How to Make Your Blog Rank Higher... Before & After Posting It

The truth? Most companies say that they want to know how to make their blog rank higher on Google, but very few are willing to do everything it takes to facilitate this. 

Ok, now it sounds as if I’m implying something dodgy or drastic. 

I’m not. Pinky promise.

I’m just saying that ranking on page 1 of Google (which—spoiler alert—can NEVER be guaranteed, but more on that later) goes BEYOND writing the perfect SEO-friendly article and waiting for the magic to happen. 

Whether you’re writing these articles yourself or outsourcing them to a professional content writer, here’s how to make your blog rank higher and have better chances of reaching the coveted first page of Google… told by someone who’s been there multiple times.

Have realistic expectations when it comes to making your blog rank higher

First, let’s make sure we’re all on the same page, though, which may or may not be the first one on Google. Pun intended. 

✅ Yes, I’m freakin’ badass at what I do

✅ Yes, lots of the blog posts that I’ve written for my clients or my own blog have reached the first page on Google

✅ Yes, some are even the very first result or featured snippet for a specific keyword

But can I guarantee that ranking? 

❌ No. Absolutely not

❌ Nobody can

If anyone’s promising you the first page of Google and charging you for it, you’re getting scammed, my friend.

This is because, no matter how good you are at SEO writing, your ranking will also be influenced by other factors.

For example?

• Your competition

• How you promote your blog post

• Your entire website

• Google’s +200 ranking factors

Now, some of these are beyond our control.

Your main competitor and arch enemy might wake up tomorrow deciding to target the same keyword. Because they’ve been in business for longer and have a higher EAT (Expertise, Authoritativeness & Trustworthiness), they’ll probably rank higher for it.

You’ve got no control over it at this stage, so there’s no point in stressing about it, right?

Focus on what you can actually do to make your blog rank higher.

4 tips on how to make your blog rank higher on Google

And they include tricks that you should implement before, during, and after writing a new post.

1. An SEO-friendly blog post is still essential

Don’t get me wrong: while it might not be enough to guarantee a first-page ranking, a compelling article that is optimised for search engines (yep, just like the SEO-friendly blog posts that I write) is still vital.

This is the very basis of SEO blogging strategies. You ain’t going to rank without that!

There’s no point following my next tips if you’re not going to bother learning how to create SEO-friendly blog posts or commissioning them to someone who actually knows what they’re doing.

2. Promote your blog post

Just because you or your freelance blogger have hit the Publish button, it doesn’t mean that you shouldn’t touch that blog post anymore.

Tell your audience that you’ve got a new post for them!

Sure, some of them will eventually find out about it via search engines. However, in order for the blog post to rank higher, Google needs to be sure that its users are actually going to love it.

Basically, it helps if some of them have already engaged with it.

So, you could:

• Share your blog post on social media 

• Create a Pinterest-worthy image that introduces it and links to it

• Add it to your newsletter

This will result in higher traffic and engagement, showing Google that this blog post is absolutely amazeballs and, just like McDonald’s, people are lovin’ it. 

3. Make sure your ENTIRE website is optimised for search engines

Now, here’s the harsh truth.

Hopefully you’re prepared for it, but make sure you take a deep breath just in case.

Done? Ok.

If a Shakespeare-worthy blog post optimised by the king or queen of search engine optimisation is posted on a website with poor SEO? It still won’t rank.

Sorry to break this to you. Someone had to.

For a page on your website (in our case, a blog post) to rank high, you need to make sure that the whole thing is optimised.

For example:

• Is your website fast? Website speed is an extremely important ranking factor!

• Is it mobile-friendly, or is it one of those old static pages with tiny elements that are impossible to click on when browsing it on a phone?

• Has it got some relevant backlinks?

• Have you got lots of pages to show Google that, when it comes to your industry, you’ve got plenty of valuable content to offer? (If you blog regularly, you will!)

• Have you mostly got positive reviews associated with your business?

If you actually want to learn how to make your blog rank higher on Google, fix all these problems first before taking it out on the article itself!

4. Make your blog page user-friendly

“We tried blogging, but it was a waste of time and money,” they said…

and then it turns out that they’ve only been blogging about themselves instead of creating a successful company blogging strategy.

Or perhaps they had a blog page with a fancy grey font against a black background which made it a challenge to read the actual text, posted without any headings or paragraph breaks, too.

I can’t stress this enough: your blogs must be packed full of value AND easy to read! 

Certain stylistic choices might be great for the rest of your website or short pages, but be extra careful when it comes to your blog. 

• Writing in all caps? Hard to read

• Fancy font? Hard to read

• Weird colour scheme? Freakin’ hard to read

The design of your blog page should immediately make the reader feel at ease, NOT put them off from reading.

If they open your blog post because its fantastic title promised them the solution to their problem but they’re met with a huge block of text in a weird font… they aren’t going to bother.

Sorry.

They’ll just click away from it, increasing your bounce rate and drawing a knife through your SEO’s heart. 

If you’ve looked at your website so many times that you can’t objectively tell whether it’s easy to read or not, you could try and ask your most brutally honest friend.

So, now that you know how to make your blog rank higher on Google, make sure you promote each article properly, optimise the rest of the website for search engines, and make your blog pages as immediate and pleasant to read as possible. 

Like… right now. 

Go on. 

I’m watching you.

Start with the right blog posts for your badass female-founded brand 🔥

Maybe you’d love for your blog to rank higher and start generating leads, but…

• you haven’t got time to learn how to write these SEO-friendly blog posts or to do all the research and writing yourself EVERY. SINGLE. TIME?

• not sure how to craft them in a way that drives actual results?

Easy. I can write all the right blog posts for your target audience and optimise them for SEO.

You just focus on enjoying the juicy results that this strategy will bring, from higher lead generation to smoothening the sales funnel and establishing your female-founded brand as an expert in your field. Deal?

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