The Pocket Strategist - 🧲Magnetic Message & Web Copy Makeover✨

From “A business strategist” to “THE business strategist offering in-person programmes for service-based founders in the UK.”

The business

Founded by the fabulous Katherine Dyer, The Pocket Strategist specialises in business strategy services with a bit of a twist (well, a pretty big one, actually).

Their strategy days and programmes are held in-person and in beautiful, energising locations. Pretty cool, right?

OUR 🧲MAGNETIC MESSAGE & WEB COPY MAKEOVER✨

Their initial problems and challenges

“Before investing in the 🧲Magnetic Message & Web Copy Makeover✨, I struggled to succinctly articulate what I do in a way that would resonate with my ideal client.

I also wasn't quite attracting the right clients and couldn’t fully articulate the power of my strategic services.”

Other challenges that I uncovered during our initial 1:1 consultation:

❌ Vague messaging, failing to showcase what set The Pocket Strategist apart (and boy oh boy, did they have a HUGE untapped opportunity!)

❌ Having 3 different offers on a single Service page—which didn’t leave room to include all the conversion-copy elements needed to “sell” rather than just “describe”

❌ Unclear buyer’s journey and “next steps”, starting from the homepage

❌ Brand story mainly about the actual business, failing to get their audience involved

❌ No SEO keywords to help new clients find out about their unique services

Why The Pocket Strategist decided to invest in the 🧲Magnetic Message & Web Copy Makeover✨

“I was recommended Giada by someone else, and I then stalked her socials and website.

Her website copy spoke directly to me, my problem, and described the solution I needed.

I knew I wanted to work with Giada almost instantly!

I thought 'if she can do that with me, I want her to do that for me and my clients’.”

How I tackled and fixed those problems

✅ From our first 1:1 session, it was clear to me that Katherine runs her strategy services in a way that differenciates her from ALL her competitors: she offers in-person days and programmes in stunning locations.

So, instead of blocking time in their calendar for a few Zoom calls, her clients get to treat themselves to at least one entire day away from their daily tasks and concerns—and to actually work ON their business without distractions.

However, her old copy did not highlight it! (See the difference that getting the external perspective of an expert will make?)

So, I made it an integral part of her new brand messaging and website copy—because THAT’S one of the main points that set her apart from… literally everyone else

✅ I turned the main Service page into a clear overview that allows her prospects to identify the right programme for them.

I then created individual service pages for each of her offers: they work as standalone landing pages too, and they include all the right conversion-copy elements to take some of her audience from prospects to paying clients

✅ I created conversion-optimised website copy taking UX and the buyer’s journey into account, too. Her core pages now have clear overviews and calls to action directing each audience segment towards the right next step for them.

Not ready to invest? Well, good thing I turned Katherine’s lead magnet (previously underutilised) into a secondary call to action to convert those prospects into newsletter subscribers—allowing her to retain and nurture them

✅ The Pocket Strategist already had all the ingredients for a strategic brand story. Katherine used to be in the same situation as her current clients (so, she knows exactly how they feel), and she now uses her own lessons and expertise to “empower ambitious founders with clarity, confidence, and control over the direction of their service-based business.”

So, I fine-tuned her brand story to reflect this right from the home page, positioning her as THE solution for clients who want to ditch their current overwhelm and move their business forward—confidently.

✅ I scouted for all the relevant SEO keywords that her dream clients are googling when looking for a business strategist. Dividing her original Service page into multiple ones also allowed me to target additional keywords for her

A little taste

This is the the new above-the-fold copy for The Pocket Strategist (the very first section on their home page):

Basically, as soon as they land on their website, their target client finds out exactly:

✅ what type of business this is (“business strategist”)

✅ who for (founders of a “service-based business”)

✅ how it benefits them (“save yourself months of inaction” and “move your business forward—faster and without overwhelm”) and what they can expect (“a 3-12 month plan”)

✅ what they should do next (“find the right business strategy service for you” or, if they’re not ready to invest, grab their lead magnet and subscribe to their newsletter)

The final outcome

“Now, I’m no longer embarrassed to send people to my website, and they’re clearer about what I offer.

It has also been helpful to take some of the copy and convert it into social posts, starting to adopt some of the terminology that Giada used, and integrating it into my marketing.”

Psst! This is because the 🧲Magnetic Message & Web Copy Makeover✨ includes a bespoke storytelling framework and brand messaging guidelines.

That way, you can amplify your new website copy and keep your message consistent through aaaaaaaall of your content—and it’ll be much easier to create it from scratch, too.

“If you need help with clarifying your messaging and targeting it towards your ideal client, go for it.

Giada is an expert in her craft and thinks carefully about every single word she uses."

I absolutely LOVED collaborating with Katherine!

And I’ll definitely be following the journey of The Pocket Strategist as they help more and more founders move their business forward—especially now that they’re known as THE option for energising, in-person strategy days and programmes.

Shall I turn you into THE go-to solution in your dream client’s eyes, too?