

From SEO to leads, here are the main benefits of hiring a blog writer.

1. A blog writer will turn your ‘company news’ into a successful content marketing strategy

Far too many companies have a “blog” (sorry, but the inverted commas are needed) that they use for company news. Then, the same companies dare to complain that ‘blogging doesn’t work’ because they didn’t get more website traffic nor converted it into leads and sales.

Who in their right mind would google ‘February Achievements of Company X’, spend some precious ten minutes of their lives reading about them blowing their own trumpet, and think “you know what? I can’t wait to buy from them!”?

That’s not how a business blog is meant to work, and a professional blog writer knows that.

A successful blog is one that’s packed full of articles on relevant industry-related topics that educate, entertain or answer the specific questions of a business’s target audience.

A blog writer will create a custom content marketing strategy and write about subjects that your dream customers are already googling, like ‘7 Easy Ways to Create an Urban Jungle in a Small Flat’ if you sell plants or ‘How to Choose Among Light, Medium and Dark Roasts’ if you’re there to fuel their coffee addiction.

2. You won’t have to worry about content creation or blank page syndrome

For a blog to give you tangible results, it must be updated regularly. Not once every few months when you magically remember about it.

However, coming up with so much high-quality content, performing all the keyword research, writing the actual articles, and uploading them together with some pictures… it all takes a freakin’ lot of time!

Plus, if content writing and SEO aren’t your thing, you’ll probably end up staring at the screen for longer than you wish.

When you hire a blog writer, they’ll take aaaaaaaaaall of that away from your workload.

3. They will create the right blog posts for your target audience (no fluff!)

A blog shouldn’t be used to write for the sake of writing. 

‘Oh, I’ve just written three blog posts about our new product!’ 

Ok, but does that actually benefit your target audience? Are they already interested in that topic?

If not, you’ve just wasted a few hours of your time.

Instead, one of the benefits of hiring a blog writer is that they’ll craft articles with your specific target audience in mind.

This goes beyond superficial misconceptions such as ‘I sell clothes so I’ll just write about fashion, catwalks, and trends.’ That’s too broad! 

What’s your USP, and who’s your target audience?

For example, if the clothes you sell are made ethically and in an eco-friendly way, as a blog writer I’d create content around topics such as: switching from fast to slow fashion, identifying the most sustainable materials, how to make clothes last longer, etc. 

See? If you’re virtually talking to eco-conscious customers, catwalks and trends that lead to tons of waste would certainly backfire.

4. They will help you rank for more keywords

A professional blog writer is also skilled at SEO. 

That’s why you won’t just get pretty words on a page: every single one of your blog posts will be optimised for a specific long-tail keyword and relevant variations.

After all, there are only so many keywords that you can realistically hope to rank for with your main website pages (e.g. if you’re a stationery store based in London but delivering worldwide, they’ll be something like ‘London stationery’, ‘stationery shop London’, ‘best stationery’, etc).

However, when you think that every blog post is also a new website page, you can now realistically target dozens of new keywords.

For example, ‘12 Stationery Gift Ideas for Your Writer Friend’.

If you were to blog once a week, that’s 52 new keywords by the end of the year!

5. They will boost the overall SEO of your small business website

The benefits of blogging for business go beyond these keywords. In fact, the right content strategy will help your entire website rank higher!

This is because:

• More website pages show search engines that you have plenty of relevant content;

• Websites with blogs receive an average of 97% more inbound links than those without them;

• You can easily add internal links that help search engines better understand your sitemap.

Find out more about how blogging helps your website SEO.

6. They will give you a ton of content for your socials & newsletter

Stop thinking of your blog, social media, and newsletter as three separate watertight compartments!

When you can rely on a professional blog writer, you’ll also have plenty of content to share on your platforms. 

7. They will increase your lead generation

Blog posts that are correctly optimised for SEO allow you to generate more traffic via search engines, but not just any traffic: the right one!

By attracting your specific target audience onto your website, a freelance blogger for hire will help you generate more leads. For example, whenever relevant, I add a call to action about subscribing to their newsletter at the end of the blog posts I write for my clients.

Sharing them on socials? Then you can generate even more traffic and leads!

To give you an idea, websites with blogs have a 67% higher lead generation.

8. They will help you retain your audience

Your customers are bombarded with thousands of marketing messages every day, so you most definitely can’t expect them to follow every single company. So how do you get them to pick you? 

You keep bringing them value with your content, and a blog is a fantastic way to do so, especially if you share your articles on your newsletter and socials, too.

9. They will position you as a thought-leading expert in your field

Before deciding to buy from you instead of one of your competitors, your audience needs to trust you. 

They need to think that you’re the very best at what you do. And how can you convince them?

Easy: you blog about relevant industry-related topics that showcase your expertise.

10. Collaborating with a blog writer is cheaper than an in-house solution

Another excellent benefit of hiring a blog writer is that they’ll only charge you for the blog posts themselves. That’s it. 

You don’t need to pay for their software, pension, equipment, holidays, or anything like that.

We do all of that ourselves.

11. A professional blog writer will free you up more time to focus on other aspects of your business

Finally, when you hire someone to write blog posts, you no longer have to worry about the writing and content creation side of things.

This will save you a ton of time that you can use to do whatever it is that you do best when it comes to your badass female-founded business.

Nice one!

Now that you know more about the benefits of hiring a blog writer, are you ready to unlock them?

I help ambitious women entrepreneurs and female-founded businesses become THE go-to solution in their dream audience’s eyes.

From planning the right articles to writing them and optimising everything for SEO, I can take care of your blog so that you can start seeing some actual results.

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