A Blog on Your Business Website = A City that NEVER Sleeps
You’ve set up your business. Created a website for it. Perhaps you’ve even been trading for a while (yay!). But have you got a blog on your business website?
If you haven’t, your website is like a small village in the middle of nowhere: while those who manage to find it might end up having a great time, it’s freakin’ hard to find in the first place.
But when you add a blog? I can already see the neon signs and hear some irresistible music from here.
Why a website without a blog is like a remote village (and a missed opportunity)
Regardless of whether you personally prefer smaller and quieter places (I actually do) or big cities for your holidays or day-to-day life, remember: we’re talking about business opportunities here!
So, why am I saying that a website without a frequently updated blog is like a remote village?
Only a bunch of roads
Your website is not easy to find as only an extremely limited number of roads can take your target audience there.
And by roads I mean your possibilities to show up on Google for what they’re actively looking for.
Without a blog, you can only rely on your main website pages (e.g. home, about, services, etc.).
However, there’s only so many keywords you can optimise them for!
What about all the other things your target audience is going to type regarding your services, products, and industry?
Remember: only 4% of your website visitors are actually ready to buy. By not having any content for the other stages of the funnel you’re actively missing out on the remaining 96%.
Not many signs
Sometimes, tourists or adventurous friends on a road trip might not be specifically looking for a town or attraction.
However, if they see a glamorous sign telling them that they’ll find this unmissable stop in a few miles, they might very well decide to check it out.
We’re talking about backlinks here.
Realistically, who’s going to link to your about page? Or your contact page?
Yep, I can almost hear some crickets chirping in the distance.
Shops close early
The summer season at that little village is short lived, and there isn’t much to do for long.
Here’s the thing: you might have collaborated with the best website copywriter (cheeky mention) who has used the perfect SEO keywords and tricks to help you rank.
However, if you’re never ever going to add anything new to your website, competitors with a freshly updated blog will still do better than you.
This is because fresh content is one of Google’s ranking factors.
If the search engine sees that your website was last updated when Facebook was still the coolest social media platform (sorry, Zuck), it won’t prioritise it.
How a blog on your business website will turn it into a city that never sleeps
All kinds of street food after your night out, open diners with a light that makes you feel as if you were in an Edward Hopper painting, music, dancing fountains… whether to you the city that never sleeps is New York, Las Vegas, or a different one, you get the gist.
So many roads take you there
It doesn’t matter whether you’re travelling south, north, east, or west: you ARE going to get to this city!
No easy-to-miss roads, no muddy terrain… it’s easy-peasy to get there. That’s what a frequently updated blog does to your business!
To begin with, you have the same opportunities to attract customers via Google as most websites without a blog: five or six main pages.
Things start to change when you decide to blog once a week. Assuming that you’re going to optimise every single one of those articles for SEO, by the end of the year you have 52 more keywords. Aka… 52 extra chances to rank.
52 additional roads that can lead your customers to you instead of your competitors.
IT. NEVER. SLEEPS.
The best thing about all these extra chances to rank? They don’t expire!
They’re always there working for you in the background, 24/7.
Much like that all-night diner whose flashing neon signs attract customers when all other doors are closed.
And, by blogging on your business website on a regular basis, you’ll also show Google that you have plenty of fresh content.
It’s impossible to miss all those signs
Regardless of whether they already were on one of those roads or not, there are so many signs in that area that your customers are bound to find themselves in that big city anyway.
And yes, we’re still talking about backlinks.
Did you know that when you blog on your business website you get an average of 97% more links?
Don’t sound that surprised!
After all, we’ve already established that it’s rare for someone to want to link to your standard website pages.
When you share insightful content on industry-related topics that your target audience is interested in, they’ll be much more likely to link to it.
Not only them, but other people writing about those same topics and deciding to use your blog post as a reference.
Plus, collecting backlinks will boost the SEO of your entire website, too.
Your tourists will take and share more holiday pictures
In our city that never sleeps, there’s an extremely Instagrammable cafe: it gets most of its customers after their friends post pictures of their flower-covered swing underneath a neon sign. Oh, and a flower shop whose compositions are so dreamy that everyone will always tag them in their photos.
When you blog on your business website, you also get to make the most of social media.
Just like they wouldn’t really link to them, who other than your most supportive family member would want to share your standard website pages on their social media?
If you’ve written an insightful, interesting, or entertaining article, on the other hand, some of your target customers will want to share it with their friends or colleagues.
Basically, more people will find out about your business beyond your own social media and search engine opportunities.
There’s something for everyone
Sure, a few people might find the village’s only shopping centre interesting, but what about those who were hoping for a night out? And those who wanted to discover something new in a museum?
When you blog on your business website, your virtual city that never sleeps truly has something for everyone. And by everyone I mean every stage of the funnel, not just the 4% of your visitors who are ready to buy.
After all, over 80% of Google searches are informational, which means your target audience is way more likely to start their journey by typing ‘should I switch to slow fashion’ than ‘sustainable dresses for sale’.
By blogging on your business website regularly, you get to target EVERY. SINGLE. STAGE. of the sales funnel.
What does this mean in the long run?
Keep reading.
It’s the first holiday destination people will think of next time they have time off
I’ll say it one last time (for today, at least):
96% of your website visitors aren’t ready to buy. But, if you give them valuable content and establish yourself as an expert in your field, guess who they’ll buy from when they’re finally ready?
Not that competitor whose website is all about themselves. Not the one with a blog on their business website that only involves boring company news.
YOU.
The one who’s been sharing high-quality content for them on a regular basis, of course.
How my blogging services will turn your female-founded business website into a city that never sleeps
You don’t have to continue being that tiny village that’s impossible to find! Still, don’t waste time and money going in the wrong direction.
My blogging services for ambitious female entrepreneurs will put your offer right in front of your dream customers’ eyes.
By creating customised and SEO-friendly content for them, I’ll smoothen your funnel, build trust, and turn you into THE go-to solution for your audience.
Basically, as long as you’re happy to answer my questions so that I can position you as a thought-leading expert in your field, you can put your blog on autopilot and enjoy the results.
Ready to have a blog on your business website that helps you attract leads 24/7? A city that never sleeps.
‘Start spreading the neeeeeeews,
I’m blogging todaaaaaaay.’
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