Use Your Personality to Get CLIENTS from Your Marketing (Not Engagement)

“Just be your authentic self, and your dream clients will be drawn to you.

“Your personality is the USP.”

Everyone’s telling you this, especially personal branding gurus selling you *cough cough* social media popularity disguised as authority and client attraction.

I get it: as women, in particular, it’s appealing because it reinforces the conditioning that we must be liked by everyone and the common desire to sell without looking like we’re selling.

And it all sounds super easy and (let’s be honest) flattering, too. “Just be yourself, and use your personality in your marketing. Literally just that.” Piece of cake, right?

So, anyone who wants to continue believing that: close this article right now (but don’t keep complaining about all those price objections, calls with undecided leads, and feeling under-recognised, okay?)

Would you rather work with more of the high-ticket, perfect-fit clients who energise you?

Keep reading.

I’ll show you how to use your personality in your marketing in a way that helps you do that.

The marketing myth of “just show your personality and be authentic”

Now, my stance isn’t as sexy as the gurus’.

I am however saying this as a marketing strategist with a background in an in-house marketing department and who’s been running her business for +6 years:

using your personality and being authentic is NOT enough to get high-level clients from your marketing consistently.

And I’m by no means saying you shouldn’t use your personality or be authentic, of course. But here’s the thing:

if you want them to pay you—not just praise you—your ideal clients must also see you as “the authority they can confidently trust with their time, energy, and money”.

Otherwise, you’ll keep attracting supportive social media fans who tell you “OMG, I looooove your vibe” but then drop thousands on your competitors instead.

How to use your personality in your marketing in a way that helps you get more paying clients

As I teased, it’s not about hiding our personality. Not at all! It’s about using it strategically.

So, here’s how my clients and I use our unique personality and background in our marketing.

We keep our personality but put the ego aside

Your ideal clients need to see themselves in your marketing and understand how you can help them go from their current problem to their happy ending.

If your messaging doesn’t lead with THAT… good luck retaining their attention and getting them to take action, in a saturated market and online space.

We focus on the most relevant parts of our life

My clients and I aren’t here to bare our entire soul to get engagement on social media or to confuse our target audience by jumping from one random topic to the next.

So, for example:

- Did you use to be in your ideal client’s shoes (and how did you overcome that challenge)?

- Do you believe in something they also care about?

- What’s a lesson from your past job that can build credibility now?

- Have you got engaging anecdotes or analogies that can feed into your services?

We take stances and share our fresh perspective instead of being vanilla

This isn’t about being controversial for the sake of it. But when everyone has a similar approach or believes the same stuff about our industry, whereas we believe the opposite?

We’re freakin’ vocal about it—even if someone might disagree in the comments—because we know the right clients will appreciate it, especially when we help them look at their situation from a different perspective.

We share our client stories and results

Any other competitor and AI can easily share “10 tips to do this and that” or a generic post about your industry. But nobody has got your client stories!

Plus, you can’t expect high-level clients to buy from you because of “vibes”: they also need to see that you’ve already helped someone who used to be in their shoes

We start leaning into that upgraded version of ourselves

The one who rejected the conditioning that, as women, we must shrink, be everything for everyone, and downplay our brilliance. The one who shares what she stands for, without worrying about “what if someone thinks I’m too much”.

Yes, it can feel uncomfortable at first. But once you commit to acting like that version, you then start feeling like her, too (and eventually become her).

What to keep in mind when using your personality in your marketing (beyond ‘just being authentic’)

By all means: keep being yourself and injecting your personality into your marketing (for example, I often sprinkle references to my Italian heritage, my obsession for 80s fashion, or the fact that I dance and write fiction on the side, and I talk about some of my challenges, too).

But if you’re serious about working with more high-ticket and perfect-fit clients who see you as the authority you are—before they even speak to you—be more intentional and strategic, too.

Personality, clear messaging, and authority must go together.

Start showing up and being seen as the authority you already are behind the scenes

Serious about going beyond sporadic word-of-mouth referrals and stop spending so much time and energy on scattered action and calls or touchpoints with “I’ll think about it” prospects?

You might be a good fit to become The Intentional Authority with me.

During this 90-day 1:1 programme, you’ll boost your authority and implement more efficient, structured, high-impact marketing, gaining back hours and headspace every week while attracting more of the high-ticket, perfect-fit clients who energise you ⚡