How Your Company Blog & Social Media Can Team Up

Hey, fellow female entrepreneur: do NOT think of your company blog and social media marketing as two completely separate channels that never meet! They’re not parallel lines.

Social media and blogging should actively complement each other.

So, if you’ve been posting occasional articles on the blog on your business website and working on your social media plan separately… think again!

First things first: not that kind of company blog!

The strategy that I’m about to explain to you is only relevant if your blog has a content marketing strategy behind it.

You know, if it consists of audience-oriented articles that entertain and/or educate your dream customers by tackling topics that are relevant to your industry.

Is your blog filled with company news instead? Articles like “Check out our new office” or “We’re delighted to announce that”?

Then don’t bother.

Because nobody is reading them anyway.

Ouch.

Sorry, but there’s no point in you wasting even more time by using these social media and blog posts together if these are the kind of articles you publish.

So, if that’s the case, start by rethinking your blog altogether and focusing on articles that bring value to your customers rather than stroking your ego.

Here’s how to create a successful company blog.

Once you’ve done that (or if you were already blogging with that strategy), keep reading.

How can blogging complement social media marketing?

Blogging can complement your social media marketing by giving you more long-form content to post and share with your audience, providing your followers with more variety and in-depth topics.

But that’s not all!

Let’s look into how social media and blogging can work together.

1. Blogging provides you with more in-depth content

Social media is about playing to the platform, so I’m sure you’re already posting snappy tweets, showstopping Instagram images and videos, or even some funny TikToks.

However, some of your followers are the exact same people googling the topics around which you’ve built those blog posts!

Sure, some of them will still find them on Google if you’ve optimised them for SEO correctly, but sharing them on social media will allow you to reach more people.

And you’ll keep your followers interested by giving them even more valuable content.

Just be sure to keep an audience-oriented approach when sharing links to your blog posts, though.

None of those “Be sure to check out our new article.”

What’s in it for them? 

For example, if you wrote an article on rayon fabric, you could write something like this when you share it on your social media: “Smooth as silk… but a lot more ethical! Discover how switching to rayon can make a difference for both your wardrobe and the planet.”

2. You can repurpose it, too

As well as sharing and linking to your blog post on social media, you can use snippets of it for future posts and pictures.

From quotes to data and pieces of information, an article will provide much more in-depth knowledge on a specific topic: use it for different bite-sized posts, too!

3. You can also post some images and videos that you created for that blog post

If you’ve created an infographic or a video to go with your article, don’t you dare waste it by using it only once!

Just like you’d post pull quotes from it or turn them into shareable pictures, you can add visual content from your blog to your social media, too.

4. Start a conversation on a specific subject

Here’s the thing with company blogs: people read them, bookmark them, fall in love with the brand behind them, subscribe to the newsletter that’s linked at the bottom… but they rarely comment.

I still recommend having a comment section at the bottom of your posts. After all, you don’t want them to feel like a one-way lecture.

But yeah, people don’t comment on them as much as they do on social media.

By sharing the same article on socials, though, you’ll get to start a conversation on that subject!

And you probably already know this but the more comments you receive on socials, the more your engagement levels will grow, and the more you’ll reach new users (the algorithm is fussy like that). 

5. Encourage people to share your blog on social media themselves

If you’re blogging the right way and offering actual value, it won’t just be you sharing your own articles on socials: some of your readers will want to do the same!

And that’s basically free marketing for you, as they’ll help you reach people who had probably never heard about you in the first place.

That’s why you should always have some social sharing buttons on your blog.

6. If your blog and social media are consistent, you can reinforce your brand

It goes without saying but I’ll say it anyway because waaaaay too many things are (erroneously) taken for granted when talking about blogs and social media: they should always be on brand.

From fonts to voice and visuals, someone who has been following you on socials should immediately be able to tell that a blog post is yours as soon as they land on it, and vice versa.

So, if you keep blogging and using social media in a consistent way, cohesively, and with a strategy behind them, you’ll appear as even more of a thought-leading expert in your industry.

Your brand will look legit and trustworthy, unlike those companies that are clearly winging both strategies.

And a strong, cohesive brand is much easier to remember, of course.

7. Social media marketing will help your blog, too

It’s not just blogs that can complement social media: it’s the other way around as well.

The more clicks it receives, the more Google will think that it’s worth showing it to more people.

So, even though they’re not a direct ranking factor themselves, social media shares and engagement will help you with SEO, too.

Need a hand with the blog posts for your female-founded business? 🙌

As we’ve already established, none of this matters if you haven’t got a blogging strategy and aren’t covering topics that are relevant to your target audience.

• Struggling to stick to a consistent schedule? 

• Not generating any organic traffic from Google because you don’t know how to optimise your articles for SEO?

I can help! I specialise in turning ambitious female entrepreneurs into THE go-to solution in their audience’s eyes.

Put your blog on auto-pilot, and start receiving words that’ll work wonders on your blog and social media platforms alike. 

More #crafty blog posts on this topic: