I’m going to assume that you already have a blog on your business website (if you don’t, here’s what you are missing out on!). You’ve probably already noticed an improvement in your traffic and are attracting more leads. Nice one! You or your copywriter come up with fresh content and someone reads it. That’s it, right?
You must add social share buttons to tap into a whole new world of free opportunities. Let’s see how.
Start a conversation with your readers
The content that you are putting out there shouldn’t be a one-way talk, but a two-way conversation if you want to strengthen your relationship with your customers. You are not a lecturer with a PowerPoint, right? If your content is engaging, your readers will want to leave a comment, but some of them prefer to share the articles on their social media, perhaps adding their thoughts. Encourage that!
Social shares count towards SEO
Search engine crawlers are both dumb (hopefully they won’t hear me) and clever at the same time. They can’t simply know whether your content is good or not. You might have written a blog post that makes Shakespeare envious: crawlers won’t be able to tell the difference between that and a terrible article that is structured in a similar way. What they do know, though, is that if lots of people are sharing it it must be freakin’ awesome.
The strength of your links is now included by search engines as an algorithm-ranking factor: if you create shareable content (and give readers the opportunity to share it), your ranking is only going to benefit from it.
You are going to reach people that you wouldn’t have reached otherwise
Do you remember that time you mentioned something to a sibling without even paying much attention to it? And then they told mum, who told your gossipy aunt, who told the baker, who told the rest of the village? Yep, that’s pretty much how social media work: it’s unlikely that the rest of the village would have found out about it if it wasn’t for that piece of information being shared with the first person of the chain in the first place.
If someone shares your blog posts, their friends or followers might check out your website, or they might even share the article themselves. Then their followers will see it too and… Well, you see where I’m going with this.
So, to recap my Ted Talk:
Add a blog to your business website
Create quality content
Add social share buttons NOW