Too much client work on your plate?
While it clearly means you’re doing pretty darn well, it sounds pretty messy and overwhelming too (especially with all those looming deadlines).
As a copywriter and content writer for marketing agencies, I can take care of some of it on a project or retainer basis so you can focus on strategy and client management—without the added expenses and responsibilities of hiring in-house
What you get when you partner with me as a content writer for your marketing agency
I’m Giada, founder of Crafty Copy. While my business is mostly about 1:1 client work as a marketing strategist, I’ve been the secret weapon behind various agencies too, throughout the years, collaborating and ghostwriting behind the scenes (shhh). What can that mean for yours?
Expertly (& humanly) crafted content – The kind that actually meets the brief, sounds just like your clients, wows them, stands out against their competitors, and work towards the strategy you put in place
On-page SEO and LLM-optimisation whenever requested – Not to brag, but if I drank a coffee every time one of my blog posts reaches Google’s 1st page or a client tells me “They found us on ChatGPT”? I’d be jittering and shaking in a corner right now
Reliability – Your deadlines are my deadlines. I’ll treat them just as seriously as I do with my own clientwork
Confidentiality – I’ll never contact your clients or add samples to my portfolio without your permission, and my contracts include an NDA (I’m happy to sign a separate one, too)
A massive “oof” of relief – Whether you’re doing some of the writing yourself or your current writers are already stretched out, enjoy taking on more clients (+£££) without having to worry about all that extra writing, compromising on quality, or committing to the additional expenses and responsibilities that come with in-house hires
I only write useful and engaging content that brings something fresh to the table while highlighting your client’s expertise or USP (not something vanilla that anyone or AI could easily churn out)
I used to work in an in-house marketing department
I’ve written about all kinds of topics—B2B, e-commerce, marketing, tourism, coffee, mezzanine floors… (yes, really)—for various marketing agencies. You can read their testimonials on this page, and I’m more than happy to put you in touch with my point of contact
Crafty Copy started out as a copywriting and content writing business. I eventually pivoted towards messaging-first marketing strategies because I realised that, for clients to get the most out of my blog posts or website copy, the rest of their marketing needed to work with them. But when an agency like yours is already taking care of everything else? That’s when I can ‘only’ worry about the writing side of things (everyone wins!)
I still offer content writing services to some clients, and when working with them 1:1, I take care of the actual strategy as well, from planning topics for different stages of the funnel to keyword research and analytics
I practice what I preach: some of my own clients found my through my own blog and SEO-friendly website copy
Some of my favourite client results: Rosie Parsons (brand photographer) made +£11k in 7 days using the sales page I wrote for her, and out of the 162k yearly clicks that Project Cece (e-commerce platform) received from Google search alone, +67% (109k) came through the blogs I’ve been writing, planning, and curating (read the case study)
“Can I trust you to write for my marketing agency?”
Got burnt by a content writer for agencies who sounded capable but turned out to be all sizzle and AI? Unfortunately, I hear that a lot. So, you might appreciate knowing that:
“Can I see some of your writing, Giada?”
I’d love to share some of the work I carried out as a copywriter and content writer for marketing agencies, but of course, most of it is ghostwritten (that’s the point, after all, isn’t it?).
By now, you know I always respect my clients’ confidentiality.
However, here’s what I can show you:
My content marketing strategy for a client, including various writing samples for different stages of the funnel
My own blog, full of original blog posts (optimised for SEO, whenever relevant/possible)
What are your rates as a content writer for marketing agencies?
It depends.
When working with my clients 1:1, I tend to have set offers. But with agencies like yours, it all depends on what you need, how often and/or the size of the project, and how much is included in the actual brief.
So, let’s start by discussing that, and I’ll then send you a custom quote.
But to give you a veeeeery rough idea: a paid test piece is £250 (flat fee). My quote for an agency that reserved my availability on an ongoing basis for 8 SEO-friendly blog posts a month (around 1200 words each, based on detailed briefs) was £1,440
But you know what? It makes more sense to hear it from other marketing agencies:
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![Darren Tracey, marketing agency co-founder]()
“Working with Giada is an absolute pleasure. I always know that no matter the brief, she can turn her hand to it and churn out highly engaging, page turning content.
She can adapt her writing style to fit diverse needs, always accommodates for SEO on web copy and knows how to keep readers hooked.
Very reliable and thoroughly recommended!”Darren Tracey, BeeBrilliant Marketing
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![Lyndsay Cambridge, co-founder of Jammy Digital marketing agency]()
“I cannot recommend Giada enough! We've worked with Giada on content writing, and she is such a creative writer. Every piece of content is well-researched and clear, and Giada really does care about getting it right and doing a fabulous job. I hardly ever have any feedback, and she never misses a deadline. If you're thinking of working with Giada, do not hesitate!”
Lyndsay Cambridge, co-founder of Jammy Digital and co-author of Content Fortress
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![Karolina Chlebik, head of content at Top Gun agency]()
“She is a talented and creative writer who understands the brief immediately and always delivers to a high standard.
She has an excellent style, great sense of humour and is really enthusiastic too.
Always on schedule, she is the writer you can rely on and you will want to collaborate with forever.”
Karolina Chlebik, head of content at Top Gun
I’m not the right partner, copywriter, and content writer for every marketing agency, though
I DON’T work with marketing agencies that:
❌ Are AI-first instead of human-first, or churn out generic and poor-quality content for clients who don’t know enough about marketing to tell they’re being scammed
❌ Don’t tell me anything about their clients beyond “Here’s their website: write for them”
❌ Follow the “Just write an article for this keyword” mindset
I only partner with marketing agencies that:
✔️ Craft strategic content for their clients and actually care about delivering tangible results
✔️ Share their clients’ info and material with me so that I can match their tone of voice, write for their actual target audience, and highlight their perspective, USP, or thought-leadership
✔️ Send me clear and in-depth briefs, avoiding time-consuming back-and-forths and allowing me to write strategic and useful content (no matter the industry or topic!)
Partnering with me as a copywriter and content writer your marketing agency: how our collaboration will work
If you like what you see and you’re the second type of agency, we’re going to be an even better match than my 80s blazer and high-waisted trousers. How can you book my availability? Simple:
1. Tell me more about how I can ease your client workload. My copywriting and content writing services for marketing agencies are available as standalone packages or on-going retainers
2. I’ll send you a custom quote. Depending on your needs and preferences, you can decide to book my availability and get started asap or with a paid trial (flat fee: £250)
3. Start receiving strategic, stand-out content that matches your briefs, without worrying about those additional deadlines