Francesca, Beyond the Surface - Case study

“Before working with Giada, I had no direction for my marketing. I was sharing things as they came up without a plan or clear messaging, and I didn't know what would work – “hope marketing”, basically. 

Even the few things I knew would help because they got me some success in the past (like showing up on LinkedIn)… they had happened by chance, and I didn’t know how to get in the habit of being consistent or create a structure to achieve them.

I worked with Giada years ago and I’ve been following her content ever since. I was impressed by the consistency of her message and the confidence in her tone: I wanted the same for myself. So, when the time was right, investing in her 1:1 programme was an easy yes.

The brand messaging guide she created for me is a godsent, and I now have a structure for my marketing. I feel like I have a guiding light I can follow, a plan, a path, and the confidence to make it happen. I can trust the process and get on with it. It's a massive relief!

Anytime I felt a wobble or a dip in confidence, I knew I could message Giada, and I particularly appreciated her openness (especially to talk about my mind challenges), directness, transparency, and bright tone and attitude.

And even now that our work together is over, I have a framework I can always go back to. I feel much more convinced that I’m on the right track, and I’m wasting less time worrying about whether what I’m doing is right, which means I can use that energy to work on the business more effectively. If I feel doubt, I remember that the messaging guide was based on data and direct input from my clients, which reminds me I’m actually helping people through my services and marketing and I can help even more of them.

After I changed my messaging and the way I showed up on LinkedIn, there was a burst of activity from people reaching out via DM that were very serious about working together, and one has already become a client.

If you’re thinking of working with Giada, do it: it will literally feel like stepping up to a higher level of business.”