THIS Website Copywriting Mistake Is Costing You Business (Fix It!)

Rubber and pencil to fix one of the most common website copywriting mistakes

The words on your business website should be there to help you ATTRACT your dream audience and CONVERT those valuable visits into leads or sales.

Sadly, many companies fail at this because of some website copywriting mistakes. This one in particular is my pet peeve, especially since it’s actually SO easy to avoid once you know about it! 

Have you got it on your website, too? Let’s find out.

One of the most common website copywriting mistakes: a weak and vague opening

Your home page is sort of like your elevator pitch.

Does it feature the most overly complicated and ridiculously vague website copy? Then it’ll make your potential customers wish they had taken the (competitor’s) stairs instead!

Vague as to what you actually do…

‘Synergy.’ ‘Solutions.’ ‘Cutting-edge company.’

All the overused buzzwords of someone’s industry but… no clue as to what this company actually does. 

This is one of the most common website copywriting mistakes, so I’m pretty sure you’ve bumped into such copy yourself, at some point.

You land on the home page, are presented with a vague mission statement, have to scroll down for a few minutes in order to understand what this company actually sells, or… you don’t even bother scrolling down in the first place. After all, why should you? Your time is precious. 

If this company is already wasting it, it’s much more convenient to jump onto a competitor’s website that’s immediately clear about their USP.

… and vague as to who that’s for

If there’s one thing that’s worse than ‘solutions’ is ‘solutions for everyone.’

“We work with any company.”

“Our product is perfect for everyone.”

I totally understand that, when you’re a woman solopreneur or a female-founded business, it’s easy to get scared thinking that, by niching down, you could miss out on more sales.

However, the opposite is actually true!

When you try to please everyone, you please no one.

If your home page doesn’t immediately convey who your products or services are for, how can people identify with them?

Or, better: what problems or theirs can you solve?

Why this website copywriting mistake is costing you money

Here’s the harsh but absolutely necessary truth. Ready for the red pill?

Your customers don’t care about you. They care about what your products or services can do for them. 

If the above-the-fold website copy (aka what you can see before scrolling down) on your home page doesn’t tell them that, why should they bother with you?

They haven’t got time to scroll down and decipher your cryptic website copy peppered with cliches, buzzwords, and vague statements.

They need to find that out immediately and have a “hey, this is exactly what I was looking for” kind of moment.

If you try to appeal to everyone, nobody will experience it.

How to avoid this website copywriting mistake or fix your vague above-the-fold section [Be clear and specific!]

Example of a company that avoids this website copywriting mistake

Here are some actionable tips that will help you set yourself apart from your competitors and make the right impression on your new website visitors.

1. Reread your home page copy with fresh eyes

First of all, be strong and check whether or not this applies to your business website.

Open it right now. Looking at it as if you were seeing it for the very first time, ask yourself:

• Is my above-the-fold copy powerful enough to make my visitors want to scroll down to find out more?

• Is it clear enough for them to understand what I actually do and how this relates to them?

If not, don’t worry: we can fix this popular website copywriting mistake!

2. Make your first couple of sentences immediate and audience-oriented

• Start by reminding yourself who your specific target audience is. If you don’t know, you must definitely conduct some market research before tweaking your website copy

• Remember that the first thing your visitors should see once they land on your home page is a short but clear sentence that conveys what you do and how this benefits them

• If needed, some explainer copy to give them a bit more context

Once they scroll down, the rest of your home page website copy should be still clear, speak directly to your dream audience, and showcase how your products/services will solve their pain point.

However, you first need your opening to be show-stopping.

And trust me: this doesn’t have to be boring. 

You don’t necessarily have to say “We create meal kit deliveries for time-poor people” (although that’s still MUCH better than “We offer dinner solutions to everyone”).

Excellent copy can convey the very same concept in less predictable ways. For example: “Craving restaurant-worthy dishes but are short of time? We’ve got you!”

Then the explainer copy can give them a bit more context. 

3. Get inspired by websites with excellent above-the-fold copy

To get you started, here are some examples of companies doing it right:

It’s not a ‘reading solution’ or just another book subscription box. It’s for readers who want to discover new authors and more ‘underground’ stories rather than sticking to the most popular reads. 

And they don’t even have to waste time finding them, because this service will handpick them and send them straight to them.

This website is specific as to what they offer: indoor plants (not just plants, or gardening solutions… indoor plants only), and they manage to get you excited about using them to decorate your home.

This meal kit delivery company immediately showcases its focus on quick but healthy food to attract time-poor customers who don’t want to eat badly.

Facetheory clearly targets vegan and eco-conscious customers but makes it clear to them that this choice won’t mean compromising on the levels of quality and satisfaction that they’re used to.

Pretty cool, right?

Need help fixing other website copywriting mistakes for your badass female-founded brand? 🙌

Now that you’ve discovered what website copywriting mistake had been sabotaging you right from the start, is there anything else that needs improving?

• Start receiving tips and content prompts to connect with your dream audience through your marketing copy

• If you’ve realised your current website copy hasn’t been helping you attract more prospects and turn them into leads and sales, let’s replace it with words that will

More #crafty blog posts on this topic:

11 Business New Year’s Resolutions for Female Entrepreneurs

Whether or not you enjoy making personal new year’s resolutions is absolutely up to you. 

Some people prefer setting themselves specific goals, some others find it stressful and counterproductive.

Hey, you do you!

However, when it comes to your badass female-founded brand, business new year’s resolutions can make all the difference.

Screw unrealistic diets and all the new-year-new-me crap! 

Let’s focus on actionable business goals that you can implement this year to grow your brand, increase your income, and simplify your working day.

1. Stop trying to please everyone: define your target audience

I’ve said it before and I’ll say it again (louder for the people in the back):

When you try to appeal to everyone, you appeal to no one.

It’s an easy mistake as a business owner because you might be worried that fine-tuning your offer and marketing strategy will cause you to miss out on sales from other people.

Well, I beg to differ! It’s actually the opposite.

It’s much easier to concentrate on selling to the right person than to waste time and money with a random group of people that aren’t even interested in what you do.

Most importantly, your products or services should clearly solve someone’s problem. How can you do that if you don’t know who you’re selling to?

Start the new year by identifying your target customers and consider creating some buyers’ personas to keep them in mind more easily.

2. Create a strong(er) brand

Coca Cola, Nike, that little hipster café in town… Whether you like them or not, you can’t argue against the fact that they’re all strong brands.

It doesn’t matter if you’re a woman solopreneur selling services or a female-founded company shipping products:

for people to remember you and appreciate you, you must build a recognisable and memorable brand.

To accomplish this business new year’s resolution:

• Remind yourself how you can help your target audience and make it crystal clear to them;

• Revisit your website and logo: is the branding consistent, from colors to fonts and tone of voice?

• What are your ethos? Why did you decide to do what you do? What is your business mission?

• Create a brand story;

• As well as your business website, is your branding consistent across all of your social media platforms, too?

And as for the last point...

3. Be social (on the right platforms)

You really can’t afford to miss out on social media anymore.

If you aren’t on any of them, find out on what platforms your target audience is most active and get on them RIGHT NOW.

If you already are but it’s not going well:

• Stop seeing social media as a place to brag about your company’s accomplishments;

• Instead, create an audience-oriented strategy that brings them value;

• Remember the 80:20 rule: only 20% of what you post should be a direct promotion. The rest? Relevant content to educate and entertain your audience;

• Post consistently and interact with your followers.

4. Switch from a newsletter to an audience-oriented email marketing strategy

If you haven’t got a subscribers’ list, this could be the year where you finally create one.

If you do but it’s an old-style newsletter with boring updates about your company, you might want to reconsider your strategy.

After all, be honest: do you (personally) enjoy receiving spam from tons of companies telling you all about themselves?

If you want to stand out, one of the best business new year’s resolutions is to turn your newsletter into an audience-oriented marketing strategy.

Sure, you can still send the occasional promotion, but you want to focus on bringing value to your target audience just like you do with your other content.

5. Remember the importance of work-life balance

This is vital both for solopreneurs and small businesses with employees: 

a burned-out mind isn’t a productive mind!

• If you work on your own, remind yourself why you decided to start your own business in the first place (I bet that ‘to be in charge of my time’ was up on the list) and set some boundaries. For example, no checking emails after 5 pm and no more overbooking yourself;

• If you have some employees, stop texting them outside work hours unless the building is literally on fire. Respect their personal time and days off and encourage them to switch off whenever they’re not working. If you can implement or keep some working-from-home options even beyond the pandemic, I’d encourage you to do so.

6. Achieve the greenest version of your female-founded business

Personally, I have sustainability at heart and, since you live on my same planet, I hope you do, too. 

Is there any chance that you can make your business more sustainable and ethical, this year?

While this should be a personal responsibility, I’m sure you won’t mind me telling you that 33 percent of customers take sustainability criteria into account when choosing what and who to buy from… and that this trend is only expected to grow!

And this goes beyond a product itself: it’s also about your company as a whole.

7. Make your business website mobile-friendly

Over 60% of all Google searches are performed on mobile: are you really gonna risk a Russian roulette by having an old-style static website that doesn’t adapt to smaller screens?

Instead, implement a responsive layout so that your business website looks just as good and user-friendly on phones as it does on larger desktops.

8. Up your SEO game

Social media and word-of-mouth are still important, but they’re not everything when it comes to attracting new customers.

If you want to be found by people who’ve never even heard of your brand but are looking for the products/services that you offer, you need to make your business website easy to find for the right keywords. 

Simple as that.

Depending on your time, budget and current knowledge, one of your business new year’s resolutions could either be to learn or outsource SEO.

9. Subscribe to relevant blogs

If you want your audience to perceive you as a thought-leading expert in your field and to choose you over your competitors, you must be aware of what’s actually happening in your industry.

An easy way to do so is to subscribe to relevant blogs or Google updates. That way, you can be a step ahead of the game and be sure to write timely pieces of content.

10. Start blogging on your business website

Just like you’d go to other blogs for knowledge, guess what? So do your customers!

Not having a blog on your business website is one of the biggest mistakes you can make, but so is having one that’s all about blowing your own trumpet.

‘We’re delighted to announce…’ 

Well, we’re not delighted to read it. Soz.

Your blog should be a consciously created content marketing strategy where you blog about relevant industry-related topics to educate and entertain your existing audience. 

Even better? To attract new customers! Did you know that websites with blogs generate 67% more leads than those without one?

Plus, having a blog will do wonders for your SEO, since each blog post is a new page that allows you to target a new relevant keyword.

Here are all the benefits of blogging for business.

(Love the sound of it but... not sure where to start? Book a 1:1 session to get started with clarity, confidence, and a proper strategy)

11. Review your website copy

Now that you’ve identified your target audience, realised what problem of theirs you can solve and created a stronger brand, ask yourself: does my current business website reflect all this?

If it doesn’t, now it’s the time to change it.

You have 8 seconds to impress your visitors before they click away. 

Your target customers must be able to immediately find out:

• Who you are/what you sell

• What problem of theirs you can solve with your products or services.

Obviously, your website copy must also be optimised for search engines.

Not sure where to start? Check out my website copywriting services.

There you go: 11 of the best business new year’s resolutions to start these 365 days with a bang.

Found this helpful? Start receiving more tips, advice, and content prompts. My newsletter helps ambitious female entrepreneurs connect with their dream audience through their marketing copy.

More #crafty blog posts on this topic:

How to Rank Higher in 2025 [Boost Your Female-Founded Biz]

Just like you’d want a physical shop to be easy to spot in town, you should learn how to rank higher on Google so that you can aim for its virtual high street (the coveted 1st page).

This will allow your badass woman-founded business to generate more relevant traffic and leads from search engines.

But I know how confusing this all sounds if you’re not an SEO expert or copywriter.

Relax: I’ve broken it down into 8 actionable tips for you.

Let’s set the right expectations, though.

How long does it take to rank #1 on Google?

On average, it takes longer than a year to rank #1 on Google. In fact, 95% of new web pages don’t reach Google’s top ten within the first year.

The ones that do, on the other hand, tend to get there in a few months.

So, my advice is to be patient and don’t get discouraged. As long as you keep putting these tips into practice, at least.

8 SEO tips on how to rank higher on Google with the website of your woman-founded business

Let’s tackle one SEO aspect and tactic at a time.

1. Optimise your pages and website structure

Your website shouldn’t be something you’ve built or commissioned years ago and never touched again.

If you want Google to find it and navigate it effortlessly, you need to make it as easy as possible for search engines to do so.

• Make sure you have a clear website structure: relevant internal links, no broken links (you can check them here), and an up-to-date site map

• Target one main keyword per page: find it with a keyword research tool, use it strategically (for example, page titles, headings, image alt descriptions, and a few times within the actual text), and don’t target it on different pages so as not confuse Google

2. Put UX and readability before search engines

The Google BERT update was an unequivocal sign that this search engine is moving more and more towards user-friendly content rather than robotic keywords.

• Write for your users and then optimise for search engines

• Do so without compromising your readers’ experience: for example, Google will tend to prioritise the more grammatically correct and conversational “Best places to eat in London” over a clunky “Best restaurants London”. 

3. Understand and master your E-A-T principles 

No, we’re not talking about your culinary habits.

E-A-T stands for Expertise, Authoritativeness and Trustworthiness. Because Google wants to provide its users with the best website experience, it favours businesses with high E-A-T .

So:

• Make sure you offer error-free content, cite authoritative sources, and have a trustworthy contact and about page

• Try and get links from authoritative websites

• Don’t forget that Google can check the expertise of each page author, too

• Another thing that can penalise your E-A-T is if your business has lots of bad reviews: Google understands that your customers are not happy, so it’s not going to suggest your website to new users. While it might be the last thing you would have thought of, a campaign and strategy to improve sentiment around your business and your customer service can actually help your website rank higher, albeit indirectly⁠—crazy, I know! (1)

4. Be mobile-friendly

Why would you want to focus on computers only when 58% of all Google searches are done on mobiles?

Ever since what is commonly referred to as the ‘mobilegeddon’ update in 2015, Google has been unashamedly prioritising mobile-friendly websites.

After all, would you rather find an outdated static page on which you have to manually zoom in to read a single sentence or a dynamic and responsive design that adapts to your screen’s width?

Do your business website a favour, and run a Mobile Friendly test on Google: it will show you what you need to improve in order to let the search engine know that your website can perform amazingly on phones too. (2)

5. Optimise for voice search

I’m a bit old school: I prefer typing every single query—well, I am a writer, after all. My stepfather, however, is always bringing the phone to his lips for any question he’s got, and so are millions of people.

I can’t blame him: voice search is becoming more and more accurate and it allows you to multitask more easily.

Queries that are spoken out loud are going to be even more conversational than written ones, so, as I mentioned before, focus on user-friendly sentences and long-tail keywords.

Look at the ‘People also ask’ section on Google when searching for your most relevant keywords, add blog posts or pages that answer those questions directly, and use structured data markup if you feel like getting techy.

Also, optimising for voice search means optimising for mobiles, too: two Google crawlers with one stone!

6. Improve your page speed

We went from patiently waiting for our dial-up Internet connection to load in the early 2000s—I’ll never forget that iconic screeching sound!—to exiting a website if it doesn’t load within 3 seconds.

To be fair, though, it’s not just us humans who hate slow websites: search engines do too!

Since page speed is a direct ranking factor and post-early-2000s humans are impatient, you must ensure that your website loads fast.

Luckily, there are lots of free online tools that allow you to check its speed, such as Pingdom, GTMetrix, Experte, and Google’s own tool: they usually provide you with a score, an average load time and a list of what you should improve. (3)

7. Keep snippets in mind

Let’s go back to the basics. Before worrying about how to rank higher on Google, remember what you (and your audience) use Google for: to get information and answers.

While the search engine might not be able to give you the meaning of life—but everyone who’s read The Hitchhiker’s Guide to the Galaxy knows that it’s 42—it can give you pretty much anything else.

However, whilst multiple pages can answer the same question, only one gets the spotlight, aka the featured snippet.

Once you’ve familiarised yourself with your most relevant keywords and the most common queries and questions related to them, try and answer each and every one of them individually with separate pages, sections, headings, or blog posts that target that particular long-tail keyword.

One (or more!) of them might very well become the featured snippet for it.

8. Make the most of your blog

Guess what? 80% of all searches are informational (4), so you should really make the most of them by targeting your relevant keywords, trending topics in your niche and the searches that are associated with them!

The best way to do so is to have a blog page on your website and a freakin’ awesome blogging strategy, of course.

A blog allows you to rank for long-tail keywords, achieving an average of 434% more indexed pages than websites without one. (5)

Having a blog has lots of benefits that range from supporting your newsletter and social media strategy to establishing yourself as an expert in your field, but the most popular is probably the fact that it helps your website’s SEO.

Plus, as we established earlier, Google prioritises user-friendly pages and, especially, good content: make the most of your blog to provide top-notch content to your existing customers as well as to attract new users, show Google that your website has got all the answers and position yourself as an expert in your niche whilst ranking higher on search engines.

Now you know what to do, but don’t forget: SEO takes time!

Start implementing these tips on how to rank higher ASAP, and I bet you’ll see some juicy results in a few months. You’ve got this!

How my words will help your female-founded business rank higher on Google 🔥

When it comes to the words on your business website, I can help!

Or better: do aaaaaall the hard work for you while you focus on whatever it is you do best.

To help ambitious female entrepreneurs like you rank higher, I write:

• audience-oriented website copy that includes all the right SEO keywords while positioning you as the go-to solution in your dream audience’s eyes

• regular SEO-friendly blog posts to attract and retain your target audience organically, smoothen the funnel, and build trust

And you?

After answering my questions and telling me all about your business… you just sit back and enjoy the results!

More #crafty blog posts on this topic:

References

1. Booth, I. (2019, June 4). E-A-T and SEO: How to Create Content That Google Wants. Retrieved from https://moz.com/blog/google-e-a-t

2. (n.d.). Mobile SEO: the Definitive Guide. Retrieved from https://backlinko.com/mobile-seo-guide

3. Cojocariu, A. (n.d.). How Page Speed Affects SEO & Google Rankings | The 2019 Page Speed Guide. Retrieved from https://cognitiveseo.com/blog/22865/page-speed-seo/

4. Rayl, S. (2016, April 12). Informational, transactional & navigational: how different search engines affect how searches work. Retrieved from https://turnthepage-onlinemarketing.com/informational-transactional-navigational-search-engines-affect-how-searches-work/

5. Rampton, J. (2016, September 21). Why You Can't Afford To Ignore Blogging As Part Of Your Online Strategy. Retrieved from https://www.forbes.com/sites/johnrampton/2016/09/21/why-you-cant-afford-to-ignore-blogging-as-part-of-your-online-strategy/#656d3a8b2ab7

Konmari Method to Declutter Your Website: Does It Spark Joy?

Whether you’ve first found out about her through her programme, book, or the iconic ‘this does NOT spark joy’ meme, I hope we can agree that Marie Kondo is absolutely lovely and inspiring, right?

Her book, The Life-Changing Magic of Tidying Up, did exactly what the title promised: it changed my life (duh).

After getting rid of bagfuls of items and giving clothes to charity, though, I had a crazy idea: why don’t I apply the Konmari method to websites as well?

I obviously started with mine and obtained excellent results thanks to this new perspective.

So, I thought it would be fun (and extremely useful, obviously) to show you how to declutter your website with the Konmari method, too.

What is the KonMari method?

The KonMari method is a signature decluttering and tidying up strategy invented by Marie Kondo, a Japanese author, organising consultant, and TV personality.

It consists of getting rid of and then rearranging one’s belongings by category rather than location, holding on only to items that are either useful or that spark joy.

I’ve simply decided to apply the KonMari method to websites.

How to declutter your website with the KonMari method

You won’t need any rubbish bags, but you do need a strategy.

Here’s exactly how I applied the core steps of the KonMari method to my own website and how you can do the same.

1. Commit yourself to tidying up… your website copy & layout

The reason why we end up with such a messy house and so much clutter is that we’re used to tidying every once in a while or only discarding things once we notice that we don’t need them anymore.

That’s a vicious cycle.

Like Marie Kondo says, in order to tidy your house, you must set aside some time to do all of it in one go. Yep, that’s tough but 100% effective!

It’s the same when you want to declutter your website:

if you keep tweaking a paragraph every few months or replacing a photo whenever you feel like it, you won’t be able to see the bigger picture.

When you’re ready to declutter your website with the Konmari method, set aside some time to do the bulk of the work.

2. Imagine your ideal lifestyle… in business & UX

A tidy, clutter-free house has a different meaning for everyone, which is why it’s important to imagine your ideal lifestyle first.

That way, you’ll have a better idea of what’s standing in your way to get there.

For your website, this step can be translated into: what type of audience do you want to work with?

Start stepping away from the idea that your product or service is for everyone. That’s just background noise.

For example, I work with ambitious female entrepreneurs looking to become THE go-to solution in their dream audience’s eyes.

My services aren’t ‘for everyone’. A large company looking for a copywriter who will just blow their own trumpet with the same old corporate-sounding words wouldn’t know what to do with them.

Neither would a brand that only relies on social media.

So, who are your products and services for? And, being cheeky, who do you like working with?

For this KonMari step, you also want to think of the ideal experience for your website visitors. That’s when UX (user experience) comes into play.

What’s stopping your target audience from having the time of their life and finding exactly the information they need on your website?

Is it lots of pop-up ads? A complicated structure that forces them to go through four different pages to get to the bit they were after? 

Try and look at your website as if you were navigating it for the first time.

Even better, ask someone to review it for you (you need a brutally honest friend for this!), and make a note of this for later.

3. Finish discarding first… after a website audit

One of the most famous of Marie Kondo’s eye-opening rules of tidying is that you can’t do it when the place is still cluttered.

You first need to discard everything that you no longer want to keep.

Before you start tweaking your website copy or images (again), stop. If you really want to declutter your website with the Konmari method, you need to look at the bigger picture first and tackle EVERY. SINGLE. ITEM. individually.

Reread and look at everything that’s currently on it and make a note of what you don’t think works anymore.

You have an average of 8 seconds to impress your website visitors: you can’t waste them on vague or cluttered sections!

Which takes us to the next point… 

4. Ask yourself if it sparks joy… or, better, is it useful to your target audience?

Marie Kondo has gone viral for her signature process. She gets her clients to hold every object that they own and ask themselves, “does it spark joy?” 

When it comes to decluttering your website with Marie Kondo’s method, there’s an important difference:

you should NOT focus on what sparks joy to YOU, but rather to your target customers. Or, better, is it useful to THEM?

Every single element on your website should have a purpose. From pictures to copy, get rid of any fillers and redundant repetitions.

Most importantly:

• Make sure that your home page clarifies immediately what you/your product/service can do for your target audience: what pain point does it solve? How can it make their life better/simpler/more luxurious/etc.? (Here’s how to fix this common website copywriting mistake)

• Get rid of cliches and vague descriptions of what you do (hint: if it’s got ‘solutions’ in its name, it can probably be explained with a more honest and specific word)

• Are there any repetitions that you can remove?

• Can you spot any huge blocks of text? Divide them into paragraphs or sections with clear headings!

• Does each picture have a purpose, or is it just there to look pretty? Are your images and graphic elements consistent with the tone of your copy?

The thing that Marie Kondo leaves for last is the ‘sentimental items’ category. When it comes to decluttering your website with the Konmari method, this can only mean one thing: discarding the sentences or sections in which you keep bragging about yourself.

Sure, it’s good to mention your achievements somewhere, but they shouldn’t be your main selling point. Your audience should be at the centre of your online copy.

And, while it’s definitely helpful to put a face (or more, if you have a small team) to the name, people don’t care about your entire life story. Sorry. They want to know what your business can do for them.

So... tell them! Focus on that rather than impersonal values that don’t really mean anything.

Once you’ve followed all these steps, you’ll be left with only the copy and graphic elements that truly matter. 

Now you can look at your website with fresh eyes once again and decide whether or not each element is in the best place when it comes to UX and the sales funnel (this is the ‘tidying’ part).

For example, does your Sustainability section need to stay at the bottom of your Home, or could you turn it into a separate page?

Have you used a powerful call-to-value too soon? Perhaps you can move it to the final part of your sales page to really give a final nudge to your bottom-of-the-funnel prospects?

Good luck!

Enjoyed my KonMari method for websites? Get more tips that spark joy (and sales🙌)

I hope you’ve had fun reading my take on using the KonMari method on websites and, most importantly, that you’ve found it useful.

As well as offering website copywriting and blog writing services, did you know that I send weekly tips, advice, and content prompts to other ambitious female entrepreneurs?

Perfect for women solopreneurs and female-founded businesses looking to attract and connect with their dream audience through their marketing copy.

Sounds like you?

More #crafty blog posts on this topic:

Why Become an Audience-Oriented Business (It’s NOT About You)

As an SEO copywriter and content writer, I’ve been writing website copy and blog posts on all sorts of topics and industries but, as of this year, for one type of client: audience-oriented small businesses.

The kind of small businesses with the potential to go BIG in the eyes of their target market.

Lemme explain what audience-oriented marketing means real quick, and then I’ll show you how adopting this approach will improve your business dramatically and help you grow.

Let’s start with an example: business A or business B?

Say you’ve always bought fast fashion products and, after discovering the horrors behind this industry, you decide to look for your first sustainable t-shirts. 

You open business A’s website and are met with this message:

“We’re an award-winning company with eleven years of experience in the sustainable fashion industry, and we’re excited to introduce you to our new collection of ethical t-shirts.

Each product is made with GOTS-certified cotton and based on the ambitious vision of our creative team of designers.”

Then you open business B’s website:

“Do you keep promising yourself that you’ll take the first step towards sustainable fashion but are not sure where to start? Start here!

Each of our organic cotton t-shirts is unique yet versatile, perfect to create several outfits with what you already have in your wardrobe. Nice one!”

Which one sparks an epiphany and makes you think that they know exactly what you need: business A or business B?

Yep, business B’s website, right?

Your first impression doesn’t need to be about a company’s experience or mission, and let’s be honest: you couldn’t care less about whether or not they’re excited about something.

Company B, on the contrary, spoke to you directly.

They didn’t waste time by blowing their own trumpet, throwing difficult jargon at you, or describing vague product features: they told you exactly how their product can solve your pain point.

“But the other t-shirts can be versatile and do the exact same thing!”

Probably. But the company hasn’t bothered telling you that.

And you know what? You might not have consciously known what your pain point was to begin with, which is why leaving it as an implicit message wouldn’t have worked.

That’s what an audience-oriented business or copywriter can do: they identify the problem that was in the back of their customers’ heads but that they couldn’t quite figure out, and then they show them exactly how their product can solve it and benefit them.

So, what’s an audience-oriented approach in marketing?

In marketing, an audience-oriented approach means putting your target customers first, focusing on how your business, product or service can help THEM.

Basically, instead of boring them by telling them why you’re the best and your product is great, you focus on why you and your product are the best for a specific type of customer and on what you can do for them.

Less bragging (sorry!), more value.

Why choose an audience-oriented approach as a small business

Because new potential customers don’t give a crap about you. Again, sorry to break it to you, but that’s how the world works, unfortunately.

And… honestly? When you accept that they don’t give a damn about your company, that’s the turning point. That’s what you need to do in order to set yourself up for success.

This is because your potential customers only care about what you can do for them, and let’s be real: can you really blame them?

Even if you’re currently wearing your CEO, manager, or entrepreneur hat, put it down for a moment and think of yourself as a customer.

From the moment you wake up and look at your phone to when you watch TV before going to bed, you’re bombarded with ads and all kinds of businesses telling us to buy their products.

You can’t (and have no reason to) care about all of them!

However, if a business were to tell you about how they’ve got a solution to that problem that’s been nagging you for ages, of course, they’d have your attention.

So, the reason to become an audience-oriented business is to stand out against your competitors, grab your prospects’ attention before they bounce out of your website, stop them from pressing that ‘unfollow’ button on your social media… and win over and retain your target audience, basically!

To win the marketing game, we could say.

How to become an audience-oriented business

Ready to revamp your website and marketing strategy with an audience-oriented approach? 

First of all, start by reminding yourself who your specific target audience is. If you’ve never bothered researching it because ‘your product is perfect for everyone’, think again!

Then, identify what problems your product or service can solve for them. Does it save them time? Money? Does it help them live more comfortably? 

These are just general ideas: you should try and be as specific as you can.

For example, my blog writing services help small businesses go BIG in their target audience’s eyes by offering them insightful and valuable content while also generating more traffic through search engines, smoothening the sales funnel, and turning more visitors into leads and customers.

Once this is all clear for you, here’s how to actively become an audience-oriented business.

1. Create a social media strategy based on your dream customers

Is your feed all about your awards and how great you are? You might want to move that to your personal Facebook (I’m sure your mum and aunt will love to know). 

As for your business profiles, only 20% of your content should be promotional! (1). The rest? Posts that bring value to your target audience, either by informing them or entertaining them… or both at the same time, when you can.

Talk about things they care about, give them tips, solve their problems, and have an actual conversation with them.

2. Turn your newsletter into a personalised email marketing strategy

Your newsletter shouldn’t be a newsletter. It should be an email marketing strategy.

You know what? Maybe it shouldn’t even have ‘newsletter’ in its title as that could deter users from signing up or prompt them to unsubscribe after receiving it (2). Shocking, right?

Don’t just send them boring updates about your company. Talk to your subscribers about issues that you know they’re interested in, ask questions, answer theirs, and give value.

3. Make sure your website copy tells your customers how you can help them

As you’ve probably noticed with our initial business A/business B comparison, your website copy can make all the difference. 

You have around 8 seconds to impress whoever lands on it. Are you really going to waste that time by immediately telling them aaaaaaaaall about yourself?

For an audience-oriented website, remind your dream customers what their pain point is when it comes to your industry and show them how you can solve it.

Make sure they understand that you created your products or services with them in mind.

4. Blog to offer them valuable content to your target audience

Have you got a blog section on your business website? I hope you do, since there are so many blogging benefits!

However, you’re most definitely NOT going to unlock them by blogging about your company’s achievements.

Sure, you can occasionally announce something special or show some behind the scenes to humanise your brand, but your blogging strategy shouldn’t be about you. 

If you want to be an audience-oriented business, it should be about topics that your customers care about, as long as they’re tied to your industry and products.

Answer questions, create informational ‘how-to’ articles, and clarify their doubts while targeting the right long-tail keywords.

This will also help you showcase your expertise and give you more content to post on your social media and ‘newsletter’ (double win).

How I help audience-oriented small businesses

I have two core services that can help you position yourself as an audience-oriented business and start attracting the right customers:

• Website copywriting: I’ll make sure that your web pages instantly capture your dream customers’ attention and show them why your product or services are the best thing that has ever happened to them;

• Blog writing: I’ll help you reach and retain a much wider portion of your target audience, rank higher on search engines, stand out against your competitors, and smoothen the sales funnel

More #crafty blog posts on this topic:

References

1. Hall, T. (2020, October 6). The New 80/20 Rule of Social Media Marketing. Retrieved from https://www.inc.com/sophie-downes/remote-work-home-ergonomics-stress-back-pain-health.html

2. Silva, P. (2018, April 11). Why Newsletters Suck And How To Do Successful Email Marketing. Retrieved from https://www.forbes.com/sites/piasilva/2018/04/11/why-newsletters-suck-and-how-to-do-successful-email-marketing/#45b366820abd

Why Is My Website Not Ranking? 8 FIXABLE Reasons, Girl!

Hey, fellow female entrepreneur: I’m gonna get straight to the point. Your business website should actively help you generate relevant traffic so that you can convert it into paying clients.

Has it not been doing that? Can you NEVER find it when you google the keywords that best describe your type of business?

Then, I can see why you feel like banging your head against the keyboard—more or less literally—and screaming, “Just WHY is my website not ranking on Google?”

First of all, take a deep breath and relax.

Just because your business website isn’t there right now, it doesn’t mean you can’t reach the coveted first page of Google over the next few months.

There are many reasons why your website is not ranking. Statistically, the chances are that more than one applies to yours.

Luckily, they ALL have something in common: they’re fixable. Pinky promise.

9 reasons why your website is NOT ranking on Google

Here’s why your website isn’t ranking right now (and, most importantly, what you can do about it).

1. It’s a new business, or you haven’t had an actual website for it for very long

Well, if that’s the case, start being nicer to yourself, and stop expecting unicorns and rainbows. I mean it. 

If you’ve only just started out, it’s unrealistic to expect the same results as competitors who’ve been in your same industry for years or even decades.

Let me say this louder for the people in the back: 

SEO (search engine optimisation) takes time!

Once you launch your website, it’ll genuinely take a few months or even a year before it starts gaining traction and for search engines to actually trust it, even if you’ve optimised everything correctly. 

Think of Google as a cowardly dog. He isn’t immediately going to let you pet him. He’s going to smell your hand first and look at the owner to see if they’re already ok with you, right?

Likewise, search engines want to be sure they can trust you before showing your website to their users. They also need to understand exactly what it’s about, first.

SOLUTION: be patient, and start fixing the other reasons why your website isn’t ranking

Give yourself time, but, in the meantime, set yourself up for success by ensuring that you’re not making any other of the following mistakes.

2. Your business doesn’t exist anywhere else

Going back to the dog metaphor (I’m not feeling particularly inspired today), do you think he would trust you more easily if you were on your own or with its owner? Yep, the latter.

Same with search engines. 

If your business website is the only place where you show up online, it doesn’t sound so trustworthy. The result? Your website isn’t ranking on Google, of course.

SOLUTION: You need to really put your business out there.

How?

• Connect your business social media account to your website (most platforms include a social menu and icons)

• Register your business on all the relevant business directories for your industry: for example, TripAdvisor and OpenTable for restaurants, or We Love Florists for… well, florists. Duh

• Whatever your industry is, you can never, ever forget about the king of all directories: Google My Business

You know when you look up a company’s name and you see that square packed full of information, pictures, and contact details? With a direct link to their business website?

That’s Google My Business, and you absolutely need it RIGHT. FREAKIN’. NOW. if you want your website to rank.

3. Your business website is too slow

With certain activities, it’s best to take your time to enjoy them properly, like a walk by the sea, a three-course meal, or a relaxing massage.

Browsing websites, however, is not one of those.

Let’s get real: if your business website takes longer than 3 seconds to load, over half of its visitors will bounce away.

SOLUTION: run a speed test, and fix the problems listed in its report

To find out if speed (or, better, a lack thereof) is one of the reasons why your small business website isn’t ranking, you can try free speed tests like Pingdom.

Don’t worry: it won’t just tell you that your website is too slow and leave you to cry about it.

It will also show you what specific problems are causing this issue and how to fix them.

Or, if you already have a web developer, you can ask them to look into it.

Spoiler alert: the most common reason behind this sloth-like attitude is… pictures.

Obviously, having many high-res photos and graphics makes your business website visually appealing.

However, why would you need a 4000-pixel-wide image when only 1% of all computer screens are wider than 2560 px? 

Resize all images and, most importantly, compress them using free websites like TinyJPG.

Relax: this won’t affect their quality. It’ll just get rid of all the additional information and data that they carry but that you don’t actually need.

You can seriously save yourself a few MB per page with this trick alone!

4. Your website isn’t optimised for mobiles

58% of website visits come from phones! That’s over half of them.

Are these visitors getting the same experience as desktop users?

If they’re presented with a static page and painfully tiny text that they physically can’t click on, this is probably one of the reasons why your website isn’t ranking on Google.

SOLUTION: run a mobile-friendly test, and implement those changes

There are different ways to make your business website more mobile friendly.

Some of the most important ones involve the use of a responsive layout, high speed, and… having buttons that are large enough for your audience to click on them with their thumbs.

Again, you don’t need to rely on guesswork.

Use free tests like Google’s own version to find out if your business website is already mobile-friendly and, if not, what you can do about it.

Once again, if you have a web developer, you can look into it with them.

5. You haven’t taken UX into account

Who doesn’t love a good scavenger hunt?

The user who’s trying to find a specific piece of information on your website, that’s who!

The little crawlers and bots behind search engines care so much about the opinion of your human audience.

Honestly: if Google thinks they wouldn’t enjoy something, it’s not going to show it to them. They only want to give your audience (and their own users) the best of the best.

Well, is your website the best of the best when it comes to UX? If not, that’s probably the reason why your website isn’t ranking on Google at the moment.

User experience refers to how easy and pleasing it is to use it.

For example, do visitors need to click on five different pages before they’re able to access the information they’re looking for?

Not good.

Are they bombarded with pop-ups?

Again, not good. 

Do most people end up leaving it after a few seconds?

… You get the gist.

SOLUTION: test your UX, and modify your website accordingly

There are several ways you can do this:

• First of all, you can always ask a few friends to navigate it for the first time and give you some honest feedback. Honestly, that’s a great starting point! Even better if you can do that with someone in your target audience

• You can also try websites like Fivesecondtest, Optimizely, and Crazy Egg, or even an extension like UX Check

6. You haven’t got many backlinks

Backlinks are some of the tastiest SEO juice!

When an external website links to yours, it shows Google that other platforms are talking about your business.

A website with many backlinks from good sources (not those dodgy websites that try and sell them to you) will perform much better on search engines.

One of the reasons why your website isn’t ranking on Google is probably that you haven’t got many.

Not sure? Find out through a free backlink checker.

SOLUTION: start attracting backlinks

“Ok, Giada, how exactly do I do that?”

I hear you. Here are two strategies you can try:

• guest-posting: when you write an article for a different platform, they’ll usually publish it with a backlink to your own website. So, start pitching to those that are relevant to your business (more specifically, platforms and blogs that your target audience is already reading)

• blogging on your business website: more on that later (spoiler alert: it’s also one of the other reasons why your website isn’t ranking. Point #8!)

7. You haven’t invested in SEO-friendly website copy

Did you write your own website copy even though you’re not a copywriter? Or maybe you outsourced it to the cheapest one you could find, and they wrote it without a proper strategy?

No wonder your website isn’t ranking on Google!

Of course, your copy should always be written for your human audience first. However, if you want to attract them organically in the first place, you need to include on-page SEO, too.

Now, there are three main reasons why your current website copy isn’t helping you rank:

1. It doesn’t include keywords in the most strategic places

2. It does, but it focuses on the wrong ones (for example, they’re not what your target audience is actually googling, or they’re way too competitive)

3. It’s too short. Anything shorter than 300 words per page is classified as ‘thin content’ by Google, and that’s not good for SEO

SOLUTION: invest in professional SEO-friendly website copy

A professional copywriter will solve aaaaaall those problems by:

1. Using those keywords in all the right spots whenever possible and natural, such as page titles, headings, your main body of text, the first 100-150 words, image alt descriptions, URLs, etc.

2. Finding the right keywords for your specific audience, focusing on those you can realistically strive to rank for. For example, this could involve keywords that are slightly less popular but much more specific to your business, offer, and target audience

3. Writing copy that isn’t classified as ‘thin content’ (of course, there are exceptions: for example, it’s unlikely that you’ll need more than 300 words on your Contact page. However, the problem is when most of your website consists of ‘thin content’)

And don’t forget that professional copy won’t only help your website rank on Google: it’ll also convert those visits into actual sales! 

8. You’re not blogging on your business website

Are you using that Blog section to blow your own trumpet with internal news and achievements? Or—worse—you haven’t got one at all?

Well, this might very well be the BIGGEST reason why your website isn’t ranking on Google.

Mystery solved!

This is because a blog will bring you a ton of SEO benefits:

• It provides fresh content, which shows Google that your website is still relevant

• It creates more indexed pages, which results in a bigger website packed full of information

• It allows you to target many more keywords and, therefore, attract your audience at different awareness stages

• It gives you plenty of opportunities to include internal links, which help Google understand your website structure

• Going back to point #6, websites with a blog receive up to 97% more backlinks (read that again) than websites without one

Plus, there are many more benefits to having a blog on your business website, from establishing yourself as an expert to smoothening the sales funnel.

However, since we’re talking about ranking on Google, I can’t stress just how BLOOMIN’ helpful it is for SEO.

SOLUTION: start blogging for your target audience

And I’m not talking about company news or articles written without a strategy.

You need to learn how to:

• create a company blog that brings value to your audience

• write SEO-friendly blog posts

Or, even better: focus on whatever it is you do best with your business, and outsource your blog to a professional content writer.

How My words will help your website rank higher on google✨

Now that you know the reasons why your website isn’t ranking, there are many issues that you can easily fix yourself (it’s not that bad, is it?).

As a copywriter for female entrepreneurs, I can help with two of the main ones, though:

• With my website copywriting services, I’ll create compelling texts that target the right keywords for your audience, optimising them for both search engines and actual conversions

• My blog writing services will help your website rank higher for more industry-related keywords while growing your audience, smoothening the funnel, and making you stand out against your competitors

Instead of keeping on wondering “why is my website NOT ranking”, let’s do something to fix it so that you can start reaching your target audience organically. We’ve got this!

More #crafty blog posts on this topic:

How Exactly Blogging Increases Lead Generation by 67%

You’ve heard that blogging increases lead generation but you can’t get your head around how that page where you post your company news can do that?

Well, you’ve heard correctly.

It’s absolutely true that blogging generates more leads. However, your company news will not. 

Let me clarify this before we look at blogging as a lead generation strategy.

Why do you need a content marketing strategy to generate leads through your blog?

To generate leads through the blog on your business website you definitely need a content marketing strategy first.

That’s what sets apart successful and highly converting blog pages from egocentric company updates posted sporadically (#sorry): a strong content marketing strategy that focuses on the needs of your target audience, not on blowing your own trumpet.

To increase lead generation through your blog, you must write articles that cover relevant industry-related topics that can be interesting or useful to your target audience specifically. 

For example, if you sell candles, you could write blog posts about ‘The best candle scents for insomnia’ or ‘How do you decorate a room with candles?’

Now that we’re on the same page when it comes to blogging on your business website, the initial question still remains (how does blogging increase lead generation?), but we’re ready to tackle it without misunderstandings.

6 ways in which blogging increases lead generation

On average, websites with a blog generate 67% more leads than those that haven’t got one. 

Crazy, right?

One of my favourite things about blogging for business is that it’s such a versatile strategy and brings you lots of different benefits. 

As for lead generation, it also increases it in several ways.

1. Direct SEO: blog posts generate more traffic by targeting more keywords

Every blog post that you publish is also a new indexed page on your website. As such, it has the potential to rank on Google if you target a specific keyword and optimise the entire article for SEO.

Think about it! 

There are only ten organic spots in the coveted real estate that is the first page of the SERP (search engine results page).

With all the other competitors targeting the same keywords that you’ve used to optimise the four or five pages on your website, the chances of ranking for them are fairly low, especially if your business is still quite new.

However, if you blog twice a month, you have 24 different keywords that you can try and rank for by the end of the year.

Blogging once a week? 52.

Much higher chances to reach the first page of Google, right?

And this is not only because of the number of keywords: it’s also due to how targeted and specific they are.

With blog posts, you should aim for a different long-tail keyword every time, one that consists of three or more words. Like ‘benefits of succulents’ and ‘how to grow succulents’ instead of the overused ‘succulent’.

When a user who—this is important—is already interested in your industry notices your blog post after googling a question or a query, they’ll find themselves on your website.

Remember: they weren’t directly looking for it. They wouldn’t have googled your company name. But they’re on it now. 

And, after reading your article on the benefits of succulents, they’re going to realise that you actually sell succulents. Handy!

Perhaps you even have a newsletter where you offer tips on how to care for them? Sign me up!

2. A blog boosts the SEO of your entire website

Remember when I said that it’s harder to rank on the first page of Google for shorter and more popular keywords?

Good news: blogging regularly increases your chances of outranking your competitors when it comes to the rest of your website, too. 

There are several ways in which blogging helps your website’s SEO:

• It results in an average of 434% more indexed pages than websites that don’t blog, showing Google that you’ve got plenty of useful content for your audience

• It shows search engines that you update your website regularly and that you aren’t going to give outdated information to their users

• It allows you to add more internal links

• It helps you attract more inbound links

Basically, as well as by ranking for more long-term keywords, blogging increases lead generation by improving the overall SEO of your website and helping it rank higher.

3. It allows you to include more contextualised calls to action

Your blog posts shouldn’t be hard sales: they should genuinely focus on providing useful information or entertaining your readers. 

However, they still offer you plenty of opportunities to add internal links to your products and organic calls to actions to turn those readers into subscribers or followers.

Another great benefit of blogging on your business website is that you can target customers at every stage of the sales funnel. 

If someone is still dipping their toes into the world of sustainable fashion, a ‘buy now’ CTA at the end of your article introducing the problems with fast fashion would be completely out of place. Not likely to convert at all.

It would make a lot of sense in your blog post on ‘the best sustainable dresses for winter’, though, since it targets bottom-of-the-funnel leads.

In the first one, however, you could ask them to subscribe to your newsletter to receive more weekly tips on how to start making sustainable fashion choices. 

Which takes me to my next point...

4. It gives you more opportunities to generate leads by capturing email addresses

You most definitely don’t want users to find your website through a blog post and then leave empty-handed. 

Mind you, that doesn’t necessarily mean that they have to purchase a product immediately. Still, you should encourage them to do something, like following you on social media or subscribing to your newsletter.

You can either ask them to do it at the end of your blog posts or by having a pop-up banner that targets them before they leave.

Or, you know… both.

5. You get to reach even more people through social shares

To make your blog posts rank higher and reach more people, you shouldn’t just publish them and hope for the best. Nope. You’ve gotta promote them, my friend. 

One of the best tricks is to integrate them with your social media strategy and share them on your platforms.

By doing so, blogging increases lead generation by driving additional traffic to your website from social media:

• With your existing audience: they might not have googled the question that you’ve answered in your article just yet, but, when they see it on your feed, it tickles their curiosity, they click on it, and they find themselves on your website

• Through social shares: when someone who’s already following you shares your articles, their followers and friends get to see it, too. You do have some social share buttons on your blog page, right?

6. Blogging increases lead generation through backlinks, too

I’m going to say this as nicely as possible: nobody other than your supportive loved ones wants to link back to the blog post in which you brag about your latest award.

On the contrary, someone who’s writing about a popular topic in your industry might very well want to use you as a reference if your blog post features a juicy stat, infographic, unique angle, or interesting fact that they didn’t know about.

It’s not a coincidence that websites with blogs get up to 97% more inbound links than those without one. And backlinks help your SEO, too. 

As for how blogging increases lead generation through backlinks, it’s simple: if someone has mentioned you and linked to your website on theirs, their audience is much more likely to bump into you!

So, how does blogging generate leads?

Overall, blogging generates leads by increasing your website traffic, smoothening the funnel, and giving you more chances to convert these visits into subscribers or followers.

Hey, fellow female entrepreneur: need a hand generating leads through your blog?

Now that you understand how blogging increases lead generation, I bet you can’t wait to try this rewarding strategy yourself, right?

However, if you:

• don’t know where to start

• haven’t got time to write all that content yourself

• are not sure you can optimise it for search engines correctly and actually attract your audience

  I can take care of aaaaaaaall that for you with my blog writing services.

  I specialise in helping ambitious women entrepreneurs and female-founded businesses become THE go-to solution in their dream audience’s eyes.

More #crafty blog posts on this topic:

What Is SEO Copywriting? How It'll Boost Your Female-Founded Brand

“Ok, seriously: what is SEO copywriting, and why do I even need to worry about it?”

Well, in a nutshell?

If you don’t incorporate SEO copywriting when filling your website with words, nobody is going to find it when they look for the type of products or services you offer.

Intrigued?

Thought so.

Let’s make sure you no longer have to miss out on this ripe opportunity to generate organic leads.

Understanding SEO copywriting for your female-founded brand

To get a good grasp of what SEO copywriting is, let’s first check out the two terms individually.

What is copywriting?

Copywriting consists of writing words with the aim to advertise, sell, or convince an audience to follow through with a specific call to action (for example, it could even include signing up to your newsletter).

Some types of copywriting are:

• Website pages

• Online and print ads

• Brochures

• Leaflets

• Billboards

• Product descriptions

What is SEO?

SEO (search engine optimisation) is the practice of increasing the quantity⁠ but also the quality of your website traffic, making it easier for your audience to find it and have the best experience when navigating it.

Search engine optimisation involves both on-page and off-page tactics, including:

• Using keywords

• Attracting backlinks

• Mobile-friendliness

• Fast website speed

• Schema markup

…and much more. In fact, Google has over 200 ranking factors!

Is SEO important in copywriting?

Err, duh? It’s obviously not relevant for print ads, but SEO is super important in copywriting for the web.

From incorporating the right keywords to following the best practices to improve the experience of your website visitors (e.g. mobile-friendliness and speed), SEO allows your copy to help your website rank higher on Google and generate more organic traffic.

No more relying on paid ads alone to get leads!

So, what is SEO copywriting?

SEO copywriting is still the same as copywriting for the web but it also takes SEO strategies and best practices into consideration to help you attract your audience in the first place and then impress them with your website copy.

What SEO copywriting is not

Don’t get me wrong: even though SEO is involved, SEO copywriting is not about stuffing your web pages with robotic keywords or pushing your audience’s needs and UX into the background.

Your target customers must always be at the core of your website copy, and your copywriting should focus on converting these visits into leads or sales.

SEO is simply there to help you bring those people onto your website first.

Is SEO copywriting the same as SEO blogging?

Kinda, but not exactly.

Both SEO copywriting and SEO blogging rely on adding an element of search enchine optimisation to an existing strategy.

However, SEO copywriting is about conversions (selling or getting people to complete a CTA), whereas SEO blogging focuses on generating more traffic and smoothening the funnel by giving valuable content to your prospects.

All clear?

Now that you know what SEO copywriting is, you’ve probably already figured out why you need it, but let’s look at it properly.

How SEO copywriting will help your female-founded business grow

As an ambitious female entrepreneur, I’m sure you have an excellent offer for your target audience, but… not all of them have heard about you just yet, right?

Perhaps you’ve been relying on paid ads to drive traffic to your website and make yourself known.

Well, this is exactly where SEO copywriting comes into play!

By targeting the right SEO keywords, you’ll get to attract prospects who are looking for exactly the type of products or services that you offer but who don’t know your brand (yet).

Let me give you an example.

Imagine you’re a plumber in Liverpool, your business is named after yourself, and you’ve only recently started to trade.

Most people in your area don’t know your business name, but, once their sink starts to leak, they know one thing for sure: they need a plumber right now. 

So, what they’ll do is head to Google and type stuff like ‘plumbers in Liverpool’, ‘plumbing services in Liverpool’, or ‘plumber near me’.

If your website is correctly optimised for search engines and relies on excellent SEO copywriting, you’ll pop up right in front of their eyes. 

Now they’ve heard about your business, and… guess what? They’re on your website!

While the SEO side of things helped you get there, your audience-oriented copywriting will show them why you’re the best possible option for them.

Basically, SEO copywriting helps you drive more QUALIFIED traffic to your website and then convert it into leads and sales.

Why on earth have you been missing out on this juicy lead generation opportunity so far?!

Grab some SEO copywriting to turn your business website into a lead-generating machine 🔥

Since you’ve learned what SEO copywriting is, are you ready to start unlocking its benefits? Like getting more people to discover your website and brand without you having to waste hundreds of £ on ads every single month?

I can write the kind of audience-oriented and SEO-friendly website copy that will help your female-founded brand become THE go-to solution in your dream audience’s eyes.

More #crafty blog posts on this topic: