How to Use the 5 Pillars of Magnetic Marketing to Attract Clients
What if, instead of struggling to get leads and wow them with what you do, you could attract them organically? And by the time they get in touch with you, they’re already sold?
That’s the power of magnetic marketing—and specifically, my 5 pillars.
I’ll show you exactly what you need to focus on to implement them in your business.
Bu let’s start with a quick definition to make sure we’re on the same page.
What is magnetic marketing?
Magnetic marketing is a promotional strategy that focuses on attracting your dream audience organically—getting them to come to you rather than the other way around.
A few clarifications:
I didn’t “invent” magnetic marketing. As a concept, it’s been part of this industry for decades. In fact, Dan Kennedy branded it all the way back in 1993
Magnetic marketing doesn’t have to replace cold outreach or other outbound strategies (like paid ads). You can implement it alongside them, especially if they work well for you and your budget. Personally, though? I prefer inbound marketing
Why 5 pillars? You’ll find all kinds of tactics and combinations out there. But based on my experience and the results I’ve achieved for my clients, these 5 pillars are what bring the best results—when used together
And if you’re wondering, “WHAT results can I expect from magnetic marketing?”, picture this:
As you’re sipping your favourite morning brew, you turn on your laptop and find warm leads waiting for you in your inbox
You’re finding it easier to sell your services because your dream clients understand exactly how working with you will benefit them
You can confidently explain why they should choose you over your competitors
You’re finally showing up on Google and attracting your audience organically
You no longer have all your marketing eggs in the unreliable social media basket
From your newsletter to your social media posts, you’re writing content more easily because you’re clear on your brand message and story
You’ve gone from "just another option" to "THE go-to solution in your dream clients’ eyes"
This is what happens when you integrate my 5 Pillars of Magnetic Marketing in your business! Let’s look at them individually.
Giada Nizzoli’s 🧲5 Pillars of Magnetic Marketing🧲
(That’s me, by the way!)
Here are the core tactics and elements to focus on to start attracting your dream clients.
1. A fine-tuned brand message
You must always be able to summarise exactly what you do, who for, and how this benefits them (example of a brand message that I fine-tuned for a fabulous client of mine: “We’re a boutique web design agency, digital consultancy, and learning platform helping female high-flyers reach new heights online”)
Make your brand messaging clear and specific: don’t fall for vague and fancy-sounding buzzwords that don’t actually mean much (e.g. say “premium Canva templates for your social media” if that’s what you sell. NOT “social media solutions”)
Keep your core message consistent across all your marketing materials. Otherwise, if you keep changing your focus and wording, it’ll be harder for your dream audience to remember what your business is about
2. A strategic brand story
Storytelling in marketing leads to a 30% increase in conversions!
But no I’m not talking about your entire backstory. Weave your brand story around your audience by positioning them as the hero. You? You’re the helpful guide—the Fairy Godmother to their Cinderella, in other words
Empathise with your audience’s pain point, show them why you're the best person to solve it, and make them feel the difference they'll experience once they invest in you
3. Website copy that cuts through the noise, connects, and converts
Your website copy shouldn’t describe your business: it should actively SELL for you 24/7!
So, it must include all the right conversion copy elements to take your audience from prospects to paying clients
Use it to spin your brand story and keep your message consistent: connect with your audience based on their current pain points, position yourself as the best possible solution for them, paint a picture of their happy ending, and give them a strong call to action
4. SEO
The majority of your audience don’t know about you, but they are out there looking for a solution to their problem
If you haven’t optimised your website copy for the right keywords, your dream clients will find your competitors instead
For example, my clients don’t usually find me because they googled ‘Crafty Copy’ or ‘Giada Nizzoli’. They were looking for keywords like ‘copywriter for female entrepreneurs’ or ‘website copywriting services’. So, you should incorporate the most relevant keywords for your business into your website copy
Disclaimer: nobody can guarantee a 1st page ranking!
But SEO-friendly website copy does give you the best chances of showing up in front of your target audience—and why exactly would you want to leave them to your competitors?
And blogging on your website regularly? It gives you an SEO boost and helps you attract the 95% of your audience who’re not ready to buy (yet).
5. Content that amplifies your brand message and story
Your conversion-focused website copy will do the heavy-lifting when it comes to people who were actively looking for your types of services—or who’re ready to buy, by now. But as teased before, 95% of your audience are NOT there yet! That’s where your magnetic marketing content comes into play
Depending on your strategy, this can be the blog on your website, the social media platforms where your audience is lurking, your newsletter, and so on
Overall, your content should help you attract your target audience, retain them (when they’re not ready to buy), and then move them down the sales funnel (until they are)
So, you must always write it with a strategy. Instead of creating content that only gets you likes and comment from your industry peers, refer to your brand message and story to craft magnetic marketing content that speaks to your actual dream audience
Keep in mind that some of these strategies (like SEO and content marketing) are about the long-tem game.
The sooner you put these foundations in place, though, the sooner you’ll see the first results.
And some other pillars (like a fine-tuned brand message)? You’ll feel the difference straightaway. How cool is that?!
Shall I put the 5 Pillars of Magnetic Marketing in place for your business?
Have you not been attracting many of your dream clients organically, so far? Do you encounter a lot of resistance when it comes to pricing, perhaps because the prospects you attract don’t actually see the value of what you do?
Then it’s beyond time to put the 🧲5 Pillars of Magnetic Marketing🧲 in place—and stop relying on the pillars of sand that are vague messaging, weak copy, and content churned out without a strategy.
After all, I’m sure you’re already incredible at what you do. Let me repackage it in a way that makes your dream clients go, “where do I sign up?!”
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