What Is SEO Blogging? Here’s Why It’s So Bloody Helpful
You probably knew those terms separately but have now bumped into them being used together and are wondering “what is SEO blogging in practice?”
Fair question, and you should be super glad that you’re asking it. Why?
Because, once you discover the benefits of SEO blog writing for your business, you’ll be KICKING YOURSELF for not implementing this strategy sooner.
So, let’s not waste any more time.
Understanding SEO blogging for your business website
To fully get what SEO blogging is, let’s have a quick look at these two strategies individually.
What is SEO?
SEO stands for search engine optimisation, and it’s the practice of increasing the quantity—as well as the quality—of your website traffic by improving its visibility on Google or other search engines.
Basically, when you optimise a website for SEO, it means that you’re helping it rank higher on Google for specific keywords so that your target audience can find it more easily.
What is blogging?
Blogging is a content marketing strategy that consists of growing and retaining your target audience by writing insightful blog posts that are relevant to their pain points and interests when it comes to your industry.
It’s not about posting company news on your business website. Nobody wants to read boring corporate announcements!
You must write articles that bring actual value to your audience while building trust and helping smoothen the sales funnel.
So, what does SEO mean in blogging?
When it comes to blogging, SEO is about using the right keywords to give each article higher chances of ranking on Google.
Rather than just writing excellent articles and only ever sharing them via your newsletter and social media, SEO blogging also allows you to generate more organic traffic and new leads.
Lemme give you an example.
If your dream customer is googling ‘what is the difference between light, medium, and dark roast coffee’ and you’re a roaster who’s written an SEO blog post tackling that subject (and you’re ranking well), they’ll find themselves on your website.
Then, you can encourage them to stick around by moving on to another specific article that’s relevant to this topic, subscribing to your newsletter where you share similar tips, checking out those products, and so on.
Without SEO blogging, however, it’s extremely unlikely that they would have found out about your website in the first place.
And what is an SEO blog post?
An SEO blog post is simply an online article that’s been optimised for a specific keyword and that follows the best SEO practices.
Here’s my guide on how to write SEO blogs for beginners.
Still, SEO blogging shouldn’t start with SEO!
Even though they can be considered synonyms, I don’t usually talk about this strategy by saying ‘SEO blogging’.
Content marketing? Yes.
Blogging? Yes.
SEO blogging? It’s fine, as long as you don’t make the mistake of only focusing on the SEO side of things.
Even though SEO is essential to generate new leads from Google, blogging should never be ‘writing for search engines’. You write for your target audience. ALWAYS. Then, you optimise for SEO.
So, now that you know what SEO blogging is, here’s why you need it for your business website.
Why you should start SEO blogging RIGHT NOW
When done right, blogging is some of the best SEO juice for your website.
Blogging boosts your website’s SEO
SEO blogging helps your SEO in different ways:
As we’ve seen, it gives you much higher chances of ranking for many more keywords: if you blog once a week, you get to target 52 different keywords by the end of the year (that’s a lot more than what you can include on your main website pages!)
It provides fresh content, showing Google that your website is still relevant and up to date
It creates many more indexed pages, and search engines love chonki websites
It allows you to interlink different blog posts and other pages, making it easier for Google to crawl and understand your website
It helps you attract backlinks: businesses that invest in SEO blogging can expect up to 97% more inbound links than websites that don’t
But that’s not everything!
SEO blogging brings you A TON of other benefits, too
Those were just its advantages from an SEO perspective.
Some other benefits of SEO blog writing include:
An average of 67% more leads
Smoothening the sales funnel
More in-depth content for your newsletter and social media
Building trust
Positioning yourself as an expert in your field
Standing out against your competitors
So, even though you might have heard of SEO blogging for its search engine-related perks, there’s a whole package of juicy benefits that it will bring to your business, too.
SEO blog writing services to help your badass female-founded brand GROW
Now that you fully understand what SEO blogging is and how it can benefit you… what next?
You can invest some time into learning how to write SEO blog posts with a strategy behind them and start crafting them regularly. Here’s how to create a successful company blog
Use that time to do whatever it is that you do best with your business! Set yourself up for success by leaving your SEO blogging to someone who’s been doing this for years
I specialise in helping female-founded brands become THE go-to solution in their dream audience’s eyes.
Basically, I’ll do all the hard work, and you’ll get to enjoy the benefits of this rewarding content marketing strategy!
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