Benefits of Hiring a Blog Writer for Your Female-Founded Brand
Suffering from blank page syndrome? Has your company blog been gathering cobwebs? Then hiring a blog writer is definitely the right game-changing solution for your female-founded business!
Yes, not just your company blog itself: your entire business.
From SEO to leads, here are the main benefits of hiring a blog writer.
1. A blog writer will turn your ‘company news’ into a successful content marketing strategy
Far too many companies have a “blog” (sorry, but the inverted commas are needed) that they use for company news. Then, the same companies dare to complain that ‘blogging doesn’t work’ because they didn’t get more website traffic nor converted it into leads and sales.
Who in their right mind would google ‘February Achievements of Company X’, spend some precious ten minutes of their lives reading about them blowing their own trumpet, and think “you know what? I can’t wait to buy from them!”?
That’s not how a business blog is meant to work, and a professional blog writer knows that.
A successful blog is one that’s packed full of articles on relevant industry-related topics that educate, entertain or answer the specific questions of a business’s target audience.
A blog writer will create a custom content marketing strategy and write about subjects that your dream customers are already googling, like ‘7 Easy Ways to Create an Urban Jungle in a Small Flat’ if you sell plants or ‘How to Choose Among Light, Medium and Dark Roasts’ if you’re there to fuel their coffee addiction.
2. You won’t have to worry about content creation or blank page syndrome
For a blog to give you tangible results, it must be updated regularly. Not once every few months when you magically remember about it.
However, coming up with so much high-quality content, performing all the keyword research, writing the actual articles, and uploading them together with some pictures… it all takes a freakin’ lot of time!
Plus, if content writing and SEO aren’t your thing, you’ll probably end up staring at the screen for longer than you wish.
When you hire a blog writer, they’ll take aaaaaaaaaall of that away from your workload.
3. They will create the right blog posts for your target audience (no fluff!)
A blog shouldn’t be used to write for the sake of writing.
‘Oh, I’ve just written three blog posts about our new product!’
Ok, but does that actually benefit your target audience? Are they already interested in that topic?
If not, you’ve just wasted a few hours of your time.
Instead, one of the benefits of hiring a blog writer is that they’ll craft articles with your specific target audience in mind.
This goes beyond superficial misconceptions such as ‘I sell clothes so I’ll just write about fashion, catwalks, and trends.’ That’s too broad!
What’s your USP, and who’s your target audience?
For example, if the clothes you sell are made ethically and in an eco-friendly way, as a blog writer I’d create content around topics such as: switching from fast to slow fashion, identifying the most sustainable materials, how to make clothes last longer, etc.
See? If you’re virtually talking to eco-conscious customers, catwalks and trends that lead to tons of waste would certainly backfire.
4. They will help you rank for more keywords
A professional blog writer is also skilled at SEO.
That’s why you won’t just get pretty words on a page: every single one of your blog posts will be optimised for a specific long-tail keyword and relevant variations.
After all, there are only so many keywords that you can realistically hope to rank for with your main website pages (e.g. if you’re a stationery store based in London but delivering worldwide, they’ll be something like ‘London stationery’, ‘stationery shop London’, ‘best stationery’, etc).
However, when you think that every blog post is also a new website page, you can now realistically target dozens of new keywords.
For example, ‘12 Stationery Gift Ideas for Your Writer Friend’.
If you were to blog once a week, that’s 52 new keywords by the end of the year!
5. They will boost the overall SEO of your small business website
The benefits of blogging for business go beyond these keywords. In fact, the right content strategy will help your entire website rank higher!
This is because:
More website pages show search engines that you have plenty of relevant content;
Websites with blogs receive an average of 97% more inbound links than those without them;
You can easily add internal links that help search engines better understand your sitemap.
Find out more about how blogging helps your website SEO.
6. They will give you a ton of content for your socials & newsletter
Stop thinking of your blog, social media, and newsletter as three separate watertight compartments!
When you can rely on a professional blog writer, you’ll also have plenty of content to share on your platforms.
7. They will increase your lead generation
Blog posts that are correctly optimised for SEO allow you to generate more traffic via search engines, but not just any traffic: the right one!
By attracting your specific target audience onto your website, a freelance blogger for hire will help you generate more leads. For example, whenever relevant, I add a call to action about subscribing to their newsletter at the end of the blog posts I write for my clients.
Sharing them on socials? Then you can generate even more traffic and leads!
To give you an idea, websites with blogs have a 67% higher lead generation.
8. They will help you retain your audience
Your customers are bombarded with thousands of marketing messages every day, so you most definitely can’t expect them to follow every single company. So how do you get them to pick you?
You keep bringing them value with your content, and a blog is a fantastic way to do so, especially if you share your articles on your newsletter and socials, too.
9. They will position you as a thought-leading expert in your field
Before deciding to buy from you instead of one of your competitors, your audience needs to trust you.
They need to think that you’re the very best at what you do. And how can you convince them?
Easy: you blog about relevant industry-related topics that showcase your expertise.
10. Collaborating with a blog writer is cheaper than an in-house solution
Another excellent benefit of hiring a blog writer is that they’ll only charge you for the blog posts themselves. That’s it.
You don’t need to pay for their software, pension, equipment, holidays, or anything like that.
We do all of that ourselves.
11. A professional blog writer will free you up more time to focus on other aspects of your business
Finally, when you hire someone to write blog posts, you no longer have to worry about the writing and content creation side of things.
This will save you a ton of time that you can use to do whatever it is that you do best when it comes to your badass female-founded business.
Nice one!
Now that you know more about the benefits of hiring a blog writer, are you ready to unlock them?
I help ambitious women entrepreneurs and female-founded businesses become THE go-to solution in their dream audience’s eyes.
From planning the right articles to writing them and optimising everything for SEO, I can take care of your blog so that you can start seeing some actual results.
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