🧲Magnetic Messaging & Marketing Strategy Day🧭
You know you’re incredible at what you do. Conveying it through your content, though? And keeping up with it without getting overwhelmed? That’s a different story. A pretty messy one, actually. Let’s rewrite it, then.
This is the brand messaging and marketing strategy day for women entrepreneurs like you: those who provide the best services but can’t articulate it in a way that sets them apart and attracts their ideal clients (yet!).
Together, we’ll make your brand messaging and marketing MAGNETIC so that you finally start and keep ATTRACTING your target audience through your content—instead of relying on unpredictable referrals, time-consuming cold outreach, and lots of discovery calls with wrong-fit prospects.
Your past and current clients love you—and yet your marketing isn’t bringing in that many new ones
YOU have the perfect services for your ideal clients, but THEY are not getting it.
You struggle to talk and write about your business in a way that attracts premium prospects and makes them think “It’s like she’s read my mind! This is exactly what I need”
You’re always tweaking how you describe yourself, your business, and offers. And if someone were to ask you “What sets you apart from everyone else in your niche?” there’d be an awkward silence
Your content covers all kinds of topics and messages. Sometimes, you even end up sharing tips that are more helpful to peers and competitors (eek!) than your ideal clients. And even though you heard you should tell stories, they’re not actually bringing you enough enquiries
You do get clients, of course. But it’s mostly through unpredictable referrals and time-consuming cold outreach. Your content marketing just hasn’t been doing enough for you (even though you’re been spending SO much time and energy on it).
Every week, you force yourself to sit down in front of a blank Google Doc to pull new content ideas out of thin air. Or you try to make sense of the random notes in your phone app, desperately looking for some kind of business lesson to slap at the end of your anecdotes
You churn your content out, schedule it, and… hope for the best. But you mainly get likes and comments (often from industry peers), not the enquiries and clients you were hoping for
It all feels SO messy, too! It’s like you’re starting from scratch every time you plan your content, and you never know what to prioritise. So, you’re constantly second-guessing your marketing. It’s such a chaotic and unsustainable ‘strategy’ that you sometimes go on posting sprees and then disappear for WEEKS
Overall, your content marketing doesn’t feel worth the time and effort you’re putting into it. You’re always busy and spinning so many plates… and yet you often attract people who see you as “just another option in your niche”. So, you find yourself on lots of discovery calls, and it feels like you’re starting from zero when you sell to these prospects. Not only is that hard work: POOF! Some of them dare to ghost you after taking up so much of your time for free
You’re frustrated (and understandably, a liiiiiiiiiittle bit annoyed) because you KNOW you deliver the best services but your ideal clients JUST. DON’T. GET IT. So, you feel directionless and overwhelmed, like you’re just winging your marketing (because, deep down, you are)
Trust me: it's not your fault, and you’re not the only one. It’s actually SO common amongst service providers.
In fact, I’ve worked with many women like you: those who run successful businesses and offer the best services but can’t articulate it in a way that sets them apart and attracts their ideal clients.
And that’s because “delivering fabulous services” and “conveying their value through your brand messaging and content marketing” are two completely different sets of skills.
You might be thinking: “But I’m the person who knows my business best! I should be able to clarify my own brand messaging and promote my services online effectively.”
In reality? That’s exactly what’s been holding you back. When you’re too close to your business, you can’t read the label from inside the jar (let alone write it).
And that’s why all those free resources, templates, and Chat GPT prompts haven’t worked so far.
Content marketing is really about amplifying your brand messaging in a way that speaks to your target audience and takes them from prospects to paying clients.
If you’re not clear on that core messaging, it either WON’T work or… it’ll require A LOT MORE hard work than it should!
Surely, you didn’t start your business to waste countless hours creating content that doesn’t feel worth the effort? Or on difficult sales calls, trying to convince prospects that they should choose you instead of your competitors?
My gut feeling is that you want to enjoy your marketing and attract clients who actually want to work with you (and you only). Yes?
Excellent.
Because that’s exactly where magnetic brand messaging and content marketing come into play—and we’re going to perfect them together during a 1:1 marketing strategy day.
(Ready for the confetti?🎉)
🧲Magnetic brand messaging = 🧲magnetic content marketing
(getting premium clients to come to YOU and selling more and more easily—WITHOUT feeling so directionless and overwhelmed)
I always say that your brand messaging can (and should) act like a magnet. And when it does? You will:
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Grab your ideal clients’ attention, even when they see 6k-10k marketing messages every single day
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Save even more time by repelling the wrong-fit leads (bye bye, endless calls with time-wasters)
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Attract premium prospects who are pretty much sold once they get in touch with you (sorry, competitors)
But that’s not all! Once you have a magnetic brand message and a strategic brand story spun around your ideal client? You’ll also get to use them as a marketing compass:
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Guide all your content creation and marketing
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Stop wasting time and energy on content that doesn’t move the needle
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Always know how to come up with an endless supply of effective content ideas that actually bring you clients
That’s why I developed my proprietary Magnetic Messaging and Storytell to Sell frameworks. So, we’ll use them to turn you into THE go-to solution for your ideal clients while making your content marketing easier and more effective.
Meet your brand messaging and copywriting strategist
I’m Giada, the brand messaging strategist and copywriter for women entrepreneurs. Now, why should you book a marketing strategy day with me?
I help clients just like you
I believe every woman in business is unique, even if they sell similar services or can’t convey what sets them apart (yet).
And they have the ingredients for a powerful brand story that sells—they just aren’t telling it in a way that does (hint hint: they’re spinning it around themselves rather than the transformation they’ll achieve for their clients).
Plus, let’s face it: as women, we’re often made to feel that we shouldn’t talk about our offers too much (“Don’t be salesy!”). No wonder most of my clients loved showing up for their brand but struggled with self-promotion!
So, I specialised in magnetic brand messaging to take more women entrepreneurs from “just another option” to “THE go-to solution for their ideal clients.”
Hey, nothing wrong with running paid ads or doing a lot of cold outreach. If you want to do that too, you do you (psst: clarifying your brand messaging will also make those tactics more effective). But personally?
I prefer organic and inbound marketing: getting my ideal clients to come to me.
And that’s all I’ve been relying on lately… thanks to the exact same methods and frameworks I’ll use with you during our marketing strategy day!
And by the way, before starting my own business, I used to work in a marketing department.
So, you’ll be partnering with someone who knows how to promote a business online successfully (not a snake oil saleswoman trying to impress you with vanity metrics rather than actual results).
I actually walk the talk
Let's make your brand messaging and content MAGNETIC
during a 1:1 marketing strategy day
So, what’s my signature 🧲Magnetic Messaging & Marketing Strategy Day🧭 about? It’s a premium 1:1 day on Zoom, with juicy bonuses and additional VIP access.
How our messaging and marketing strategy day will work (spoiler alert: it’s more than a day!)
1. Before: strategic prep
Once you’ve secured your spot, I’ll send you my on-boarding and pre-meeting planner.
It’ll ask you strategic questions so that I can fully understand your business and tailor our brand messaging and marketing strategy day to your situation, challenges, and goals.
Psst: this planner is a fan favorite of my clients! They say it helps them get clarity and get excited for their own work ahead.
So, be prepared to feel your creative juices flowing
2. On the day: the most exciting part (time to bounce ideas and get strategic!)
9:30am: welcome and prep
10am-12pm (Zoom): 🧲 brand messaging
Using my proven Magnetic Messaging and Storytell to Sell frameworks, we’ll work on your brand messaging to set you apart from EVERYONE ELSE in your niche.
We’ll also craft a compelling and repeatable narrative that showcases the transformation you’ll achieve for your ideal clients (hello, new brand story that actually connects with your audience and sells for you)
12-2pm: lunch break (for both) and additional research/brainstorming time (for me!)
2-4pm (Zoom): 🧭 marketing
You’ll master a method to use your new brand messaging guide to guide all your content marketing from now on. That way, everything will finally feel aligned, and you’ll always be able to come up with an endless supply of EFFECTIVE ideas.
Then, the final part of our marketing strategy day will entirely depend on your challenges, needs, and goals.
Maybe that’s creating a stronger structure and systems to keep up with your marketing without getting overwhelmed. Perhaps you need help figuring out whether you should start a newsletter, focus your social media efforts on a different platform, and so on. Or something else entirely. Whatever you need guidance with when it comes to marketing your service-based business online, that’s what we’ll focus on.
The 🧲Magnetic Messaging & Marketing Strategy Day🧭 is a TAILORED 1:1 experience. So, make sure you tell me all about your challenges and goals in the planner.
(Please note: if this wouldn’t work with your time zone, don’t worry! I have options to split our marketing strategy day into 2 slots - See my FAQs below)
3. After: premium 1:1 support and access
We don’t want any loose ends! So, I’ll also create a custom action plan for you within 2 working days.
It’ll recap what we covered during our marketing strategy day and break it down into actionable tasks (and in the most effective order, whenever relevant).
You’ll then have direct access to me for 2 additional weeks via Voxer.
So, got any questions? Content ideas you’d like me to review? Or maybe you just crave some words of encouragement? Whether you need my ‘consultant’ or ‘cheerleader’ mode, I’ll only be a message or voice note away.
You’ve got this! And I CAN’T WAIT to see you succeed
By the end of our 🧲Magnetic Messaging & Marketing Strategy Day🧭 you’ll feel clear and confident about your brand messaging—and beyond excited to start amplifying it through content that actually brings you enquiries.
You’ll know exactly how to position yourself as THE go-to solution for your ideal clients (and you’ll 100% feel like it, too).
Bonuses
List of strategic content prompts – To get you started with a brand messaging and storytelling BANG
Boost Your Business by Blogging eBook – Learn how to start (and keep up) blogging on your business website. And how to do so in a way that grows your audience, brings you more leads, and positions you as an expert—even as a complete blogging beginner
One-off investment: £797 (Payment plan available)
THE definition of a no-brainer, because you’ll have the tools to create content that finally brings you clients and ££, not just likes (and unless you’re undercharging big time, you’ll only need one or two sales to make aaaaaaall your investment back and then some more)
And you’ll get a system that saves you hours every week, helps you sell more (and more easily), and that you can use for life—even if your business changes direction in the future
Let me be clear, though! This marketing strategy day is NOT for you if:
❌ You don’t know who your target audience is – We’ll be creating a magnetic brand message and system to attract your ideal clients organically. So, if you don’t know who they are (or are tempted to say eVeRyOnE), well… this wouldn’t be the right investment for you. Get clear on that first!
❌ You’re targeting multiple and very different audiences – My signature method is ideal if you have a core focus and/or type of client
❌ You expect me to fix your ENTIRE business model or create new offers from scratch – This is a brand messaging and marketing strategy day. It’s about creating a system to amplify and promote what you already have. Sure, if your business changes direction in the future, you’ll know exactly how to tweak your frameworks and create content accordingly. But if you’re not clear on your vision at this stage? I recommend working with a business strategist or coach instead
❌ You won’t commit to putting my advice and method into practice – No point investing in this if you’d rather keep doing what you’re already doing—even if it hasn’t been bringing you the best results
❌ You run an e-commerce store, SaaS, or product-based business
❌ You need technical help (like using AI, setting up tasks in your CRM, or anything beyond brand messaging and content marketing)
❌ You expect others to invest in your business but are reluctant to do the same and expect me to ‘convince you’
The 🧲Magnetic Messaging & Marketing Strategy Day🧭 is for you if:
✅ You’re a woman solopreneur or founder of a service-based business – This can be online or in-person, like a consultant, coach, interior designer, photographer, web designer, course creator, and so on
✅ You KNOW you deliver fantastic services: you just can’t articulate it in a way that sets you apart and attracts your ideal clients (yet!)
✅ You’re mainly relying on unpredictable referrals or time-consuming cold outreach, and you’re now serious about getting your ideal clients to come to YOU
✅ You have a good idea of who your ideal clients are and are clear on your offer suite
✅ You’re an action taker (high five!) and understand the importance of investing in your own business, just like you expect from your own clients
✅ You’re excited to partner with a brand messaging expert and have the BEST. STRATEGY DAY. EVER
But to be 100% sure that we’re going to be an even better match than my 80s blazer and denim jeans? The first step is ALWAYS applying for a 🧲Magnetic Messaging & Marketing Strategy Day🧭 through my Discovery Form.
FAQs on the 🧲Magnetic Messaging & Marketing Strategy Day🧭
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On Zoom (so, technically… wherever you want!).
You’ll then have direct access to me via email and Voxer
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I run the 🧲Magnetic Messaging & Marketing Strategy Day🧭 from 10am-12pm and 2-4pm (UK time - check it in your time zone), Tuesdays to Fridays.
I appreciate this might be challenging for some time zones, so I also offer the option of breaking it up into 2 days, with both sessions running 10am-12pm, 2-4pm, or 4-6pm UK time.
You can tell me all about your preference when you apply for your 🧲Magnetic Messaging & Marketing Strategy Day🧭
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Yes!
You can choose to pay everything upfront or split it into 2 payments (50% to book my availability and 50% due 2 days before your chosen day) at no extra cost
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Voxer is a free app to send messages and voice notes.
You’ll have direct access to me for 2 whole weeks after our 🧲Magnetic Messaging & Marketing Strategy Day🧭.
So, you can use it to ask me questions, talk to me about your content ideas… or even just to get a little confidence boost before hitting ‘post’
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Ab-so-lute-ly!
I mean, how could someone else look after your content marketing if you are not first clear on your core messaging?
So, while we’ll experience this strategy day on a 1:1 basis, you can (and should) then share your new frameworks with anyone you collaborate with or outsource to!
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I want to make sure this would be the right investment for you at this stage.
So, that’s why I start with a Discovery Form: so that you can tell me more about your current situation, challenges, and goals.
And as you fill it in, it’ll help you understand the same, too.
So, if you’ve managed to answer my questions without thinking “Oh no, I haven’t got a clue,” then you can be 99% sure that my answer will be HECK YES.
But if for whatever reason I don’t think we’d be the right fit, I’ll let you know and recommend what to focus on instead.
Relying on magnetic brand messaging and content marketing? Here’s what it’ll feel like for you
It doesn’t matter how messy and overwhelming it all feels right now! Once we clarify your brand messaging and work on your marketing together?
Well, picture this:
🤩 Your ideal clients are finally coming to YOU (and not just from referrals)
🤩 You have a clear, magnetic brand message and story that convey the value of your services, setting you apart from EVERYONE ELSE
🤩 Content planning has become a breeze. You sit down, open your personalised messaging guide, and know exactly what to focus on and what to post about. You’re saving HOURS (and lots of mental energy) every week thanks of this endless supply of effective content ideas
🤩 You’re following a bespoke guide and plan, and you finally feel like you know what you’re doing with your marketing… because you do! And IT SHOWS
🤩 Your marketing and content are bringing you more and better-paying clients. You’re now attracting prospects who’re pretty much sold by the time they get in touch or book a call: those who already see you like THE go-to solution and want to work with YOU and you only
🤩 You feel confident and re-energised. You have the clarity you craved, know how to articulate your unique value, and are BUZZING whenever you promote your business online
Start showing up as THE go-to solution—and get enquiries from ideal clients who get it
Causing you to waste hours that you could use in your zone of genius, resulting in draining calls with bad-fit prospects, making you miss out on sales…
If your current brand messaging and content marketing are’t bringing you many clients, they’re literally COSTING you money.
So, fix them with a ONE-OFF investment and the help of an expert (and get a personalised messaging guide, a fresh perspective, and a method you can reuse forever).
It’s your time to go from “just another option” to “THE go-to solution for your ideal clients” with a brand messaging and marketing strategy day.
After all, you’re already incredible at what you do. So, let’s start attracting clients who actually get it.