I’m going to assume that you already have a blog on your business website, yeah?

(‘Cause, if you haven’t got one, these are the benefits of blogging that you’re missing out on.)

If you leave it at that, however, your blog posts will continue to be in their own separate world rather than complementing the rest of your marketing strategy.

So, what’s a simple thing you can do to change that today?

Add social share buttons to your blog. Easy.

What are social share buttons?

Social share buttons are small icons that allow your readers to share your blog posts on their own social media.

Depending on what platform you’ve chosen for your website, you can find social share buttons for Facebook, Twitter, LinkedIn, or many more.

In some cases, you can even decide to show how many times an article has been shared on each of these platforms.

However, I only recommend this option for large and well-established publications that already rely on thousands of monthly readers.

4 reasons to include social share buttons on your blog

This small and quick tweak will help you tap into a whole new world of free marketing opportunities.

Here’s how.

Audience using social share buttons on a company blog

1. Social share buttons on blogs help you start a conversation with your audience

You want to strengthen your relationship with your dream audience, yeah?

Then the content that you put out shouldn’t be a one-way talk, but a two-way conversation with them. You’re not a lecturer with a PowerPoint!

If your content is engaging, your readers will want to continue this virtual conversation by sharing it on their own social media, perhaps by adding their thoughts on the subject, too.

Encourage that by having some clearly visible social share buttons on your blog!

2. You’re going to reach prospects that you wouldn’t have reached otherwise

There are lots of people out there who would LOVE the type of services or products that you offer, but they just haven’t heard about you in the first place.

Whenever someone shares one of your blog posts on their own social media, most of their friends and followers will see it, too.

Even though they didn’t even know your brand up until then, they’re now finding themselves on your website.

In some cases, they might even share that blog post themselves. Then their followers will see it too, and… you see where I’m going with this.

3. You can share your own blog posts, too

Once you add social share buttons to your blog, it’ll also be easier to share those articles on your own social media platforms.

And you should definitely do this because:

you’ll be offering more in-depth content to your existing followers
you can get a few re-shares by continuing the conversation on your own socials, reaching new potential followers, too

4. This will help your SEO

Even though social shares are not a direct ranking factor, adding these buttons to your blog can help your website’s SEO indirectly.

Why?

Because, as we’ve already established, social share buttons can help you reach more people:

if lots of users visit your blog post, Google is going to favour it because it assumes you’re sharing high-quality content that’s worth showing to more people
the more people see it, the higher your chances of receiving backlinks… and backlinks are direct ranking factors