11 Benefits of Copywriting Services for Your Female-Founded Biz
Before you write your own website copy or commission it to that friend of a friend who’s good with words, do your badass female-founded business a favour, and check out the benefits of copywriting (as in ‘professional copywriting services’).
When crafted and used correctly, these words have the power to attract your audience, generate leads and sales, and set you apart from the competition.
When they’re bland and written without a strategy?
They could actually work against you.
First things first: what exactly is copywriting?
Copywriting is a marketing strategy consisting of writing the right words to promote a business, convincing readers to buy a specific product/service or follow through with a call to action.
For example, copywriting involves:
website copy
landing and sales pages
PPC ads
promotional social media posts
brochures
leaflets
11 game-changing benefits of copywriting for your female-founded business
Now that you know what copywriting actually means, let’s see why you need it for your business and how it’ll benefit you in practice.
1. You won’t sound like yet another corporate website
How many times have you bumped into the same copy-and-paste sentences when checking out other brands online?
“We are a company with over twenty years of experience in…”
“We’re delighted to announce that…”
“At [xxx], we pride ourselves on delivering…”
I mean, I get it: writing about your own business is WAY harder than it sounds.
Since you clearly love what you do, you have a strong emotional connection to it, so you’ll probably want to tell your customers your entire company history and all the brand values that you’ve put together.
Sadly, that’s not what they want to hear.
And they most definitely don’t want to hear it in the same old ways they’ve seen thousands of times before.
When you write your own copy, that happens quite often since you might need to look at what other competitors are doing.
However, one of the advantages of copywriting services is that you won’t run the risk of sounding like them.
Copywriters don’t use repetitive cliches or typical business sentences that have been overdone.
We showcase your brand’s personality through compelling, audience-oriented writing.
2. A copywriter will make your offer clear and immediate
One of the most common copywriting mistakes to occur when someone who isn’t a copywriter writes some copy?
A vague homepage.
Or vague copy in general.
Copy that doesn’t immediately tell your audience exactly what you do and how this can benefit them.
“We offer business solutions.”
What does that actually mean, though?!
I know what you’re thinking: “My business is too complex to be boiled down into a single sentence that summarises it.”
I promise you that no business is.
Sure, you’ll still need to tell your customers a bit more about your different offers (and you can do so on your product pages, for example), but....
if you can’t tell your prospects exactly what you do and how it will benefit them AS SOON as they interact with you? You’ve lost them.
For example, a client of mine offers coaching services to identify his clients’ MBTI personality type, exploring its cognitive functions, and use his findings to help them use their MBTI type to their advantage in their life and career.
Too complicated to be summarised in a nutshell?
Not at all:
And that’s way more specific than “I offer coaching solutions”, right?
3. We use the power of storytelling
From the oldest tales to modern films, there’s no denying that humans love to tell and listen to stories.
That’s what we’re familiar with. They’re simple to understand. They’re compelling.
Even better? We remember them more easily.
Now, this isn’t to say that a copywriter will use the power of storytelling to write your entire company history on your homepage. Not at all.
I use it to make your dream customers a part of your story, except that… THEY are the hero.
Why is that?
There’s something that doesn’t feel right in their lives (if you’re a B2C company) or business (B2B) because they’ve encountered a pain point
You have the product or service that can solve it and was created just for them
Their life will feel much better once they make the most of it
A story with a happy ending.
That’s one of the most rewarding benefits of copywriting: it’ll allow you to generate more sales while welcoming your target audience into your brand story.
4. We make even the most boring things sound fun
I once received this feedback:
Not to brag, but I’m pretty freakin’ proud of it.
That’s one of the most reassuring benefits of copywriting: no matter how ordinary or not-at-all-glamorous a product is, we make it sound interesting and fun.
Once again, this is because I would never dream of wasting your website copy by listing meaningless features to describe your products.
On the contrary, I’d focus on how it can benefit your target audience.
Rambling for dozens of paragraphs about all the specific features of a mezzanine floor would bore to death even someone who builds them.
But drawing your customers’ attention to how they’ll be able to make the most of all the wasted space right above their heads in the office?
That’s waaaaay more exciting!
5. You’ll sell without coming across as salesy
All the copywriting benefits that I’ve mentioned before (showcasing your brand’s personality, simplifying your offer, and telling a story) mean another thing, too:
your readers will be entertained and interested, being compelled to buy without feeling like they’re being sold to.
’Cause let’s be honest: whether that’s a pushy sales rep on the street or a ‘BUY NOW!!!’ website section, nobody likes being sold to.
But you know what they like?
Having their pain points solved.
And knowing how much better life will feel after that’s sorted.
6. Excellent copy will help your brand perception
After investing in professional copywriting services, the words you share online will sound like a friendly chat with your dream audience.
They’ll listen to you. They’ll want to know more. Most importantly? They’ll remember you.
You won’t disappear like the rest of the 5,000 marketing messages to which they’re exposed on a daily basis (yes, you’ve read that correctly).
For example, I’ve been fangirling over Innocent for years:
From their actual bottles to traditionally boring bits (like this cookie notice), they always stand out.
7. Avoid the consequences of bad writing
Did you know that, in the UK, 59% of customers wouldn’t use a company that has grammatical or spelling mistakes on their website and marketing materials?
You’d be surprised at how easy it is to drop a ‘could of’ instead of a ‘could have’, ‘your’ instead of ‘you’re’, or a wrong comma when you don’t do this for a living.
As much as they say that we shouldn’t judge a book by its cover, your customers will make their first opinion on your business within seconds of engaging with your website or marketing materials.
AVOID. GRAMMATICAL. DISASTERS.
One of the benefits of copywriting services is that you won’t have to worry about them anymore.
8. You’ll rank higher on Google and other search engines
Nowadays, just like you’d expect any cafe to have at least one type of non-dairy milk, you should expect a digital copywriter to be SEO-savvy, too.
Search engine optimisation drives over 1000% more organic traffic than socials: why would you want to miss out on that?
If you’ve never heard of SEO before or you’ve only read a free article on where to place keywords, your website copy and blog posts are NOT going to rank, my friend.
Another key benefit of working with a copywriter? We can do all the keyword research and optimisation for you whenever we write for your website or blog.
That way, you will also get to reach more people through search engines without keeping on chucking hundreds of pounds towards paid ads.
9. Copywriting and UX go hand in hand
It’s not just your web developer and graphic designer who deal with UX.
Copy plays a massive role, too.
Be honest: would you have made it this far down this very same article if, instead of clear sections and heading, you had been met with something like this?
Probably not, right?
Let’s face it: you would have clicked away immediately.
That’s the same with your readers and website visitors.
When you hire a professional copywriter, we’ll write your copy in a way that’s easy to read, adding clear call-to-actions, headings, and direct links whenever needed.
10. When you outsource the copywriting side of things, you save a ton of time
Whether that’s spending weeks rewriting your entire website copy or hours on a well-researched blog post every week, you no longer have to worry about it.
Not even a little bit.
Nada.
You can just sit back and enjoy the results that your new copy or blog posts will bring (or take up a hobby or something).
11. You only pay for what you actually need
Unlike hiring a new employee, outsourcing your copywriting means that you don’t have to pay for my equipment, software, holidays, and pension (I mean, I wouldn’t say no if you randomly felt super-generous, but I normally cover all those costs myself).
All jokes aside, I know that, as a solopreneur or small business, budget can be tricky.
One of the benefits of copywriting services that are entirely outsourced is that you only pay for what you actually need… and when you need it.
Much more practical and cost-effective, isn’t it?
Here’s what the process is like when working with a copywriter
Another benefit of my copywriting services? Female-founded businesses becoming THE go-to solution in their dream audience’s eyes 🔥
Now that you know more about the benefits of copywriting, here’s how I can help you make the most of them:
Website copywriting services: whether you’re creating a new website from scratch or realised that the words on your existing ones aren’t working, I’ll write new copy that’s both SEO-friendly and audience-oriented. That way, you’ll generate more relevant traffic and convert more visits into leads and sales. Ka-ching!
Blog writing services: I’ll write industry-related and SEO-friendly articles on a regular bassis to help you grow your audience organically, smoothen the sales funnel, and position yourself as a thought-leading expert in your field
Ready to unlock all the juicy benefits of copywriting services?
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