What Is a Copywriter? (Spoiler: A Marketing-Savvy Wordsmith!)
Asking ‘what is a copywriter’ is totally fair. While I can guarantee that you read the work of dozens of copywriters on a daily basis without even realising it, you might not have heard much about this professional figure in itself.
Trust me: when I tell people I’m a copywriter for female entrepreneurs, I still get replies like “oh, copyright? That thing inside books!”
Let’s shine a light on what a copywriter is since… spoiler alert?
You totally need one for your badass brand.
A simple copywriter definition, written by a copywriter (yes, me)
So, what is a copywriter? It’s the person who crafts the written copy for a business’s marketing materials.
For example, just to name a few, a copywriter might write things like:
Website copy
PPC ads
Printed materials like leaflets and brochures
Social media posts
Email marketing campaigns
…
Yes, copywriters are wordsmiths, but much different from fiction writers or journalists.
We don’t write ‘pretty words’.
We write the right ones to help a business sell its products or services to a specific audience.
What is copywriting in marketing?
Copywriting goes hand in hand with marketing since it involves the act or occupation of creating text for the purpose of promoting products, services, or a company’s image and brand awareness.
In fact, copywriting is usually optimised for one specific call to action.
Most of the time? That’s to get customers to buy something. However, it could also be something else instead.
For example, the main call to action on your homepage could be to head to the ‘shop’ section or, if you’re trying to grow your mailing list, to subscribe to your newsletter. If you offer discovery calls, it could be to book one.
And so on.
But good copywriting will never let you leave a specific page without guiding you towards a specific action.
And persuading you to take it, of course.
What is SEO copywriting?
Unless they’re only ever going to write printed materials like brochures, a copywriter must also master the art of SEO copywriting, nowadays.
This is because, if you want your business website to be found, the text on it must be optimised for the keywords that your target audience is actually googling.
For example, if your business involves a monthly delivery of a new novel, it’s probably going to be something like ‘book subscription box’.
However, you can’t just repeat that keyword all over your website.
You must find variations, similar ones, more specific keywords to use for your blog…
Most importantly, you must know exactly where to place them for your SEO juices to start flowing.
Not only that, but you must avoid stuffing your pages with too many keywords. If you don’t, UX will fly out of the window, and search engines will end up penalising you.
When you hire a copywriter? We eat SEO for breakfast (although I still prefer having pancakes on Sundays).
So, what is a copywriter?
Basically, a copywriter is an marketing-savvy expert who crafts compelling messages for your business and offers, translating boring features into unmissable benefits and getting your ideal clients to take action.
Who avoids vague statements (like “we offer business solutions”) and gives your audience clear, immediate information (“Arthritis? We’ve created an ergonomic keyboard so that you can type away without feeling sore”).
Who sells without sounding pushy.
Who helps you stand out.
Isn’t it crazy how powerful words can be?!
If you’re intrigued about this subject, you can always find out the difference between copywriting and content writing, too.
Wondering what the process is like? Here’s my simple guide on working with a copywriter.
How I can help your female-founded business as a copywriter 🔥
Now that we’ve answered the ‘what is a copywriter’ question and you know a bit more about the actual copywriter meaning too, do any of these points sound familiar?
You already have a website for your female-founded business but it’s not attracting many visitors, and most of them leave without purchasing anything… not even leaving you their email address
You haven’t got a website just yet but are working on it and need the right words for it
You don’t know how to write SEO-friendly blog posts to help your business website smoothen the sales funnel and generate more leads organically
Let me solve them for you!
Once I know more about your current challenges, I’ll help you turn your female-founded business into THE go-to solution in your dream audience’s eyes.
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