Why I Don’t USE (& Trust) Yoast SEO as a Copywriter

I’ll tell you a secret: I’m a professional copywriter, but I don’t always get a green light on Yoast. In fact, I stopped using it years ago.

Am I crazy? An amateur? A FRAUD? 

Well, I’ll give you some context and let you judge for yourself.

What is Yoast SEO?

Yoast SEO (also known as just “Yoast”) is a Wordpress plugin that helps you optimise your web pages and blog posts for search engines.

Or, if you haven’t got a Wordpress website, you can use Yoast online.

Either way, all you have to do is:

• Write your copy

• Tell Yoast what your focus keyword is

and this plugin will analyse it for you.

Using a traffic light system (red, orange, and green), it’ll tell you exactly what you did right, what can be improved, and what’s a downright SEO disaster. 

“Not gonna lie: it actually sounds pretty helpful, Giada. Why do you not like Yoast?”

I’m glad you asked!

1. Yoast SEO comes with many limitations

This plugin means well, but its suggestions aren’t always helpful.

Let me give you an example.

Sometimes, instead of forcing the exact same focus keyword (e.g. “worst copywriting mistakes”) into your text even when it doesn’t really fit, it’s better to:

• use its singular/ plural form (e.g. “this is the worst copywriting mistake when writing emails”)

• some similar ones to avoid repetitions (e.g. “most common copywriting mistakes”).

Google actually prefers this because it’s more natural and organic. So does your human audience. 

But Yoast? Nah. 

Because you haven’t used the exact same keyword, it’ll give you feedback along the lines of:

• “The focus keyword doesn't appear in the first paragraph of the copy. Make sure the topic is clear immediately.” 

• “The keyword density is 1%, which is too low; the focus keyword was found 2 times.”

• “A meta description has been specified, but it does not contain the focus keyword.”

If you were to try and use the exact same keyword just to get a green light on Yoast, you’d probably end up with a robotic text. 

2. It relies on outdated practices

One of Yoast’s core points is keyword density (=how many times you’ve used your focus keyword in relation to the length of the text. For example, 15 times in a 1000 word document: 1.5% keyword density).

Not only is this system flawed because, as you now know, it can’t detect singular/plural forms and slight variations: keyword density is an obsolete SEO practice!

Google is now smart enough to understand what your web page or blog post is about even if you don’t hit a specific keyword density.

Don’t get me wrong: it’s still important to repeat your keyword a few times, but there are other factors that can make an even bigger difference.

For example, additional keywords to complement your primary one and semantically-related words that clarify what this topic is about.

So, if you were to rely on Yoast alone, you could end up cramming your document with one keyword just to hit a density percentage (and not actually include what Google needs to understand your text).

3. AI can’t think on a case-by-case basis

Yoast and similar plugins make recommendations based on the best SEO practices.

In reality, SEO is really about creating the best possible content for your human audience and helping Google understand what it’s about.

This means that, in some cases, some of those best practices won’t be relevant.

For example:

• It’s good practice to include a few internal (to other pages on your website) and external links (to other websites). However, if you have nothing relevant to link to, you shouldn’t add random ones just for the sake of getting that green light on Yoast!

• It’s good practice to use your keyword in at least one heading. If it doesn’t fit organically, though, it’d be counterproductive to force that exact keyword into them (e.g. your focus keyword is “Can a copywriter write in my voice” and that’s part of your main title = it’s not going to sound very natural if you try and force it into multiple headings)

4. I know more about SEO than Yoast (#SorryNotSorry)

Do I think Yoast is useless? Not at all! 

If you don’t know anything about SEO but can’t afford to work with a professional writer just yet, this plugin can be a handy starting point. Just… don’t rely on it blindly (here’s my beginner-friendly guide to writing SEO-friendly blog posts).

But if someone is a professional copywriter like yours truly? They don’t need Yoast!

Seriously. I know I probably sound big-headed right now, but I’ve actually reached Google’s first page countless times:

• Without using Yoast

• With articles that probably would not get a green light on Yoast

Because there’s a lot more to SEO than fixing those orange and red points.

In fact, sometimes, it’s much better not to get a green light at all.

Ready to choose a professional writer over a plugin? 😏

If you’re planning on hiring me and then telling me “the blog post you wrote for me doesn’t get a green light on Yoast”*, then I’m gonna save you some time:

we’re not going to be a good match.

(*But hey, if you’re reading this article because you’re an existing client and have just asked me about Yoast, that’s cool. It’s a common question!)

Are you ready to trust a professional SEO writer over an AI tool?

Then I’m your girl.

I’m Giada, and I’m the copywriter for female entrepreneurs looking to become THE go-to solution in their niche.

I specialise in website copy and blogging services that’ll help you generate more relevant traffic, convert it into sales, and establish yourself as a thought-leading expert.

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