Copywriting portfolio and results
Because it’s not about ‘words’ or how ‘delighted’ my clients were to work with me.
What matters is what changed and improved for them in practice
(Most of my work is ghostwritten or protected by NDAs. Here’s a small selection of what I’m allowed to share)
High Flying Design
website copy, brand messaging guide, strategy
“I have noticed that the quality of my leads have significantly improved.
Before investing in Giada, I would get ghosted more frequently. I now know that this was happening because my copy didn't pre-qualify people - leading everyone to get in touch. As you can imagine, this has saved me a lot of time as I now no longer have as many people to get back to.
And when people do get in touch, they are more likely to say yes to working with me.”
Shannon Kate Murray, founder
Cabomba Content
brand messaging guide and storytelling framework
“She completely changed how I think about my business. From my mission to my clients’ pain points and right down to the benefits and solutions I have to offer, she just got them all. I didn't even have anything to add or change in the final guide.
My messaging is super clear now, my new guide is absolutely amazing, and creating content has been so much easier.
I started getting my first organic enquiries on social media within the first month, and I got a client from my website for the first time less than a month after updating it with my new messaging.”
International Retail Academy
blogging strategy and blog posts
Average views per blog post before working with me: 71
based on 2487 total views spread across 35 blog posts between Feb and Nov 2021
Average views of the blog posts I wrote and optimised for SEO whenever relevant: 657
based on 11,175 total views spread across 17 blog posts between Dec 2021 and Nov 2022
Overall growth: +826.8% views
(Ghostwritten project)
Slay Your Selfies
online course sales page
“I love working with Giada!
She wrote the sales page for my recent launch of my new course and I was delighted to make over £11,000 on the first launch in 7 days!
This was in huge part to her amazing way with words where she manages to bring out the value of your offer and convey it to your audience.”
Rosie Parsons, personal brand photographer
Project Cece
blogging strategy and blog posts
In 12 months, over 67% of their clicks from Google search alone came from their blog (109k out of 162k)
Project Cece often appears in Google’s AI overviews and is recommended by LLMs
The visibility and authority built by the blog brought them additional opportunities and media features