Francesca, Beyond the Surface - Case study
“Before working with Giada, I had no direction for my marketing. I was sharing things as they came up without a plan or clear messaging, and I didn't know what would work – “hope marketing”, basically.
Even the few things I knew would help because they got me some success in the past (like showing up on LinkedIn)… they had happened by chance, and I didn’t know how to get in the habit of being consistent or create a structure to achieve them.
I worked with Giada years ago and I’ve been following her content ever since. I was impressed by the consistency of her message and the confidence in her tone: I wanted the same for myself. So, when the time was right, investing in her 1:1 programme was an easy yes.
The brand messaging guide she created for me is a godsent, and I now have a structure for my marketing. I feel like I have a guiding light I can follow, a plan, a path, and the confidence to make it happen. I can trust the process and get on with it. It's a massive relief!
After I changed my messaging and the way I showed up on LinkedIn, there was a burst of activity from people reaching out via DM that were very serious about working together, and one has already become a client.
Anytime I felt a wobble or a dip in confidence, I knew I could message Giada, and I particularly appreciated her openness (especially to talk about my mind challenges), directness, transparency, and bright tone and attitude.
And even now that our work together is over, I have a framework I can always go back to, and I’m super happy with the way the content creation system works. The more I've been been using it, the more I’ve found how helpful it can be because of how flexible I’ve been able to make it.
I feel much more convinced that I’m on the right track, and I’m wasting less time worrying about whether what I’m doing is right, which means I can use that energy to work on the business more effectively. If I feel doubt, I remember that the messaging guide was based on data and direct input from my clients, which reminds me I’m actually helping people through my services and marketing and I can help even more of them.
I feel like I can trust myself and step up as a leader of this company, and I’ve now got this confidence that’s going to be invaluable.
If you’re thinking of working with Giada, do it: it will literally feel like stepping up to a higher level of business.”