Magnetic Messaging Compass🧭
Brand messaging guide & strategy

Tired of wasting time on marketing that doesn’t speak to your clients?

Get clarity and a bespoke brand messaging guide in 1 week.

Follow it to always articulate the value of your services effectively and come up with an endless supply of magnetic content ideas easily

(so that you can attract clients who already want to work with YOU and you only)

Your marketing messages aren’t sticking with your ideal clients (and let’s face it: you are not clear on them either)

You already have the right services for your target audience because you are selling them (and your clients LOVE THEM).

But it’s mostly through unpredictable referrals and… A LOT more time and effort than you’d like, isn’t it?

  • You struggle to sum up your business and convey the value of your services in a way that connects with your ideal clients. You freeze at questions like “What do you do?” or “Why should your clients choose you?”, and you can’t package your business and each of your offers into succinct elevator pitches

  • You’re not clear on what key messages you should be known for and how to repeat them without sounding like a broken record (so, your website, social media, and other marketing channels aaaaall tell different stories)

  • Your phone notes and braindump document might be filled with content ideas (yay!) but they all feel messy and all over the place (oof) because they didn’t stem from an actual strategy

  • And since you aren’t clear on how they can feed into your offers? Your marketing content tends to bring you engagement but not many (or any) inbound leads

  • As a result, you’re wasting your limited time and energy on:

    - Cold outreach and endless DM conversations

    - Content creation that doesn’t feel worth the effort

    - New (but random) lead magnets, challenges, and low-ticket offers just to get something out

    - Calls with wrong-fit prospects who then tell you “I’ll think about it”, “It’s just not the right time” or even ghost you

  • You’re lowkey winging the way you market your business and talk about your services, often second-guessing it. So, you feel directionless and—frankly?—a bit resentful, because you know you’re fantastic at what you do but your ideal clients JUST. DON’T. GET IT

Woman looking at her laptop, confused, before investing in a brand messaging guide

What’s causing all this? Why is it so hard for you to promote and sell your services?

Delivering your services and articulating their value are 2 different skills

Whenever you talk about your offers and create marketing content around them, your ideal clients must IMMEDIATELY understand why they can’t live without them.

So, your message must always connect with them and be consistent, positioning you as the OBVIOUS solution.

Without this, it doesn’t matter how often you show up or how good you are at delivering your services: if your ideal clients can’t understand and remember your message? They won’t take action 

It’s difficult to read the label from inside the jar 

You’ve tried to change your message (and tweak your website copy or social media bios accordingly).

You’ve tried to identify your content pillars (which—spoiler alert—aren’t the solution, anyway).

But it’s hard to do this successfully when you’re always working IN your business and so close to your brand.

And that’s why you often focus on what you want to talk about (or THINK you should say)… rather than what your ideal clients NEED to hear

The solutions you tried were generic or surface-level

Maybe you’ve already tried:

  • Free resources and advice from big creators 

  • Generic templates

  • Masterclasses and webinars

  • Playing with AI

But not only is it overwhelming to accumulate so much (contradictory) knowledge: it didn’t work because they’re all generic solutions, not based on YOUR brand.

Or if you did try something bespoke and 1:1, it was a surface-level option, like paying someone to send you content ideas.

And don’t let me get started on outdated brand bibles that might be useful from a visual perspective but don’t help you understand and repeat your key messages!

Giada pointing to the side

Instead, what if…

  • We dived deeper, uncovering the messages that make YOU unique and using them as a foundation to inform everything else?

  • We focused on understanding what your ideal clients NEED to hear in order to buy from you, as well as the words they use and what they value the most?

  • You could follow a bespoke brand messaging guide to NEVER end up diluting these core messages, feeling lost, or going off track when promoting your services? 

In other words, what if you had a…

the brand messaging guide & programme for service-based women entrepreneurs

After asking you all the right questions and conducting a tonne of research, I’ll create your bespoke brand messaging guide in 1 week.

It’ll be based on the key messages that make you unique and a compelling brand story spun around your ideal clients.

You’ll then get to follow your new guide like a compass to inform all your marketing, content creation, and the way you talk and write about your services, so that you can finally attract clients who want to work with YOU and you only 🤩

You’ll also receive 2 additional weeks of support to make sure you’re crystal clear on how to use it (this won’t be the kind of brand messaging guide that’ll sit in your downloads folder!) and can get 1:1 feedback on your first content ideas or marketing pieces.

Magnetic Messaging Compass overview
Claire testimonial

“Where and how can I use my brand messaging guide?”

How does “everywhere” sound? It’ll guide your marketing like a compass, prevent you from feeling lost, and make it a breeze to stay on track when articulating a message that connects and sells. Just to name a few, you can use it to:

  • Update your social media bios, website copy, sales pages, and PR bios (so that everyhing is both consistent and effective)

  • Come up with effective content ideas (for your social media, blog, newsletter, videos, podcast episodes, and more) that always amplify your core messages and maintain a consistent narrative

  • Inform the way you talk about your business at networking events

  • Know what to lead with if you also choose to reach out to some dream clients via DM or email

  • Create new resources and offers (like lead magnets, masterclasses, webinars, and so on) that actually feed into your core messages and focus

  • Use repeatable descriptions and elevator pitches to sell each of your core services

  • Always answer questions like “What do you do?” or “Why should your clients choose you?” clearly and confidently

  • Set yourself apart from EVERY. SINGLE. COMPETITOR out there

Giada working with a fellow woman entrepreneur to deliver a brand messaging guide

What can you expect when you start following your new brand messaging guide like a compass?🧭 Picture this:

  • You can always sum up your business and convey the value of your services in a way that speaks to your ideal clients, packaging each of them as the OBVIOUS solution for them

  • You’re crystal clear on the key messages that tie together EVERYTHING you do—setting you apart from everyone else—and know exactly how to repeat them and keep them consistent everywhere

  • Content planning has become a breeze! You went from wondering “What shall I post about?” to using your brand messaging guide to come up with an endless supply of EFFECTIVE ideas 

  • Everything you share plants or waters the seed that “She’s the one!” (from your marketing to every single piece of content and even new offers you create) because it amplifies your core messages and speaks directly to your ideal clients 

  • You’re attracting more enquiries from people who want to work with YOU and you only, and it’s oh-so-much easier to take them from prospects to paying clients

  • You feel clear and confident whenever you show up for your business because you know exactly what makes you unique and the perfect-fit for your ideal clients

So, what do you get with the Magnetic Messaging Compass, exactly?

  • Pre-collab planner so that I can start familiarising myself with your business (psst: this is a fan favorite of my clients! They say they start to get some clarity and feel even more excited about our actual collaboration)

  • Ready-to-send audience research form to get valuable input from a few of your current and past clients, too

  • Structured 1:1 session (on Zoom) to dive deep into your brand, services, and audience together

  • Additional research around your industry, competitors, and ideal clients to find the right messages and words to make you stand out

  • Done-for-you brand messaging guide based on:
    - your input
    - your clients’ insights
    - my additional research and proven frameworks
    (yep, we’re leaving NOTHING to chance!)
    Delivered as both a PDF and an editable Google Doc version so that it can always evolve with your business, especially if you add new services in the future

  • Recorded training on exactly how to use your new brand messaging guide moving forward

  • 2 additional weeks of 1:1 support on Voxer, including feedback on the first content plan or pieces that you create with your brand messaging guide. That way, you can start implementing it straight away and get an extra pair of eyes on your marketing for both peace of mind and confidence

  • Email check-in after 1 month for accountability 

  • Clarity on how to talk about your business and services in a way that connects with your ideal clients and sells

BONUSES:

  • Document with content prompts (based on the framework used in your brand messaging guide) to give you the first ideas, making it even easier to get started

  • Checklist to make ALL your marketing content super targeted and effective from now on

Magnetic Messaging Compass

Magnetic Messaging Compass

Investment: ÂŁ999

And unless you’re under-changing big time, you’ll make it all back with just 1 or 2 new clients 😎 (and how easy will it be to attract them once you know exactly how to articulate the value of your services in a way that speaks to them?!)

Full shannon testimonial

As seen on:

“Who are you, by the way?”

I’m Giada, the brand messaging strategist and copywriter for service-based women entrepreneurs.

Why should you trust me with your brand messaging?

  • I practice what I preach. With my own marketing, I’ve been using the same proprietary framework on which I’ll base your bespoke brand messaging guide (but I’ve also invested thousands of ÂŁ in external help because, like you, I’m too close to my business) 

  • I worked in marketing even before starting my own business, graduated in Creative & Media Writing, and am a published author (so, I know a thing or two about telling stories that stick, if I say so myself)

  • It’s my mission to help more women show up as THE go-to solution for their ideal clients and promote their services CONFIDENTLY and with CLARITY (without winging it, cringing, or feeling like they’re just blowing their own trumpet)

Giada , brand messaging strategist, smiling at the camera

So, how will the Magnetic Messaging Compass work in practice?

The actual brand messaging guide is entirely bespoke and done-for-you, but be prepared to answer lots of questions and get involved during our collaboration (because for your messaging to become truly MAGNETIC for your ideal clients, we’ll need to go deep and get strategic).

1. Initial preparation

  • Fill in my discovery form to apply for your Magnetic Messaging Compass 

  • If you’re the right fit, I’ll onboard you and send you the pre-collab planner (to complete before our starting date) and the ready-to-send form for our audience research

2. Getting your brand messaging guide in 1 week

The most exciting phase!

  • I’ll review our planner and the responses we got from your clients before getting started with my own research

  • We’ll have our 1:1 session on Tuesday (can’t wait!) so that I can then dive deeper into my research, and we’ll use Voxer for questions and communication

  • I’ll use the rest of the week to create your bespoke brand messaging guide based on your input, your clients’ insights, and my additional research and frameworks. You’ll get it by the end of the day on Friday together with your recorded training and bonuses

3. Additional support

  • Your premium Voxer access to me will continue for 2 full weeks so that you can ask questions and get all the support you need to start using your brand messaging uide confidently

  • You can also send me the first content plan or pieces that you create by following it, and I’ll give you actionable and constructive 1:1 feedback

  • I’ll also send you an email check-in after 1 month to help you stay accountable

FAQs on the Magnetic Messaging Compass🧭

Giada and a brand messaging client

  • Fair question! Let me save us both some time. It’s NOT for you if:

    • You run an eCommerce or a product-based business

    • You don’t know who your ideal audience is or are targeting completely different segments

    • You want to keep changing direction in your business without giving things time to stick

    • You can’t commit to getting involved, answering my questions timely, and respecting my simple deadlines before and during our collaboration

    • You’re desperate because you haven’t got any clients at all and expect me to fix your ENTIRE business

    • You expect others to invest in your business but are always reluctant to do the same (or expect me to ‘convince you’)

    • You want to continue to do what you’re already doing (like creating content based on whatever you feel like sharing) even if it hasn’t been bringing you good results

    But the Magnetic Messaging Compass is for you if:

    • Your business is based on a small offer suite of services and/or online courses (having at least one signature offer is ideal but not necessary)

    • You target one main audience and have a good idea of who they are, whether it’s because they’re a specific group of people (like women solopreneurs or SaaS businesses) or because they come to you to solve a specific problem (like not knowing how to use LinkedIn for business or failing to stick to a healthy morning routine). If you’re not crystal clear on what makes them tick, don’t worry: that’s what I’m here for! But you do need to know who they are

    • You’ve already sold your services or, if some of them are brand new, you’ve conducted enough research to know they’re the right fit for your audience (this is because even the best messaging can’t sell the wrong offer!)

    • You’re excited to collaborate with a brand messaging strategist and gain the most out of your investment by getting involved, putting some thought into completing my planner, answering my questions promptly, and starting to use your guide during our 2 weeks of support

    • You’re ready to place your ideal clients at the centre of your message, brand story, and marketing (even when that means putting the ego aside) so that you can finally show up as THE go-to solution for them

  • Your brand messaging guide will be based on my proprietary frameworks (fully personalised). So, I can’t reveal everything just yet!

    But to give you a sneak peek, you can expect to find:

    • Strategic and repeatable key wording to sum up your business in a way that positions you as THE go-to solution for your ideal clients (perfect for your social media bios, core website copy, PR bios, and more)

    • The same for 3 of your services or online products, together with instructions on how to attract your ideal clients while repelling the wrong-fit prospects

    • A compelling elevator pitch

    • Your unique messaging pillars (no, they’re not the same as traditional content pillars) and exactly how to amplify them with your marketing

    • A compelling brand story based on how your ideal clients will go from their current pain point to their happy ending thanks to your help

    • ALL the conversion elements needed to turn your target audience into paying clients (like pain points, what they’ve already tried to do to solve them, why they can empathise with YOU, all the concerns and excuses stopping them from taking action, how to reframe them, and much more)

  • How does “everywhere” sound?

    You’ll get to use this brand messaging guide to always articulate the value of your services EFFECTIVELY and come up with an endless supply of magnetic content ideas EASILY.

    It’ll guide your marketing like a compass, prevent you from feeling lost, and make it a breeze to stay on track.

    Just to name a few, you can use it to:

    • Update your social media bios, website copy, sales pages, and PR bios

    • Come up with effective content ideas (for your social media, blog, newsletter, videos, podcast episodes, and more) that always amplify your core messages and maintain a consistent narrative

    • Inform the way you talk about your business at networking events

    • Know what to lead with if you also choose to reach out to some dream clients via DM or email

    • Create new resources and offers (like lead magnets, masterclasses, webinars, and so on) that actually feed into your core messages and focus

  • I’m confident you’ll love it! Given all the initial prep and work (the planner you fill in, our 1:1 session, and our communication on Voxer), there shouldn’t be any major surprises when you get your actual guide.

    Also, your brand messaging guide will be based on your input but also on what your ideal clients NEED to hear in order to connect and buy from you. So, please keep that in mind rather than focusing on personal preference alone.

    But if you think something needs tweaking, do let me know. With the Magnetic Messaging Compass, you get a complimentary round of edits, too.

  • 100%! After all, how could someone else write about your business successfully if we don’t first get crystal-clear on your core messages?

    I’ll only work with you 1:1 but you can then share your new brand messaging guide (and even the recorded training) with your VA as well as any other contractor you hire in the future.

    As for AI: it’s not my area of expertise, and I doubt you’ll even need it (because, with your new guide,it’ll be a breeze to come up with relevant content ideas and keep your marketing strategic).

    But hey, we all have our preferences. As long as you already know how to use AI, you can totally do that with your new brand messaging guide, too.

  • It’ll entirely depend on how long it takes you to complete certain steps, but my prediction is:

    • 1-2h for the initial prep: completing my planner and sending our audience research form to a few of your clients (I have a template you can use when contacting them!)

    • 1h for our 1:1 session on Tuesday

    • Just being available to answer a few questions on Voxer during the rest of the week

    • A good few hours to really make the most of the additional 2 weeks afterwards (to review the guide, watch the training, ask for a complimentary round of edits if needed, and start using it so that you can send me your first content plan or marketing pieces to receive 1:1 feedback)

  • You can opt for:

    • A standalone upfront payment (ÂŁ999)

    • A payment plan: ÂŁ550 to reserve your spot, and ÂŁ550 due when we get started

    Easy!

  • We can totally chat about that!

    Don’t forget that, as well as receiving a recorded training, you’ll have 1:1 access to me for 2 full weeks. So, make the most of them by asking for feedback on the first marketing and content pieces that you create with your brand messaging guide.

    But depending on your time, budget, skills, and preferences, you might want additional help with:

    • Big cornerstone pieces (like your website copy or one service page)? You can choose to hire me to write specific deliverables for you

    • Ongoing support, training, and accountability? We can find the best option for you towards the end of our 2 weeks of support

    DISCLAIMER:

    you can always follow your guide to keep your messaging consistent everywhere and to come up with effective content ideas.

    However, you must already know what you’re doing when it comes to using your chosen platforms and formats (for example, using Instagram hashtags, how to create videos, etc.).

    I can’t always help with technical features as they’re not my area of expertise, but I can certainly offer you additional training and support to help you perfect your writing, for example.

    Either way, getting clear on your core messaging should be your main priority since it influences… EVERYTHING ELSE!

Magnetic Messaging Compass logo

In 1 week, go from feeling lost to following a compass to ALWAYS show up with messages that connect and sell

Stop missing out on sales and wasting time on marketing that doesn’t speak to your clients! 

Get your bespoke brand messaging guide, and start following it to always articulate the value of your services effectively and come up with an endless supply of magnetic content ideas easily.

Are you ready to get enquiries from people who already want to work with YOU and you only?

(You can be 1 week away from clarity, confidence, and magnetic messaging.
You just need to take this first step because “nothing changes, if nothing changes”)