Cabomba Content – Magnetic Messaging Compass🧭
What if you could go from “knowing your marketing doesn’t do your business justice” to “wanting to buy your own offer” in one week?
Not only you CAN: you don’t have to take my word for it either. That’s literally what happened to Rita after investing in her brand messaging and working with me 1:1!
The business
Founded by lovely Rita (like the Beatles song), Cabomba Content is the social media management & marketing agency for baby & parenting professionals, helping them reach the parents who desperately need their services.
The initial problems and challenges
“Before working with Giada, my biggest struggle was figuring out what exactly to say to my audience and potential clients. I know how valuable my services are to busy baby & parenting coaches, but my social media and online presence definitely didn't reflect that.
My messaging was all over the place, diluted with irrelevant value-based posts and littered with too many baby analogies.
In short, looking back at my old posts, I find them to be just plain confusing and also somewhat annoying. Yes, they got me a lot of reactions, comments, followers and irrelevant DMs, but no clients.”
In a nutshell, Rita’s key problems were:
Struggling to articulate the value of her services in a way that attracted and connected with her ideal clients
Not knowing what to focus on in her marketing, always jumping from one topic to the next
Blending in with competitors instead of being perceived as THE go-to solution for her target audience
Wasting time on marketing that didn’t help her SELL her services
(which are all SO common when you’re too close to your business!)
Why Rita decided to invest in the Magnetic Messaging Compass🧭 and work with me… even though I wasn’t the cheapest option out there
“I had been following Giada on LinkedIn for a while, enjoying her pieces of wisdom from the sidelines. I tried to apply everything myself at first, but honestly, I couldn't figure out what I wanted my business messaging to look like. I knew who I wanted to target, but how was a whole different ball game.
So, as soon as I could, I decided it was time to stop struggling on my own and actually get an outside perspective. Since Giada always posts about brand messaging and the difference it could make, she was the first one that came to mind. Yes, there were definitely cheaper options, but none of them GOT me like she did with her messaging. And it was SO. WORTH. THE. INVESTMENT!”
How I fixed those problems
First things first: I asked her a lot of questions to fully understand her business and unique situation, conducted a tonne of research (social listening, review mining, looking at her competitors, and more), and got input from her clients.
Then, after a lot of strategic brainstorming…
I crafter a bespoke brand messaging guide for her
I gave her the clarity and words to always articulate the value of her business and sum it up in a clear and compelling way (hello, new elevator pitch)
I uncovered her 3 key messages and personalised a narrative-based framework for her. The latter details exactly how her ideal clients go from their current problem to their happy ending through her help, including aaaaaall the strategic elements NEEDED to make someone think “I need this right now!” and take action
I positioned her as THE go-to solution for baby & parenting professionals looking to reach more parents and get their time back (especially because they’ve been wasting 1+ day a week looking after social media accounts that don’t feel worth the effort)
I packaged it all into a clear brand messaging guide that she can now use to inform ALL her marketing, from updating her website copy to coming up with effective social media content ideas and beyond
And I obviously didn’t leave her to familiarise herself with her guide on her own!
My brand messaging guides are NOT the kinds of documents that end up gathering dust in a Downloads folder. Nuh-uh.
So, for 2 additional weeks, I supported Rita on a 1:1 basis via email and on Voxer, and I gave her feedback on the first service page copy and social media content that she created with her new messaging. Was that valuable, you might be wondering?
“Giada is a dream to work with. She asks the right questions, gets right down to the root of your business and takes the time to really research your audience.
And she doesn't stop there. Not once did I feel like I was asking stupid questions. She gave me extremely detailed answers for each one and never backed down from giving me incredibly detailed feedback on my new content.
She even added some copywriting tips that she didn't need to, and I really appreciate how much effort she put into giving me feedback.
It wasn't just surface level “change this or that”: she really got right into the minds of my clients when providing tips, tricks and advice (I didn't even want to resolve her Google Doc comments because they were just as valuable as the actual content).”
The final outcome
“The final results absolutely blew me away. She completely changed how I think about my business. From my mission to my clients’ pain points and right down to the benefits and solutions I have to offer, she just got them all. I didn't even have anything to add or change in the final guide.
My messaging is super clear now, my new guide is absolutely amazing, and creating content has been so much easier.
My relevant network is growing at quite a pace as well, with 32 new connections in just 7 days since I started using my new brand messaging, all from my ideal audience, and I started getting my first organic enquiries within the first month.
When I read my brand messaging guide from Giada for the first time, I felt like I needed to buy my own services!
It's now the first thing I open before doing anything for my brand. So, if you’re thinking of working with her… 100% recommended.”
Ready to go from “knowing your marketing doesn’t do your business justice” to “wanting to buy your own offer”, just like Rita?
And having complete clarity on WHAT to focus on and HOW to articulate the value of your services, so that you can attract more clients who already want to work with YOU (and you only)?