Brand messaging guide & strategy for women offering the best services…
but struggling to get it across

Magnetic Messaging Compass🧭

Every week, you keep wasting hours and energy on your marketing… and yet most of your clients come from unpredictable referrals, time-consuming cold outreach, and endless DMs and calls with uncommitted prospects.

If you’re fed up and ready to break this cycle, get a bespoke strategy and complete clarity on your brand messaging in 1 week.

Because when you always know WHAT to focus on in your marketing and HOW to articulate the value of your services? That’s when you attract clients who already want to work with YOU and you only.

You have the perfect services for your clients. They don’t always understand that, though

If the following sounds NOTHING like you, you don’t need my help (for real). It means you’re always clear on how to market your services, it feels worth the effort, and you’re mostly attracting right-fit clients who are already pretty much sold.

If it does sound like you, fret not: I’ll show you what’s causing it and how you can change it (because no matter how messy it all feels right now, it can be fixed).

  • You struggle to sum up your business and convey the value of your services in a way that connects with your ideal clients. You freeze at questions like “What do you do?” or “Why should clients choose you?”, and you can’t package your entire business and each of your offers into succinct elevator pitches

  • You’re not clear on what key messages you should be known for and how to repeat them (so, your website, social media, and other marketing channels aaaaall tell different stories)

  • Your phone notes and braindump document might be filled with content ideas (yay!) but they’re all over the place (oof) because they didn’t stem from an actual strategy

  • Every week, you spend hours creating marketing content that brings you engagement and lots of “That’s so helpful” and “You’re so inspiring” comments… but not many new clients

  • So, you’re still relying on unpredictable referrals and wasting your limited time and energy on:
    - Difficult cold outreach and endless DM conversations
    - New (but random) lead magnets, challenges, and low-ticket offers just to get something out
    - Calls with wrong-fit prospects who then tell you “I’ll think about it”, “It’s just not the right time” or even ghost you

  • You’re lowkey winging how you market your business and write about your services, often second-guessing it. So, you feel directionless and—frankly?—a bit resentful, because you know you’re fantastic at what you do but your ideal clients JUST. DON’T. GET IT

Why is it so hard for you to promote and sell your services? Three main reasons:

1. Delivering your services and articulating their value are two different skills

Whenever you talk about your offers and show up for your business, your ideal clients must IMMEDIATELY understand your message, remember it, and think “It’s like she’s talking to me!”

Without this, it doesn’t matter how much content you create or how good you are at delivering your services. 

If your dream clients are unclear on what you’re telling them and how you can help them (in other words, your messaging), they won’t take action.

2. It’s difficult to read the label from inside the jar

You tried to change your messaging. After all, you’re always tweaking your LinkedIn headline or website copy.

You tried to identify your content pillars (which—spoiler alert—aren’t the solution, anyway).

But it’s hard to do this successfully when you’re always working IN your business and so CLOSE to your brand.

And because you’re truly passionate about your services, you end up focusing on what matters to you (or what you BELIEVE you should say) rather than what your ideal clients NEED to hear to think “I want to work with HER and her only”

Frustrated business owner in front of a laptop

3. The solutions you tried were generic or surface-level

Maybe you’ve already tried:

  • Implementing (often contradictory) advice from big creators… but they have a different business model! They usually offer cheap digital products to the masses or teach you how to get engagement. Instead, for your service-based business to thrive (without you having to do all the heavy-lifting), your marketing must help you attract and SELL to the right clients

  • Templates, free resources, random masterclasses and webinars, paying someone to send you content ideas… but these are temporary patches. They’re either generic (not based on YOUR brand), focussed on standalone tactics, or surface-level solutions. Instead, you need a bespoke, consistent, and long-term STRATEGY

  • Investing in a (now outdated) brand bible… but while I’m sure it’s useful from a visual perspective, it does nothing to help you understand and repeat your key messages

  • Playing with ChatGPT… but it only scrapes what’s already out there or tries to predict the most relevant answer. It can’t get in your human clients’ minds and craft a strategy that’ll actually make you stand out

But don’t worry: there’s a better and more effective way

Giada pointing to the side

What if, instead…

  • We dived deeper, uncovering the messages that make YOU unique and using them as a strong foundation to inform everything else?

  • We focused on understanding what your ideal clients NEED to hear to buy from you, as well as the words they use and what they value the most?

  • You had a clear system to NEVER dilute these core messages, feel lost, or go off track when promoting your services? 

In other words, what if you had your personalised…

Magnetic Messaging Compass

This 1:1 offer—including a done-for-you brand messaging guide, strategy, and support—is perfect for women service providers looking to show up as THE go-to solution for their ideal clients

After asking you all the right questions and conducting a tonne of research, I’ll create your bespoke brand messaging guide and strategy in 1 week.

You’ll then get to follow it like a compass to inform ALL your marketing, content creation, and the way you talk and write about your services, finally attracting clients who already want to work with YOU and you only 🤩

Magnetic Messaging Compass overview

Where and how can you use your new brand messaging guide and strategy?

How does “everywhere” sound? 

It’ll guide your marketing like a compass, prevent you from feeling lost, and make it a breeze to stay on track when articulating a message that connects and sells 🧭

Just to name a few, you can use it to:

  • Update your social media bios, website copy, sales pages, and PR bios (so that everything is both consistent and effective)

  • Come up with strategic content ideas (for your social media, blog, newsletter, videos, podcast episodes, and more) that always amplify your core messages, maintain a consistent narrative, and feed into your services 

  • Inform the way you talk about your business at networking events

  • Know exactly what to lead with if you also choose to reach out to some dream clients via DM or email

  • Only create new resources and offers (like lead magnets, masterclasses, and webinars) that are actually relevant to your unique messages and focus

  • Use repeatable descriptions and elevator pitches to sell each of your core services

  • Always answer questions like “What do you do?” or “Why should your clients choose you?” clearly and confidently

  • Set yourself apart from EVERY. SINGLE. COMPETITOR out there

Claire testimonial
Giada working with a fellow woman entrepreneur to deliver a brand messaging guide

And what can you expect when you start following your new brand messaging guide like a compass?🧭 Well, picture this:

  • You sip your morning brew, turn on your laptop, and find enquiries from clients who ALREADY want to work with you (and you only!)

  • You can always sum up your business and convey the value of your services in a way that speaks to your ideal clients

  • You’re crystal clear on the key messages that tie together EVERYTHING you do—setting you apart from everyone else—and know exactly how to repeat them and keep them consistent everywhere

  • Every week, you open your brand messaging guide to easily come up with EFFECTIVE marketing ideas that actually feed into your services (no more starting from scratch, wondering “What shall I post about?”, or wasting hours on content that only brings you engagement but no ££)

  • Everything you share plants or waters the seed that “She’s the one!” (from every single piece of content to bigger campaigns and even new offers you create)

  • You feel clear and confident whenever you show up for your business because you know exactly what makes you unique and the perfect fit for your ideal clients—and they are finally getting it, too

So, what will you get in practice, and how will the Magnetic Messaging Compass work?

The actual brand messaging guide is entirely bespoke and done-for-you, but be prepared to answer lots of questions and get involved (because, for your messaging to become truly MAGNETIC for your ideal clients, we’ll need to go deep and get strategic).

1. Initial preparation

Tell me more about your current challenges and goals when you apply for your Magnetic Messaging Compass.

If your answers reveal that it would indeed be the right investment for you at this stage, I’ll onboard you and send you the next steps.

You’ll receive our pre-collab planner (to complete before the starting date we agreed upon, so that I can then learn all about your business) and a ready-to-send audience-research form to get valuable input from a few of your current and past clients, too

2. Getting your brand messaging guide, strategy, and clarity in 1 week 

The most exciting phase! I’ll review our planner and the responses we got from your clients before starting my own research.

We’ll then have a 1:1 session on Zoom to dive deeper into your brand, services, and audience (and my initial research) together. Can’t wait!

We’ll also stay in touch on Voxer for questions and communication.

I’ll use the rest of the week to conduct plenty of additional research (around your industry, competitors, and ideal clients) and create your bespoke brand messaging guide.

This will be based on your input, your clients’ insights, and my research and frameworks (yep, we’re leaving NOTHING to chance!), focussing on the key messages that make you unique and a compelling brand story spun around your ideal clients.

You’ll get it by the end of the day on Friday, delivered as a polished but editable Google Doc that will always evolve with your business, especially if you add new services in the future.

You’ll also receive a recorded training on exactly how to use your new brand messaging guide moving forward

BONUSES:

  • Bank of content prompts (based on the framework used in your brand messaging guide) to give you the first ideas, making it eeeeeven easier to get started

  • Checklist to make ALL your marketing content super targeted and effective from now on

3. Additional 1:1 support

Your premium Voxer access to me will continue for two full weeks. That way, you can ask questions and get all the support you need to start using your brand messaging guide with complete clarity (because this WON’T be the kind of document that’ll sit in your downloads folder!)

This is also your chance to get an extra pair of eyes on your marketing for both peace of mind and confidence. Yep, you can send me the first content plan or marketing pieces that you create using your guide, and I’ll give you actionable and constructive 1:1 feedback. 

I’ll even send you an email check-in after one month to help you stay accountable and motivated

In a nutshell, you’ll get complete clarity on how to write and talk about your services in a way that connects with your ideal clients, sets you apart from every single competitor, and sells

Your one-off investment

You get ALL this for just £1300.

And unless you’re under-changing big time, you’ll make it all back with just 1 or 2 new clients 😎 (and how easy will it be to attract them once you know exactly how to articulate the value of your services in a way that speaks to them?!)

Full shannon testimonial

But don’t just take my word. Hear it from fellow women entrepreneurs

As seen on:

Who am I and why would you trust me with your brand messaging?

I’m Giada, the brand messaging strategist and copywriter for service-based women entrepreneurs, and you might appreciate that:

  • I practice what I preach. With my own marketing, I’ve been using the same proprietary framework on which I’ll base your bespoke brand messaging guide (but I’ve also invested thousands of £ in external help because, like you, I’m too close to my business) 

  • I worked in marketing even before starting my own business, graduated in Creative & Media Writing, and am a published author (so, I know a thing or two about telling stories that stick, if I say so myself)

  • It’s my mission to help more women show up as THE go-to solution for their ideal clients and promote their services CONFIDENTLY and with CLARITY (without winging it, cringing, or feeling like they’re just blowing their own trumpet)

Giada , brand messaging strategist, smiling at the camera

FAQs on the Magnetic Messaging Compass🧭

Giada and a brand messaging client

  • Let me save us both some time. It’s NOT for you if: 

    • You run an eCommerce or a product-based business 

    • You don’t know who your ideal audience is or are targeting completely different segments 

    • You want to keep changing direction in your business without giving things time to stick 

    • You can’t commit to getting involved, answering my questions timely, and respecting my simple deadlines before and during our collaboration 

    • You’re desperate because you haven’t got any clients at all and expect me to fix your ENTIRE business 

    • You expect others to invest in your business but are always reluctant to do the same (or expect me to ‘convince you’)

    • You want to continue to do what you’re already doing (like creating content based on whatever you feel like sharing) even if it hasn’t been bringing you good results 

    But the Magnetic Messaging Compass is for you if: 

    • Your business is based on a small offer suite of services and/or online courses (having at least one signature offer is ideal but not necessary) 

    • You target one main audience and have a good idea of who they are, whether it’s because they’re a specific group of people (like women solopreneurs or SaaS businesses) or because they come to you to solve a specific problem (like not knowing how to use LinkedIn for business or failing to stick to a healthy morning routine). If you’re not crystal clear on what makes them tick, don’t worry: that’s what I’m here for! But you do need to know who they are  

    • You’ve already sold your services or, if some of them are brand new, you’ve conducted enough research to know they’re the right fit for your audience (this is because even the best messaging can’t sell the wrong offer!) 

    • You’re excited to collaborate with a brand messaging strategist and gain the most out of your investment by getting involved, putting some thought into completing my planner, answering my questions promptly, and starting to use your guide during our 2 weeks of support  

    • You’re ready to place your ideal clients at the centre of your message, brand story, and marketing (even when that means putting the ego aside) so that you can finally show up as THE go-to solution for them 

  • Your brand messaging guide will be based on my proprietary frameworks (fully personalised). So, I can’t reveal everything just yet! 

    But to give you a sneak peek, you can expect to find: 

    • Strategic and repeatable key wording to sum up your business in a way that positions you as THE go-to solution for your ideal clients (perfect for your social media bios, core website copy, PR bios, and more) 

    • The same for 3 of your services or online products, together with instructions on how to attract your ideal clients while repelling the wrong-fit prospects 

    • A compelling elevator pitch 

    • Your unique messaging pillars (no, they’re not the same as traditional content pillars) and exactly how to amplify them with your marketing 

    • A compelling brand story based on how your ideal clients will go from their current pain point to their happy ending thanks to your help 

    • ALL the conversion elements needed to turn your target audience into paying clients (like pain points, what they’ve already tried to do to solve them, why they can empathise with YOU, all the concerns and excuses stopping them from taking action, how to reframe them, and much more) 

  • I’m confident you’ll love it! Given all the initial prep and work (the planner you fill in, our 1:1 session, and our communication on Voxer), there shouldn’t be any major surprises when you receive your actual guide. 

    Also, your brand messaging guide will be based on your input but also on what your ideal clients NEED to hear in order to connect and buy from you. So, please keep that in mind rather than focusing on personal preference alone. 

    But if you think something needs tweaking, do let me know. With the Magnetic Messaging Compass, you get a complimentary round of edits, too. 

  • 100%! After all, how could someone else write about your business successfully if you don’t first get crystal-clear on your core messages?

    I’ll only work with you 1:1 but you can then share your new brand messaging guide (and even the recorded training) with your VA as well as any other contractor you hire in the future.

    As for AI: it’s not my area of expertise, and I doubt you’ll even need it (because, with your new guide, it’ll be a breeze to come up with relevant content ideas and keep your marketing strategic).

    But hey, we all have our preferences. As long as you already know how to use AI, you can totally do that with your new brand messaging guide, too.

  • It’ll entirely depend on how long it takes you to complete certain steps, but my prediction is:

    • 1-2h for the initial prep: completing my planner and sending our audience research form to a few of your clients (I have a template you can use when contacting them!)

    • 1h for our 1:1 session (usually on Tuesday)

    • Just being available to answer a few questions on Voxer during the rest of the week

    • A good few hours to really make the most of the additional 2 weeks afterwards (to review the guide, watch the training, ask for a complimentary round of edits if needed, and start using it so that you can send me your first content plan or marketing pieces to receive 1:1 feedback)

  • What are your payment terms?

    You can opt for:

    • A standalone upfront payment (£1300)

    • A payment plan: £700 to reserve your spot, and £700 due when we get started

    Easy!

Take your messaging from messy to magnetic in 1 week, showing up as the perfect solution for your dream clients

Stop missing out on sales and wasting sooooooo much time on marketing that doesn’t move the needle! 

Get complete clarity, 1:1 support, and your bespoke brand messaging guide. Start following it to always know WHAT to focus on in your marketing and HOW to articulate the value of your services.

Ready to receive more enquiries from right-fit clients who already want to work with YOU (and you only)?

PS. Remember: you can’t expect different results by doing more of the same stuff.

You can be one week away from clarity, confidence, and magnetic messaging, but “nothing changes, if nothing changes”