Why Start a Business Blog to Grow in 2022: 13 Lucky Reasons
Want to take your female-founded business to the next level? Then one of your main resolution should be to start a business blog this year!
Honestly? This change alone will give you an SEO and traffic boost while helping you convert more visits into leads and sales. Overall, it will also bring a ton of benefits to your entire business.
More specifically, here are 13 (you’re not superstitious, right?) reasons to start a business blog this year.
What I actually mean by ‘starting a business blog’ on your company website
When I say that you should start a business blog RIGHT FREAKIN’ NOW, I’m not talking about sharing boring corporate news. Nuh-uh.
A blog must consist of audience-oriented and SEO-friendly articles that bring value to your specific target market by targeting relevant industry-related topics or queries.
Now that we’re on the same page, let me show you why this strategy is oh-so-worth-it.
13 reasons to start a business blog on your website
Ready for the juicy part?
Disclaimer: I apologise in advance if this article will make you want to kick yourself in the teeth for not implementing this strategy sooner.
That appears to be a common side effect.
1. Your average customer consumes 11.4 pieces of content before buying
Yep, you’ve read that correctly.
The 2020s customers are demanding to say the least but, with so much competition, we can’t really blame them.
If you want to stand out, you need to offer them content that entertains and/or educates them.
On average, they will consume around 11.4 pieces of it before committing to their first purchase with you, and the number goes up to 13 when it comes to B2B customers.
And, before you ask, yes: blog posts classify as content.
Even better? See the next reason.
2. Blogs are one of the most popular forms of content marketing
You’ve probably heard of content marketing before, right? The strategy consisting of creating free content to attract and retain your dream audience, getting them interested in your business?
Well, blogs are in the prestigious top 3 of content marketing channels.
If you want to invest in this versatile inbound marketing strategy, you can’t afford to miss out on starting a business blog on your website.
3. A business blog boosts your website’s SEO
Now, I could write an entire article on how blogging helps your website’s SEO (actually, I have!), but I’ll try and give you a quick overview:
It shows to search engines that your website gets updated regularly and is therefore relevant
It results in an average of 434% more indexed pages (size matters for search engines: they love bigger websites!)
It allows you to add internal links that facilitate the website indexing process for search engines’ crawlers
It attracts an average of 97% more inbound links
It allows you to target more relevant keywords
4. It gives you many more chances to rank
Every new blog post is also a new page for your website.
This means that, as well as making it chonkier, every single blog post is a precious, useful tool on its own, too.
A new page allows you to target a new long-tail keyword. What your target audience is searching on Google, basically.
Now, let’s say that you start blogging twice a month: those are 24 new long-tail keywords a year! 24 more chances to rank higher than your competitors, in other words.
If you blog once a week?
Yep, you’ve done the maths, I guess.
5. You can target potential customers at different stages of the funnel
Another perk of blog posts being new pages is that you get to target customers at different stages of the sales funnel every time.
Interlinking them strategically? Then you’ll make it even easier for your prospects to move towards the bottom.
Some of your dream customers still don’t know enough about your industry or the problem that’s actually affecting them. Not enough to look into a solution, at least. So? You educate them on it starting with broader topics
Some prospects are already interested but not sure as to what solutions are available. You explain it to them
Some others are pretty much sold but are now trying to narrow down their options and figure out what the next step should be. Position yourself as the most logical one!
6. You can link to your products and services whenever appropriate
Remember when I mentioned that you can add internal links? This involves links to other pages, blog posts, and… yep, products and services.
Now, this doesn’t mean that you should be super-salesy, but you can be smart.
For example, if you’ve talked about how a plant stand can help the reader decorate with their houseplants… and you actually sell plant stands, why wouldn’t you link to your collection?
This reader’s already interested, so you might as well help them teleport themselves onto that page.
7. It shows your customers that you want to have a conversation with them
Unlike a business with a sad 4-page website, you’re proving to your customers that you want to have a two-sided conversation. You want them to be part of your industry and story!
From addressing them directly to solving their pain points and encouraging them to share the article with their friends, a business blog on your website is an excellent way of doing it.
8. You’ll establish yourself as a thought-leading expert in your industry
Because you’ll share interesting and insightful articles on industry-related topics, you’ll also showcase your expertise and build trust.
Your customers and potential customers will realise that you know more about this than any of your competitors.
This will allow you to build trust more quickly and win over your target customers.
9. You can humanise your company through your business blog
A friendly tone of voice, actionable advice, showing empathy when it comes to your audience’s pain points…
Another reason to start a business blog is to make your company sound and appear friendlier and… well, real.
Authentic.
You’re not just a logo and impersonal set of values.
You’re an audience-oriented business that actually cares about helping its target customers through its products or services.
10. You can share your blog posts on social media…
You should never have a business blog without some social share buttons.
As well as helping you generate new leads, sharing your articles on your social media platforms will give you more content for your existing followers and, most importantly, content in a different form. More in-depth, basically.
Plus, you’ll get to harness the power of social shares, reaching even more people who hadn’t heard about you before.
11. … and your newsletter, too
And I’ve only said ‘newsletter’ because that’s what most companies call them. Let’s be real, though: your ‘newsletter’ should actually be a carefully planned email marketing campaign.
Not a roundup of announcements that should belong to internal communication channels. Not a way of pestering your subscribers with desperate-sounding offers.
Otherwise, they’ll unsubscribe.
So, what else can you talk to them about?
Your emails should always offer some kind of value, perhaps in the form of actionable tips.
And you should definitely include a roundup of your latest blog posts, or even centre an entire email around one of them.
12. When you complement your business blog with Pinterest, you get even more traffic
As well as sharing your new blog posts on Facebook, Instagram, and Twitter, you can use them to generate even more organic traffic beyond Google.
How? By creating an image for each of them and pinning it to your Pinterest boards with a link to the actual blog post.
Because this unique platform works like a search engine, you’re basically doubling your chances of attracting more traffic through your business blog.
13. Overall, you need to start a business blog if you want to stand out against your competitors
While content marketing is growing, you’ve probably realised that not every single business website has a blog (yet).
To me, that’s crazy.
To you? That’s great news: it’ll be even easier to stand out thanks to the previous advantages and reasons to start a business blog.
Here are just some more of the benefits of blogging on your business website:
67% higher lead generation than websites without a blog
Maximised brand recognition since 70% of consumers learn about a brand through blog posts rather than ads
Establishing your business as the go-to solution in your niche, even (or especially) for prospects who’re not ready to buy just yet
Ready to start a business blog for your female-founded brand? I can help 💪
If, now that you’ve discovered all these amazeballs reasons to start a business blog, you can’t wait to make the most of this strategy, BUT:
you’re not a professional writer
you don’t know how to actually generate organic traffic through your posts
you haven’t got time to research and write such valuable and in-depth articles
you’re not sure how you can smoothen the funnel and capture leads
… here’s an idea: how about you invest your precious time in doing whatever it is you do best with your business and, instead, let a professional blog writer take care of it?
No point in wasting hours writing content that nobody finds or reads… or months going in the wrong direction.
As a copywriter for ambitious female entrepreneurs, I’ll help you become THE go-to solution in your dream audience’s eyes.
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