So, you wrote your own website copy even though you’re not a copywriter (I get it: we’ve all got to start somewhere). You skim-read articles like ‘10 best website copy samples’ and spied on what your competitors are doing.

Is it working, though?

If you’re getting tumbleweed instead of new clients, you should definitely consider making the most of the benefits of a website copy audit.

After all, you’ve already invested in a website, and you pay for it on a monthly or yearly basis: isn’t it a waste of money if the words on it aren’t helping you attract more visitors and turning them into paying clients?!

Before diving into the benefits of a copy review, though, let’s look at exactly what it is.

What is a copy audit?

A copy audit or review is a popular service offered by professional copywriters (like yours truly): it involves reviewing your existing website copy objectively, giving you feedback and actionable suggestions on how you can improve it.

For example, some of the points I look at when conducting a website copy review are:

• Is your core message simple and easy to understand, especially for someone who has NEVER heard about you and your business before?

• Is the top section of your homepage (= everything we can see before scrolling down) clear and powerful enough to convey exactly what you do and how it benefits your target audience?

• Have you used your SEO keywords correctly to maximise your chances of attracting your ideal clients through Google?

• Is your tone of voice consistent?

• Is your website copy easy to read, or does it compromise UX?

• Are there clear and unmissable calls to action, or are your dream clients left wandering around without knowing what to do next?

Do I need a website copy review?

You need a website copy review if your website hasn’t been helping you attract visitors and turning them into paying clients for you—but you can’t afford full website copywriting services just yet.

Usually, this happens when you’ve written your own website copy, invested in it before getting clear on your USP and core message, or hired the cheapest copywriter you could find on Upwork.

Your current website copy might have been enough to get you started, but isn’t it time to take it to the next level so that it can start selling in the background for you?

A copy review will take your website from “just a monthly expense” to an active marketing tool with an outstanding ROI.

6 game-changing benefits of a website copy audit for your business

Here’s how it’ll benefit you in practice.

1. A website copy audit is an objective review

Here’s the thing: writing about your own business is… what’s the technical word? FREAKIN’ HARD.

I’m serious. You might think you’re the best person to do that since you know it like the back of your hand, but that’s exactly the problem!

• You’re so close to your business that you’re bound to take too many things for granted when writing your website copy on your own – As I always say, “You can’t read the label from inside the jar, let alone write it.” Instead, you run the risk of confusing your visitors with industry jargon, overused buzzwords, or generic statements. At the same time, you could also fail to articulate the value of your services in a way that does them justice (and makes your ideal clients think “I need this RIGHT NOW!”

• You’re too emotionally invested to write about your business objectively – Maybe your copy is full of “we” or “me, myself and I” rather than “you”. Instead of talking about how your services will take your ideal clients from their current problem to their happy ending, it focuses on impersonal features and what you are personally excited about

Well, one of the main benefits of a website copy audit is that a copywriter will help you fix this. Think about it!

When I work on a copy review, I read your website for the very FIRST time—unlike you but very much like your target audience.

So, because I’m NOT as emotionally invested in it as you are and I DON’T know your business as well as you do (and, you know, I happen to be a professional website copywriter), I can analyse your copy objectively and show you exactly how to optimise it. Easy!

2. A website copy review is a handy compromise if you can’t afford full website copywriting services

I’m not gonna lie: receiving new website copy from scratch is the BEST investment out of the two. It’s also a much bigger investment, though.

Sure, it’ll more than pay for itself. But if you genuinely can’t afford it right now, a website copy audit is the next best thing.

In fact, just because you haven’t got the budget for full copywriting services, it doesn’t mean you should keep counterproductive copy on your business website!

If anything, those words would continue to hold you back and make you lose even more money (think of all the sales you’ve been missing out on!). One of the biggest benefits of a website copy audit is that it fixes that for a fraction of the cost.

3. It allows you to simplify your message for your target audience

As I briefly touched upon in the first point, one of the benefits of a website copy audit is that it’s carried out by someone who doesn’t know your business as well as you do.

Don’t worry: I’ll obviously get you to fill in a project planner to learn a lot more about it! However, I still prefer reading your website copy at least once before looking at your answers. Why?

Because, that way, I get to see what information is missing to show me exactly what you sell and how this can benefit your audience.

Most entrepreneurs seem to think their business is too complex to be summed up in a couple of sentences, but that’s not true.

Sure, you’ll still need to provide your clients with more information throughout the rest of your website, but if you can’t summarise your business in a nutshell (in a way that actually conveys its value), you have a BIG problem.

Imagine you’re at a party and someone asks what you do: “Oh, it’s too complicated to explain. Basically, I offer business solutions to all kinds of companies, and I’ve been doing this for over 15 years. I’m so passionate about it, and my brand values are…’

There you go. You’ve lost them.

Instead, you must always be able to articulate exactly what you do, who for, and how this benefits them—in a crystal-clear and compelling way—especially on your website.

Something like, “I’m the business coach for solopreneurs who want to scale from 1:1 services to a more profitable 1:many model in 1 month.” BOOM!

So, whenever I conduct a website copy audit, I always focus on whether your core message is immediate or can be simplified, too.

4. It helps you increase conversions, bringing you more paying clients…

Too many business owners mistake their website for a place to ramble on about their own story, values, and what they are passionate about, as well as to describe their offers.

I’m sorry, but that’s not it. It’s a marketing tool that should actively help you SELL your services!

That’s why you need to:

• Put your ideal clients first, making them the hero of your brand story

• Focus on how your services will benefit them

• Give them clear and unmissable calls to action

You’d be surprised at how many business websites end up boring their visitors with directionless copy and leave them without any kinds of calls to action. For example, if I were your dream client, what should I do next and WHY? Book a consultation? Subscribe to your newsletter? Apply to work with you? And what can I expect after that? You’ve gotta tell them!

One of the benefits of a website copy audit is that I also look at your current copy with conversions in mind, helping you maximise them and get your ideal clients to do what YOU want them to do.

5. … and, consequently, it boosts your website ROI, too

Your website comes with a monthly or yearly cost, and you might have spent more money upfront to get it developed. However, it doesn’t have to keep being “a cost”.

When your website helps you attract more ideal clients and sells to them for you, it’ll not only pay for itself: it’ll be such a tiiiiny expense compared to all the money it finally brings in.

So, by helping you sell your services more easily, a copy audit increases your website ROI, too (and saves you a tonne of time, which is even more valuable, isn’t it?).

6. You’ll feel proud and confident when directing your dream clients to your business website (finally!)

If you know your current website copy is directionless and outdated, I bet you haven’t been directing your potential clients that way.

Instead, you’ve been doing aaaaaaaall the heavy-lifting by jumping on calls with every Tom, Dick, and Harry.

Why KEEP on missing out, though?

When you have strong copy, you can send your leads to your website before getting on a call. If they can’t afford you or they realise it’s not what they’re after, most of them will disqualify themselves (and save you plenty of energy, time, and therefore money). If your copy speaks to them? They’ll be pretty much sold by the time they book that call or get in touch.

Once you’ve followed all the suggestions included in your audit, your website copy will become your BEST salesperson, helping you seal the deal.

Unlock the benefits of a website copy audit: book yours today

So, how does this all work? Well, it depends on who you collaborate with.

I’m Giada, the brand messaging strategist and copywriter for women entrepreneurs, and my website copy audit is a one-time investment of £500. After choosing up to 5 pages and completing my project planner to tell me all about your business, you’ll receive:

• An in-depth document with detailed feedback and actionable tips, telling you exactly what to fix (and how) to get the most out of your copy

• A practical checklist showing you the BEST order to put all that into practice without feeling overwhelmed

• A screenshare video recording to help you visualise those changes

• Optional: a complimentary 1:1 consultation to answer your questions (should you have any) after you’ve gone through your website copy audit documents

Isn’t it time you stopped doing all the heavy-lifting when selling your services? Let’s make your website copy work in the background for you!

Get one step closer to unlocking the benefits of a website copy audit by booking yours today.

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